{"id":36013,"date":"2025-09-01T14:31:11","date_gmt":"2025-09-01T06:31:11","guid":{"rendered":"https:\/\/snddm.com\/?p=36013"},"modified":"2025-09-01T14:31:13","modified_gmt":"2025-09-01T06:31:13","slug":"youtube-ads-youtube-%e5%bb%a3%e5%91%8a%e6%8a%95%e6%94%be","status":"publish","type":"post","link":"https:\/\/snddm.com\/youtube-ads-youtube-%e5%bb%a3%e5%91%8a%e6%8a%95%e6%94%be\/","title":{"rendered":"YouTube \u5ee3\u544a\u6295\u653e\u5b8c\u6574\u6307\u5357\uff1a\u6559\u5b78\u3001\u8cbb\u7528\u8207\u6210\u6548\u5206\u6790"},"content":{"rendered":"\n

\u96a8\u8457\u5f71\u97f3\u884c\u92b7\u7684\u5d1b\u8d77\uff0cYouTube \u5ee3\u544a<\/strong> \u5df2\u6210\u70ba\u54c1\u724c\u884c\u92b7\u7684\u91cd\u8981\u624b\u6bb5\u3002YouTube \u64c1\u6709\u8d85\u904e 20 \u5104\u6708\u6d3b\u8e8d\u7528\u6236\uff0c\u662f\u50c5\u6b21\u65bc Google \u7684\u7b2c\u4e8c\u5927\u641c\u5c0b\u5f15\u64ce\u3002\u82e5\u80fd\u6b63\u78ba\u64cd\u4f5c YouTube \u5ee3\u544a\u6295\u653e<\/strong>\uff0c\u4e0d\u50c5\u80fd\u63d0\u5347\u54c1\u724c\u66dd\u5149\uff0c\u9084\u80fd\u6709\u6548\u5e36\u4f86\u6d41\u91cf\u8207\u8f49\u63db\u3002\u672c\u6587\u5c07\u5e36\u4f60\u4e86\u89e3 YouTube \u5ee3\u544a\u6295\u653e\u65b9\u5f0f\u3001\u8cbb\u7528\u8a08\u7b97\u8207\u6700\u4f73\u884c\u92b7\u7b56\u7565<\/strong>\u3002<\/p>\n\n\n\n

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\u6587\u7ae0\u76ee\u9304<\/p>\n Toggle<\/span>
\u4e00\u3001\u70ba\u4ec0\u9ebc\u8981\u505a YouTube \u5ee3\u544a\u6295\u653e\uff1f<\/a>
1. \u9f90\u5927\u7684\u7528\u6236\u57fa\u790e<\/a><\/li>
2. \u7cbe\u6e96\u53d7\u773e\u5b9a\u4f4d<\/a><\/li>
3. \u591a\u5143\u5ee3\u544a\u5f62\u5f0f<\/a><\/li>
4. \u63d0\u5347\u8f49\u63db\u8207\u92b7\u552e<\/a><\/li>
5. \u54c1\u724c\u4fe1\u4efb\u8207\u5f71\u97ff\u529b<\/a><\/li>
6. \u5c0f\u7d50<\/a><\/li><\/ul><\/li>
\u4e8c\u3001YouTube \u5ee3\u544a\u985e\u578b<\/a>
1. TrueView \u5ee3\u544a<\/a><\/li>
2. Bumper Ads\uff08\u77ed\u7247\u5ee3\u544a\uff09<\/a><\/li>
3. Discovery \u5ee3\u544a\uff08\u63a2\u7d22\u5ee3\u544a\uff09<\/a><\/li>
4. Overlay \u5ee3\u544a\uff08\u6a6b\u5e45\u758a\u52a0\u5ee3\u544a\uff09<\/a><\/li>
5. Masthead Ads\uff08\u9996\u9801\u5ee3\u544a\uff0c\u9802\u90e8\u6a6b\u5e45\uff09<\/a><\/li>
6. \u5c0f\u7d50<\/a><\/li><\/ul><\/li>
\u4e09\u3001YouTube \u5ee3\u544a\u6295\u653e\u6d41\u7a0b<\/a>
1. \u6b65\u9a5f\u4e00\uff1a\u5efa\u7acb Google Ads \u5e33\u865f<\/a><\/li>
2. \u6b65\u9a5f\u4e8c\uff1a\u9078\u64c7\u5ee3\u544a\u76ee\u6a19<\/a><\/li>
3. \u6b65\u9a5f\u4e09\uff1a\u8a2d\u5b9a\u5ee3\u544a\u6d3b\u52d5<\/a><\/li>
4. \u6b65\u9a5f\u56db\uff1a\u8a2d\u5b9a\u53d7\u773e\u5b9a\u4f4d<\/a><\/li>
5. \u6b65\u9a5f\u4e94\uff1a\u8a2d\u5b9a\u9810\u7b97\u8207\u51fa\u50f9\u6a21\u5f0f<\/a><\/li>
6. \u6b65\u9a5f\u516d\uff1a\u8ffd\u8e64\u8207\u512a\u5316<\/a><\/li>
7. \u5c0f\u7d50<\/a><\/li><\/ul><\/li>
\u56db\u3001YouTube \u5ee3\u544a\u8cbb\u7528\u89e3\u6790<\/a>
1. \u5e38\u898b\u8a08\u8cbb\u6a21\u5f0f\u8207\u53c3\u8003\u50f9\u683c<\/a><\/li>
2. \u5f71\u97ff YouTube \u5ee3\u544a\u8cbb\u7528\u7684\u56e0\u7d20<\/a><\/li>
3. \u4e2d\u5c0f\u4f01\u696d\u9810\u7b97\u5efa\u8b70<\/a><\/li>
\uff14. YouTube \u5ee3\u544a\u8cbb\u7528\u6bd4\u8f03\u8868<\/a><\/li><\/ul><\/li>
\u4e94\u3001\u63d0\u5347 YouTube \u5ee3\u544a\u6210\u6548\u7684\u6280\u5de7<\/a>
1. \u524d 5 \u79d2\u8981\u6293\u4f4f\u6ce8\u610f\u529b<\/a><\/li>
2. \u5f71\u7247\u9577\u5ea6\u63a7\u5236<\/a><\/li>
3. \u7cbe\u6e96\u9396\u5b9a\u53d7\u773e<\/a><\/li>
4. \u52a0\u5165\u660e\u78ba\u7684 CTA\uff08\u884c\u52d5\u547c\u7c72\uff09<\/a><\/li>
5. A\/B \u6e2c\u8a66\u6301\u7e8c\u512a\u5316<\/a><\/li>
6. \u512a\u5316\u5ee3\u544a\u54c1\u8cea\u5206\u6578\uff08Quality Score\uff09<\/a><\/li>
7. \u5584\u7528\u518d\u884c\u92b7\u8207\u4e32\u63a5\u6578\u64da<\/a><\/li>
\uff18. \u5c0f\u7d50<\/a><\/li><\/ul><\/li>
\u516d\u3001YouTube \u5ee3\u544a\u6295\u653e\u5e38\u898b\u554f\u984c\uff08FAQ\uff09<\/a>
1. YouTube \u6295\u653e\u5ee3\u544a\u591a\u5c11\u9322\uff1f<\/a><\/li>
2. YouTube \u5ee3\u544a\u9069\u5408\u54ea\u4e9b\u7522\u696d\uff1f<\/a><\/li>
3. YouTube \u5982\u4f55\u6295\u653e\u5ee3\u544a\uff1f<\/a><\/li>
4. YouTube \u5982\u4f55\u963b\u64cb\u5ee3\u544a\uff1f<\/a><\/li>
5. YouTube \u5ee3\u544a\u79fb\u9664\u591a\u5c11\u9322\uff1f<\/a><\/li>
6. \u5982\u4f55\u67e5\u770b YouTube \u5ee3\u544a\u6210\u6548\uff1f<\/a><\/li><\/ul><\/li>
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\u3010\u5c11\u5e74\u61c2\u884c\u92b7\u3011<\/a><\/li><\/ul><\/nav><\/div>\n
<\/span>\u4e00\u3001\u70ba\u4ec0\u9ebc\u8981\u505a YouTube \u5ee3\u544a\u6295\u653e\uff1f<\/strong><\/span><\/h2>\n\n\n\n
\u5728\u5f71\u97f3\u884c\u92b7\u6642\u4ee3\uff0cYouTube \u5df2\u6210\u70ba\u5168\u7403\u7b2c\u4e8c\u5927\u641c\u5c0b\u5f15\u64ce\uff0c\u4e5f\u662f\u6d88\u8cbb\u8005\u5728\u505a\u8cfc\u8cb7\u6c7a\u7b56\u524d\uff0c\u6700\u5e38\u641c\u5c0b\u8207\u6bd4\u8f03\u8cc7\u8a0a\u7684\u5e73\u53f0\u3002\u7121\u8ad6\u662f B2C \u6216 B2B \u7522\u696d\uff0c\u90fd\u80fd\u900f\u904e YouTube \u5ee3\u544a\u63a5\u89f8\u5230\u6f5b\u5728\u5ba2\u6236\u3002\u4ee5\u4e0b\u662f\u4e3b\u8981\u539f\u56e0\uff1a
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<\/span>1. \u9f90\u5927\u7684\u7528\u6236\u57fa\u790e<\/strong><\/span><\/h3>\n\n\n\n
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YouTube \u6bcf\u6708\u6d3b\u8e8d\u7528\u6236\u8d85\u904e 20 \u5104\u4eba<\/strong>\uff0c\u6bcf\u5929\u6709\u8d85\u904e 10 \u5104\u5c0f\u6642\u5f71\u7247\u89c0\u770b\u91cf<\/strong>\u3002
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\u5728\u53f0\u7063\uff0cYouTube \u7684\u6ef2\u900f\u7387\u66f4\u662f\u8d85\u904e 90% \u7db2\u8def\u4f7f\u7528\u8005<\/strong>\uff0c\u5e7e\u4e4e\u4eba\u4eba\u90fd\u5728\u7528\u3002
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\u9019\u610f\u5473\u8457\uff0c\u4e0d\u8ad6\u4f60\u7684\u76ee\u6a19\u5ba2\u7fa4\u662f\u5e74\u8f15\u4eba\u3001\u5bb6\u5ead\u4e3b\u5a66\u9084\u662f\u5c08\u696d\u4eba\u58eb\uff0c\u90fd\u80fd\u5728 YouTube \u4e0a\u627e\u5230\u3002
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<\/span>2. \u7cbe\u6e96\u53d7\u773e\u5b9a\u4f4d<\/strong><\/span><\/h3>\n\n\n\n
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YouTube \u5ee3\u544a\u662f\u900f\u904e Google Ads \u5e73\u53f0<\/strong>\u6295\u653e\uff0c\u80fd\u5920\u5229\u7528 Google \u7684\u5927\u6578\u64da\u505a\u7cbe\u6e96\u884c\u92b7\u3002
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\u53ef\u4f9d\u64da \u5730\u9ede\u3001\u5e74\u9f61\u3001\u6027\u5225\u3001\u8208\u8da3\u3001\u88dd\u7f6e\u985e\u578b\u3001\u89c0\u770b\u7fd2\u6163<\/strong> \u4f86\u9396\u5b9a\u5ba2\u7fa4\u3002
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\u751a\u81f3\u80fd\u5229\u7528 \u95dc\u9375\u5b57\u5b9a\u4f4d<\/strong>\uff08\u4f8b\u5982\u641c\u5c0b\u300c\u53f0\u4e2d\u7db2\u9801\u8a2d\u8a08\u300d\u7684\u4eba\uff0c\u80fd\u770b\u5230\u76f8\u95dc\u5ee3\u544a\uff09\uff0c\u6216 \u518d\u884c\u92b7\u540d\u55ae<\/strong>\uff08\u91dd\u5c0d\u770b\u904e\u4f60\u5f71\u7247\u6216\u9020\u8a2a\u904e\u5b98\u7db2\u7684\u4eba\u518d\u6295\u653e\u5ee3\u544a\uff09\u3002
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\u76f8\u6bd4\u50b3\u7d71\u5ee3\u544a\uff0cYouTube \u5ee3\u544a\u5e7e\u4e4e\u53ef\u4ee5\u505a\u5230\u300c\u82b1\u4e00\u5206\u9322\u6253\u5728\u5c0d\u7684\u4eba\u8eab\u4e0a\u300d\u3002
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<\/span>3. \u591a\u5143\u5ee3\u544a\u5f62\u5f0f<\/strong><\/span><\/h3>\n\n\n\n
YouTube \u63d0\u4f9b\u591a\u7a2e\u5ee3\u544a\u7248\u4f4d\uff0c\u80fd\u6eff\u8db3\u4e0d\u540c\u968e\u6bb5\u7684\u884c\u92b7\u9700\u6c42\uff1a<\/p>\n\n\n\n
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\u4e32\u6d41\u5ee3\u544a\uff08TrueView In-Stream Ads\uff09<\/strong>\uff1a\u5728\u5f71\u7247\u64ad\u653e\u524d\u3001\u4e2d\u3001\u5f8c\u51fa\u73fe\uff0c\u53ef\u9078\u64c7\u300c\u53ef\u8df3\u904e\u300d\u6216\u300c\u4e0d\u53ef\u8df3\u904e\u300d\u3002
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\u77ed\u5f71\u97f3\u5ee3\u544a\uff08Bumper Ads\uff09<\/strong>\uff1a6 \u79d2\u9418\u7684\u77ed\u5ee3\u544a\uff0c\u9069\u5408\u63d0\u5347\u54c1\u724c\u8a18\u61b6\u5ea6\u3002
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\u63a2\u7d22\u5ee3\u544a\uff08Discovery Ads\uff09<\/strong>\uff1a\u51fa\u73fe\u5728\u641c\u5c0b\u7d50\u679c\u6216\u63a8\u85a6\u5f71\u7247\u65c1\uff0c\u5438\u5f15\u7528\u6236\u4e3b\u52d5\u9ede\u64ca\u3002
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\u6a6b\u5e45\u5ee3\u544a\u8207\u758a\u52a0\u5ee3\u544a<\/strong>\uff1a\u5728\u5f71\u7247\u4e0b\u65b9\u6216\u756b\u9762\u4e0a\u65b9\u986f\u793a\uff0c\u589e\u52a0\u66dd\u5149\u3002
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\u9019\u4e9b\u4e0d\u540c\u5f62\u5f0f\u53ef\u642d\u914d\u4f7f\u7528\uff0c\u8b93\u54c1\u724c\u5728 \u66dd\u5149 \u2192 \u4e92\u52d5 \u2192 \u8f49\u63db<\/strong> \u7684\u884c\u92b7\u6f0f\u6597\u4e2d\u5b8c\u6574\u5e03\u5c40\u3002
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<\/span>4. \u63d0\u5347\u8f49\u63db\u8207\u92b7\u552e<\/strong><\/span><\/h3>\n\n\n\n
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YouTube \u4e0d\u50c5\u662f\u54c1\u724c\u66dd\u5149\u5e73\u53f0\uff0c\u66f4\u662f\u9ad8\u6548\u7684\u8f49\u63db\u5de5\u5177\u3002
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\u7d50\u5408 Google Analytics\u3001\u8f49\u63db\u8ffd\u8e64\u3001\u518d\u884c\u92b7\u540d\u55ae<\/strong>\uff0c\u4f01\u696d\u53ef\u4ee5\u6e05\u695a\u770b\u5230\u5f9e\u89c0\u770b\u5ee3\u544a \u2192 \u9ede\u64ca \u2192 \u5b8c\u6210\u8cfc\u8cb7\u7684\u5b8c\u6574\u8def\u5f91\u3002
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\u6839\u64da Google \u7814\u7a76\uff0c\u4f7f\u7528\u5f71\u7247\u5ee3\u544a\u7684\u4f01\u696d\uff0c\u5176 \u8f49\u63db\u7387\u5e73\u5747\u63d0\u5347 34% \u4ee5\u4e0a<\/strong>\u3002
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\u5c0d\u96fb\u5546\u4f86\u8aaa\uff0cYouTube \u5ee3\u544a\u80fd\u76f4\u63a5\u5c0e\u6d41\u81f3\u8cfc\u7269\u9801\u9762\uff1b\u5c0d\u670d\u52d9\u696d\u4f86\u8aaa\uff0c\u5247\u80fd\u6709\u6548\u6536\u96c6\u8868\u55ae\u8207\u6f5b\u5728\u5ba2\u6236\u540d\u55ae\u3002
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<\/span>5. \u54c1\u724c\u4fe1\u4efb\u8207\u5f71\u97ff\u529b<\/strong><\/span><\/h3>\n\n\n\n
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\u5f71\u7247\u5177\u6709\u6bd4\u6587\u5b57\u8207\u5716\u7247\u66f4\u5f37\u7684 \u8aaa\u670d\u529b\u8207\u60c5\u611f\u9023\u7d50<\/strong>\u3002
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\u6d88\u8cbb\u8005\u66f4\u5bb9\u6613\u900f\u904e YouTube \u5ee3\u544a\u8a8d\u8b58\u7522\u54c1\u7279\u8272\u3001\u89c0\u770b\u4f7f\u7528\u60c5\u5883\uff0c\u9032\u800c\u5efa\u7acb\u4fe1\u4efb\u3002
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\u7279\u5225\u662f\u5728\u9ad8\u55ae\u50f9\u6216\u9700\u8981\u6559\u80b2\u5e02\u5834\u7684\u7522\u54c1\uff0cYouTube \u5ee3\u544a\u7684\u5f71\u97ff\u529b\u9060\u5927\u65bc\u55ae\u7d14\u7684\u66dd\u5149\u5ee3\u544a\u3002
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<\/span>6. \u5c0f\u7d50<\/strong><\/span><\/h3>\n\n\n\n
\u7e3d\u7d50\u4f86\u8aaa\uff0cYouTube \u5ee3\u544a\u80fd\u540c\u6642\u6eff\u8db3 \u54c1\u724c\u77e5\u540d\u5ea6\u63d0\u5347\u3001\u7cbe\u6e96\u53d7\u773e\u89f8\u53ca\u3001\u4ee5\u53ca\u5be6\u969b\u8f49\u63db<\/strong> \u4e09\u5927\u884c\u92b7\u9700\u6c42\uff0c\u662f\u73fe\u4ee3\u4f01\u696d\u6578\u4f4d\u5ee3\u544a\u4e2d\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u74b0\u3002
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YouTube \u5ee3\u544a\u6709\u591a\u7a2e\u5f62\u5f0f\uff0c\u53ef\u4ee5\u4f9d\u7167\u54c1\u724c\u884c\u92b7\u76ee\u6a19\u4f86\u9078\u64c7\u3002\u7121\u8ad6\u662f\u8981 \u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u5f15\u5c0e\u7db2\u7ad9\u6d41\u91cf\uff0c\u9084\u662f\u589e\u52a0\u92b7\u552e\u8f49\u63db<\/strong>\uff0c\u4e0d\u540c\u7684\u5ee3\u544a\u7248\u4f4d\u90fd\u80fd\u767c\u63ee\u4e0d\u540c\u7684\u6548\u679c\u3002
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<\/span>1. TrueView \u5ee3\u544a<\/strong><\/span><\/h3>\n\n\n\n
TrueView \u662f\u6700\u5e38\u898b\u7684 YouTube \u5ee3\u544a\u5f62\u5f0f\uff0c\u5206\u70ba\u300c\u53ef\u8df3\u904e\u300d\u8207\u300c\u4e0d\u53ef\u8df3\u904e\u300d\u5169\u7a2e\u3002<\/p>\n\n\n\n
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\u53ef\u8df3\u904e\u5ee3\u544a\uff08Skippable Ads\uff09<\/strong>
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\u5f62\u5f0f<\/strong>\uff1a\u5f71\u7247\u64ad\u653e 5 \u79d2\u5f8c\uff0c\u7528\u6236\u53ef\u9078\u64c7\u300c\u8df3\u904e\u300d\u3002
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\u9069\u7528\u60c5\u5883<\/strong>\uff1a\u54c1\u724c\u77e5\u540d\u5ea6\u63d0\u5347\u3001\u65b0\u7522\u54c1\u4e0a\u5e02\u3002
<\/li>\n\n\n\n
\u512a\u52e2<\/strong>\uff1a\u53ea\u6709\u7576\u89c0\u773e\u89c0\u770b \u8d85\u904e 30 \u79d2<\/strong>\uff08\u6216\u5f71\u7247\u64ad\u653e\u7d50\u675f\uff09\u624d\u9700\u4ed8\u8cbb\uff0c\u5ee3\u544a\u8cbb\u7528\u66f4\u6709\u6548\u7387\u3002
<\/li>\n<\/ul>\n<\/li>\n\n\n\n
\u4e0d\u53ef\u8df3\u904e\u5ee3\u544a\uff08Non-Skippable Ads\uff09<\/strong>
<\/strong>\n
\n
\u5f62\u5f0f<\/strong>\uff1a\u5f71\u7247\u9577\u5ea6\u901a\u5e38\u70ba 15\u201320 \u79d2<\/strong>\uff0c\u89c0\u773e\u5fc5\u9808\u5b8c\u6574\u89c0\u770b\u624d\u80fd\u7e7c\u7e8c\u5f71\u7247\u3002
<\/li>\n\n\n\n
\u9069\u7528\u60c5\u5883<\/strong>\uff1a\u5927\u578b\u6d3b\u52d5\u3001\u7bc0\u6176\u5ba3\u50b3\u3001\u5f37\u8abf\u9650\u6642\u512a\u60e0\u3002
<\/li>\n\n\n\n
\u512a\u52e2<\/strong>\uff1a\u80fd\u78ba\u4fdd\u8a0a\u606f\u88ab\u5b8c\u6574\u50b3\u9054\uff0c\u54c1\u724c\u8a18\u61b6\u5ea6\u66f4\u9ad8\u3002
<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n
<\/span>2. Bumper Ads\uff08\u77ed\u7247\u5ee3\u544a\uff09<\/strong><\/span><\/h3>\n\n\n\n
\n
\u5f62\u5f0f<\/strong>\uff1a\u50c5 6 \u79d2\u9418<\/strong>\u3001\u4e0d\u53ef\u8df3\u904e\u7684\u77ed\u5f71\u97f3\u3002
<\/li>\n\n\n\n
\u9069\u7528\u60c5\u5883<\/strong>\uff1a\u54c1\u724c\u5feb\u901f\u66dd\u5149\u3001\u7522\u54c1 slogan \u63a8\u5ee3\u3001\u88dc\u5145 TrueView \u5ee3\u544a\u4f7f\u7528\u3002
<\/li>\n\n\n\n
\u512a\u52e2<\/strong>\uff1a\u96d6\u7136\u6642\u9593\u77ed\uff0c\u4f46\u56e0\u5f37\u5236\u5b8c\u6574\u64ad\u653e\uff0c\u80fd\u5927\u5e45\u63d0\u5347 \u54c1\u724c\u8a18\u61b6\u9ede<\/strong>\u3002Google \u7814\u7a76\u986f\u793a\uff0cBumper Ads \u5c0d\u54c1\u724c\u8a8d\u77e5\u7684\u63d0\u5347\u6548\u679c\u986f\u8457\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>3. Discovery \u5ee3\u544a\uff08\u63a2\u7d22\u5ee3\u544a\uff09<\/strong><\/span><\/h3>\n\n\n\n
\n
\u5f62\u5f0f<\/strong>\uff1a\u51fa\u73fe\u5728 YouTube \u641c\u5c0b\u7d50\u679c\u9801<\/strong> \u6216 \u63a8\u85a6\u5f71\u7247\u5340\u584a<\/strong>\uff0c\u4ee5\u7e2e\u5716 + \u6a19\u984c\u5f62\u5f0f\u5448\u73fe\u3002
<\/li>\n\n\n\n
\u9069\u7528\u60c5\u5883<\/strong>\uff1a\u63d0\u5347\u9ede\u64ca\u7387\uff0c\u5438\u5f15\u7528\u6236\u4e3b\u52d5\u89c0\u770b\u3002
<\/li>\n\n\n\n
\u512a\u52e2<\/strong>\uff1a\u89c0\u773e\u6703\u57fa\u65bc\u8208\u8da3\u4e3b\u52d5\u9ede\u64ca\uff0c\u901a\u5e38\u4e92\u52d5\u610f\u9858\u8207\u89c0\u770b\u6642\u9593\u66f4\u9ad8\uff0c\u9069\u5408\u5167\u5bb9\u884c\u92b7\u8207\u9577\u5f71\u7247\u5c0e\u6d41\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>4. Overlay \u5ee3\u544a\uff08\u6a6b\u5e45\u758a\u52a0\u5ee3\u544a\uff09<\/strong><\/span><\/h3>\n\n\n\n
\n
\u5f62\u5f0f<\/strong>\uff1a\u4ee5\u6587\u5b57\u6216\u5716\u7247\u6a6b\u5e45\u7684\u5f62\u5f0f\uff0c\u51fa\u73fe\u5728\u5f71\u7247\u756b\u9762\u4e0b\u65b9\uff08\u50c5\u9650\u96fb\u8166\u7248\uff09\u3002
<\/li>\n\n\n\n
\u9069\u7528\u60c5\u5883<\/strong>\uff1a\u589e\u52a0\u4e92\u52d5\u3001\u5c0e\u6d41\u81f3\u7db2\u7ad9\u3001\u6d3b\u52d5\u9801\u9762\u3002
<\/li>\n\n\n\n
\u512a\u52e2<\/strong>\uff1a\u6210\u672c\u8f03\u4f4e\uff0c\u9069\u5408\u505a \u8f14\u52a9\u578b\u5ee3\u544a<\/strong>\uff0c\u52a0\u5f37\u5176\u4ed6\u5f71\u7247\u5ee3\u544a\u7684\u66dd\u5149\u6548\u679c\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>5. Masthead Ads\uff08\u9996\u9801\u5ee3\u544a\uff0c\u9802\u90e8\u6a6b\u5e45\uff09<\/strong><\/span><\/h3>\n\n\n\n
\n
\u5f62\u5f0f<\/strong>\uff1a\u986f\u793a\u5728 YouTube \u9996\u9801\u9802\u90e8\u4f4d\u7f6e\uff0c\u901a\u5e38\u4ee5\u5927\u578b\u6a6b\u5e45\u6216\u5f71\u7247\u81ea\u52d5\u64ad\u653e\u5448\u73fe\u3002
<\/li>\n\n\n\n
\u9069\u7528\u60c5\u5883<\/strong>\uff1a\u65b0\u54c1\u4e0a\u5e02\u3001\u5927\u578b\u6d3b\u52d5\u5ba3\u50b3\u3001\u54c1\u724c\u516c\u95dc\u64cd\u4f5c\u3002
<\/li>\n\n\n\n
\u512a\u52e2<\/strong>\uff1a\u66dd\u5149\u91cf\u6975\u9ad8\uff0c\u80fd\u5728\u77ed\u6642\u9593\u5167\u63a5\u89f8\u5230\u5927\u91cf\u53d7\u773e\uff0c\u4f46\u8cbb\u7528\u4e5f\u76f8\u5c0d\u8f03\u9ad8\uff0c\u901a\u5e38\u9069\u5408\u5927\u54c1\u724c\u6216\u91cd\u5927\u884c\u92b7\u6d3b\u52d5\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>6. \u5c0f\u7d50<\/strong><\/span><\/h3>\n\n\n\n
\n
\u60f3\u7701\u9810\u7b97\u3001\u6e2c\u8a66\u5e02\u5834<\/strong> \u2192 TrueView \u53ef\u8df3\u904e\u5ee3\u544a<\/strong>
<\/strong><\/li>\n\n\n\n
\u60f3\u5f37\u5236\u5b8c\u6574\u66dd\u5149\u8a0a\u606f<\/strong> \u2192 \u4e0d\u53ef\u8df3\u904e\u5ee3\u544a \/ Bumper Ads<\/strong>
<\/strong><\/li>\n\n\n\n
\u60f3\u5438\u5f15\u7528\u6236\u4e3b\u52d5\u9ede\u64ca<\/strong> \u2192 Discovery \u5ee3\u544a<\/strong>
<\/strong><\/li>\n\n\n\n
\u60f3\u5f37\u5316\u4e92\u52d5\u6216\u5c0e\u6d41<\/strong> \u2192 Overlay \u5ee3\u544a<\/strong>
<\/strong><\/li>\n\n\n\n
\u60f3\u8981\u6700\u5927\u5316\u66dd\u5149\u3001\u5efa\u7acb\u8072\u91cf<\/strong> \u2192 Masthead \u9996\u9801\u5ee3\u544a<\/strong><\/li>\n<\/ul>\n\n\n\n
\n\n\n\n
<\/span>\u4e09\u3001YouTube \u5ee3\u544a\u6295\u653e\u6d41\u7a0b<\/strong><\/span><\/h2>\n\n\n\n
YouTube \u5ee3\u544a\u662f\u900f\u904e Google Ads \u5e73\u53f0<\/strong> \u4f86\u7ba1\u7406\u8207\u6295\u653e\uff0c\u5b8c\u6574\u7684\u6d41\u7a0b\u53ef\u5206\u70ba\u516d\u5927\u6b65\u9a5f\uff1a<\/p>\n\n\n\n
<\/span>1. \u6b65\u9a5f\u4e00\uff1a\u5efa\u7acb Google Ads \u5e33\u865f<\/strong><\/span><\/h3>\n\n\n\n
\n
\u524d\u5f80 Google Ads \u5b98\u7db2 \u8a3b\u518a\u5ee3\u544a\u5e33\u865f\u3002
<\/li>\n\n\n\n
\u7d81\u5b9a\u516c\u53f8\u5b98\u65b9 YouTube \u983b\u9053<\/strong>\uff0c\u78ba\u4fdd\u5ee3\u544a\u80fd\u8207\u54c1\u724c\u983b\u9053\u9023\u7d50\u3002
<\/li>\n\n\n\n
\u8a2d\u5b9a\u4ed8\u6b3e\u65b9\u5f0f\uff08\u4fe1\u7528\u5361\u3001\u9280\u884c\u8f49\u5e33\uff09\uff0c\u78ba\u4fdd\u5ee3\u544a\u80fd\u9806\u5229\u6295\u653e\u3002
<\/li>\n\n\n\n
\u5efa\u8b70\u540c\u6642\u8a2d\u5b9a\u300c\u8f49\u63db\u8ffd\u8e64\uff08Conversion Tracking\uff09\u300d\u8207 Google Analytics<\/strong>\uff0c\u65b9\u4fbf\u5f8c\u7e8c\u76e3\u63a7\u6210\u6548\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>2. \u6b65\u9a5f\u4e8c\uff1a\u9078\u64c7\u5ee3\u544a\u76ee\u6a19<\/strong><\/span><\/h3>\n\n\n\n
YouTube \u5ee3\u544a\u76ee\u6a19\u6703\u5f71\u97ff\u5ee3\u544a\u5f62\u5f0f\u8207\u8a08\u8cbb\u65b9\u5f0f\u3002\u5e38\u898b\u76ee\u6a19\u5305\u62ec\uff1a<\/p>\n\n\n\n
\n
\u54c1\u724c\u77e5\u540d\u5ea6
<\/li>\n\n\n\n
\u7db2\u7ad9\u6d41\u91cf
<\/li>\n\n\n\n
\u92b7\u552e\u8f49\u63db
<\/li>\n\n\n\n
App \u63a8\u5ee3
<\/li>\n<\/ul>\n\n\n\n
\u5efa\u8b70\u521d\u671f\u5148\u9078\u64c7\u54c1\u724c\u77e5\u540d\u5ea6\u6216\u6d41\u91cf\uff0c\u518d\u9010\u6b65\u6e2c\u8a66\u8f49\u63db\u6216\u518d\u884c\u92b7\u5ee3\u544a\u3002<\/p>\n\n\n\n
<\/span>3. \u6b65\u9a5f\u4e09\uff1a\u8a2d\u5b9a\u5ee3\u544a\u6d3b\u52d5<\/strong><\/span><\/h3>\n\n\n\n
\n
\u9078\u64c7\u5ee3\u544a\u5f62\u5f0f\uff0c\u4f8b\u5982 TrueView\u3001Bumper Ads\u3001\u63a2\u7d22\u5ee3\u544a\u3002
<\/li>\n\n\n\n
\u6e96\u5099\u591a\u7248\u672c\u7d20\u6750\uff0815 \u79d2\u300130 \u79d2\u300160 \u79d2\uff09\u4ee5\u9069\u61c9\u4e0d\u540c\u7248\u4f4d\u3002
<\/li>\n\n\n\n
\u5ee3\u544a\u5167\u5bb9\u9700\u6709\u660e\u78ba\u884c\u52d5\u547c\u7c72\uff08CTA\uff09\uff0c\u5982\u300c\u7acb\u5373\u8cfc\u8cb7\u300d\u3001\u300c\u514d\u8cbb\u8a66\u7528\u300d\u3001\u300c\u4e86\u89e3\u66f4\u591a\u300d\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>4. \u6b65\u9a5f\u56db\uff1a\u8a2d\u5b9a\u53d7\u773e\u5b9a\u4f4d<\/strong><\/span><\/h3>\n\n\n\n
Google Ads \u63d0\u4f9b\u7d30\u7dfb\u7684\u53d7\u773e\u8a2d\u5b9a\uff1a<\/p>\n\n\n\n
\n
\u57fa\u672c\u689d\u4ef6\uff1a\u5e74\u9f61\u3001\u6027\u5225\u3001\u5730\u7406\u4f4d\u7f6e\u3001\u88dd\u7f6e\u3002
<\/li>\n\n\n\n
\u8208\u8da3\u8207\u7fd2\u6163\uff1a\u5982\u300c\u65c5\u904a\u611b\u597d\u8005\u300d\u3001\u300c\u79d1\u6280\u7522\u54c1\u4f7f\u7528\u8005\u300d\u3002
<\/li>\n\n\n\n
\u641c\u5c0b\u610f\u5716\uff1a\u4f9d Google \u95dc\u9375\u5b57\u9396\u5b9a\u6709\u8cfc\u8cb7\u610f\u5716\u7684\u65cf\u7fa4\u3002
<\/li>\n\n\n\n
\u518d\u884c\u92b7\u540d\u55ae\uff1a\u91dd\u5c0d\u66fe\u770b\u904e\u5b98\u7db2\u6216\u89c0\u770b\u904e\u54c1\u724c\u5f71\u7247\u7684\u4eba\u518d\u6b21\u6295\u653e\u3002
<\/li>\n<\/ul>\n\n\n\n
\u5efa\u8b70\u5148\u5ee3\u6cdb\u6e2c\u8a66\uff0c\u518d\u9010\u6b65\u7e2e\u5c0f\u7bc4\u570d\uff0c\u627e\u5230\u6700\u4f73\u8f49\u63db\u53d7\u773e\u3002<\/p>\n\n\n\n
<\/span>5. \u6b65\u9a5f\u4e94\uff1a\u8a2d\u5b9a\u9810\u7b97\u8207\u51fa\u50f9\u6a21\u5f0f<\/strong><\/span><\/h3>\n\n\n\n
YouTube \u5ee3\u544a\u63a1\u7af6\u50f9\u5236\uff0c\u51fa\u50f9\u6a21\u5f0f\u53ef\u4f9d\u9700\u6c42\u9078\u64c7\uff1a<\/p>\n\n\n\n
\n
CPV\uff08\u6bcf\u6b21\u89c0\u770b\u6210\u672c\uff09\uff1a\u89c0\u773e\u5b8c\u6574\u89c0\u770b 30 \u79d2\u4ee5\u4e0a\u624d\u8a08\u8cbb\u3002
<\/li>\n\n\n\n
CPC\uff08\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\uff09\uff1a\u9069\u5408\u5c0e\u6d41\u7db2\u7ad9\u3002
<\/li>\n\n\n\n
CPM\uff08\u5343\u6b21\u66dd\u5149\u6210\u672c\uff09\uff1a\u9069\u5408\u54c1\u724c\u77e5\u540d\u5ea6\u63d0\u5347\u3002
<\/li>\n\n\n\n
CPA\uff08\u6bcf\u6b21\u8f49\u63db\u6210\u672c\uff09\uff1a\u4ee5\u8cfc\u8cb7\u6216\u8a3b\u518a\u7b49\u5be6\u969b\u8f49\u63db\u8a08\u8cbb\u3002
<\/li>\n<\/ul>\n\n\n\n
\u901a\u5e38\u5efa\u8b70\u5148\u4ee5\u5c0f\u984d\u9810\u7b97\u6e2c\u8a66\u4e0d\u540c\u6a21\u5f0f\uff0c\u518d\u9010\u6b65\u52a0\u5927\u6295\u5165\u3002<\/p>\n\n\n\n
<\/span>6. \u6b65\u9a5f\u516d\uff1a\u8ffd\u8e64\u8207\u512a\u5316<\/strong><\/span><\/h3>\n\n\n\n
\u5ee3\u544a\u6295\u653e\u5f8c\u9700\u6301\u7e8c\u76e3\u63a7\u8207\u512a\u5316\uff1a<\/p>\n\n\n\n
\n
\u900f\u904e Google Analytics \u8207\u8f49\u63db\u8ffd\u8e64\u6aa2\u8996\u6578\u64da\u3002
<\/li>\n\n\n\n
\u89c0\u5bdf\u6307\u6a19\uff1a\u89c0\u770b\u7387\uff08View Rate\uff09\u3001\u9ede\u64ca\u7387\uff08CTR\uff09\u3001\u8f49\u63db\u7387\uff08CVR\uff09\u3001\u6bcf\u6b21\u8f49\u63db\u6210\u672c\uff08CPA\uff09\u3002
<\/li>\n\n\n\n
\u57f7\u884c A\/B \u6e2c\u8a66\uff0c\u512a\u5316\u6587\u6848\u3001\u7d20\u6750\u8207\u53d7\u773e\u8a2d\u5b9a\u3002
<\/li>\n\n\n\n
\u5c07\u9810\u7b97\u96c6\u4e2d\u5728\u8868\u73fe\u6700\u4f73\u7684\u5ee3\u544a\u7d44\uff0c\u6dd8\u6c70\u4f4e\u6548\u5ee3\u544a\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>7. \u5c0f\u7d50<\/strong><\/span><\/h3>\n\n\n\n
YouTube \u5ee3\u544a\u6295\u653e\u6d41\u7a0b\u53ef\u6b78\u7d0d\u70ba\u300c\u5efa\u7acb\u5e33\u865f \u2192 \u8a2d\u5b9a\u76ee\u6a19 \u2192 \u9078\u64c7\u5ee3\u544a\u5f62\u5f0f \u2192 \u7cbe\u6e96\u53d7\u773e\u5b9a\u4f4d \u2192 \u9810\u7b97\u51fa\u50f9 \u2192 \u6578\u64da\u8ffd\u8e64\u8207\u512a\u5316\u300d\u3002
\u53ea\u8981\u638c\u63e1\u9019\u5957\u6d41\u7a0b\uff0c\u54c1\u724c\u5c31\u80fd\u6709\u6548\u904b\u7528\u5f71\u97f3\u5ee3\u544a\uff0c\u517c\u9867\u66dd\u5149\u8207\u8f49\u63db\u6548\u679c\u3002
<\/p>\n\n\n\n
\n\n\n\n
<\/span>\u56db\u3001YouTube \u5ee3\u544a\u8cbb\u7528\u89e3\u6790<\/strong><\/span><\/h2>\n\n\n\n
YouTube \u5ee3\u544a\u4e26\u975e\u56fa\u5b9a\u50f9\u683c\uff0c\u800c\u662f\u63a1\u7528 \u7af6\u50f9\u5236<\/strong>\uff0c\u8cbb\u7528\u6703\u4f9d\u7167\u5e02\u5834\u7af6\u722d\u7a0b\u5ea6\u3001\u5ee3\u544a\u51fa\u50f9\u65b9\u5f0f\u3001\u5ee3\u544a\u54c1\u8cea\u5206\u6578\uff08Quality Score\uff09\u7b49\u56e0\u7d20\u800c\u6709\u6240\u4e0d\u540c\u3002<\/p>\n\n\n\n
<\/span>1. \u5e38\u898b\u8a08\u8cbb\u6a21\u5f0f\u8207\u53c3\u8003\u50f9\u683c<\/strong><\/span><\/h3>\n\n\n\n
\n
CPV\uff08\u6bcf\u6b21\u89c0\u770b\u6210\u672c\uff09<\/strong>
<\/strong>\n
\n
\u8a08\u8cbb\u65b9\u5f0f\uff1a\u7576\u89c0\u773e\u5b8c\u6574\u89c0\u770b 30 \u79d2\u4ee5\u4e0a\uff08\u6216\u5ee3\u544a\u7d50\u675f\uff0c\u5982\u679c\u5f71\u7247\u77ed\u65bc 30 \u79d2\uff09\u624d\u6703\u6263\u8cbb\u3002
<\/li>\n\n\n\n
\u5e73\u5747\u50f9\u683c\uff1a\u7d04 0.2\uff5e2 \u5143\u4e0d\u7b49\u3002
<\/li>\n\n\n\n
\u9069\u5408\u76ee\u6a19\uff1a\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u5f71\u7247\u66dd\u5149\u3002
<\/li>\n<\/ul>\n<\/li>\n\n\n\n
CPC\uff08\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\uff09<\/strong>
<\/strong>\n
\n
\u8a08\u8cbb\u65b9\u5f0f\uff1a\u7576\u89c0\u773e\u9ede\u64ca\u5ee3\u544a\u4e2d\u7684\u9023\u7d50\uff08\u5c0e\u6d41\u5230\u5b98\u7db2\u3001\u843d\u5730\u9801\u6216\u7522\u54c1\u9801\uff09\u6642\u624d\u6263\u8cbb\u3002
<\/li>\n\n\n\n
\u5e73\u5747\u50f9\u683c\uff1a\u7d04 5\uff5e20 \u5143\u3002
<\/li>\n\n\n\n
\u9069\u5408\u76ee\u6a19\uff1a\u7db2\u7ad9\u6d41\u91cf\u3001\u6f5b\u5728\u5ba2\u6236\u958b\u767c\u3002
<\/li>\n<\/ul>\n<\/li>\n\n\n\n
CPM\uff08\u5343\u6b21\u66dd\u5149\u6210\u672c\uff09<\/strong>
<\/strong>\n
\n
\u8a08\u8cbb\u65b9\u5f0f\uff1a\u5ee3\u544a\u6bcf\u66dd\u5149 1,000 \u6b21\u5373\u6536\u53d6\u8cbb\u7528\uff0c\u7121\u8ad6\u662f\u5426\u88ab\u9ede\u64ca\u6216\u5b8c\u6574\u89c0\u770b\u3002
<\/li>\n\n\n\n
\u5e73\u5747\u50f9\u683c\uff1a\u7d04 50\uff5e200 \u5143\u3002
<\/li>\n\n\n\n
\u9069\u5408\u76ee\u6a19\uff1a\u5927\u898f\u6a21\u54c1\u724c\u66dd\u5149\u3001\u6d3b\u52d5\u5ba3\u50b3\u3002
<\/li>\n<\/ul>\n<\/li>\n\n\n\n
CPA\uff08\u6bcf\u6b21\u8f49\u63db\u6210\u672c\uff09<\/strong>
<\/strong>\n
\n
\u8a08\u8cbb\u65b9\u5f0f\uff1a\u4ee5\u5be6\u969b\u8f49\u63db\uff08\u5982\u8cfc\u8cb7\u3001\u8a3b\u518a\u3001\u4e0b\u8f09 App\uff09\u8a08\u7b97\u3002
<\/li>\n\n\n\n
\u5e73\u5747\u50f9\u683c\uff1a\u4f9d\u7522\u696d\u800c\u7570\uff0c\u53ef\u80fd\u843d\u5728 100\uff5e500 \u5143\u4ee5\u4e0a\u3002
<\/li>\n\n\n\n
\u9069\u5408\u76ee\u6a19\uff1a\u96fb\u5546\u8f49\u63db\u3001\u8868\u55ae\u586b\u5beb\u3001\u6703\u54e1\u8a3b\u518a\u3002
<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n
<\/span>2. \u5f71\u97ff YouTube \u5ee3\u544a\u8cbb\u7528\u7684\u56e0\u7d20<\/strong><\/span><\/h3>\n\n\n\n
\n
\u53d7\u773e\u7af6\u722d\u7a0b\u5ea6<\/strong>\uff1a\u71b1\u9580\u53d7\u773e\uff08\u5982\u300c3C \u79d1\u6280\u300d\u3001\u300c\u6295\u8cc7\u7406\u8ca1\u300d\uff09\u7af6\u722d\u6fc0\u70c8\uff0c\u51fa\u50f9\u6703\u8f03\u9ad8\u3002
<\/li>\n\n\n\n
\u7522\u696d\u985e\u5225<\/strong>\uff1a\u9ad8\u6bdb\u5229\u7522\u696d\uff08\u5982\u91d1\u878d\u3001\u4fdd\u96aa\u3001\u623f\u5730\u7522\uff09CPC\/CPM \u901a\u5e38\u8f03\u9ad8\uff1b\u751f\u6d3b\u6d88\u8cbb\u6216\u5a1b\u6a02\u7522\u696d\u5247\u76f8\u5c0d\u4fbf\u5b9c\u3002
<\/li>\n\n\n\n
\u5ee3\u544a\u54c1\u8cea\u5206\u6578\uff08Quality Score\uff09<\/strong>\uff1aGoogle Ads \u7cfb\u7d71\u6703\u8a55\u4f30\u5ee3\u544a\u7684\u76f8\u95dc\u6027\u3001\u9ede\u64ca\u7387\u3001\u4e92\u52d5\u7387\uff0c\u5206\u6578\u8d8a\u9ad8\uff0c\u51fa\u50f9\u8d8a\u4f4e\u3002
<\/li>\n\n\n\n
\u5ee3\u544a\u5f62\u5f0f<\/strong>\uff1aBumper Ads\uff08\u77ed\u7247\u5ee3\u544a\uff09CPM \u8f03\u4f4e\uff1b\u4e0d\u53ef\u8df3\u904e\u5ee3\u544a\u901a\u5e38\u6210\u672c\u8f03\u9ad8\u3002
<\/li>\n\n\n\n
\u5730\u57df\u8207\u6642\u6bb5<\/strong>\uff1a\u9396\u5b9a\u7279\u5b9a\u5730\u5340\u6216\u9ad8\u6d41\u91cf\u6642\u6bb5\uff08\u5982\u9031\u672b\u3001\u7bc0\u6176\u6a94\u671f\uff09\uff0c\u6210\u672c\u901a\u5e38\u6703\u589e\u52a0\u3002
<\/li>\n<\/ol>\n\n\n\n
<\/span>3. \u4e2d\u5c0f\u4f01\u696d\u9810\u7b97\u5efa\u8b70<\/strong><\/span><\/h3>\n\n\n\n
\n
\u6e2c\u8a66\u968e\u6bb5<\/strong>\uff1a\u6bcf\u65e5 300\uff5e1,000 \u5143\u5373\u53ef\u958b\u59cb\uff0c\u5148\u6e2c\u8a66\u4e0d\u540c\u5ee3\u544a\u5f62\u5f0f\u8207\u53d7\u773e\u3002
<\/li>\n\n\n\n
\u6210\u6548\u7a69\u5b9a\u5f8c<\/strong>\uff1a\u53ef\u9010\u6b65\u62c9\u9ad8\u9810\u7b97\u81f3\u6bcf\u65e5 3,000\uff5e5,000 \u5143\uff0c\u96c6\u4e2d\u5728\u6210\u6548\u6700\u4f73\u7684\u5ee3\u544a\u7d44\u3002
<\/li>\n\n\n\n
\u9577\u671f\u898f\u5283<\/strong>\uff1a\u5ee3\u544a\u9810\u7b97\u53ef\u4f9d\u300c\u71df\u6536\u7684 5%\uff5e15%\u300d\u4f5c\u70ba\u57fa\u6e96\uff0c\u518d\u4f9d\u884c\u92b7\u9700\u6c42\u8abf\u6574\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>\uff14. YouTube \u5ee3\u544a\u8cbb\u7528\u6bd4\u8f03\u8868<\/strong><\/span><\/h3>\n\n\n\n
\u8a08\u8cbb\u65b9\u5f0f<\/strong><\/td> \u8a08\u8cbb\u65b9\u5f0f\u8aaa\u660e<\/strong><\/td> \u5e73\u5747\u8cbb\u7528\u7bc4\u570d<\/strong><\/td> \u9069\u7528\u60c5\u5883<\/strong><\/td> \u512a\u9ede<\/strong><\/td> \u7f3a\u9ede<\/strong><\/td><\/tr>
CPV\uff08Cost Per View\uff0c\u6bcf\u6b21\u89c0\u770b\u6210\u672c\uff09<\/strong><\/td> \u7576\u89c0\u773e\u89c0\u770b\u5ee3\u544a 30 \u79d2\u4ee5\u4e0a<\/strong>\uff08\u6216\u5f71\u7247\u64ad\u653e\u7d50\u675f\uff0c\u82e5\u5c11\u65bc 30 \u79d2\uff09\u624d\u8a08\u8cbb<\/td> \u7d04 0.2\uff5e2 \u5143\/\u6b21\u89c0\u770b<\/td> \u54c1\u724c\u77e5\u540d\u5ea6\u63d0\u5347\u3001\u65b0\u7522\u54c1\u66dd\u5149<\/td> \u53ea\u5c0d\u771f\u6b63\u89c0\u770b\u7684\u89c0\u773e\u8a08\u8cbb\uff0c\u6210\u672c\u5f48\u6027\u9ad8<\/td> \u82e5\u5ee3\u544a\u524d 5 \u79d2\u4e0d\u5438\u775b\uff0c\u89c0\u770b\u7387\u504f\u4f4e<\/td><\/tr>
CPC\uff08Cost Per Click\uff0c\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\uff09<\/strong><\/td> \u7576\u7528\u6236\u9ede\u64ca\u5ee3\u544a\u4e2d\u7684\u9023\u7d50\uff08\u5c0e\u6d41\u81f3\u5b98\u7db2\u3001\u843d\u5730\u9801\uff09\u624d\u8a08\u8cbb<\/td> \u7d04 5\uff5e20 \u5143\/\u6b21\u9ede\u64ca<\/td> \u7db2\u7ad9\u5c0e\u6d41\u3001\u6f5b\u5728\u5ba2\u6236\u958b\u767c<\/td> \u9069\u5408\u9700\u8981\u5f15\u6d41\u5230\u7db2\u7ad9\u6216\u96fb\u5546\u9801\u9762<\/td> \u9ede\u64ca\u4e0d\u4ee3\u8868\u8f49\u63db\uff0c\u9700\u642d\u914d\u5f8c\u7e8c\u8ffd\u8e64<\/td><\/tr>
CPM\uff08Cost Per Mille\uff0c\u6bcf\u5343\u6b21\u66dd\u5149\u6210\u672c\uff09<\/strong><\/td> \u6bcf 1,000 \u6b21\u5ee3\u544a\u66dd\u5149\u6536\u8cbb\uff0c\u4e0d\u8ad6\u89c0\u770b\u6216\u9ede\u64ca<\/td> \u7d04 50\uff5e200 \u5143\/\u5343\u6b21\u66dd\u5149<\/td> \u5927\u898f\u6a21\u66dd\u5149\u3001\u54c1\u724c\u8072\u91cf\u5ba3\u50b3<\/td> \u9069\u5408\u5feb\u901f\u64f4\u5927\u89f8\u53ca\u7387\uff0c\u63d0\u5347\u54c1\u724c\u8a18\u61b6\u5ea6<\/td> \u66dd\u5149\u4e0d\u7b49\u65bc\u4e92\u52d5\uff0c\u8f49\u63db\u7387\u8f03\u4f4e<\/td><\/tr>
CPA\uff08Cost Per Action\uff0c\u6bcf\u6b21\u8f49\u63db\u6210\u672c\uff09<\/strong><\/td> \u4ee5\u5be6\u969b\u8f49\u63db\uff08\u5982\u8cfc\u8cb7\u3001\u8a3b\u518a\u3001\u4e0b\u8f09\uff09\u8a08\u8cbb<\/td> \u7d04 100\uff5e500 \u5143\/\u6b21\u8f49\u63db\uff08\u4f9d\u7522\u696d\u5dee\u7570\u5f88\u5927\uff09<\/td> \u96fb\u5546\u8cfc\u8cb7\u3001\u6703\u54e1\u8a3b\u518a\u3001App \u4e0b\u8f09<\/td> \u76f4\u63a5\u8207\u7d50\u679c\u639b\u9264\uff0c\u6700\u80fd\u53cd\u6620 ROI<\/td> \u55ae\u50f9\u504f\u9ad8\uff0c\u9700\u7cbe\u6e96\u53d7\u773e\u8207\u512a\u8cea\u7d20\u6750<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
YouTube \u5ee3\u544a\u8cbb\u7528\u96d6\u7136\u6c92\u6709\u56fa\u5b9a\u50f9\u683c\uff0c\u4f46\u53ea\u8981\u638c\u63e1 \u51fa\u50f9\u6a21\u5f0f + \u7cbe\u6e96\u53d7\u773e + \u5ee3\u544a\u54c1\u8cea<\/strong>\uff0c\u5c31\u80fd\u6709\u6548\u63a7\u5236\u6210\u672c\u3002\u5c0d\u4e2d\u5c0f\u4f01\u696d\u800c\u8a00\uff0c\u5efa\u8b70\u5148\u4ee5\u5c0f\u984d\u9810\u7b97\u6e2c\u8a66\uff0c\u900f\u904e\u6578\u64da\u8abf\u6574\u5ee3\u544a\u53d7\u773e\u8207\u7d20\u6750\uff0c\u9010\u6b65\u653e\u5927\u6210\u6548\u3002
<\/p>\n\n\n\n
\n\n\n\n
<\/span>\u4e94\u3001\u63d0\u5347 YouTube \u5ee3\u544a\u6210\u6548\u7684\u6280\u5de7<\/strong><\/span><\/h2>\n\n\n\n
YouTube \u5ee3\u544a\u96d6\u7136\u80fd\u5e36\u4f86\u9f90\u5927\u6d41\u91cf\uff0c\u4f46\u82e5\u6c92\u6709\u59a5\u5584\u898f\u5283\uff0c\u5bb9\u6613\u9020\u6210\u9810\u7b97\u6d6a\u8cbb\u3002\u4ee5\u4e0b\u662f\u5e7e\u500b\u95dc\u9375\u6280\u5de7\uff0c\u5e6b\u52a9\u4f60\u63d0\u9ad8\u5ee3\u544a\u6210\u6548\u3002<\/p>\n\n\n\n
<\/span>1. \u524d 5 \u79d2\u8981\u6293\u4f4f\u6ce8\u610f\u529b<\/strong><\/span><\/h3>\n\n\n\n
\n
\u591a\u6578\u4f7f\u7528\u8005\u5728 5 \u79d2\u5f8c\u6709\u6b0a\u9078\u64c7\u300c\u8df3\u904e\u5ee3\u544a\u300d\uff0c\u56e0\u6b64\u5f71\u7247\u4e00\u958b\u59cb\u5fc5\u9808\u7acb\u5373\u5448\u73fe\u54c1\u724c\u50f9\u503c\u6216\u512a\u60e0\u8cc7\u8a0a\u3002
<\/li>\n\n\n\n
\u5efa\u8b70\u5728\u524d 3 \u79d2\u5167\u653e\u4e0a \u54c1\u724c Logo\u3001\u6838\u5fc3\u6a19\u8a9e\u6216\u4eae\u9ede\u756b\u9762<\/strong>\uff0c\u4f8b\u5982\u6298\u6263\u8a0a\u606f\u3001\u9650\u6642\u512a\u60e0\u3002
<\/li>\n\n\n\n
\u82e5\u662f\u7522\u54c1\u63a8\u5ee3\uff0c\u53ef\u4ee5\u76f4\u63a5\u5c55\u793a\u7522\u54c1\u7279\u8272\u6216\u4f7f\u7528\u60c5\u5883\uff0c\u907f\u514d\u5197\u9577\u92ea\u9673\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>2. \u5f71\u7247\u9577\u5ea6\u63a7\u5236<\/strong><\/span><\/h3>\n\n\n\n
\n
\u77ed\u5f71\u7247\uff086\u201315 \u79d2\uff09<\/strong>\uff1a\u9069\u5408\u54c1\u724c\u5feb\u901f\u66dd\u5149\u8207\u63d0\u9ad8\u8a18\u61b6\u5ea6\uff0c\u4f8b\u5982 Bumper Ads\u3002
<\/li>\n\n\n\n
\u4e2d\u9577\u5f71\u7247\uff0830\u201360 \u79d2\uff09<\/strong>\uff1a\u9069\u5408\u8b1b\u8ff0\u54c1\u724c\u6545\u4e8b\u6216\u7522\u54c1\u50f9\u503c\uff0c\u7528\u65bc\u8f49\u63db\u5c0e\u5411\u5ee3\u544a\u3002
<\/li>\n\n\n\n
\u9577\u5f71\u7247\uff082 \u5206\u9418\u4ee5\u4e0a\uff09<\/strong>\uff1a\u8f03\u9069\u5408\u5167\u5bb9\u884c\u92b7\u6216\u6559\u80b2\u578b\u5ee3\u544a\uff0c\u4f8b\u5982\u8ab2\u7a0b\u3001\u91d1\u878d\u670d\u52d9\u4ecb\u7d39\u3002
<\/li>\n\n\n\n
\u95dc\u9375\u5728\u65bc \u8a0a\u606f\u6e05\u6670<\/strong>\uff0c\u9577\u5ea6\u61c9\u7b26\u5408\u884c\u92b7\u76ee\u6a19\uff0c\u800c\u975e\u8d8a\u77ed\u8d8a\u597d\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>3. \u7cbe\u6e96\u9396\u5b9a\u53d7\u773e<\/strong><\/span><\/h3>\n\n\n\n
\n
\u5584\u7528 Google Ads \u7684\u53d7\u773e\u8a2d\u5b9a<\/strong>\uff0c\u5305\u62ec\u5e74\u9f61\u3001\u5730\u7406\u4f4d\u7f6e\u3001\u8208\u8da3\u3001\u641c\u5c0b\u610f\u5716\u7b49\u3002
<\/li>\n\n\n\n
\u4f7f\u7528 \u518d\u884c\u92b7\u540d\u55ae<\/strong>\uff0c\u91dd\u5c0d\u5df2\u770b\u904e\u4f60\u5b98\u7db2\u6216\u5f71\u7247\u7684\u7528\u6236\uff0c\u518d\u6b21\u6295\u653e\u5ee3\u544a\uff0c\u63d0\u9ad8\u8f49\u63db\u7387\u3002
<\/li>\n\n\n\n
\u53ef\u5efa\u7acb \u985e\u4f3c\u53d7\u773e\uff08Lookalike Audience\uff09<\/strong>\uff0c\u64f4\u5c55\u89f8\u53ca\u5230\u8207\u73fe\u6709\u5ba2\u6236\u76f8\u4f3c\u7684\u7fa4\u9ad4\u3002
<\/li>\n\n\n\n
\u907f\u514d\u904e\u5ea6\u5ee3\u6cdb\u8a2d\u5b9a\uff0c\u5426\u5247\u6703\u63d0\u9ad8\u6210\u672c\u537b\u964d\u4f4e\u8f49\u63db\u7387\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>4. \u52a0\u5165\u660e\u78ba\u7684 CTA\uff08\u884c\u52d5\u547c\u7c72\uff09<\/strong><\/span><\/h3>\n\n\n\n
\n
\u5ee3\u544a\u4e2d\u61c9\u8a2d\u7f6e\u660e\u78ba\u7684\u4e0b\u4e00\u6b65\uff0c\u4f8b\u5982\uff1a
\n
\n
\u300c\u7acb\u5373\u8cfc\u8cb7\u300d
<\/li>\n\n\n\n
\u300c\u514d\u8cbb\u4e0b\u8f09\u8a66\u7528\u7248\u300d
<\/li>\n\n\n\n
\u300c\u586b\u5beb\u8868\u55ae\uff0c\u7372\u53d6\u512a\u60e0\u300d
<\/li>\n<\/ul>\n<\/li>\n\n\n\n
CTA \u6309\u9215\u6216\u6587\u5b57\u5efa\u8b70\u642d\u914d\u984f\u8272\u5f37\u8abf\uff0c\u4e26\u5728\u5f71\u7247\u7d50\u5c3e\u518d\u51fa\u73fe\u4e00\u6b21\uff0c\u52a0\u5f37\u8f49\u63db\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>5. A\/B \u6e2c\u8a66\u6301\u7e8c\u512a\u5316<\/strong><\/span><\/h3>\n\n\n\n
\n
\u6e2c\u8a66\u4e0d\u540c \u5f71\u7247\u7d20\u6750<\/strong>\uff1a\u6bd4\u8f03\u4e0d\u540c\u958b\u5834\u65b9\u5f0f\u3001\u6f14\u8b1b vs. \u60c5\u5883\u77ed\u7247\u3002
<\/li>\n\n\n\n
\u6e2c\u8a66\u4e0d\u540c \u6a19\u984c\u8207\u6587\u5b57\u6558\u8ff0<\/strong>\uff1a\u5438\u5f15\u9ede\u4e0d\u540c\uff0c\u6703\u5f71\u97ff\u9ede\u64ca\u7387\u3002
<\/li>\n\n\n\n
\u6e2c\u8a66\u4e0d\u540c \u5ee3\u544a\u7248\u4f4d<\/strong>\uff1a\u6bd4\u8f03 YouTube \u641c\u5c0b\u7d50\u679c\u3001\u4e32\u6d41\u5ee3\u544a\u3001Bumper Ads \u54ea\u7a2e\u6210\u6548\u6700\u4f73\u3002
<\/li>\n\n\n\n
\u900f\u904e\u6578\u64da\u627e\u51fa \u6700\u4f73\u7d44\u5408<\/strong>\uff0c\u4e26\u5c07\u9810\u7b97\u96c6\u4e2d\u5728\u6548\u679c\u6700\u9ad8\u7684\u5ee3\u544a\u7d44\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>6. \u512a\u5316\u5ee3\u544a\u54c1\u8cea\u5206\u6578\uff08Quality Score\uff09<\/strong><\/span><\/h3>\n\n\n\n
\n
Google Ads \u7cfb\u7d71\u6703\u4f9d\u5ee3\u544a\u76f8\u95dc\u6027\u3001\u9ede\u64ca\u7387\u8207\u4f7f\u7528\u8005\u4e92\u52d5\u7387\u7d66\u5206\uff0c\u5206\u6578\u9ad8\u4ee3\u8868\u51fa\u50f9\u6210\u672c\u66f4\u4f4e\u3002
<\/li>\n\n\n\n
\u60f3\u964d\u4f4e\u6210\u672c\uff0c\u5c31\u5fc5\u9808\u63d0\u9ad8\u5ee3\u544a\u54c1\u8cea\uff0c\u4f8b\u5982 \u4f7f\u7528\u7cbe\u6e96\u95dc\u9375\u5b57 + \u5438\u5f15\u4eba\u7684\u6a19\u984c + \u9ad8\u4e92\u52d5\u7387\u5f71\u7247<\/strong>\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>7. \u5584\u7528\u518d\u884c\u92b7\u8207\u4e32\u63a5\u6578\u64da<\/strong><\/span><\/h3>\n\n\n\n
\n
YouTube \u5ee3\u544a\u53ef\u7d50\u5408 Google Analytics \u8207\u8f49\u63db\u8ffd\u8e64<\/strong>\uff0c\u6e05\u695a\u638c\u63e1\u300c\u89c0\u770b \u2192 \u9ede\u64ca \u2192 \u8cfc\u8cb7\u300d\u7684\u8def\u5f91\u3002
<\/li>\n\n\n\n
\u4f7f\u7528\u518d\u884c\u92b7\u5ee3\u544a\u8ffd\u8e64\u770b\u904e\u5f71\u7247\u537b\u6c92\u6709\u8f49\u63db\u7684\u89c0\u773e\uff0c\u9032\u4e00\u6b65\u63a8\u9001\u6298\u6263\u6216\u512a\u60e0\u8a0a\u606f\uff0c\u63d0\u9ad8\u8f49\u63db\u7387\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>\uff18. \u5c0f\u7d50<\/strong><\/span><\/h3>\n\n\n\n
\u63d0\u5347 YouTube \u5ee3\u544a\u6210\u6548\u7684\u95dc\u9375\u5728\u65bc \u7d20\u6750\u5275\u610f + \u7cbe\u6e96\u53d7\u773e + \u6301\u7e8c\u512a\u5316<\/strong>\u3002\u524d 5 \u79d2\u7684\u5438\u775b\u8a2d\u8a08\u3001\u5f71\u7247\u9577\u5ea6\u7684\u8abf\u6574\u3001\u660e\u78ba CTA \u4ee5\u53ca\u6578\u64da\u5c0e\u5411\u7684 A\/B \u6e2c\u8a66\uff0c\u90fd\u662f\u6c7a\u5b9a\u5ee3\u544a ROI \u7684\u95dc\u9375\u3002
<\/p>\n\n\n\n
\n\n\n\n
<\/span>\u516d\u3001YouTube \u5ee3\u544a\u6295\u653e\u5e38\u898b\u554f\u984c\uff08FAQ\uff09<\/strong><\/span><\/h2>\n\n\n\n
<\/span>1. YouTube \u6295\u653e\u5ee3\u544a\u591a\u5c11\u9322\uff1f<\/strong><\/span><\/h3>\n\n\n\n
YouTube \u5ee3\u544a\u63a1 \u7af6\u50f9\u5236<\/strong>\uff0c\u6c92\u6709\u56fa\u5b9a\u50f9\u683c\u3002\u5e38\u898b\u7684\u8a08\u8cbb\u6a21\u5f0f\u8207\u8cbb\u7528\u5340\u9593\u70ba\uff1a<\/p>\n\n\n\n
\n
CPV\uff08\u6bcf\u6b21\u89c0\u770b\u6210\u672c\uff09<\/strong>\uff1a\u7d04 0.2\uff5e2 \u5143\/\u6b21\u89c0\u770b
<\/li>\n\n\n\n
CPC\uff08\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\uff09<\/strong>\uff1a\u7d04 5\uff5e20 \u5143\/\u6b21\u9ede\u64ca
<\/li>\n\n\n\n
CPM\uff08\u5343\u6b21\u66dd\u5149\u6210\u672c\uff09<\/strong>\uff1a\u7d04 50\uff5e200 \u5143\/\u5343\u6b21\u66dd\u5149
<\/li>\n\n\n\n
CPA\uff08\u6bcf\u6b21\u8f49\u63db\u6210\u672c\uff09<\/strong>\uff1a\u4f9d\u7522\u696d\u5dee\u7570\uff0c\u7d04 100\uff5e500 \u5143\u4ee5\u4e0a
<\/li>\n<\/ul>\n\n\n\n
\u4e00\u822c\u4e2d\u5c0f\u4f01\u696d\u53ef\u5148\u5f9e \u6bcf\u65e5 300\uff5e1,000 \u5143<\/strong>\u7684\u5c0f\u984d\u9810\u7b97\u958b\u59cb\u6e2c\u8a66\uff0c\u518d\u4f9d\u6210\u6548\u9010\u6b65\u52a0\u5927\u6295\u5165\u3002
<\/p>\n\n\n\n
<\/span>2. YouTube \u5ee3\u544a\u9069\u5408\u54ea\u4e9b\u7522\u696d\uff1f<\/strong><\/span><\/h3>\n\n\n\n
YouTube \u64c1\u6709\u9f90\u5927\u4e14\u591a\u5143\u7684\u7528\u6236\u7fa4\uff0c\u5e7e\u4e4e\u9069\u5408\u6240\u6709\u7522\u696d\uff0c\u7279\u5225\u662f\uff1a<\/p>\n\n\n\n
\n
\u6d88\u8cbb\u578b\u7522\u54c1<\/strong>\uff1a\u7f8e\u599d\u3001\u98df\u54c1\u30013C \u7522\u54c1\u3001\u6642\u5c1a\u914d\u4ef6\uff0c\u9069\u5408\u4ee5\u77ed\u5f71\u97f3\u5feb\u901f\u63a8\u5ee3\u3002
<\/li>\n\n\n\n
\u6559\u80b2\u8207\u670d\u52d9\u696d<\/strong>\uff1a\u88dc\u6559\u3001\u7dda\u4e0a\u8ab2\u7a0b\u3001\u9867\u554f\u670d\u52d9\uff0c\u9069\u5408\u9577\u5f71\u7247\u8aaa\u670d\u8207\u5c0e\u6d41\u3002
<\/li>\n\n\n\n
\u9ad8\u55ae\u50f9\u7522\u696d<\/strong>\uff1a\u6c7d\u8eca\u3001\u623f\u5730\u7522\u3001\u91d1\u878d\u670d\u52d9\uff0c\u9069\u5408\u54c1\u724c\u6545\u4e8b\u5f71\u7247\u6216\u518d\u884c\u92b7\u5ee3\u544a\u3002
<\/li>\n<\/ul>\n\n\n\n
\u53ea\u8981\u5f71\u7247\u5167\u5bb9\u8db3\u5920\u5438\u5f15\u4eba\uff0c\u4e26\u642d\u914d\u7cbe\u6e96\u53d7\u773e\u5b9a\u4f4d\uff0cYouTube \u5ee3\u544a\u5e7e\u4e4e\u80fd\u70ba\u5404\u7522\u696d\u5e36\u4f86\u6548\u76ca\u3002
<\/p>\n\n\n\n
<\/span>3. YouTube \u5982\u4f55\u6295\u653e\u5ee3\u544a\uff1f<\/strong><\/span><\/h3>\n\n\n\n
YouTube \u5ee3\u544a\u9700\u900f\u904e Google Ads \u5e73\u53f0<\/strong> \u6295\u653e\uff0c\u6d41\u7a0b\u5982\u4e0b\uff1a<\/p>\n\n\n\n
\n
\u5efa\u7acb Google Ads \u5e33\u865f\u4e26\u7d81\u5b9a YouTube \u983b\u9053\u3002
<\/li>\n\n\n\n
\u8a2d\u5b9a\u5ee3\u544a\u76ee\u6a19\uff08\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u6d41\u91cf\u3001\u8f49\u63db\uff09\u3002
<\/li>\n\n\n\n
\u9078\u64c7\u5ee3\u544a\u5f62\u5f0f\uff08TrueView\u3001Bumper Ads\u3001\u63a2\u7d22\u5ee3\u544a\u7b49\uff09\u3002
<\/li>\n\n\n\n
\u8a2d\u5b9a\u53d7\u773e\u5b9a\u4f4d\uff08\u5730\u5340\u3001\u5e74\u9f61\u3001\u8208\u8da3\u3001\u95dc\u9375\u5b57\uff09\u3002
<\/li>\n\n\n\n
\u8a2d\u5b9a\u9810\u7b97\u8207\u51fa\u50f9\u6a21\u5f0f\uff08CPV\u3001CPC\u3001CPM\u3001CPA\uff09\u3002
<\/li>\n\n\n\n
\u4e0a\u50b3\u5f71\u7247\u7d20\u6750\u4e26\u6295\u653e\uff0c\u6700\u5f8c\u900f\u904e Analytics \u6301\u7e8c\u512a\u5316\u3002
<\/li>\n<\/ol>\n\n\n\n
<\/span>4. YouTube \u5982\u4f55\u963b\u64cb\u5ee3\u544a\uff1f<\/strong><\/span><\/h3>\n\n\n\n
\u5c0d\u4e00\u822c\u89c0\u773e\u800c\u8a00\uff0c\u53ef\u4ee5\u900f\u904e\u4ee5\u4e0b\u65b9\u5f0f\u6e1b\u5c11\u5ee3\u544a\uff1a<\/p>\n\n\n\n
\n
YouTube Premium<\/strong>\uff1a\u8a02\u95b1\u5f8c\u53ef\u5b8c\u5168\u79fb\u9664\u5ee3\u544a\u3002
<\/li>\n\n\n\n
\u700f\u89bd\u5668\u5916\u639b\u6216\u5ee3\u544a\u963b\u64cb\u5de5\u5177<\/strong>\uff1a\u80fd\u6514\u622a\u90e8\u5206\u5ee3\u544a\uff0c\u4f46\u4e0d\u4e00\u5b9a\u767e\u5206\u4e4b\u767e\u6709\u6548\u3002
<\/li>\n\n\n\n
\u8a2d\u5b9a\u5ee3\u544a\u504f\u597d<\/strong>\uff1a\u767b\u5165 Google \u5e33\u865f\u5f8c\uff0c\u9032\u5165\u300cGoogle Ads \u500b\u4eba\u5316\u8a2d\u5b9a\u300d\uff0c\u53ef\u7ba1\u7406\u4f60\u770b\u5230\u7684\u5ee3\u544a\u985e\u578b\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>5. YouTube \u5ee3\u544a\u79fb\u9664\u591a\u5c11\u9322\uff1f<\/strong><\/span><\/h3>\n\n\n\n
\u82e5\u8981\u5b8c\u5168\u79fb\u9664\u5ee3\u544a\uff0c\u76ee\u524d\u552f\u4e00\u5b98\u65b9\u65b9\u5f0f\u662f\u8a02\u95b1 YouTube Premium<\/strong>\u3002<\/p>\n\n\n\n
\n
\u53f0\u7063\u500b\u4eba\u7248 Premium \u8cbb\u7528\u7d04 179 \u5143\/\u6708<\/strong>\uff08\u50f9\u683c\u53ef\u80fd\u4f9d\u5340\u57df\u6216\u65b9\u6848\u4e0d\u540c\u800c\u7570\uff09\u3002
<\/li>\n\n\n\n
Premium \u9664\u4e86\u53bb\u5ee3\u544a\uff0c\u9084\u80fd\u63d0\u4f9b\u80cc\u666f\u64ad\u653e\u8207 YouTube Music \u670d\u52d9\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>6. \u5982\u4f55\u67e5\u770b YouTube \u5ee3\u544a\u6210\u6548\uff1f<\/strong><\/span><\/h3>\n\n\n\n
\u5ee3\u544a\u4e3b\u53ef\u4ee5\u900f\u904e Google Ads \u5f8c\u53f0<\/strong> \u6216 Google Analytics<\/strong> \u67e5\u770b\u5ee3\u544a\u6578\u64da\uff1a<\/p>\n\n\n\n
\n
\u89c0\u770b\u6578\u64da<\/strong>\uff1a\u89c0\u770b\u7387\uff08View Rate\uff09\u3001\u5e73\u5747\u89c0\u770b\u6642\u9577\u3002
<\/li>\n\n\n\n
\u4e92\u52d5\u6578\u64da<\/strong>\uff1a\u9ede\u64ca\u7387\uff08CTR\uff09\u3001\u4e92\u52d5\u7387\u3002
<\/li>\n\n\n\n
\u8f49\u63db\u6578\u64da<\/strong>\uff1a\u8cfc\u8cb7\u3001\u8a3b\u518a\u3001\u8868\u55ae\u63d0\u4ea4\u7b49\u884c\u70ba\u3002
<\/li>\n\n\n\n
ROI \u6307\u6a19<\/strong>\uff1a\u6bcf\u6b21\u8f49\u63db\u6210\u672c\uff08CPA\uff09\u3001\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff08ROAS\uff09\u3002
<\/li>\n<\/ul>\n\n\n\n
\u5efa\u8b70\u5ee3\u544a\u6295\u653e\u5f8c\uff0c\u6bcf\u9031\u81f3\u5c11\u6aa2\u8996\u4e00\u6b21\u6578\u64da\uff0c\u4e26\u9032\u884c\u7d20\u6750\u6216\u53d7\u773e\u7684\u512a\u5316\u3002
<\/p>\n\n\n\n
\n\n\n\n
<\/span>\u7d50\u8ad6<\/strong><\/span><\/h2>\n\n\n\n
YouTube \u5ee3\u544a\u6191\u85c9\u9f90\u5927\u7684\u4f7f\u7528\u8005\u57fa\u790e\u8207 Google Ads \u5f37\u5927\u7684\u6578\u64da\u652f\u6301\uff0c\u5df2\u7d93\u6210\u70ba\u5404\u7522\u696d\u5fc5\u4e0d\u53ef\u5c11\u7684\u6578\u4f4d\u884c\u92b7\u5de5\u5177\u3002\u7121\u8ad6\u662f\u8981\u8ffd\u6c42\u54c1\u724c\u66dd\u5149\u3001\u5c0e\u6d41\u7db2\u7ad9\uff0c\u9084\u662f\u76f4\u63a5\u5e36\u52d5\u8f49\u63db\uff0cYouTube \u90fd\u80fd\u900f\u904e \u591a\u5143\u5ee3\u544a\u5f62\u5f0f\u3001\u7cbe\u6e96\u53d7\u773e\u5b9a\u4f4d\u8207\u5b8c\u6574\u6578\u64da\u8ffd\u8e64<\/strong>\uff0c\u5e6b\u52a9\u4f01\u696d\u6700\u5927\u5316\u5ee3\u544a\u6548\u76ca\u3002<\/p>\n\n\n\n
\u6210\u529f\u7684\u95dc\u9375\u5728\u65bc\uff1a<\/p>\n\n\n\n
\n
\u5167\u5bb9\u7b56\u7565<\/strong>\uff1a\u524d 5 \u79d2\u6293\u4f4f\u89c0\u773e\u6ce8\u610f\u529b\uff0c\u5f71\u7247\u9577\u5ea6\u8207\u8a0a\u606f\u8981\u7b26\u5408\u884c\u92b7\u76ee\u6a19\u3002
<\/li>\n\n\n\n
\u53d7\u773e\u9396\u5b9a<\/strong>\uff1a\u907f\u514d\u5ee3\u6492\u7db2\uff0c\u5229\u7528\u95dc\u9375\u5b57\u3001\u8208\u8da3\u8207\u518d\u884c\u92b7\u63d0\u5347\u8f49\u63db\u3002
<\/li>\n\n\n\n
\u6301\u7e8c\u512a\u5316<\/strong>\uff1a\u900f\u904e A\/B \u6e2c\u8a66\u8207\u6578\u64da\u5206\u6790\uff0c\u628a\u9810\u7b97\u96c6\u4e2d\u5728\u6700\u6709\u6548\u7684\u5ee3\u544a\u7d44\u3002
<\/li>\n<\/ul>\n\n\n\n
\u5c0d\u4e2d\u5c0f\u4f01\u696d\u800c\u8a00\uff0c\u8207\u5176\u82b1\u5927\u91cf\u6642\u9593\u6478\u7d22\uff0c\u4e0d\u5982\u4ea4\u7d66\u5c08\u696d\u5718\u968a\u4f86\u898f\u5283\u3002\u5c11\u5e74\u61c2\u884c\u92b7<\/strong> \u5c08\u6ce8\u65bc\u6578\u4f4d\u5ee3\u544a\u7b56\u7565\u8207\u5f71\u97f3\u884c\u92b7\uff0c\u80fd\u5354\u52a9\u4f60\u8a2d\u8a08\u3001\u6295\u653e\u4e26\u6301\u7e8c\u512a\u5316 YouTube \u5ee3\u544a\uff0c\u8b93\u6bcf\u4e00\u5206\u9810\u7b97\u90fd\u767c\u63ee\u6700\u5927\u50f9\u503c\u3002<\/p>\n\n\n\n
\n
\n
\n\n\n\n
<\/span>\u3010\u5c11\u5e74\u61c2\u884c\u92b7\u3011<\/span><\/h2>\n\n\n\n
\u60f3\u4e86\u89e3\u66f4\u591a\u7684 FB \u5ee3\u544a\u7d30\u7bc0<\/p>\n\n\n\n
\n
\u7acb\u5373\u52a0 LINE \u8aee\u8a62<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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