{"id":36009,"date":"2025-09-01T14:08:22","date_gmt":"2025-09-01T06:08:22","guid":{"rendered":"https:\/\/snddm.com\/?p=36009"},"modified":"2025-09-01T14:08:24","modified_gmt":"2025-09-01T06:08:24","slug":"roi-analysis","status":"publish","type":"post","link":"https:\/\/snddm.com\/roi-analysis\/","title":{"rendered":"ROI \u6295\u8cc7\u5831\u916c\u7387\u7d42\u6975\u653b\u7565\uff0c\u516c\u5f0f\u8a08\u7b97\u3001\u884c\u696d\u6a19\u6e96\u8207\u512a\u5316\u6280\u5de7\u4e00\u6b21\u770b\uff01"},"content":{"rendered":"\n

\u5728\u5546\u696d\u8207\u6578\u4f4d\u884c\u92b7\u9818\u57df\uff0c\u6700\u91cd\u8981\u7684\u554f\u984c\u5f80\u5f80\u662f\uff1a\u9019\u7b46\u6295\u8cc7\u662f\u5426\u503c\u5f97\uff1f\u8981\u56de\u7b54\u9019\u500b\u554f\u984c\uff0c\u4f01\u696d\u5e38\u7528\u7684\u4e00\u500b\u6838\u5fc3\u6307\u6a19\u5c31\u662f ROI\uff08Return on Investment\uff0c\u6295\u8cc7\u5831\u916c\u7387\uff09<\/strong>\u3002\u900f\u904e ROI\uff0c\u4f60\u80fd\u5feb\u901f\u5224\u65b7\u4e00\u9805\u6295\u8cc7\u6216\u884c\u92b7\u6d3b\u52d5\u662f\u5426\u5e36\u4f86\u6b63\u5411\u56de\u5831\uff0c\u9032\u800c\u5354\u52a9\u505a\u51fa\u66f4\u660e\u667a\u7684\u6c7a\u7b56\u3002\u672c\u6587\u5c07\u5e36\u4f60\u5b8c\u6574\u4e86\u89e3 ROI \u7684\u5b9a\u7fa9\u3001\u8a08\u7b97\u516c\u5f0f\u3001\u7bc4\u4f8b\u4ee5\u53ca\u63d0\u5347\u65b9\u6cd5<\/strong>\u3002<\/p>\n\n\n\n

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\u6587\u7ae0\u76ee\u9304<\/p>\n Toggle<\/span>
\u4e00\u3001\u4ec0\u9ebc\u662f ROI \u6295\u8cc7\u5831\u916c\u7387\uff1f<\/a><\/li>
\u4e8c\u3001ROI \u70ba\u4ec0\u9ebc\u5f88\u91cd\u8981\uff1f<\/a>
1. \u8861\u91cf\u6295\u8cc7\u6548\u76ca<\/a><\/li>
2. \u5236\u5b9a\u9810\u7b97\u8207\u8cc7\u6e90\u5206\u914d<\/a><\/li>
3. \u76e3\u63a7\u884c\u92b7\u6210\u6548<\/a><\/li>
4. \u63d0\u5347\u6c7a\u7b56\u7684\u79d1\u5b78\u5316<\/a><\/li>
5. \u5f37\u5316\u7e3e\u6548\u7ba1\u7406\u8207\u5718\u968a\u6e9d\u901a<\/a><\/li><\/ul><\/li>
\u4e09\u3001ROI \u8207\u5176\u4ed6\u6307\u6a19\u7684\u5dee\u5225<\/a>
1. ROI vs ROAS\uff08\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff09<\/a><\/li>
2. ROI vs CPC\uff08\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\uff09<\/a><\/li>
3. ROI vs CPA\uff08\u6bcf\u6b21\u7372\u5ba2\u6210\u672c\uff09<\/a><\/li>
4. \u5c0d\u7167\u8868<\/a><\/li>
\u5c0f\u7d50\uff1a<\/a><\/li><\/ul><\/li>
\u56db\u3001\u5982\u4f55\u8a08\u7b97 ROI\uff1f\uff08\u6848\u4f8b\u89e3\u6790\uff09<\/a>
1. ROI \u8a08\u7b97\u516c\u5f0f<\/a><\/li>
2. \u6848\u4f8b\u4e00\uff1a\u96fb\u5546\u5ee3\u544a\u6295\u653e<\/a><\/li>
3. \u6848\u4f8b\u4e8c\uff1a\u6559\u80b2\u8ab2\u7a0b\u884c\u92b7<\/a><\/li>
4. \u6848\u4f8b\u4e09\uff1aB2B \u8edf\u9ad4\u5c08\u6848<\/a><\/li>
5. \u6848\u4f8b\u56db\uff1aSEO \u9577\u671f\u6295\u8cc7<\/a><\/li>
6. \u6848\u4f8b\u6bd4\u8f03\u8207\u555f\u793a<\/a><\/li><\/ul><\/li>
\u4e94\u3001ROI \u7684\u6a19\u6e96\u503c\u662f\u591a\u5c11\uff1f<\/a>
1. \u4e0d\u540c\u884c\u696d ROI \u53c3\u8003\u503c<\/a><\/li>
2. ROI \u5224\u65b7\u7684\u4e09\u500b\u89d2\u5ea6<\/a><\/li>
3. ROI \u9ad8 \u2260 \u4e00\u5b9a\u597d<\/a><\/li>
4. \u5be6\u52d9\u5efa\u8b70<\/a><\/li><\/ul><\/li>
\u516d\u3001\u63d0\u5347 ROI \u7684\u65b9\u6cd5<\/a>
1. \u964d\u4f4e\u6210\u672c<\/a><\/li>
2. \u63d0\u9ad8\u6536\u76ca<\/a><\/li>
3. \u5f37\u5316\u6578\u64da\u8ffd\u8e64<\/a><\/li>
4. \u6301\u7e8c A\/B \u6e2c\u8a66<\/a><\/li>
5. \u5ef6\u4f38\u7b56\u7565\uff08\u9032\u968e\u88dc\u5145\uff09<\/a><\/li>
\u5c0f\u7d50\uff1a<\/a><\/li><\/ul><\/li>
\u4e03\u3001ROI \u7684\u9650\u5236\u8207\u5e38\u898b\u8aa4\u5340<\/a>
1. \u5ffd\u7565\u6642\u9593\u6210\u672c<\/a><\/li>
2. \u8a08\u7b97\u7bc4\u570d\u4e0d\u4e00\u81f4<\/a><\/li>
3. \u77ed\u671f ROI \u4e0d\u4ee3\u8868\u9577\u671f\u6210\u529f<\/a><\/li>
4. \u5bb9\u6613\u88ab\u6578\u64da\u9ad8\u4f30\u6216\u4f4e\u4f30<\/a><\/li>
5. \u5ffd\u7565\u6295\u8cc7\u898f\u6a21\u8207\u6a5f\u6703\u6210\u672c<\/a><\/li><\/ul><\/li>
\u516b\u3001ROI \u5e38\u898b\u554f\u984c\uff08FAQ\uff09<\/a>
1. ROI \u662f\u4ec0\u9ebc\u610f\u601d\uff1f<\/a><\/li>
2. ROI \u8207 ROAS \u6709\u4ec0\u9ebc\u4e0d\u540c\uff1f<\/a><\/li>
3. \u5982\u4f55\u8a08\u7b97 ROI\uff1f<\/a><\/li>
4. ROI \u8981\u591a\u5c11\u624d\u7b97\u597d\uff1f<\/a><\/li>
5. \u77ed\u671f ROI \u4e0d\u4f73\u662f\u5426\u4ee3\u8868\u6295\u8cc7\u5931\u6557\uff1f<\/a><\/li>
6. ROI \u70ba\u4ec0\u9ebc\u548c\u5be6\u969b\u8ca1\u5831\u5dee\u5f88\u5927\uff1f<\/a><\/li>
7. ROI \u548c IRR \u6709\u4ec0\u9ebc\u5dee\u5225\uff1f<\/a><\/li><\/ul><\/li>
\u7d50\u8ad6<\/a><\/li>
\u3010\u5c11\u5e74\u61c2\u884c\u92b7\u3011<\/a><\/li><\/ul><\/nav><\/div>\n
<\/span>\u4e00\u3001\u4ec0\u9ebc\u662f ROI \u6295\u8cc7\u5831\u916c\u7387\uff1f<\/strong><\/span><\/h2>\n\n\n\n
ROI\uff08\u6295\u8cc7\u5831\u916c\u7387\uff09<\/strong> \u662f\u8861\u91cf\u6295\u8cc7\u6548\u76ca\u7684\u6307\u6a19\uff0c\u8a08\u7b97\u65b9\u5f0f\u662f\u5c07\u6295\u8cc7\u5e36\u4f86\u7684\u6de8\u5229\u8207\u6295\u5165\u6210\u672c\u76f8\u6bd4\uff0c\u4e26\u4ee5\u767e\u5206\u6bd4\u6216\u500d\u6578\u5f62\u5f0f\u5448\u73fe\u3002<\/p>\n\n\n\n
\u516c\u5f0f\uff1a<\/strong><\/p>\n\n\n\n
ROI = (\u6295\u8cc7\u6536\u76ca \u2013 \u6295\u8cc7\u6210\u672c) \u00f7 \u6295\u8cc7\u6210\u672c \u00d7 100%<\/p>\n\n\n\n
\u8209\u4f8b\uff1a<\/strong>
<\/strong> \u82e5\u4f60\u6295\u5165 100,000 \u5143\u5ee3\u544a\u8cbb\uff0c\u5e36\u4f86 300,000 \u5143\u71df\u6536\uff0c\u6263\u9664\u5ee3\u544a\u8cbb\u5f8c\u6de8\u5229\u70ba 200,000 \u5143\uff0c
ROI = (200,000 \u00f7 100,000) \u00d7 100% = 200%<\/strong>\u3002<\/p>\n\n\n\n
\u9019\u4ee3\u8868\u6bcf\u6295\u5165 1 \u5143\uff0c\u5c31\u80fd\u984d\u5916\u8cfa\u56de 2 \u5143\u3002<\/p>\n\n\n\n
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<\/span>\u4e8c\u3001ROI \u70ba\u4ec0\u9ebc\u5f88\u91cd\u8981\uff1f<\/strong><\/span><\/h2>\n\n\n\n
ROI\uff08\u6295\u8cc7\u5831\u916c\u7387\uff09\u4e0d\u53ea\u662f\u55ae\u7d14\u7684\u8ca1\u52d9\u516c\u5f0f\uff0c\u5b83\u662f\u4f01\u696d\u5728\u505a\u8cc7\u6e90\u5206\u914d\u3001\u5c08\u6848\u8a55\u4f30\u8207\u884c\u92b7\u6c7a\u7b56\u6642\u7684\u95dc\u9375\u4f9d\u64da\u3002\u4ee5\u4e0b\u6574\u7406\u51fa\u5e7e\u500b\u6838\u5fc3\u539f\u56e0\uff1a<\/p>\n\n\n\n
<\/span>1. \u8861\u91cf\u6295\u8cc7\u6548\u76ca<\/strong><\/span><\/h3>\n\n\n\n
ROI \u80fd\u6e05\u695a\u986f\u793a\u4e00\u9805\u6295\u8cc7\u662f\u5426\u5212\u7b97\uff0c\u907f\u514d\u4f01\u696d\u5c07\u8cc7\u91d1\u6d6a\u8cbb\u5728\u4f4e\u6548\u76ca\u751a\u81f3\u8ca0\u5831\u916c\u7684\u5c08\u6848\u4e0a\u3002\u8207\u55ae\u7d14\u7684\u71df\u6536\u6578\u64da\u4e0d\u540c\uff0cROI \u662f\u300c\u6de8\u5229\u8207\u6210\u672c\u300d\u7684\u6bd4\u8f03\uff0c\u56e0\u6b64\u80fd\u66f4\u6e96\u78ba\u53cd\u6620\u6295\u8cc7\u7684\u771f\u5be6\u56de\u5831\u3002\u5c0d\u6295\u8cc7\u4eba\u8207\u7ba1\u7406\u5c64\u800c\u8a00\uff0cROI \u662f\u6700\u76f4\u89c0\u7684\u6548\u76ca\u6307\u6a19\u3002<\/p>\n\n\n\n
<\/span>2. \u5236\u5b9a\u9810\u7b97\u8207\u8cc7\u6e90\u5206\u914d<\/strong><\/span><\/h3>\n\n\n\n
\u4f01\u696d\u8cc7\u6e90\u6709\u9650\uff0c\u5fc5\u9808\u5728\u773e\u591a\u5c08\u6848\u4e4b\u9593\u505a\u9078\u64c7\u3002ROI \u63d0\u4f9b\u4e00\u500b\u6a19\u6e96\u5316\u7684\u8861\u91cf\u65b9\u5f0f\uff0c\u4e0d\u540c\u5ee3\u544a\u6d3b\u52d5\u3001\u884c\u92b7\u5c08\u6848\u6216\u7522\u54c1\u958b\u767c\u8a08\u756b\u90fd\u80fd\u900f\u904e ROI \u4f86\u6bd4\u8f03\u3002\u7576 ROI \u9ad8\u6642\uff0c\u8868\u793a\u8a72\u5c08\u6848\u66f4\u503c\u5f97\u64f4\u5927\u6295\u5165\uff1b\u7576 ROI \u504f\u4f4e\u6642\uff0c\u5247\u9700\u6aa2\u8a0e\u7b56\u7565\u6216\u91cd\u65b0\u5206\u914d\u8cc7\u6e90\u3002<\/p>\n\n\n\n
<\/span>3. \u76e3\u63a7\u884c\u92b7\u6210\u6548<\/strong><\/span><\/h3>\n\n\n\n
\u5728\u6578\u4f4d\u5ee3\u544a\u3001SEO\u3001\u5167\u5bb9\u884c\u92b7\u6216\u793e\u7fa4\u884c\u92b7\u4e2d\uff0cROI \u662f\u5224\u65b7\u6d3b\u52d5\u662f\u5426\u6709\u6548\u7684\u6700\u6838\u5fc3\u4f9d\u64da\u3002\u8207\u9ede\u64ca\u7387\uff08CTR\uff09\u3001\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\uff08CPC\uff09\u6216\u7372\u5ba2\u6210\u672c\uff08CPA\uff09\u76f8\u6bd4\uff0cROI \u66f4\u80fd\u76f4\u63a5\u9023\u7d50\u300c\u6295\u5165\u300d\u8207\u300c\u6700\u7d42\u7372\u5229\u300d\u3002\u4f8b\u5982\uff0c\u4e00\u500b\u5ee3\u544a\u5373\u4f7f CTR \u5f88\u9ad8\uff0c\u4f46\u82e5 ROI \u70ba\u8ca0\uff0c\u4ecd\u4ee3\u8868\u8a72\u6d3b\u52d5\u7121\u6cd5\u5e36\u4f86\u5be6\u969b\u50f9\u503c\u3002<\/p>\n\n\n\n
<\/span>4. \u63d0\u5347\u6c7a\u7b56\u7684\u79d1\u5b78\u5316<\/strong><\/span><\/h3>\n\n\n\n
ROI \u662f\u4e00\u500b\u53ef\u91cf\u5316\u7684\u8ca1\u52d9\u6578\u64da\uff0c\u80fd\u907f\u514d\u6c7a\u7b56\u53ea\u6191\u76f4\u89ba\u6216\u7d93\u9a57\u3002\u900f\u904e\u5b9a\u671f\u7684 ROI \u5206\u6790\uff0c\u7ba1\u7406\u5c64\u80fd\u66f4\u6e05\u695a\u54ea\u4e9b\u6295\u8cc7\u503c\u5f97\u52a0\u5927\u898f\u6a21\u3001\u54ea\u4e9b\u5c08\u6848\u61c9\u8a72\u505c\u6b62\uff0c\u4e26\u80fd\u9032\u4e00\u6b65\u898f\u5283\u9577\u671f\u7684\u8ca1\u52d9\u8207\u884c\u92b7\u7b56\u7565\u3002\u63db\u8a00\u4e4b\uff0cROI \u662f\u5c07\u300c\u8cc7\u6e90\u6295\u5165\u300d\u8f49\u5316\u70ba\u300c\u6c7a\u7b56\u4f9d\u64da\u300d\u7684\u6700\u4f73\u5de5\u5177\u3002<\/p>\n\n\n\n
<\/span>5. \u5f37\u5316\u7e3e\u6548\u7ba1\u7406\u8207\u5718\u968a\u6e9d\u901a<\/strong><\/span><\/h3>\n\n\n\n
ROI \u4e0d\u50c5\u80fd\u7528\u65bc\u5916\u90e8\u6295\u8cc7\u5224\u65b7\uff0c\u4e5f\u80fd\u4f5c\u70ba\u5167\u90e8\u5718\u968a\u7e3e\u6548\u7ba1\u7406\u7684\u8861\u91cf\u6a19\u6e96\u3002\u884c\u92b7\u5718\u968a\u3001\u696d\u52d9\u5718\u968a\u6216\u7522\u54c1\u5718\u968a\uff0c\u90fd\u80fd\u900f\u904e ROI \u6307\u6a19\u6e05\u695a\u8aaa\u660e\u5c08\u6848\u6210\u6548\uff0c\u907f\u514d\u6d41\u65bc\u55ae\u7d14\u7684\u6578\u5b57\u5831\u544a\uff0c\u8b93\u8de8\u90e8\u9580\u4e4b\u9593\u6709\u4e00\u5957\u5171\u540c\u8a9e\u8a00\uff0c\u63d0\u5347\u5354\u4f5c\u6548\u7387\u3002
<\/p>\n\n\n\n
\n\n\n\n
<\/span>\u4e09\u3001ROI \u8207\u5176\u4ed6\u6307\u6a19\u7684\u5dee\u5225<\/strong><\/span><\/h2>\n\n\n\n
\u5728\u6578\u4f4d\u884c\u92b7\u8207\u4f01\u696d\u7d93\u71df\u4e2d\uff0c\u5e38\u898b\u7684\u6548\u76ca\u6307\u6a19\u9664\u4e86 ROI \u4e4b\u5916\uff0c\u9084\u6709 ROAS\u3001CPC\u3001CPA \u7b49\u3002\u9019\u4e9b\u6578\u64da\u96d6\u7136\u76f8\u95dc\uff0c\u4f46\u89c0\u5bdf\u89d2\u5ea6\u4e0d\u540c\uff0c\u61c9\u642d\u914d\u4f7f\u7528\u624d\u80fd\u5b8c\u6574\u638c\u63e1\u6295\u8cc7\u6210\u6548\u3002<\/p>\n\n\n\n
<\/span>1. ROI vs ROAS\uff08\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff09<\/strong><\/span><\/h3>\n\n\n\n
\n
ROAS<\/strong>\uff1a\u8a08\u7b97\u516c\u5f0f\u662f\u300c\u5ee3\u544a\u6536\u5165 \u00f7 \u5ee3\u544a\u6210\u672c\u300d\uff0c\u5c08\u6ce8\u65bc\u55ae\u7d14\u5ee3\u544a\u6295\u653e\u7684\u6548\u7387\u3002\u5b83\u544a\u8a34\u4f60\u5ee3\u544a\u8cbb\u662f\u5426\u5e36\u4f86\u4e86\u8db3\u5920\u7684\u71df\u6536\u3002
<\/li>\n\n\n\n
ROI<\/strong>\uff1a\u516c\u5f0f\u662f\u300c\uff08\u6536\u76ca \u2212 \u6210\u672c\uff09\u00f7 \u6210\u672c\u300d\uff0c\u6db5\u84cb\u7522\u54c1\u6210\u672c\u3001\u4eba\u529b\u3001\u7269\u6d41\u3001\u5e73\u53f0\u8cbb\u7528\u7b49\u6240\u6709\u652f\u51fa\uff0c\u66f4\u80fd\u53cd\u6620\u4f01\u696d\u7684\u6574\u9ad4\u6295\u8cc7\u6548\u76ca\u3002
<\/li>\n\n\n\n
\u5dee\u7570\u91cd\u9ede<\/strong>\uff1aROAS \u504f\u5411\u884c\u92b7\u6230\u8853\u6307\u6a19\uff0c\u7528\u65bc\u512a\u5316\u5ee3\u544a\u6295\u653e\uff1bROI \u5247\u5c6c\u65bc\u7d93\u71df\u5c64\u7d1a\u7684\u8ca1\u52d9\u6307\u6a19\uff0c\u7528\u65bc\u5224\u65b7\u6574\u9ad4\u5c08\u6848\u662f\u5426\u503c\u5f97\u6295\u5165\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>2. ROI vs CPC\uff08\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\uff09<\/strong><\/span><\/h3>\n\n\n\n
\n
CPC<\/strong>\uff1a\u6307\u6bcf\u7372\u5f97\u4e00\u6b21\u9ede\u64ca\u6240\u9700\u652f\u4ed8\u7684\u5e73\u5747\u6210\u672c\uff0c\u9069\u5408\u7528\u4f86\u63a7\u5236\u6d41\u91cf\u6210\u672c\u3002
<\/li>\n\n\n\n
ROI<\/strong>\uff1a\u4e0d\u50c5\u95dc\u6ce8\u9ede\u64ca\u6210\u672c\uff0c\u9084\u8981\u770b\u9019\u4e9b\u9ede\u64ca\u662f\u5426\u771f\u6b63\u5e36\u4f86\u8f49\u63db\u8207\u5229\u6f64\u3002
<\/li>\n\n\n\n
\u5dee\u7570\u91cd\u9ede<\/strong>\uff1aCPC \u504f\u91cd\u300c\u6d41\u91cf\u50f9\u683c\u300d\uff0cROI \u5247\u95dc\u6ce8\u300c\u6295\u8cc7\u56de\u5831\u300d\u3002\u4f4e CPC \u4e0d\u4ee3\u8868\u9ad8 ROI\uff0c\u56e0\u70ba\u82e5\u6d41\u91cf\u54c1\u8cea\u5dee\uff0c\u8f49\u63db\u7387\u4f4e\uff0cROI \u4ecd\u53ef\u80fd\u70ba\u8ca0\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>3. ROI vs CPA\uff08\u6bcf\u6b21\u7372\u5ba2\u6210\u672c\uff09<\/strong><\/span><\/h3>\n\n\n\n
\n
CPA<\/strong>\uff1a\u6307\u7372\u5f97\u4e00\u540d\u9867\u5ba2\u6216\u4e00\u6b21\u8f49\u63db\u6240\u9700\u7684\u5e73\u5747\u6210\u672c\uff0c\u662f\u8861\u91cf\u884c\u92b7\u7372\u5ba2\u6548\u7387\u7684\u91cd\u8981\u6307\u6a19\u3002
<\/li>\n\n\n\n
ROI<\/strong>\uff1a\u5247\u662f\u5f9e\u300c\u6574\u9ad4\u6de8\u5229\u300d\u89d2\u5ea6\u4f86\u770b\u6295\u8cc7\u6210\u6548\u3002\u5373\u4f7f CPA \u504f\u9ad8\uff0c\u4f46\u82e5\u5ba2\u55ae\u50f9\u9ad8\u6216\u9867\u5ba2\u56de\u8cfc\u983b\u7e41\uff0cROI \u4ecd\u53ef\u80fd\u4e0d\u932f\u3002
<\/li>\n\n\n\n
\u5dee\u7570\u91cd\u9ede<\/strong>\uff1aCPA \u8457\u91cd\u65bc\u300c\u7372\u53d6\u9867\u5ba2\u7684\u6210\u672c\u63a7\u5236\u300d\uff0c\u800c ROI \u5247\u662f\u300c\u6295\u8cc7\u662f\u5426\u6700\u7d42\u8cfa\u9322\u300d\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>4. \u5c0d\u7167\u8868<\/strong><\/span><\/h3>\n\n\n\n
\u6307\u6a19<\/strong><\/td> \u8a08\u7b97\u65b9\u5f0f<\/strong><\/td> \u8457\u91cd\u9762\u5411<\/strong><\/td> \u9069\u7528\u5834\u666f<\/strong><\/td> \u9650\u5236<\/strong><\/td><\/tr>
ROI<\/strong><\/td> (\u6536\u76ca \u2212 \u6210\u672c) \u00f7 \u6210\u672c<\/td> \u5168\u9762\u7372\u5229<\/td> \u5c08\u6848\u8a55\u4f30\u3001\u8ca1\u52d9\u6c7a\u7b56<\/td> \u7121\u6cd5\u53cd\u6620\u77ed\u671f\u7d30\u7bc0\uff0c\u9700\u6b63\u78ba\u5b9a\u7fa9\u6210\u672c<\/td><\/tr>
ROAS<\/strong><\/td> \u5ee3\u544a\u6536\u5165 \u00f7 \u5ee3\u544a\u6210\u672c<\/td> \u5ee3\u544a\u6548\u76ca<\/td> \u884c\u92b7\u6d3b\u52d5\u3001\u5ee3\u544a\u6295\u653e<\/td> \u672a\u8a08\u5165\u5176\u4ed6\u6210\u672c\uff0c\u50c5\u9069\u7528\u5ee3\u544a\u5c64\u7d1a<\/td><\/tr>
CPA<\/strong><\/td> \u7e3d\u6210\u672c \u00f7 \u7372\u5f97\u9867\u5ba2\u6578<\/td> \u7372\u5ba2\u6548\u7387<\/td> \u884c\u92b7\u6295\u653e\u3001\u8f49\u63db\u76e3\u63a7<\/td> \u672a\u53cd\u6620\u9867\u5ba2\u50f9\u503c\u9ad8\u4f4e<\/td><\/tr>
CPC<\/strong><\/td> \u7e3d\u5ee3\u544a\u82b1\u8cbb \u00f7 \u9ede\u64ca\u6578<\/td> \u6d41\u91cf\u6210\u672c<\/td> \u5ee3\u544a\u6295\u653e\u76e3\u63a7<\/td> \u9ede\u64ca\u4e0d\u7b49\u65bc\u8f49\u63db<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
<\/span>\u5c0f\u7d50\uff1a<\/strong><\/span><\/h3>\n\n\n\n
\n
ROI<\/strong> \u662f\u6700\u5168\u9762\u7684\u6295\u8cc7\u6307\u6a19\uff0c\u80fd\u5224\u65b7\u4e00\u500b\u5c08\u6848\u6216\u516c\u53f8\u662f\u5426\u771f\u6b63\u7372\u5229\u3002
<\/li>\n\n\n\n
ROAS\u3001CPA\u3001CPC<\/strong> \u5247\u662f\u884c\u92b7\u5c64\u9762\u7684\u8f14\u52a9\u6578\u64da\uff0c\u9069\u5408\u7528\u4f86\u512a\u5316\u5ee3\u544a\u6d3b\u52d5\u3002
<\/li>\n\n\n\n
\u4f01\u696d\u61c9\u540c\u6642\u95dc\u6ce8 ROI \u8207\u9019\u4e9b\u6307\u6a19\uff0c\u624d\u80fd\u907f\u514d\u53ea\u770b\u77ed\u671f\u6578\u64da\u800c\u5ffd\u7565\u9577\u671f\u6548\u76ca\u3002
<\/li>\n<\/ul>\n\n\n\n
\n\n\n\n
<\/span>\u56db\u3001\u5982\u4f55\u8a08\u7b97 ROI\uff1f\uff08\u6848\u4f8b\u89e3\u6790\uff09<\/strong><\/span><\/h2>\n\n\n\n
<\/span>1. ROI \u8a08\u7b97\u516c\u5f0f<\/strong><\/span><\/h3>\n\n\n\n
ROI=\u6295\u8cc7\u6536\u76ca\u2212\u6295\u8cc7\u6210\u672c\u6295\u8cc7\u6210\u672c\u00d7100%ROI = \\frac{\u6295\u8cc7\u6536\u76ca – \u6295\u8cc7\u6210\u672c}{\u6295\u8cc7\u6210\u672c} \\times 100\\%ROI=\u6295\u8cc7\u6210\u672c\u6295\u8cc7\u6536\u76ca\u2212\u6295\u8cc7\u6210\u672c\u200b\u00d7100%<\/strong><\/p>\n\n\n\n
\n
\u6295\u8cc7\u6536\u76ca\uff1a\u6307\u5c08\u6848\u6216\u6d3b\u52d5\u6240\u5e36\u4f86\u7684\u7e3d\u6536\u5165\u3002<\/strong>
<\/strong><\/li>\n\n\n\n
\u6295\u8cc7\u6210\u672c\uff1a\u5305\u542b\u6240\u6709\u8207\u8a72\u6295\u8cc7\u76f8\u95dc\u7684\u6210\u672c\uff0c\u4f8b\u5982\u5546\u54c1\u6210\u672c\u3001\u5ee3\u544a\u8cbb\u7528\u3001\u4eba\u529b\u8207\u6280\u8853\u652f\u51fa\u7b49\u3002<\/strong>
<\/strong><\/li>\n\n\n\n
ROI \u89e3\u8b80\uff1aROI > 100% \u4ee3\u8868\u6295\u8cc7\u5e36\u4f86\u6b63\u5831\u916c\uff1bROI < 100% \u5247\u8868\u793a\u6295\u8cc7\u56de\u5831\u4e0d\u8db3\u3002<\/strong>
<\/strong><\/li>\n<\/ul>\n\n\n\n
<\/span>2. \u6848\u4f8b\u4e00\uff1a\u96fb\u5546\u5ee3\u544a\u6295\u653e<\/strong><\/span><\/h3>\n\n\n\n
\n
\u5ee3\u544a\u8cbb\u7528\uff1a50,000 \u5143<\/strong>
<\/strong><\/li>\n\n\n\n
\u71df\u6536\uff1a200,000 \u5143<\/strong>
<\/strong><\/li>\n\n\n\n
\u5546\u54c1\u6210\u672c\uff1a100,000 \u5143<\/strong>
<\/strong><\/li>\n\n\n\n
\u6de8\u5229\uff1a200,000 \u2212 (100,000 + 50,000) = 50,000 \u5143<\/strong>
<\/strong><\/li>\n\n\n\n
ROI = 50,000 \u00f7 150,000 \u00d7 100% = 33.3%<\/strong>
<\/strong><\/li>\n<\/ul>\n\n\n\n
\u89e3\u8b80\uff1a\u96d6\u7136\u6709 200,000 \u5143\u7684\u71df\u6536\uff0c\u4f46 ROI \u53ea\u6709 33.3%\uff0c\u4ee3\u8868\u6bcf\u6295\u5165 1 \u5143\uff0c\u53ea\u80fd\u591a\u8cfa\u56de 0.33 \u5143\uff0c\u6295\u8cc7\u6548\u76ca\u6709\u9650\u3002<\/strong>
<\/strong><\/p>\n\n\n\n
<\/span>3. \u6848\u4f8b\u4e8c\uff1a\u6559\u80b2\u8ab2\u7a0b\u884c\u92b7<\/strong><\/span><\/h3>\n\n\n\n
\n
\u884c\u92b7\u652f\u51fa\uff1a30,000 \u5143<\/strong>
<\/strong><\/li>\n\n\n\n
\u62db\u751f\u71df\u6536\uff1a90,000 \u5143<\/strong>
<\/strong><\/li>\n\n\n\n
\u6de8\u5229\uff1a90,000 \u2212 30,000 = 60,000 \u5143<\/strong>
<\/strong><\/li>\n\n\n\n
ROI = 60,000 \u00f7 30,000 \u00d7 100% = 200%<\/strong>
<\/strong><\/li>\n<\/ul>\n\n\n\n
\u89e3\u8b80\uff1aROI \u9ad8\u9054 200%\uff0c\u4ee3\u8868\u6bcf\u6295\u5165 1 \u5143\uff0c\u5c31\u80fd\u984d\u5916\u5e36\u4f86 2 \u5143\u7684\u6de8\u5229\uff0c\u9019\u662f\u4e00\u500b\u975e\u5e38\u503c\u5f97\u64f4\u5927\u6295\u8cc7\u7684\u5c08\u6848\u3002<\/strong>
<\/strong><\/p>\n\n\n\n
<\/span>4. \u6848\u4f8b\u4e09\uff1aB2B \u8edf\u9ad4\u5c08\u6848<\/strong><\/span><\/h3>\n\n\n\n
\n
\u884c\u92b7\u652f\u51fa\uff1a200,000 \u5143<\/strong>
<\/strong><\/li>\n\n\n\n
\u7372\u5f97\u5ba2\u6236\u6578\uff1a5 \u4f4d\uff0c\u6bcf\u4f4d\u5e74\u5408\u7d04\u91d1\u984d 150,000 \u5143<\/strong>
<\/strong><\/li>\n\n\n\n
\u71df\u6536\uff1a750,000 \u5143<\/strong>
<\/strong><\/li>\n\n\n\n
\u4eba\u529b\u8207\u7cfb\u7d71\u6210\u672c\uff1a250,000 \u5143<\/strong>
<\/strong><\/li>\n\n\n\n
\u6de8\u5229\uff1a750,000 \u2212 (200,000 + 250,000) = 300,000 \u5143<\/strong>
<\/strong><\/li>\n\n\n\n
ROI = 300,000 \u00f7 450,000 \u00d7 100% = 66.7%<\/strong>
<\/strong><\/li>\n<\/ul>\n\n\n\n
\u89e3\u8b80\uff1a\u96d6\u7136 ROI \u4e0d\u5982\u6559\u80b2\u8ab2\u7a0b\u884c\u92b7\u9ad8\uff0c\u4f46\u7531\u65bc B2B \u5ba2\u6236\u5177\u9577\u671f\u50f9\u503c\uff0c\u82e5\u7e8c\u7d04\u7387\u9ad8\uff0c\u5be6\u969b ROI \u5728\u672a\u4f86\u53ef\u80fd\u7ffb\u500d\u6210\u9577\u3002<\/strong>
<\/strong><\/p>\n\n\n\n
<\/span>5. \u6848\u4f8b\u56db\uff1aSEO \u9577\u671f\u6295\u8cc7<\/strong><\/span><\/h3>\n\n\n\n
\n
SEO \u5718\u968a\u4eba\u529b\u8207\u5167\u5bb9\u6210\u672c\uff1a600,000 \u5143\uff08\u5e74\u5ea6\uff09<\/strong>
<\/strong><\/li>\n\n\n\n
\u5e74\u5ea6\u81ea\u7136\u6d41\u91cf\u5e36\u4f86\u7684\u71df\u6536\uff1a1,500,000 \u5143<\/strong>
<\/strong><\/li>\n\n\n\n
\u6de8\u5229\uff1a1,500,000 \u2212 600,000 = 900,000 \u5143<\/strong>
<\/strong><\/li>\n\n\n\n
ROI = 900,000 \u00f7 600,000 \u00d7 100% = 150%<\/strong>
<\/strong><\/li>\n<\/ul>\n\n\n\n
\u89e3\u8b80\uff1aSEO \u7684 ROI \u9700\u8981\u6642\u9593\u7d2f\u7a4d\uff0c\u77ed\u671f\u53ef\u80fd\u504f\u4f4e\uff0c\u4f46\u9577\u671f\u4f86\u770b\u6295\u8cc7\u5831\u916c\u901a\u5e38\u6703\u8d8a\u4f86\u8d8a\u9ad8\uff0c\u56e0\u70ba\u5f8c\u7e8c\u6d41\u91cf\u4e0d\u9700\u8981\u984d\u5916\u5ee3\u544a\u8cbb\u5c31\u80fd\u6301\u7e8c\u7522\u751f\u3002<\/strong>
<\/strong><\/p>\n\n\n\n
<\/span>6. \u6848\u4f8b\u6bd4\u8f03\u8207\u555f\u793a<\/strong><\/span><\/h3>\n\n\n\n
\u6848\u4f8b<\/strong><\/td> ROI<\/strong><\/td> \u7279\u9ede<\/strong><\/td><\/tr>
\u96fb\u5546\u5ee3\u544a\u6295\u653e<\/strong><\/td> 33.3%<\/strong><\/td> \u71df\u6536\u9ad8\u4f46\u6210\u672c\u7d50\u69cb\u5403\u6389\u5229\u6f64\uff0c\u9700\u8981\u512a\u5316\u6210\u672c\u6216\u63d0\u5347\u5ba2\u55ae\u50f9<\/strong><\/td><\/tr>
\u6559\u80b2\u8ab2\u7a0b\u884c\u92b7<\/strong><\/td> 200%<\/strong><\/td> \u9ad8\u6bdb\u5229\u7522\u54c1\uff0cROI \u4f73\uff0c\u9069\u5408\u52a0\u5927\u6295\u653e<\/strong><\/td><\/tr>
B2B \u8edf\u9ad4\u5c08\u6848<\/strong><\/td> 66.7%<\/strong><\/td> \u77ed\u671f ROI \u4e2d\u7b49\uff0c\u4f46\u9577\u671f LTV \u53ef\u80fd\u66f4\u9ad8<\/strong><\/td><\/tr>
SEO \u9577\u671f\u6295\u8cc7<\/strong><\/td> 150%<\/strong><\/td> \u521d\u671f ROI \u504f\u4f4e\uff0c\u4f46\u96a8\u8457\u6d41\u91cf\u7d2f\u7a4d\uff0c\u6548\u76ca\u8d8a\u4f86\u8d8a\u597d<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
\u5c0f\u7d50\uff1a<\/strong><\/p>\n\n\n\n
ROI \u7684\u6578\u5b57\u672c\u8eab\u53ea\u662f\u7d50\u679c\uff0c\u66f4\u91cd\u8981\u7684\u662f\u300c\u89e3\u8b80\u8207\u61c9\u7528\u300d\u3002\u540c\u6a23\u7684 ROI\uff0c\u82e5\u7522\u696d\u6027\u8cea\u4e0d\u540c\uff08\u9ad8\u6bdb\u5229 vs \u4f4e\u6bdb\u5229\u3001\u77ed\u671f\u6295\u8cc7 vs \u9577\u671f\u6295\u8cc7\uff09\uff0c\u610f\u7fa9\u5dee\u7570\u5f88\u5927\u3002\u4f01\u696d\u61c9\u540c\u6642\u8a55\u4f30 \u6210\u672c\u7d50\u69cb\u3001LTV \u8207\u6295\u8cc7\u9031\u671f\uff0c\u624d\u80fd\u6b63\u78ba\u5224\u65b7 ROI \u7684\u771f\u5be6\u50f9\u503c\u3002<\/strong><\/p>\n\n\n\n
\n\n\n\n
<\/span>\u4e94\u3001ROI \u7684\u6a19\u6e96\u503c\u662f\u591a\u5c11\uff1f<\/strong><\/span><\/h2>\n\n\n\n
ROI \u6c92\u6709\u4e00\u500b\u653e\u8af8\u56db\u6d77\u7686\u6e96\u7684\u6578\u5b57\uff0c\u56e0\u70ba\u4e0d\u540c\u7522\u696d\u3001\u5546\u696d\u6a21\u5f0f\u8207\u6295\u8cc7\u9031\u671f\uff0c\u5c0d ROI \u7684\u8981\u6c42\u6703\u5dee\u7570\u6975\u5927\u3002\u4e0d\u904e\uff0c\u4e00\u500b\u57fa\u672c\u539f\u5247\u662f\uff1a<\/p>\n\n\n\n
\n
ROI > 100%<\/strong>\uff1a\u4ee3\u8868\u6295\u8cc7\u5e36\u4f86\u6b63\u5831\u916c\uff0c\u6bcf\u6295\u5165 1 \u5143\uff0c\u81f3\u5c11\u80fd\u591a\u8cfa 1 \u5143\u6de8\u5229\u3002
<\/li>\n\n\n\n
ROI < 100%<\/strong>\uff1a\u8868\u793a\u6295\u8cc7\u5c1a\u672a\u56de\u672c\uff0c\u9577\u671f\u6301\u7e8c\u4e0b\u53bb\u53ef\u80fd\u9020\u6210\u8667\u640d\uff0c\u9664\u975e\u6709\u7279\u6b8a\u9577\u671f\u7b56\u7565\uff08\u5982\u54c1\u724c\u5efa\u8a2d\u3001SEO\uff09\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>1. \u4e0d\u540c\u884c\u696d ROI \u53c3\u8003\u503c<\/strong><\/span><\/h3>\n\n\n\n
\u7522\u696d\u985e\u578b<\/strong><\/td> \u5e38\u898b ROI \u5340\u9593<\/strong><\/td> \u8aaa\u660e<\/strong><\/td><\/tr>
\u96fb\u5546\u96f6\u552e<\/strong><\/td> 20% \u2013 200%<\/td> \u6bdb\u5229\u7387\u901a\u5e38\u504f\u4f4e\uff0c\u7269\u6d41\u3001\u5e73\u53f0\u62bd\u6210\u8207\u9000\u8ca8\u7387\u90fd\u6703\u58d3\u7e2e ROI\uff0c\u56e0\u6b64\u9700\u8981\u66f4\u9ad8\u7684 ROI \u624d\u7b97\u5065\u5eb7\u3002<\/td><\/tr>
SaaS \/ \u8a02\u95b1\u5236<\/strong><\/td> 50% \u2013 300%<\/td> \u7531\u65bc\u6709\u7e8c\u7d04\u8207\u9867\u5ba2\u7d42\u8eab\u50f9\u503c\uff08LTV\uff09\uff0c\u5373\u4f7f\u77ed\u671f ROI \u504f\u4f4e\uff0c\u9577\u671f ROI \u4ecd\u53ef\u80fd\u7ffb\u500d\u3002<\/td><\/tr>
\u6559\u80b2\u8ab2\u7a0b \/ \u7dda\u4e0a\u8ab2\u7a0b<\/strong><\/td> 100% \u2013 500%<\/td> \u6bdb\u5229\u9ad8\uff0c\u82e5\u62db\u751f\u6210\u672c\u63a7\u5236\u826f\u597d\uff0cROI \u901a\u5e38\u504f\u9ad8\uff0c\u751a\u81f3\u80fd\u9054\u5230\u6578\u500d\u56de\u5831\u3002<\/td><\/tr>
B2B \u7522\u696d<\/strong><\/td> 30% \u2013 150%<\/td> \u5408\u7d04\u91d1\u984d\u5927\uff0c\u958b\u767c\u9031\u671f\u9577\uff0c\u55ae\u6b21 ROI \u53ef\u80fd\u4e0d\u9ad8\uff0c\u4f46\u4e00\u65e6\u6210\u4ea4\uff0c\u9577\u671f\u50f9\u503c\u53ef\u89c0\u3002<\/td><\/tr>
\u54c1\u724c\u884c\u92b7 \/ SEO<\/strong><\/td> \u77ed\u671f ROI \u504f\u4f4e\uff0c\u9577\u671f ROI \u53ef\u6578\u500d\u6210\u9577<\/td> \u5c6c\u65bc\u9577\u671f\u6295\u8cc7\uff0c\u524d\u671f\u6210\u672c\u9ad8\uff0c\u56de\u5831\u9700\u8981\u6642\u9593\u7d2f\u7a4d\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
<\/span>2. ROI \u5224\u65b7\u7684\u4e09\u500b\u89d2\u5ea6<\/strong><\/span><\/h3>\n\n\n\n
\n
\u884c\u696d\u57fa\u6e96\u503c<\/strong>\uff1a\u4e0d\u540c\u7522\u696d ROI \u6a19\u6e96\u5dee\u7570\u5927\uff0c\u4e0d\u80fd\u76f4\u63a5\u6bd4\u8f03\u96fb\u5546\u8207 SaaS\u3002
<\/li>\n\n\n\n
\u640d\u76ca\u5169\u5e73\u9ede\uff08Break-even ROI\uff09<\/strong>\uff1a\u5148\u8a08\u7b97\u81ea\u5df1\u4f01\u696d\u7684\u6bdb\u5229\u8207\u56fa\u5b9a\u6210\u672c\uff0c\u5f97\u51fa\u300c\u6700\u4f4e ROI \u9580\u6abb\u300d\u3002
<\/li>\n\n\n\n
\u53ef\u63a5\u53d7 ROI \u5340\u9593<\/strong>\uff1a\u7d50\u5408\u4f01\u696d\u7684\u71df\u6536\u76ee\u6a19\u8207\u64f4\u5f35\u7b56\u7565\uff0c\u8a2d\u5b9a\u4e00\u500b\u5408\u7406\u7bc4\u570d\u3002\u4f8b\u5982\uff1a\u77ed\u671f\u63a5\u53d7 80%\u2013120%\uff0c\u9577\u671f\u8ffd\u6c42 200% \u4ee5\u4e0a\u3002
<\/li>\n<\/ol>\n\n\n\n
<\/span>3. ROI \u9ad8 \u2260 \u4e00\u5b9a\u597d<\/strong><\/span><\/h3>\n\n\n\n
\u5f88\u591a\u4eba\u4ee5\u70ba ROI \u8d8a\u9ad8\u8d8a\u597d\uff0c\u4f46\u5be6\u969b\u4e0a\uff1a<\/p>\n\n\n\n
\n
\u904e\u9ad8 ROI<\/strong>\uff1a\u53ef\u80fd\u4ee3\u8868\u6295\u8cc7\u904e\u65bc\u4fdd\u5b88\uff0c\u6c92\u6709\u64f4\u5927\u5e02\u5834\uff0c\u932f\u5931\u589e\u9577\u6a5f\u6703\u3002
<\/li>\n\n\n\n
\u9069\u4e2d ROI<\/strong>\uff1a\u53cd\u800c\u53ef\u80fd\u66f4\u5408\u7406\uff0c\u4f8b\u5982\u63a7\u5236\u5728 150%\u2013250%\uff0c\u540c\u6642\u517c\u9867\u300c\u76c8\u5229\u300d\u8207\u300c\u64f4\u5f35\u300d\u3002
<\/li>\n<\/ul>\n\n\n\n
\u8209\u4f8b\uff1a<\/p>\n\n\n\n
\n
A \u516c\u53f8 ROI = 500%\uff0c\u4f46\u56e0\u53ea\u6295\u5c0f\u984d\u9810\u7b97\uff0c\u7e3d\u6de8\u5229\u4e0d\u9ad8\u3002
<\/li>\n\n\n\n
B \u516c\u53f8 ROI = 150%\uff0c\u96d6\u7136\u56de\u5831\u7387\u4e0d\u5982 A\uff0c\u4f46\u56e0\u64f4\u5927\u6295\u8cc7\u898f\u6a21\uff0c\u6de8\u5229\u91d1\u984d\u66f4\u9ad8\u3002
<\/li>\n<\/ul>\n\n\n\n
\u9019\u986f\u793a ROI \u9700\u8981\u8207\u300c\u6295\u8cc7\u898f\u6a21\u300d\u4e00\u8d77\u8a55\u4f30\uff0c\u624d\u80fd\u6b63\u78ba\u89e3\u8b80\u3002
<\/p>\n\n\n\n
<\/span>4. \u5be6\u52d9\u5efa\u8b70<\/strong><\/span><\/h3>\n\n\n\n
\n
\u96fb\u5546\/\u96f6\u552e\u696d\u8005<\/strong>\uff1a\u5148\u8a08\u7b97\u6bcf\u500b\u7522\u54c1\u6216\u54c1\u985e\u7684\u6bdb\u5229\uff0c\u8a2d\u5b9a\u5408\u7406\u7684 ROI \u9580\u6abb\uff0c\u518d\u4f9d\u64da\u5ee3\u544a\u6295\u653e\u8abf\u6574\u3002
<\/li>\n\n\n\n
SaaS \/ \u8a02\u95b1\u5236<\/strong>\uff1a\u7528 LTV\/CAC \u6a21\u578b\uff08\u9867\u5ba2\u7d42\u8eab\u50f9\u503c \u00f7 \u7372\u5ba2\u6210\u672c\uff09\u8f14\u52a9 ROI\uff0c\u624d\u80fd\u66f4\u6e96\u78ba\u5224\u65b7\u9577\u671f\u6548\u76ca\u3002
<\/li>\n\n\n\n
\u54c1\u724c\/SEO \u6295\u8cc7<\/strong>\uff1a\u4e0d\u8981\u88ab\u77ed\u671f ROI \u8aa4\u5c0e\uff0c\u61c9\u8a2d\u5b9a\u300c\u56de\u672c\u671f\u300d\u8207\u300c\u9577\u671f\u76ee\u6a19 ROI\u300d\u3002
<\/li>\n<\/ul>\n\n\n\n
\n\n\n\n
<\/span>\u516d\u3001\u63d0\u5347 ROI \u7684\u65b9\u6cd5<\/strong><\/span><\/h2>\n\n\n\n
ROI \u7684\u63d0\u5347\u6838\u5fc3\u6709\u5169\u500b\uff1a\u6e1b\u5c11\u4e0d\u5fc5\u8981\u7684\u6210\u672c<\/strong>\u3001\u589e\u52a0\u6295\u8cc7\u5e36\u4f86\u7684\u56de\u5831<\/strong>\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u9084\u9700\u8981\u900f\u904e\u6578\u64da\u76e3\u63a7\u8207\u6301\u7e8c\u512a\u5316\uff0c\u624d\u80fd\u78ba\u4fdd ROI \u7a69\u5b9a\u6210\u9577\u3002\u4ee5\u4e0b\u662f\u5177\u9ad4\u505a\u6cd5\uff1a<\/p>\n\n\n\n
<\/span>1. \u964d\u4f4e\u6210\u672c<\/strong><\/span><\/h3>\n\n\n\n
\n
\u512a\u5316\u5ee3\u544a\u51fa\u50f9\u7b56\u7565<\/strong>\uff1a\u5229\u7528\u81ea\u52d5\u5316\u51fa\u50f9\uff08\u4f8b\u5982 Google Ads \u7684\u300c\u76ee\u6a19 ROAS \u51fa\u50f9\u300d\uff09\uff0c\u907f\u514d\u56e0\u4eba\u5de5\u8abf\u6574\u800c\u6d6a\u8cbb\u9810\u7b97\u3002
<\/li>\n\n\n\n
\u7cbe\u6e96\u9396\u5b9a\u53d7\u773e<\/strong>\uff1a\u4f7f\u7528\u518d\u884c\u92b7\u3001\u985e\u4f3c\u53d7\u773e\uff08Lookalike Audience\uff09\u6216\u610f\u5716\u578b\u95dc\u9375\u5b57\uff0c\u907f\u514d\u5c07\u9810\u7b97\u6d6a\u8cbb\u5728\u4f4e\u8f49\u63db\u6d41\u91cf\u4e0a\u3002
<\/li>\n\n\n\n
\u964d\u4f4e\u7522\u54c1\u88fd\u9020\u8207\u7269\u6d41\u6210\u672c<\/strong>\uff1a\u512a\u5316\u4f9b\u61c9\u93c8\u3001\u8ac7\u5224\u66f4\u4f73\u7684\u7269\u6d41\u8cbb\u7387\uff0c\u6216\u900f\u904e\u6279\u91cf\u63a1\u8cfc\u964d\u4f4e\u55ae\u4f4d\u6210\u672c\uff0c\u8b93 ROI \u5728\u4e0d\u589e\u52a0\u71df\u6536\u7684\u60c5\u6cc1\u4e0b\u81ea\u7136\u63d0\u5347\u3002
<\/li>\n\n\n\n
\u6e1b\u5c11\u96b1\u6027\u6210\u672c<\/strong>\uff1a\u50cf\u662f\u9000\u8ca8\u7387\u3001\u552e\u5f8c\u670d\u52d9\u8cbb\u7528\uff0c\u82e5\u80fd\u6539\u5584\u5ba2\u670d\u6d41\u7a0b\u8207\u7522\u54c1\u54c1\u8cea\uff0c\u4e5f\u80fd\u9593\u63a5\u63d0\u5347 ROI\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>2. \u63d0\u9ad8\u6536\u76ca<\/strong><\/span><\/h3>\n\n\n\n
\n
\u63d0\u5347\u7db2\u7ad9\u8f49\u63db\u7387\uff08CVR\uff09<\/strong>\uff1a
\n
\n
\u512a\u5316\u843d\u5730\u9801\u8a2d\u8a08\uff08\u7c21\u5316\u6d41\u7a0b\u3001\u63d0\u5347\u9801\u9762\u901f\u5ea6\u3001\u52a0\u5f37\u884c\u52d5\u547c\u7c72 CTA\uff09\u3002
<\/li>\n\n\n\n
\u52a0\u5165\u793e\u6703\u8a8d\u540c\uff08\u5ba2\u6236\u898b\u8b49\u3001\u8a55\u8ad6\u3001\u5a92\u9ad4\u5831\u5c0e\uff09\uff0c\u63d0\u9ad8\u4fe1\u4efb\u5ea6\u3002
<\/li>\n<\/ul>\n<\/li>\n\n\n\n
\u63d0\u9ad8\u5ba2\u55ae\u50f9\uff08AOV\uff09<\/strong>\uff1a
\n
\n
\u63a8\u51fa\u52a0\u8cfc\u6216\u4ea4\u53c9\u92b7\u552e\uff08Cross-sell\u3001Upsell\uff09\u3002
<\/li>\n\n\n\n
\u8a2d\u8a08\u5957\u88dd\u7d44\u5408\u6216\u9ad8\u50f9\u5347\u7d1a\u7248\u672c\u3002
<\/li>\n<\/ul>\n<\/li>\n\n\n\n
\u52a0\u5f37\u6703\u54e1\u7d93\u71df\u8207\u56de\u8cfc\u7387<\/strong>\uff1a
\n
\n
\u900f\u904e Email \u884c\u92b7\u6216\u884c\u92b7\u81ea\u52d5\u5316\uff0c\u63d0\u5347\u9867\u5ba2\u91cd\u8907\u6d88\u8cbb\u3002
<\/li>\n\n\n\n
\u5efa\u7acb\u6703\u54e1\u7a4d\u5206\u6216\u8a02\u95b1\u5236\uff0c\u5ef6\u9577\u9867\u5ba2\u751f\u547d\u9031\u671f\uff08LTV\uff09\u3002
<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n
<\/span>3. \u5f37\u5316\u6578\u64da\u8ffd\u8e64<\/strong><\/span><\/h3>\n\n\n\n
\n
\u5de5\u5177\u61c9\u7528<\/strong>\uff1a\u5229\u7528 Google Analytics\u3001Google Tag Manager\u3001Facebook Pixel \u7b49\u8ffd\u8e64\u7528\u6236\u884c\u70ba\u8207\u8f49\u63db\u3002
<\/li>\n\n\n\n
\u5efa\u7acb\u5b8c\u6574\u6b78\u56e0\u6a21\u578b<\/strong>\uff1a\u4e0d\u50c5\u770b\u6700\u5f8c\u9ede\u64ca\uff08Last Click\uff09\uff0c\u9084\u8981\u8ffd\u8e64\u591a\u6e20\u9053\u7684\u5f71\u97ff\uff0c\u907f\u514d\u4f4e\u4f30\u6216\u9ad8\u4f30\u67d0\u4e9b\u5ee3\u544a\u7684\u8ca2\u737b\u3002
<\/li>\n\n\n\n
\u8a2d\u5b9a\u660e\u78ba KPI<\/strong>\uff1a\u5982\u300c\u6bcf\u6708 ROI \u4e0d\u4f4e\u65bc 150%\u300d\u3001\u300c\u5ee3\u544a ROI \u9700\u8d85\u904e 200%\u300d\uff0c\u624d\u80fd\u78ba\u4fdd\u5718\u968a\u6709\u6e05\u6670\u7684\u52aa\u529b\u65b9\u5411\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>4. \u6301\u7e8c A\/B \u6e2c\u8a66<\/strong><\/span><\/h3>\n\n\n\n
\n
\u6e2c\u8a66\u5ee3\u544a\u7d20\u6750<\/strong>\uff1a\u91dd\u5c0d\u4e0d\u540c\u6a19\u984c\u3001\u5716\u7247\u3001\u5f71\u7247\u8207 CTA \u505a\u5be6\u9a57\uff0c\u627e\u5230\u8f49\u63db\u7387\u6700\u4f73\u7d44\u5408\u3002
<\/li>\n\n\n\n
\u6e2c\u8a66\u8457\u9678\u9801\u8a2d\u8a08<\/strong>\uff1a\u5617\u8a66\u4e0d\u540c\u6392\u7248\u3001\u8868\u55ae\u9577\u5ea6\u3001\u914d\u8272\u8207\u4fe1\u4efb\u5143\u7d20\uff0c\u89c0\u5bdf\u54ea\u7a2e\u8a2d\u8a08\u80fd\u63d0\u9ad8\u8f49\u63db\u7387\u3002
<\/li>\n\n\n\n
\u6e2c\u8a66\u50f9\u683c\u8207\u512a\u60e0\u7b56\u7565<\/strong>\uff1a\u4f8b\u5982\u4e0d\u540c\u6298\u6263\u5e45\u5ea6\u3001\u514d\u904b\u9580\u6abb\uff0c\u627e\u5230 ROI \u6700\u512a\u89e3\u3002
<\/li>\n\n\n\n
\u5faa\u74b0\u512a\u5316<\/strong>\uff1a\u5efa\u7acb\u6e2c\u8a66\u2014\u5206\u6790\u2014\u512a\u5316\u2014\u518d\u6e2c\u8a66\u7684\u6d41\u7a0b\uff0c\u8b93 ROI \u6301\u7e8c\u63d0\u5347\uff0c\u800c\u4e0d\u662f\u4e00\u6b21\u6027\u7684\u8abf\u6574\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>5. \u5ef6\u4f38\u7b56\u7565\uff08\u9032\u968e\u88dc\u5145\uff09<\/strong><\/span><\/h3>\n\n\n\n
\n
\u7cbe\u6e96\u5206\u7fa4\u884c\u92b7<\/strong>\uff1a\u91dd\u5c0d\u65b0\u5ba2\u3001\u56de\u8cfc\u5ba2\u3001\u9ad8\u50f9\u503c\u5ba2\u6236\u5236\u5b9a\u4e0d\u540c\u7b56\u7565\uff0c\u8b93\u8cc7\u6e90\u6295\u653e\u66f4\u6709\u6548\u7387\u3002
<\/li>\n\n\n\n
\u81ea\u52d5\u5316\u884c\u92b7\u5de5\u5177<\/strong>\uff1a\u900f\u904e CRM \u6216 CDP\uff0c\u91dd\u5c0d\u4e0d\u540c\u7528\u6236\u884c\u70ba\u81ea\u52d5\u63a8\u64ad\u6700\u5408\u9069\u7684\u8a0a\u606f\uff0c\u63d0\u9ad8\u8f49\u63db\u8207\u56de\u8cfc\u3002
<\/li>\n\n\n\n
\u5168\u6e20\u9053\u6574\u5408<\/strong>\uff1a\u7dda\u4e0a\u5ee3\u544a\u3001\u96fb\u5546\u5e73\u53f0\u3001\u5be6\u9ad4\u6d3b\u52d5\u7d50\u5408\uff0c\u8b93\u6295\u8cc7\u56de\u5831\u6700\u5927\u5316\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>\u5c0f\u7d50\uff1a<\/strong><\/span><\/h3>\n\n\n\n
\u63d0\u5347 ROI \u4e26\u975e\u55ae\u4e00\u52d5\u4f5c\uff0c\u800c\u662f\u4e00\u500b\u6301\u7e8c\u512a\u5316\u7684\u904e\u7a0b\u3002\u4f01\u696d\u61c9\u5f9e\u300c\u964d\u4f4e\u6210\u672c + \u63d0\u9ad8\u6536\u76ca + \u6578\u64da\u76e3\u63a7 + \u6e2c\u8a66\u8fed\u4ee3\u300d\u56db\u5927\u65b9\u5411\u8457\u624b\uff0c\u624d\u80fd\u9010\u6b65\u8b93\u6295\u8cc7\u56de\u5831\u6700\u5927\u5316\u3002
<\/p>\n\n\n\n
\n\n\n\n
<\/span>\u4e03\u3001ROI \u7684\u9650\u5236\u8207\u5e38\u898b\u8aa4\u5340<\/strong><\/span><\/h2>\n\n\n\n
\u96d6\u7136 ROI \u662f\u4f01\u696d\u8207\u884c\u92b7\u6d3b\u52d5\u4e2d\u6700\u5e38\u7528\u7684\u6295\u8cc7\u6307\u6a19\u4e4b\u4e00\uff0c\u4f46\u82e5\u4f7f\u7528\u4e0d\u7576\uff0c\u5bb9\u6613\u9020\u6210\u932f\u8aa4\u5224\u65b7\u3002\u4ee5\u4e0b\u662f\u5e7e\u500b\u5e38\u898b\u9650\u5236\u8207\u8aa4\u5340\uff1a<\/p>\n\n\n\n
<\/span>1. \u5ffd\u7565\u6642\u9593\u6210\u672c<\/strong><\/span><\/h3>\n\n\n\n
ROI \u8a08\u7b97\u7684\u662f\u975c\u614b\u6578\u5b57\uff0c\u6c92\u6709\u8003\u616e\u6295\u8cc7\u56de\u6536\u6240\u9700\u7684\u6642\u9593\u3002\u76f8\u540c\u7684 ROI\uff0c\u82e5 A \u5c08\u6848 1 \u500b\u6708\u5167\u9054\u6210\uff0cB \u5c08\u6848\u9700\u8981 12 \u500b\u6708\uff0c\u5be6\u969b\u6548\u76ca\u5dee\u8ddd\u6975\u5927\u3002<\/p>\n\n\n\n
\n
\u6848\u4f8b<\/strong>\uff1aA \u5ee3\u544a\u6d3b\u52d5 ROI = 120%\uff0c1 \u500b\u6708\u56de\u672c\uff1bB SEO \u5c08\u6848 ROI = 120%\uff0c\u4f46\u9700 1 \u5e74\u624d\u9054\u6210\u3002\u96d6\u7136\u6578\u5b57\u76f8\u540c\uff0c\u4f46\u8cc7\u91d1\u5360\u7528\u6642\u9593\u4e0d\u540c\uff0cA \u7684\u6295\u8cc7\u50f9\u503c\u5176\u5be6\u66f4\u9ad8\u3002
<\/li>\n\n\n\n
\u89e3\u6cd5<\/strong>\uff1a\u642d\u914d IRR\uff08\u5167\u90e8\u5831\u916c\u7387\uff09\u6216 Payback Period\uff08\u56de\u6536\u671f\uff09\u4e00\u8d77\u8a55\u4f30\uff0c\u624d\u80fd\u66f4\u5168\u9762\u53cd\u6620\u300c\u8cc7\u91d1\u6548\u7387\u300d\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>2. \u8a08\u7b97\u7bc4\u570d\u4e0d\u4e00\u81f4<\/strong><\/span><\/h3>\n\n\n\n
\u4e0d\u540c\u90e8\u9580\u6216\u4eba\u54e1\u53ef\u80fd\u5c0d\u300c\u6210\u672c\u300d\u7684\u5b9a\u7fa9\u4e0d\u540c\uff0c\u5c0e\u81f4 ROI \u51fa\u73fe\u5dee\u7570\u3002<\/p>\n\n\n\n
\n
\u60c5\u6cc1\u4e00<\/strong>\uff1a\u884c\u92b7\u90e8\u9580\u50c5\u8a08\u7b97\u5ee3\u544a\u6210\u672c\uff0cROI \u770b\u8d77\u4f86\u504f\u9ad8\u3002
<\/li>\n\n\n\n
\u60c5\u6cc1\u4e8c<\/strong>\uff1a\u8ca1\u52d9\u90e8\u9580\u7d0d\u5165\u4eba\u529b\u3001\u5009\u5132\u3001\u7cfb\u7d71\u8cbb\u7528\uff0cROI \u6578\u5b57\u986f\u8457\u964d\u4f4e\u3002
<\/li>\n\n\n\n
\u89e3\u6cd5<\/strong>\uff1a\u5728\u8a0e\u8ad6 ROI \u524d\uff0c\u5fc5\u9808\u5148\u660e\u78ba\u5b9a\u7fa9\u8a08\u7b97\u908a\u754c\uff08\u53ea\u7b97\u8b8a\u52d5\u6210\u672c\uff1f\u9084\u662f\u5305\u542b\u56fa\u5b9a\u6210\u672c\uff1f\uff09\uff0c\u5426\u5247\u5bb9\u6613\u9020\u6210\u8aa4\u89e3\u8207\u722d\u8b70\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>3. \u77ed\u671f ROI \u4e0d\u4ee3\u8868\u9577\u671f\u6210\u529f<\/strong><\/span><\/h3>\n\n\n\n
\u5f88\u591a\u5c08\u6848\u5728\u77ed\u671f\u5167 ROI \u504f\u4f4e\uff0c\u751a\u81f3\u70ba\u8ca0\uff0c\u4f46\u9577\u671f ROI \u53ef\u80fd\u5927\u5e45\u6210\u9577\u3002<\/p>\n\n\n\n
\n
\u6848\u4f8b<\/strong>\uff1aSEO\u3001\u54c1\u724c\u5efa\u8a2d\u3001\u5167\u5bb9\u884c\u92b7\uff0c\u524d\u671f\u6295\u8cc7\u5927\uff0c\u77ed\u671f ROI \u5e7e\u4e4e\u7121\u6cd5\u56de\u672c\uff0c\u4f46\u96a8\u8457\u81ea\u7136\u6d41\u91cf\u6216\u54c1\u724c\u50f9\u503c\u7d2f\u7a4d\uff0c\u5f8c\u7e8c ROI \u901a\u5e38\u6703\u9060\u9ad8\u65bc\u5ee3\u544a\u6d3b\u52d5\u3002
<\/li>\n\n\n\n
\u98a8\u96aa<\/strong>\uff1a\u82e5\u53ea\u770b\u77ed\u671f ROI\uff0c\u53ef\u80fd\u904e\u65e9\u7d42\u6b62\u6709\u6f5b\u529b\u7684\u5c08\u6848\uff0c\u932f\u5931\u9577\u671f\u50f9\u503c\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>4. \u5bb9\u6613\u88ab\u6578\u64da\u9ad8\u4f30\u6216\u4f4e\u4f30<\/strong><\/span><\/h3>\n\n\n\n
ROI \u5bb9\u6613\u53d7\u5230\u6578\u64da\u4e0d\u5b8c\u6574\u6216\u96b1\u6027\u6210\u672c\u5f71\u97ff\uff1a<\/p>\n\n\n\n
\n
\u9ad8\u4f30\u60c5\u5883<\/strong>\uff1a\u5ee3\u544a\u5e73\u53f0\u6578\u64da\u53ea\u8a08\u7b97\u8f49\u63db\u71df\u6536\uff0c\u537b\u6c92\u6263\u9664\u9000\u8ca8\u3001\u91d1\u6d41\u624b\u7e8c\u8cbb\u3001\u5ba2\u670d\u4eba\u529b\uff0cROI \u88ab\u9ad8\u4f30\u3002
<\/li>\n\n\n\n
\u4f4e\u4f30\u60c5\u5883<\/strong>\uff1a\u4e00\u500b\u65b0\u5ba2\u5f15\u6d41\u5ee3\u544a ROI \u53ea\u6709 80%\uff0c\u4f46\u82e5\u9867\u5ba2\u5f8c\u7e8c LTV \u9054 300%\uff0c\u5be6\u969b ROI \u9060\u9ad8\u65bc\u521d\u6b65\u5224\u65b7\u3002
<\/li>\n\n\n\n
\u89e3\u6cd5<\/strong>\uff1aROI \u61c9\u8207\u5176\u4ed6\u6307\u6a19\u642d\u914d\uff0c\u5982 ROAS\uff08\u5ee3\u544a\u6548\u7387\uff09\u3001LTV\uff08\u9867\u5ba2\u7d42\u8eab\u50f9\u503c\uff09\u3001\u6bdb\u5229\u7387\uff0c\u624d\u80fd\u907f\u514d\u7247\u9762\u89e3\u8b80\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>5. \u5ffd\u7565\u6295\u8cc7\u898f\u6a21\u8207\u6a5f\u6703\u6210\u672c<\/strong><\/span><\/h3>\n\n\n\n
\u6709\u4e9b ROI \u770b\u4f3c\u5f88\u9ad8\uff0c\u4f46\u56e0\u70ba\u6295\u5165\u91d1\u984d\u592a\u5c0f\uff0c\u5be6\u969b\u7372\u5229\u6709\u9650\u3002\u76f8\u53cd\u5730\uff0c\u4e00\u500b ROI \u8f03\u4f4e\u7684\u5c08\u6848\uff0c\u5982\u679c\u80fd\u653e\u5927\u898f\u6a21\uff0c\u53ef\u80fd\u5e36\u4f86\u66f4\u53ef\u89c0\u7684\u7e3d\u5229\u6f64\u3002<\/p>\n\n\n\n
\n
\u6848\u4f8b<\/strong>\uff1aA \u6d3b\u52d5 ROI = 400%\uff0c\u4f46\u53ea\u6295 10,000 \u5143\uff0c\u6de8\u5229 40,000\uff1bB \u6d3b\u52d5 ROI = 150%\uff0c\u6295 200,000 \u5143\uff0c\u6de8\u5229 300,000\u3002\u5f8c\u8005\u96d6 ROI \u8f03\u4f4e\uff0c\u4f46\u5c0d\u4f01\u696d\u66f4\u6709\u50f9\u503c\u3002
<\/li>\n<\/ul>\n\n\n\n
\n\n\n\n
<\/span>\u516b\u3001ROI \u5e38\u898b\u554f\u984c\uff08FAQ\uff09<\/strong><\/span><\/h2>\n\n\n\n
<\/span>1. ROI \u662f\u4ec0\u9ebc\u610f\u601d\uff1f<\/strong><\/span><\/h3>\n\n\n\n
ROI\uff08Return on Investment\uff0c\u6295\u8cc7\u5831\u916c\u7387\uff09\u662f\u8861\u91cf\u6295\u8cc7\u6548\u76ca\u7684\u6838\u5fc3\u6307\u6a19\uff0c\u516c\u5f0f\u70ba\uff1a<\/p>\n\n\n\n
ROI=\u6295\u8cc7\u6536\u76ca\u2212\u6295\u8cc7\u6210\u672c\u6295\u8cc7\u6210\u672c\u00d7100%ROI = \\frac{\u6295\u8cc7\u6536\u76ca – \u6295\u8cc7\u6210\u672c}{\u6295\u8cc7\u6210\u672c} \\times 100\\%ROI=\u6295\u8cc7\u6210\u672c\u6295\u8cc7\u6536\u76ca\u2212\u6295\u8cc7\u6210\u672c\u200b\u00d7100%<\/p>\n\n\n\n
\u5b83\u80fd\u6e05\u695a\u53cd\u6620\u4e00\u9805\u6295\u8cc7\u662f\u5426\u5e36\u4f86\u6b63\u5831\u916c\u3002\u4f8b\u5982 ROI = 150%\uff0c\u4ee3\u8868\u6bcf\u6295\u5165 1 \u5143\uff0c\u5c31\u80fd\u984d\u5916\u8cfa\u56de 1.5 \u5143\u6de8\u5229\u3002
<\/p>\n\n\n\n
<\/span>2. ROI \u8207 ROAS \u6709\u4ec0\u9ebc\u4e0d\u540c\uff1f<\/strong><\/span><\/h3>\n\n\n\n
\n
ROAS\uff08\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff09<\/strong>\uff1a\u50c5\u8a08\u7b97\u300c\u5ee3\u544a\u6536\u5165 \u00f7 \u5ee3\u544a\u6210\u672c\u300d\uff0c\u5c08\u6ce8\u65bc\u884c\u92b7\u6295\u653e\u7684\u6548\u7387\u3002
<\/li>\n\n\n\n
ROI<\/strong>\uff1a\u8a08\u7b97\u300c\u6de8\u5229 \u00f7 \u7e3d\u6210\u672c\u300d\uff0c\u6db5\u84cb\u7522\u54c1\u6210\u672c\u3001\u4eba\u529b\u3001\u7269\u6d41\u3001\u5e73\u53f0\u8cbb\u7528\u7b49\uff0c\u53cd\u6620\u4f01\u696d\u6574\u9ad4\u6295\u8cc7\u6210\u6548\u3002
<\/li>\n<\/ul>\n\n\n\n
\u7c21\u55ae\u4f86\u8aaa\uff0cROAS \u504f\u5411\u300c\u884c\u92b7\u5c64\u7d1a\u7684\u6548\u7387\u6578\u64da\u300d\uff0c\u800c ROI \u662f\u300c\u8ca1\u52d9\u5c64\u7d1a\u7684\u5168\u9762\u6307\u6a19\u300d\u3002\u524d\u8005\u9069\u5408\u5ee3\u544a\u512a\u5316\uff0c\u5f8c\u8005\u7528\u65bc\u4f01\u696d\u6c7a\u7b56\u3002
<\/p>\n\n\n\n
<\/span>3. \u5982\u4f55\u8a08\u7b97 ROI\uff1f<\/strong><\/span><\/h3>\n\n\n\n
ROI \u7684\u57fa\u672c\u516c\u5f0f\u662f\uff1a<\/p>\n\n\n\n
ROI=\u6536\u76ca\u2212\u6210\u672c\u6210\u672c\u00d7100%ROI = \\frac{\u6536\u76ca – \u6210\u672c}{\u6210\u672c} \\times 100\\%ROI=\u6210\u672c\u6536\u76ca\u2212\u6210\u672c\u200b\u00d7100%<\/p>\n\n\n\n
\u8209\u4f8b\uff1a\u4e00\u500b\u5ee3\u544a\u6d3b\u52d5\u82b1\u8cbb 50,000 \u5143\uff0c\u5e36\u4f86 200,000 \u5143\u71df\u6536\uff0c\u6263\u9664\u5546\u54c1\u6210\u672c 100,000 \u5143\u5f8c\uff0c\u6de8\u5229\u70ba 50,000 \u5143\uff0cROI = 50,000 \u00f7 150,000 \u00d7 100% = 33.3%<\/strong>\u3002<\/p>\n\n\n\n
\u91cd\u9ede\u662f\u8a08\u7b97 ROI \u6642\uff0c\u5fc5\u9808\u5148\u5b9a\u7fa9\u6e05\u695a\u300c\u6210\u672c\u300d\u7bc4\u570d\uff0c\u4f8b\u5982\u662f\u5426\u5305\u542b\u4eba\u529b\u3001\u5009\u5132\u6216\u5e73\u53f0\u8cbb\u7528\uff0c\u5426\u5247\u4e0d\u540c\u90e8\u9580\u7b97\u51fa\u4f86\u7684 ROI \u53ef\u80fd\u5dee\u7570\u6975\u5927\u3002
<\/p>\n\n\n\n
<\/span>4. ROI \u8981\u591a\u5c11\u624d\u7b97\u597d\uff1f<\/strong><\/span><\/h3>\n\n\n\n
ROI \u6c92\u6709\u7d55\u5c0d\u6a19\u6e96\uff0c\u6703\u4f9d\u7522\u696d\u5dee\u7570\u8207\u6295\u8cc7\u9031\u671f\u800c\u4e0d\u540c\u3002\u4e00\u822c\u4f86\u8aaa\uff1a<\/p>\n\n\n\n
\n
ROI > 100% \u4ee3\u8868\u6295\u8cc7\u5e36\u4f86\u6b63\u5831\u916c\u3002
<\/li>\n\n\n\n
\u96fb\u5546\u901a\u5e38\u76ee\u6a19 ROI \u5728 20%\u2013200% \u4e4b\u9593\uff0c\u6559\u80b2\u8ab2\u7a0b\/\u6578\u4f4d\u7522\u54c1 ROI \u53ef\u80fd\u9ad8\u9054 500%\uff0c\u800c B2B \u56e0\u958b\u767c\u6210\u672c\u9ad8\uff0c30%\u2013150% \u4e5f\u53ef\u63a5\u53d7\u3002
<\/li>\n<\/ul>\n\n\n\n
\u6700\u91cd\u8981\u7684\u662f\u8a08\u7b97\u4f01\u696d\u7684\u300c\u640d\u76ca\u5169\u5e73 ROI\u300d\uff0c\u78ba\u5b9a\u9054\u5230\u57fa\u672c\u9580\u6abb\uff0c\u518d\u4f9d\u71df\u904b\u7b56\u7565\u8a2d\u5b9a\u7406\u60f3 ROI \u5340\u9593\u3002
<\/p>\n\n\n\n
<\/span>5. \u77ed\u671f ROI \u4e0d\u4f73\u662f\u5426\u4ee3\u8868\u6295\u8cc7\u5931\u6557\uff1f<\/strong><\/span><\/h3>\n\n\n\n
\u4e0d\u4e00\u5b9a\u3002\u67d0\u4e9b\u6295\u8cc7\uff08\u4f8b\u5982 SEO\u3001\u5167\u5bb9\u884c\u92b7\u3001\u54c1\u724c\u5efa\u8a2d\uff09\u9700\u8981\u6642\u9593\u7d2f\u7a4d\uff0c\u524d\u671f ROI \u53ef\u80fd\u504f\u4f4e\uff0c\u751a\u81f3\u70ba\u8ca0\u3002\u4f46\u82e5\u5f8c\u7e8c\u80fd\u6301\u7e8c\u5e36\u4f86\u7a69\u5b9a\u6536\u76ca\uff0c\u9577\u671f ROI \u53cd\u800c\u66f4\u9ad8\u3002<\/p>\n\n\n\n
\u76f8\u53cd\u5730\uff0c\u5982\u679c\u77ed\u671f ROI \u504f\u4f4e\u4e14\u9577\u671f\u6c92\u6709 LTV\uff08\u9867\u5ba2\u7d42\u8eab\u50f9\u503c\uff09\u652f\u6490\uff0c\u90a3\u624d\u4ee3\u8868\u6295\u8cc7\u6a21\u5f0f\u9700\u8981\u8abf\u6574\u3002\u56e0\u6b64\uff0c\u5728\u5224\u65b7\u6295\u8cc7\u6210\u6557\u6642\uff0c\u61c9\u7d50\u5408 ROI\u3001\u56de\u6536\u671f\uff08Payback Period\uff09\u8207 LTV \u4e00\u8d77\u8a55\u4f30\u3002
<\/p>\n\n\n\n
<\/span>6. ROI \u70ba\u4ec0\u9ebc\u548c\u5be6\u969b\u8ca1\u5831\u5dee\u5f88\u5927\uff1f<\/strong><\/span><\/h3>\n\n\n\n
\u5e38\u898b\u539f\u56e0\u6709\u4e09\u9ede\uff1a<\/p>\n\n\n\n
\n
\u8a08\u7b97\u7bc4\u570d\u4e0d\u540c\uff1a\u884c\u92b7\u5718\u968a\u5e38\u53ea\u8a08\u7b97\u5ee3\u544a\u6210\u672c\uff0c\u8ca1\u52d9\u90e8\u9580\u5247\u6703\u628a\u4eba\u529b\u3001\u5e73\u53f0\u8cbb\u7528\u3001\u79df\u91d1\u7b49\u56fa\u5b9a\u6210\u672c\u7d0d\u5165\u3002
<\/li>\n\n\n\n
\u96b1\u6027\u6210\u672c\u88ab\u5ffd\u7565\uff1a\u50cf\u662f\u9000\u8ca8\u3001\u6298\u6263\u3001\u552e\u5f8c\u670d\u52d9\u3001\u4eba\u4e8b\u652f\u51fa\uff0c\u82e5\u6c92\u6709\u7b97\u9032 ROI\uff0c\u5c31\u6703\u5c0e\u81f4\u6578\u5b57\u88ab\u9ad8\u4f30\u3002
<\/li>\n\n\n\n
\u6536\u5165\u78ba\u8a8d\u6642\u9ede\u4e0d\u540c\uff1a\u5ee3\u544a\u5e73\u53f0\u53ef\u80fd\u5728\u300c\u4e0b\u55ae\u6642\u300d\u5c31\u8a08\u7b97\u71df\u6536\uff0c\u4f46\u8ca1\u52d9\u5831\u8868\u6703\u7b49\u5230\u300c\u5be6\u969b\u6536\u6b3e\u300d\u624d\u8a8d\u5217\u3002
<\/li>\n<\/ol>\n\n\n\n
\u5efa\u8b70\u5728\u770b ROI \u6578\u64da\u6642\uff0c\u4e00\u5b9a\u8981\u554f\u6e05\u695a\u300c\u8a08\u7b97\u908a\u754c\u300d\uff0c\u4e26\u540c\u6642\u53c3\u8003\u5ee3\u544a\u6578\u64da\u8207\u8ca1\u52d9\u6578\u64da\uff0c\u907f\u514d\u8aa4\u5224\u3002
<\/p>\n\n\n\n
<\/span>7. ROI \u548c IRR \u6709\u4ec0\u9ebc\u5dee\u5225\uff1f<\/strong><\/span><\/h3>\n\n\n\n
\n
ROI\uff08\u6295\u8cc7\u5831\u916c\u7387\uff09\uff1a\u5c6c\u65bc\u975c\u614b\u6307\u6a19\uff0c\u53ea\u770b\u7e3d\u6536\u76ca\u8207\u6210\u672c\uff0c\u4e0d\u8003\u616e\u8cc7\u91d1\u6295\u5165\u7684\u6642\u9593\u56e0\u7d20\u3002
<\/li>\n\n\n\n
IRR\uff08\u5167\u90e8\u5831\u916c\u7387\uff09\uff1a\u5c6c\u65bc\u52d5\u614b\u6307\u6a19\uff0c\u6703\u8003\u616e\u8cc7\u91d1\u5728\u4e0d\u540c\u6642\u9593\u9ede\u7684\u6295\u5165\u8207\u56de\u6536\uff0c\u80fd\u66f4\u771f\u5be6\u5730\u53cd\u6620\u6295\u8cc7\u6548\u7387\u3002
<\/li>\n<\/ul>\n\n\n\n
\u8209\u4f8b\u4f86\u8aaa\uff0c\u5169\u500b\u5c08\u6848 ROI \u90fd\u662f 100%\uff0c\u4f46 A \u5c08\u6848 6 \u500b\u6708\u56de\u672c\uff0cB \u5c08\u6848\u8981 2 \u5e74\u56de\u672c\u3002\u82e5\u50c5\u770b ROI\uff0c\u5169\u8005\u76f8\u540c\uff1b\u82e5\u7528 IRR\uff0cA \u7684\u6295\u8cc7\u6548\u7387\u660e\u986f\u66f4\u9ad8\u3002<\/p>\n\n\n\n
\u56e0\u6b64\uff0cROI \u9069\u5408\u77ed\u671f\u5c08\u6848\u8a55\u4f30\uff0c\u800c IRR \u66f4\u9069\u5408\u9577\u671f\u5c08\u6848\u8207\u8cc7\u91d1\u56de\u6536\u671f\u8f03\u9577\u7684\u6295\u8cc7\u3002
<\/p>\n\n\n\n
\n\n\n\n
<\/span>\u7d50\u8ad6<\/strong><\/span><\/h2>\n\n\n\n
ROI\uff08\u6295\u8cc7\u5831\u916c\u7387\uff09\u662f\u5224\u65b7\u6295\u8cc7\u662f\u5426\u503c\u5f97\u7684\u6838\u5fc3\u6307\u6a19\uff0c\u80fd\u5e6b\u52a9\u4f01\u696d\u8861\u91cf\u6295\u5165\u8207\u7522\u51fa\u7684\u6548\u7387\u3002\u7136\u800c\uff0cROI \u4e26\u975e\u55ae\u4e00\u6578\u5b57\u5373\u53ef\u6c7a\u5b9a\u6210\u6557\uff0c\u9084\u5fc5\u9808\u642d\u914d\u6bdb\u5229\u7387\u3001LTV\uff08\u9867\u5ba2\u7d42\u8eab\u50f9\u503c\uff09\u3001\u56de\u6536\u671f\u7b49\u6307\u6a19\uff0c\u624d\u80fd\u5b8c\u6574\u53cd\u6620\u6295\u8cc7\u6548\u76ca\u3002<\/p>\n\n\n\n
\u5982\u679c\u4f60\u5e0c\u671b\u63d0\u5347 ROI\uff0c\u4e0d\u53ea\u662f\u63a7\u5236\u6210\u672c\uff0c\u66f4\u8981\u512a\u5316\u8f49\u63db\u7387\u3001\u63d0\u9ad8\u5ba2\u55ae\u50f9\u4e26\u5f37\u5316\u6578\u64da\u8ffd\u8e64\uff0c\u8b93\u6bcf\u4e00\u5206\u9810\u7b97\u90fd\u80fd\u5e36\u4f86\u5be6\u969b\u56de\u5831\u3002\u800c\u82e5\u4f60\u9700\u8981\u5c08\u696d\u7684\u884c\u92b7\u898f\u5283\u8207\u6295\u8cc7\u6548\u76ca\u5206\u6790\uff0c\u6211\u5011\u300c\u5c11\u5e74\u61c2\u884c\u92b7\u300d\u80fd\u5354\u52a9\u4f60\u5236\u5b9a\u7b56\u7565\u3001\u8ffd\u8e64\u6578\u64da\u4e26\u6301\u7e8c\u512a\u5316\uff0c\u78ba\u4fdd\u4f60\u7684\u6295\u8cc7\u771f\u6b63\u7269\u6709\u6240\u503c\u3002<\/p>\n\n\n\n
\n
\n
\n\n\n\n
<\/span>\u3010\u5c11\u5e74\u61c2\u884c\u92b7\u3011<\/span><\/h2>\n\n\n\n
\u60f3\u4e86\u89e3\u66f4\u591a\u7684 FB \u5ee3\u544a\u7d30\u7bc0<\/p>\n\n\n\n
\n
\u7acb\u5373\u52a0 LINE \u8aee\u8a62<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
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