{"id":36007,"date":"2025-09-01T13:58:39","date_gmt":"2025-09-01T05:58:39","guid":{"rendered":"https:\/\/snddm.com\/?p=36007"},"modified":"2025-09-01T13:58:41","modified_gmt":"2025-09-01T05:58:41","slug":"roas","status":"publish","type":"post","link":"https:\/\/snddm.com\/roas\/","title":{"rendered":"ROAS \u662f\u4ec0\u9ebc\uff1f\u5f9e\u8a08\u7b97\u516c\u5f0f\u5230\u5be6\u6230\u6848\u4f8b\uff0c\u5256\u6790\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u7684\u7955\u5bc6!"},"content":{"rendered":"\n

\u5728\u6578\u4f4d\u5ee3\u544a\u8207\u96fb\u5546\u884c\u92b7\u4e2d\uff0c\u8861\u91cf\u5ee3\u544a\u6295\u8cc7\u6548\u76ca\u6700\u5e38\u898b\u7684\u6307\u6a19\u4e4b\u4e00\u5c31\u662f ROAS\uff08Return on Ad Spend\uff0c\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff09<\/strong>\u3002ROAS \u80fd\u5e6b\u52a9\u4f60\u4e86\u89e3\u6bcf\u82b1 1 \u5143\u5ee3\u544a\u8cbb\uff0c\u80fd\u5e36\u4f86\u591a\u5c11\u6536\u5165\uff0c\u662f\u5ee3\u544a\u6210\u6548\u8a55\u4f30\u8207\u9810\u7b97\u5206\u914d\u7684\u91cd\u8981\u4f9d\u64da\u3002\u672c\u6587\u5c07\u5e36\u4f60\u6df1\u5165\u4e86\u89e3 ROAS \u7684\u5b9a\u7fa9\u3001\u8a08\u7b97\u516c\u5f0f\u3001\u5e38\u898b\u554f\u984c\u8207\u63d0\u5347\u7b56\u7565<\/strong>\u3002<\/p>\n\n\n\n

\n\n\n\n\n
\n
\u6587\u7ae0\u76ee\u9304<\/p>\n Toggle<\/span>
\u4e00\u3001\u4ec0\u9ebc\u662f ROAS\uff1f<\/a><\/li>
\u4e8c\u3001ROAS \u8ddf ROI \u6709\u4ec0\u9ebc\u5dee\u5225\uff1f<\/a>
1. \u8a08\u7b97\u516c\u5f0f\u4e0d\u540c<\/a><\/li>
2. \u5206\u6790\u5c64\u7d1a\u4e0d\u540c<\/a><\/li>
3. \u61c9\u7528\u5834\u666f\u4e0d\u540c<\/a><\/li>
4. ROAS vs ROI \u5c0d\u7167\u8868<\/a><\/li>
5. \u5169\u8005\u7684\u4e92\u88dc\u6027<\/a><\/li>
6. ROAS\u3001ROI \u5be6\u52d9\u6848\u4f8b<\/a><\/li><\/ul><\/li>
\u4e09\u3001ROAS \u70ba\u4ec0\u9ebc\u91cd\u8981\uff1f<\/a>
1. \u8861\u91cf\u5ee3\u544a\u6548\u76ca<\/a><\/li>
2. \u5ee3\u544a\u9810\u7b97\u5206\u914d\u4f9d\u64da<\/a><\/li>
3. \u8207\u4f01\u696d\u7372\u5229\u5bc6\u5207\u76f8\u95dc<\/a><\/li><\/ul><\/li>
\u56db\u3001ROAS \u8207\u5176\u4ed6\u5ee3\u544a\u6307\u6a19\u7684\u5dee\u5225<\/a>
1. \u6307\u6a19\u6bd4\u8f03\u8868<\/a><\/li>
2. \u66f4\u6df1\u5165\u7684\u5dee\u7570\u89e3\u6790<\/a><\/li>
3. \u8207 ROI \u7684\u95dc\u4fc2<\/a><\/li><\/ul><\/li>
\u4e94\u3001\u5982\u4f55\u8a08\u7b97 ROAS\uff1f<\/a>
1. \u57fa\u672c\u516c\u5f0f<\/a><\/li>
2. \u8a08\u7b97\u7bc4\u4f8b<\/a><\/li>
3. \u9032\u968e\u8a08\u7b97\u65b9\u5f0f\u8207\u6ce8\u610f\u4e8b\u9805<\/a><\/li>
4. \u5e38\u898b\u8aa4\u5340<\/a><\/li><\/ul><\/li>
\u516d\u3001ROAS \u7684\u6a19\u6e96\u503c\u662f\u591a\u5c11\uff1f<\/a>
1. \u640d\u76ca\u5169\u5e73 ROAS \u8a08\u7b97<\/a><\/li>
2. \u5404\u884c\u696d\u5e38\u898b\u76ee\u6a19 ROAS<\/a><\/li>
3. \u5982\u4f55\u5224\u65b7\u81ea\u5df1\u4f01\u696d\u7684 ROAS \u6a19\u6e96\uff1f<\/a><\/li>
4. \u5e38\u898b\u8aa4\u89e3<\/a><\/li><\/ul><\/li>
\u4e03\u3001\u63d0\u5347 ROAS \u7684\u65b9\u6cd5<\/a>
1. \u512a\u5316\u5ee3\u544a\u53d7\u773e<\/a><\/li>
2. \u6539\u5584\u5ee3\u544a\u7d20\u6750<\/a><\/li>
3. \u512a\u5316\u7db2\u7ad9\u8f49\u63db\u7387\uff08CVR\uff09<\/a><\/li>
4. \u518d\u884c\u92b7\u7b56\u7565<\/a><\/li>
5. \u63d0\u5347\u5ba2\u55ae\u50f9\uff08AOV\uff09<\/a><\/li>
6. \u63d0\u9ad8\u9867\u5ba2\u7d42\u8eab\u50f9\u503c\uff08LTV\uff09<\/a><\/li>
7. \u964d\u4f4e\u5ee3\u544a\u6210\u672c<\/a><\/li><\/ul><\/li>
\u516b\u3001ROAS \u5e38\u898b\u554f\u984c\uff08FAQ\uff09<\/a>
1. ROAS \u600e\u9ebc\u7b97\uff1f<\/a><\/li>
2. ROAS \u591a\u5c11\u7b97\u6b63\u5e38\uff1f<\/a><\/li>
3. ROAS \u548c ROI \u6709\u4ec0\u9ebc\u4e0d\u540c\uff1f<\/a><\/li>
4. ROAS < 1 \u5c31\u4e00\u5b9a\u4e0d\u503c\u5f97\u55ce\uff1f<\/a><\/li>
5. \u8a72\u5982\u4f55\u8ffd\u8e64 ROAS\uff1f<\/a><\/li>
6. \u70ba\u4ec0\u9ebc\u5e73\u53f0\u6578\u64da\u548c\u5be6\u969b\u71df\u6536\u5dee\u5f88\u5927\uff1f<\/a><\/li>
7. ROAS \u548c CPA \u6709\u4ec0\u9ebc\u95dc\u4fc2\uff1f<\/a><\/li>
8. ROAS \u592a\u9ad8\u662f\u597d\u4e8b\u55ce\uff1f<\/a><\/li>
9. \u53ef\u4ee5\u628a ROAS \u7576\u4f5c\u552f\u4e00\u6307\u6a19\u55ce\uff1f<\/a><\/li><\/ul><\/li>
\u7d50\u8ad6<\/a><\/li>
\u3010\u5c11\u5e74\u61c2\u884c\u92b7\u3011<\/a><\/li><\/ul><\/nav><\/div>\n
<\/span>\u4e00\u3001\u4ec0\u9ebc\u662f ROAS\uff1f<\/strong><\/span><\/h2>\n\n\n\n
ROAS\uff08\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff09<\/strong> \u662f\u6307\u5ee3\u544a\u6240\u5e36\u4f86\u7684\u71df\u6536\u8207\u5ee3\u544a\u6210\u672c\u7684\u6bd4\u4f8b\uff0c\u7528\u4f86\u8861\u91cf\u5ee3\u544a\u6548\u76ca\u3002<\/p>\n\n\n\n
\u7c21\u55ae\u4f86\u8aaa\uff0cROAS = \u5ee3\u544a\u6536\u5165 \u00f7 \u5ee3\u544a\u6210\u672c\u3002<\/p>\n\n\n\n
\u8209\u4f8b\uff1a<\/strong>
<\/strong> \u5982\u679c\u4f60\u82b1\u4e86 10,000 \u5143\u5ee3\u544a\u8cbb\uff0c\u5e36\u4f86 50,000 \u5143\u71df\u6536\uff0c
ROAS = 50,000 \u00f7 10,000 = 5\uff08\u5373 500%\uff09<\/strong>\u3002<\/p>\n\n\n\n
\u9019\u4ee3\u8868\u4f60\u6bcf\u82b1 1 \u5143\u5ee3\u544a\u8cbb\uff0c\u5c31\u8cfa\u56de 5 \u5143\u71df\u6536\u3002<\/p>\n\n\n\n
\n\n\n\n
<\/span>\u4e8c\u3001ROAS \u8ddf ROI \u6709\u4ec0\u9ebc\u5dee\u5225\uff1f<\/strong><\/span><\/h2>\n\n\n\n
\u96d6\u7136 ROAS \u8207 ROI \u90fd\u662f\u6295\u8cc7\u5831\u916c\u76f8\u95dc\u7684\u6307\u6a19\uff0c\u4f46\u5169\u8005\u5728\u8a08\u7b97\u65b9\u5f0f\u3001\u5206\u6790\u5c64\u7d1a\u8207\u61c9\u7528\u5834\u666f\u4e0a\u90fd\u6709\u660e\u986f\u5dee\u7570\u3002ROAS \u5074\u91cd\u5728\u300c\u5ee3\u544a\u6295\u653e\u6210\u6548\u300d\uff0cROI \u5247\u95dc\u6ce8\u300c\u4f01\u696d\u6574\u9ad4\u7372\u5229\u300d\u3002<\/p>\n\n\n\n
<\/span>1. \u8a08\u7b97\u516c\u5f0f\u4e0d\u540c<\/strong><\/span><\/h3>\n\n\n\n
\n
ROAS<\/strong> = \u5ee3\u544a\u6536\u5165 \u00f7 \u5ee3\u544a\u6210\u672c
\u2192 \u53ea\u8a08\u7b97\u5ee3\u544a\u82b1\u8cbb\u8207\u56de\u6536\u91d1\u984d\uff0c\u80fd\u5feb\u901f\u8a55\u4f30\u5ee3\u544a\u6295\u653e\u6548\u7387\u3002
<\/li>\n\n\n\n
ROI<\/strong> = \uff08\u7e3d\u6536\u5165 \u2212 \u7e3d\u6210\u672c\uff09\u00f7 \u7e3d\u6210\u672c
\u2192 \u5c07\u5546\u54c1\u6210\u672c\u3001\u4eba\u529b\u3001\u7269\u6d41\u3001\u5009\u5132\u3001\u5e73\u53f0\u8cbb\u7528\u3001\u56fa\u5b9a\u958b\u92b7\u7b49\u5168\u90e8\u7d0d\u5165\uff0c\u662f\u66f4\u5168\u9762\u7684\u7372\u5229\u5206\u6790\u6307\u6a19\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>2. \u5206\u6790\u5c64\u7d1a\u4e0d\u540c<\/strong><\/span><\/h3>\n\n\n\n
\n
ROAS<\/strong>\uff1a\u591a\u7528\u65bc\u884c\u92b7\u8207\u5ee3\u544a\u7ba1\u7406\uff0c\u9069\u5408\u62ff\u4f86\u8861\u91cf\u55ae\u4e00\u5ee3\u544a\u6d3b\u52d5\u3001\u5ee3\u544a\u7d44\u5408\u6216\u5e73\u53f0\u7684\u6210\u6548\u3002\u884c\u92b7\u5718\u968a\u80fd\u4f9d\u64da ROAS \u5224\u65b7\u54ea\u4e9b\u6d3b\u52d5\u61c9\u52a0\u5927\u9810\u7b97\uff0c\u54ea\u4e9b\u61c9\u8abf\u6574\u6216\u505c\u6b62\u3002
<\/li>\n\n\n\n
ROI<\/strong>\uff1a\u5c6c\u65bc\u4f01\u696d\u8ca1\u52d9\u5c64\u9762\u7684\u8861\u91cf\u6307\u6a19\uff0c\u4e0d\u53ea\u5305\u542b\u5ee3\u544a\u8cbb\u7528\uff0c\u800c\u662f\u6db5\u84cb\u6574\u500b\u7d93\u71df\u7684\u6210\u672c\u7d50\u69cb\uff0c\u7528\u65bc\u8a55\u4f30\u516c\u53f8\u3001\u7522\u54c1\u7dda\u6216\u5c08\u6848\u7684\u9577\u671f\u7372\u5229\u80fd\u529b\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>3. \u61c9\u7528\u5834\u666f\u4e0d\u540c<\/strong><\/span><\/h3>\n\n\n\n
\n
ROAS<\/strong>\uff1a\u8457\u91cd\u65bc\u77ed\u671f\u6c7a\u7b56\uff0c\u4f8b\u5982\u662f\u5426\u589e\u52a0\u67d0\u500b\u5ee3\u544a\u6d3b\u52d5\u7684\u9810\u7b97\u3001\u6e2c\u8a66\u4e0d\u540c\u7d20\u6750\u3001\u6bd4\u8f03\u5404\u5ee3\u544a\u5e73\u53f0\u6210\u6548\u3002\u5b83\u662f\u4e00\u500b\u504f\u300c\u6230\u8853\u300d\u7684\u6307\u6a19\u3002
<\/li>\n\n\n\n
ROI<\/strong>\uff1a\u9069\u5408\u9577\u671f\u8ca1\u52d9\u898f\u5283\u8207\u7b56\u7565\u6c7a\u7b56\uff0c\u4f8b\u5982\u8a55\u4f30\u4e00\u500b\u65b0\u7522\u54c1\u662f\u5426\u503c\u5f97\u958b\u767c\u3001\u4e00\u500b\u884c\u92b7\u5c08\u6848\u662f\u5426\u7b26\u5408\u4f01\u696d\u6574\u9ad4\u7372\u5229\u76ee\u6a19\u3002\u5b83\u662f\u4e00\u500b\u504f\u300c\u6230\u7565\u300d\u7684\u6307\u6a19\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>4. ROAS vs ROI \u5c0d\u7167\u8868<\/strong><\/span><\/h3>\n\n\n\n
\u6307\u6a19<\/strong><\/td> \u8a08\u7b97\u516c\u5f0f<\/strong><\/td> \u6db5\u84cb\u7bc4\u570d<\/strong><\/td> \u9069\u7528\u5c64\u7d1a<\/strong><\/td> \u5e38\u898b\u7528\u9014<\/strong><\/td><\/tr>
ROAS<\/strong><\/td> \u5ee3\u544a\u6536\u5165 \u00f7 \u5ee3\u544a\u6210\u672c<\/td> \u53ea\u8a08\u7b97\u5ee3\u544a\u6295\u653e\u7684\u76f4\u63a5\u652f\u51fa\u8207\u56de\u6536<\/td> \u884c\u92b7\u5c64\u9762<\/td> \u8861\u91cf\u5ee3\u544a\u6d3b\u52d5\u662f\u5426\u6709\u6548\u3001\u5206\u914d\u5ee3\u544a\u9810\u7b97<\/td><\/tr>
ROI<\/strong><\/td> \uff08\u7e3d\u6536\u5165 \u2212 \u7e3d\u6210\u672c\uff09\u00f7 \u7e3d\u6210\u672c<\/td> \u5305\u542b\u7522\u54c1\u6210\u672c\u3001\u4eba\u529b\u3001\u7269\u6d41\u3001\u56fa\u5b9a\u8cbb\u7528\u7b49<\/td> \u4f01\u696d\u5c64\u9762<\/td> \u8a55\u4f30\u5c08\u6848\u3001\u7522\u54c1\u6216\u4f01\u696d\u6574\u9ad4\u662f\u5426\u7372\u5229<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
<\/span>5. \u5169\u8005\u7684\u4e92\u88dc\u6027<\/strong><\/span><\/h3>\n\n\n\n
ROAS \u662f ROI \u7684\u5b50\u96c6\u3002\u63db\u53e5\u8a71\u8aaa\uff0c\u5ee3\u544a\u6d3b\u52d5 ROAS \u518d\u9ad8\uff0c\u5982\u679c\u7522\u54c1\u6bdb\u5229\u4f4e\u3001\u7269\u6d41\u6216\u4eba\u4e8b\u6210\u672c\u904e\u9ad8\uff0c\u6700\u7d42 ROI \u53ef\u80fd\u4ecd\u7136\u504f\u4f4e\u3002\u76f8\u53cd\u5730\uff0c\u82e5 ROI \u6574\u9ad4\u5065\u5eb7\uff0c\u4f46\u67d0\u4e9b\u5ee3\u544a ROAS \u9577\u671f\u4e0d\u4f73\uff0c\u4e5f\u4ee3\u8868\u6295\u653e\u6548\u7387\u9700\u8981\u512a\u5316\u3002<\/p>\n\n\n\n
\u56e0\u6b64\uff0c\u884c\u92b7\u4eba\u54e1\u901a\u5e38\u4ee5 ROAS \u4f5c\u70ba\u77ed\u671f\u64cd\u4f5c\u6307\u6a19<\/strong>\uff0c\u800c\u7ba1\u7406\u5c64\u5247\u4ee5 ROI \u4f5c\u70ba\u9577\u671f\u6c7a\u7b56\u4f9d\u64da<\/strong>\u3002\u5169\u8005\u7d50\u5408\u4f7f\u7528\uff0c\u624d\u80fd\u65e2\u517c\u9867\u5ee3\u544a\u6548\u7387\uff0c\u4e5f\u78ba\u4fdd\u4f01\u696d\u9577\u671f\u7372\u5229\u3002
<\/p>\n\n\n\n
<\/span>6. ROAS\u3001ROI \u5be6\u52d9\u6848\u4f8b<\/strong><\/span><\/h3>\n\n\n\n
\u5f88\u591a\u5ee3\u544a\u4e3b\u5728\u770b\u5230 ROAS = 3<\/strong> \u6642\uff0c\u76f4\u89ba\u6703\u8a8d\u70ba\u5ee3\u544a\u975e\u5e38\u6210\u529f\u3002\u4f46\u4e8b\u5be6\u4e0a\uff0c\u7522\u54c1\u6bdb\u5229\u7387\u4e0d\u540c\uff0c\u6700\u7d42 ROI \u53ef\u80fd\u5929\u5dee\u5730\u9060<\/strong>\u3002\u4ee5\u4e0b\u7528\u5169\u500b\u6848\u4f8b\u8aaa\u660e\uff1a<\/p>\n\n\n\n
\u9805\u76ee<\/strong><\/td> \u6848\u4f8b A\uff1a\u9ad8\u6bdb\u5229\u7522\u54c1<\/strong><\/td> \u6848\u4f8b B\uff1a\u4f4e\u6bdb\u5229\u7522\u54c1<\/strong><\/td><\/tr>
\u5546\u54c1\u552e\u50f9<\/td> 1,000 \u5143<\/td> 1,000 \u5143<\/td><\/tr>
\u5546\u54c1\u6210\u672c<\/td> 300 \u5143<\/td> 700 \u5143<\/td><\/tr>
\u5ee3\u544a\u6210\u672c<\/td> 3,000 \u5143<\/td> 3,000 \u5143<\/td><\/tr>
\u71df\u6536<\/td> 9,000 \u5143<\/td> 9,000 \u5143<\/td><\/tr>
ROAS<\/strong><\/td> 9,000 \u00f7 3,000 = 3<\/strong><\/td> 9,000 \u00f7 3,000 = 3<\/strong><\/td><\/tr>
\u7e3d\u6210\u672c<\/td> 5,700 \u5143<\/td> 9,300 \u5143<\/td><\/tr>
\u6de8\u5229<\/td> +3,300 \u5143<\/td> \u2212300 \u5143<\/td><\/tr>
ROI<\/strong><\/td> 3,300 \u00f7 5,700 \u2248 58%<\/strong><\/td> \u2212300 \u00f7 9,300 \u2248 \u22123%<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u96d6\u7136\u5169\u500b\u6848\u4f8b\u7684 ROAS \u540c\u70ba 3\uff0c\u4f46\u56e0\u70ba\u7522\u54c1\u6bdb\u5229\u4e0d\u540c\uff0cROI \u7d50\u679c\u4e00\u500b\u7372\u5229\u3001\u4e00\u500b\u8667\u640d\u3002\u9019\u4ee3\u8868 ROAS \u53ea\u80fd\u4f5c\u70ba\u77ed\u671f\u5ee3\u544a\u6548\u7387\u6307\u6a19\uff0c\u82e5\u8981\u5224\u65b7\u4f01\u696d\u662f\u5426\u771f\u6b63\u8cfa\u9322\uff0c\u5fc5\u9808\u540c\u6642\u8003\u616e ROI\u3001\u6bdb\u5229\u7387\u8207 LTV\u3002
<\/strong><\/p>\n\n\n\n
\n\n\n\n
<\/span>\u4e09\u3001ROAS \u70ba\u4ec0\u9ebc\u91cd\u8981\uff1f<\/strong><\/span><\/h2>\n\n\n\n
<\/span>1. \u8861\u91cf\u5ee3\u544a\u6548\u76ca<\/strong><\/span><\/h3>\n\n\n\n
\u5728\u8a55\u4f30\u5ee3\u544a\u6210\u6548\u6642\uff0c\u8a31\u591a\u4eba\u7fd2\u6163\u89c0\u5bdf\u9ede\u64ca\u7387\uff08CTR\uff09\u6216\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\uff08CPC\uff09\u3002\u7136\u800c\uff0c\u9ad8 CTR \u4e0d\u4e00\u5b9a\u80fd\u5e36\u4f86\u8f49\u63db\uff0c\u800c\u4f4e CPC \u4e5f\u4e0d\u4ee3\u8868\u6700\u7d42\u6703\u7372\u5229\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0cROAS \u80fd\u5920\u76f4\u63a5\u8861\u91cf\u5ee3\u544a\u652f\u51fa\u8207\u71df\u6536\u4e4b\u9593\u7684\u95dc\u4fc2\uff0c\u6e05\u695a\u5448\u73fe\u5ee3\u544a\u662f\u5426\u771f\u6b63\u5e36\u4f86\u6548\u76ca\u3002<\/p>\n\n\n\n
\u4f8b\u5982\uff1a<\/p>\n\n\n\n
\n
\u5ee3\u544a A\uff1aCTR \u5f88\u9ad8\uff0c\u4f46\u8cfc\u8cb7\u7387\u4f4e\uff0c\u6700\u7d42 ROAS \u53ef\u80fd\u5c0f\u65bc 1\uff0c\u4ee3\u8868\u8667\u640d\u3002
<\/li>\n\n\n\n
\u5ee3\u544a B\uff1aCTR \u4e00\u822c\uff0c\u4f46\u5ba2\u55ae\u50f9\u9ad8\u3001\u8f49\u63db\u7387\u4f73\uff0cROAS \u53ef\u80fd\u5927\u65bc 5\uff0c\u4ee3\u8868\u5e36\u4f86\u986f\u8457\u7372\u5229\u3002
<\/li>\n<\/ul>\n\n\n\n
\u56e0\u6b64\uff0cROAS \u6bd4 CTR\u3001CPC \u66f4\u80fd\u771f\u5be6\u53cd\u6620\u5ee3\u544a\u6295\u653e\u7684\u5546\u696d\u50f9\u503c\u3002
<\/p>\n\n\n\n
<\/span>2. \u5ee3\u544a\u9810\u7b97\u5206\u914d\u4f9d\u64da<\/strong><\/span><\/h3>\n\n\n\n
\u5728\u884c\u92b7\u5be6\u52d9\u4e2d\uff0c\u5ee3\u544a\u9810\u7b97\u61c9\u8a72\u6839\u64da\u5ee3\u544a\u6d3b\u52d5\u7684\u6295\u8cc7\u5831\u916c\u4f86\u8abf\u6574\u3002\u5982\u679c\u53ea\u770b\u66dd\u5149\u91cf\u6216\u9ede\u64ca\u91cf\uff0c\u53ef\u80fd\u6703\u5c0e\u81f4\u8cc7\u6e90\u932f\u8aa4\u5206\u914d\u3002<\/p>\n\n\n\n
ROAS \u63d0\u4f9b\u4e86\u5ba2\u89c0\u7684\u4f9d\u64da\uff1a<\/p>\n\n\n\n
\n
ROAS \u9ad8\u7684\u5ee3\u544a\u6d3b\u52d5\uff1a\u53ef\u4ee5\u52a0\u5927\u9810\u7b97\uff0c\u9032\u4e00\u6b65\u64f4\u5927\u6536\u76ca\u3002
<\/li>\n\n\n\n
ROAS \u4f4e\u7684\u5ee3\u544a\u6d3b\u52d5\uff1a\u9700\u8981\u8abf\u6574\u7d20\u6750\u3001\u53d7\u773e\u8a2d\u5b9a\uff0c\u6216\u8003\u616e\u505c\u6b62\u6295\u653e\u3002
<\/li>\n\n\n\n
\u900f\u904e\u5b9a\u671f\u8ffd\u8e64 ROAS\uff0c\u53ef\u4ee5\u9748\u6d3b\u8abf\u6574\u4e0d\u540c\u6e20\u9053\u7684\u6295\u8cc7\u6bd4\u4f8b\u3002
<\/li>\n<\/ul>\n\n\n\n
\u4f8b\u5982\uff1a<\/p>\n\n\n\n
\n
Facebook \u5ee3\u544a ROAS = 4\uff0cGoogle Ads ROAS = 2\u3002
\u5728\u9019\u7a2e\u60c5\u6cc1\u4e0b\uff0c\u61c9\u512a\u5148\u589e\u52a0 Facebook \u5ee3\u544a\u7684\u9810\u7b97\uff0c\u56e0\u70ba\u80fd\u5e36\u4f86\u66f4\u9ad8\u7684\u56de\u5831\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>3. \u8207\u4f01\u696d\u7372\u5229\u5bc6\u5207\u76f8\u95dc<\/strong><\/span><\/h3>\n\n\n\n
ROAS \u4e0d\u50c5\u50c5\u662f\u4e00\u500b\u5ee3\u544a\u6578\u64da\uff0c\u800c\u662f\u4f01\u696d\u80fd\u5426\u6301\u7e8c\u7372\u5229\u7684\u91cd\u8981\u6307\u6a19\u3002\u7576\u4e00\u500b\u4f01\u696d\u9577\u671f\u6295\u653e\u7684 ROAS \u5c0f\u65bc 1\uff0c\u751a\u81f3 1. \u591a\u6216 2\uff08\u56e0\u70ba\u8981\u52a0\u4e0a\u6210\u672c\uff09\uff0c\u5c31\u4ee3\u8868\u5ee3\u544a\u6295\u5165\u7121\u6cd5\u56de\u6536\uff0c\u7b49\u540c\u65bc\u8667\u640d\u3002<\/p>\n\n\n\n
\u53e6\u4e00\u65b9\u9762\uff0c\u5373\u4f7f ROAS \u9ad8\uff0c\u5982\u679c\u7522\u54c1\u6bdb\u5229\u904e\u4f4e\uff0c\u4e5f\u53ef\u80fd\u7121\u6cd5\u771f\u6b63\u5e36\u4f86\u5229\u6f64\u3002\u56e0\u6b64\uff0c\u5728\u8a55\u4f30 ROAS \u7684\u540c\u6642\uff0c\u9084\u9700\u8981\u5c07\u6bdb\u5229\u7387\u3001\u9867\u5ba2\u7d42\u8eab\u50f9\u503c\uff08LTV\uff09\u7b49\u56e0\u7d20\u7d0d\u5165\u8003\u91cf\uff0c\u624d\u80fd\u66f4\u7cbe\u6e96\u5730\u5224\u65b7\u5ee3\u544a\u6295\u8cc7\u662f\u5426\u503c\u5f97\u3002
<\/p>\n\n\n\n
\n\n\n\n
<\/span>\u56db\u3001ROAS \u8207\u5176\u4ed6\u5ee3\u544a\u6307\u6a19\u7684\u5dee\u5225<\/strong><\/span><\/h2>\n\n\n\n
\u5728\u6578\u4f4d\u5ee3\u544a\u5206\u6790\u4e2d\uff0c\u5e38\u898b\u7684\u6307\u6a19\u5305\u542b CTR\u3001CPC\u3001CPA \u8207 ROAS\u3002\u96d6\u7136\u9019\u4e9b\u6307\u6a19\u90fd\u80fd\u53cd\u6620\u67d0\u500b\u9762\u5411\u7684\u5ee3\u544a\u6210\u6548\uff0c\u4f46\u5074\u91cd\u9ede\u4e0d\u540c\uff0c\u5fc5\u9808\u642d\u914d\u4f7f\u7528\u624d\u80fd\u5168\u9762\u8a55\u4f30\u3002<\/p>\n\n\n\n
<\/span>1. \u6307\u6a19\u6bd4\u8f03\u8868<\/strong><\/span><\/h3>\n\n\n\n
\u6307\u6a19<\/strong><\/td> \u5168\u540d<\/strong><\/td> \u610f\u7fa9<\/strong><\/td> \u512a\u9ede<\/strong><\/td> \u9650\u5236<\/strong><\/td><\/tr>
CTR<\/td> Click-Through Rate \u9ede\u64ca\u7387<\/td> \u8861\u91cf\u5ee3\u544a\u88ab\u9ede\u64ca\u7684\u6bd4\u4f8b\uff0c\u53cd\u6620\u5ee3\u544a\u5438\u5f15\u529b<\/td> \u80fd\u5feb\u901f\u5224\u65b7\u7d20\u6750\u662f\u5426\u5438\u775b<\/td> \u7121\u6cd5\u986f\u793a\u9ede\u64ca\u5f8c\u662f\u5426\u6210\u4ea4\uff0c\u8207\u71df\u6536\u7121\u76f4\u63a5\u95dc\u806f<\/td><\/tr>
CPC<\/td> Cost Per Click \u6bcf\u6b21\u9ede\u64ca\u6210\u672c<\/td> \u6bcf\u7372\u5f97\u4e00\u6b21\u9ede\u64ca\u6240\u82b1\u8cbb\u7684\u6210\u672c<\/td> \u9069\u5408\u63a7\u5236\u6d41\u91cf\u6210\u672c\uff0c\u6613\u65bc\u6a6b\u5411\u6bd4\u8f03<\/td> \u4f4e CPC \u4e0d\u7b49\u65bc\u9ad8\u8f49\u63db\uff0c\u53ef\u80fd\u5e36\u4f86\u4f4e\u54c1\u8cea\u6d41\u91cf<\/td><\/tr>
CPA<\/td> Cost Per Acquisition \u6bcf\u6b21\u7372\u5ba2\u6210\u672c<\/td> \u5e73\u5747\u7372\u5f97\u4e00\u500b\u8f49\u63db\uff08\u8cfc\u8cb7\u3001\u8a3b\u518a\u7b49\uff09\u7684\u6210\u672c<\/td> \u76f4\u63a5\u5c0d\u61c9\u8f49\u63db\u884c\u70ba\uff0c\u8861\u91cf\u6295\u8cc7\u6548\u76ca<\/td> \u672a\u8003\u616e\u9867\u5ba2\u50f9\u503c\u9ad8\u4f4e\uff1b\u7372\u5f97\u4e00\u500b\u4f4e\u50f9\u5ba2\u6236\u8207\u9ad8\u50f9\u5ba2\u6236\u7684\u6210\u672c\u53ef\u80fd\u76f8\u540c<\/td><\/tr>
ROAS<\/td> Return On Ad Spend \u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387<\/td> \u5ee3\u544a\u6536\u5165 \u00f7 \u5ee3\u544a\u6210\u672c<\/td> \u76f4\u63a5\u9023\u7d50\u71df\u6536\u8207\u5ee3\u544a\u6295\u8cc7\uff0c\u6700\u80fd\u53cd\u6620\u5ee3\u544a\u662f\u5426\u5e36\u4f86\u7372\u5229<\/td> \u672a\u8a08\u5165\u7522\u54c1\u6bdb\u5229\u8207\u5176\u4ed6\u56fa\u5b9a\u6210\u672c\uff0c\u9700\u642d\u914d ROI \u6216 LTV \u4e00\u540c\u8a55\u4f30<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
<\/span>2. \u66f4\u6df1\u5165\u7684\u5dee\u7570\u89e3\u6790<\/strong><\/span><\/h3>\n\n\n\n
\n
CTR\uff08\u9ede\u64ca\u7387\uff09<\/strong>
<\/strong> \u9069\u5408\u5728\u5ee3\u544a\u6e2c\u8a66\u968e\u6bb5\u4f7f\u7528\uff0c\u7528\u4f86\u5feb\u901f\u5224\u65b7\u5ee3\u544a\u7d20\u6750\u3001\u6a19\u984c\u3001\u5716\u7247\u662f\u5426\u5438\u5f15\u53d7\u773e\u3002\u4f46\u9ad8 CTR \u53ea\u80fd\u8b49\u660e\u5ee3\u544a\u300c\u6709\u4eba\u9ede\u300d\uff0c\u7121\u6cd5\u4fdd\u8b49\u5f8c\u7e8c\u6703\u8f49\u63db\u6216\u5e36\u4f86\u6536\u5165\u3002
<\/li>\n\n\n\n
CPC\uff08\u6bcf\u6b21\u9ede\u64ca\u6210\u672c\uff09<\/strong>
<\/strong> \u9069\u5408\u7528\u4f86\u8ffd\u8e64\u6d41\u91cf\u6210\u672c\uff0c\u5c24\u5176\u662f\u5728\u4e0d\u540c\u5ee3\u544a\u5e73\u53f0\u4e4b\u9593\u505a\u6a6b\u5411\u6bd4\u8f03\u3002\u4f46\u904e\u4f4e\u7684 CPC \u53ef\u80fd\u4ee3\u8868\u9ede\u64ca\u6d41\u91cf\u54c1\u8cea\u5dee\uff0c\u82e5\u5f8c\u7e8c\u8f49\u63db\u7387\u4f4e\uff0c\u4ecd\u53ef\u80fd\u5c0e\u81f4\u6295\u8cc7\u5831\u916c\u504f\u4f4e\u3002
<\/li>\n\n\n\n
CPA\uff08\u6bcf\u6b21\u7372\u5ba2\u6210\u672c\uff09<\/strong>
<\/strong> \u66f4\u63a5\u8fd1\u71df\u6536\u76f8\u95dc\u7684\u6578\u64da\uff0c\u56e0\u70ba\u5b83\u76f4\u63a5\u53cd\u6620\u300c\u6bcf\u7372\u5f97\u4e00\u500b\u9867\u5ba2\u9700\u8981\u82b1\u591a\u5c11\u6210\u672c\u300d\u3002\u7136\u800c\uff0cCPA \u53ea\u8003\u616e\u55ae\u6b21\u8f49\u63db\uff0c\u7121\u6cd5\u53cd\u6620\u9867\u5ba2\u7d42\u8eab\u50f9\u503c\uff08LTV\uff09\uff0c\u56e0\u6b64\u7121\u6cd5\u5b8c\u6574\u8a55\u4f30\u6295\u8cc7\u662f\u5426\u503c\u5f97\u3002
<\/li>\n\n\n\n
ROAS\uff08\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff09<\/strong>
<\/strong> \u6700\u8cbc\u8fd1\u4f01\u696d\u71df\u6536\u7684\u5ee3\u544a\u6307\u6a19\uff0c\u56e0\u70ba\u5b83\u76f4\u63a5\u986f\u793a\u300c\u6bcf\u82b1 1 \u5143\u5ee3\u544a\u8cbb\u80fd\u5e36\u4f86\u591a\u5c11\u6536\u5165\u300d\u3002\u4e0d\u904e\uff0cROAS \u4ecd\u9700\u8207\u6bdb\u5229\u7387\u3001LTV\u3001\u56fa\u5b9a\u6210\u672c\u642d\u914d\u4f7f\u7528\uff0c\u624d\u80fd\u5168\u9762\u5224\u65b7\u5ee3\u544a\u7684\u771f\u5be6\u7372\u5229\u80fd\u529b\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>3. \u8207 ROI \u7684\u95dc\u4fc2<\/strong><\/span><\/h3>\n\n\n\n
ROAS \u5e38\u88ab\u8996\u70ba ROI\uff08\u6295\u8cc7\u5831\u916c\u7387\uff09\u7684\u5b50\u96c6\u3002<\/p>\n\n\n\n
\n
ROAS<\/strong>\uff1a\u53ea\u8a08\u7b97\u300c\u5ee3\u544a\u6210\u672c\u8207\u5ee3\u544a\u6536\u5165\u300d\u7684\u95dc\u4fc2\u3002
<\/li>\n\n\n\n
ROI<\/strong>\uff1a\u6db5\u84cb\u6240\u6709\u6210\u672c\uff08\u5305\u62ec\u7522\u54c1\u6210\u672c\u3001\u4eba\u529b\u3001\u7269\u6d41\u3001\u5e73\u53f0\u8cbb\u7528\u7b49\uff09\uff0c\u80fd\u5b8c\u6574\u53cd\u6620\u4f01\u696d\u7372\u5229\u72c0\u6cc1\u3002
<\/li>\n<\/ul>\n\n\n\n
\u63db\u53e5\u8a71\u8aaa\uff0cROAS \u504f\u5411\u300c\u5ee3\u544a\u6210\u6548\u5206\u6790\u300d\u7684\u6307\u6a19\uff0c\u800c ROI \u5247\u662f\u300c\u4f01\u696d\u7d93\u71df\u6548\u76ca\u300d\u7684\u6574\u9ad4\u8861\u91cf\u3002
<\/p>\n\n\n\n
<\/span>\u4e94\u3001\u5982\u4f55\u8a08\u7b97 ROAS\uff1f<\/strong><\/span><\/h2>\n\n\n\n
<\/span>1. \u57fa\u672c\u516c\u5f0f<\/strong><\/span><\/h3>\n\n\n\n
ROAS\uff08Return on Ad Spend\uff0c\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff09\u7684\u57fa\u672c\u8a08\u7b97\u65b9\u5f0f\u70ba\uff1a<\/p>\n\n\n\n
ROAS=\u5ee3\u544a\u6536\u5165\u5ee3\u544a\u6210\u672cROAS = \\frac{\\text{\u5ee3\u544a\u6536\u5165}}{\\text{\u5ee3\u544a\u6210\u672c}}ROAS=\u5ee3\u544a\u6210\u672c\u5ee3\u544a\u6536\u5165\u200b<\/p>\n\n\n\n
\n
\u5ee3\u544a\u6536\u5165<\/strong>\uff1a\u900f\u904e\u5ee3\u544a\u5e36\u4f86\u7684\u76f4\u63a5\u71df\u6536\uff08\u4f8b\u5982\u7db2\u7ad9\u8cfc\u8cb7\u91d1\u984d\u3001App \u5167\u4ed8\u8cbb\u3001\u96fb\u8a71\u8a02\u55ae\u7b49\uff09\u3002
<\/li>\n\n\n\n
\u5ee3\u544a\u6210\u672c<\/strong>\uff1a\u8a72\u5ee3\u544a\u6d3b\u52d5\u5be6\u969b\u652f\u51fa\uff08\u5982 Facebook Ads\u3001Google Ads \u5ee3\u544a\u8cbb\u7528\uff09\u3002
<\/li>\n<\/ul>\n\n\n\n
\u8a08\u7b97\u7d50\u679c\u901a\u5e38\u7528\u300c\u500d\u6578\u300d\u6216\u300c\u767e\u5206\u6bd4\u300d\u5448\u73fe\uff1a<\/p>\n\n\n\n
\n
ROAS = 3 \u2192 \u4ee3\u8868\u6bcf\u6295\u5165 1 \u5143\u5ee3\u544a\u8cbb\uff0c\u53ef\u5e36\u4f86 3 \u5143\u6536\u5165\u3002
<\/li>\n\n\n\n
ROAS = 300% \u2192 \u8207\u4e0a\u8ff0\u542b\u7fa9\u76f8\u540c\uff0c\u53ea\u662f\u4ee5\u767e\u5206\u6bd4\u8868\u9054\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>2. \u8a08\u7b97\u7bc4\u4f8b<\/strong><\/span><\/h3>\n\n\n\n
\u7bc4\u4f8b 1\uff1a\u5ee3\u544a\u6709\u5229\u53ef\u5716<\/strong><\/p>\n\n\n\n
\n
\u5ee3\u544a\u652f\u51fa\uff1a5,000 \u5143
<\/li>\n\n\n\n
\u5ee3\u544a\u71df\u6536\uff1a15,000 \u5143
<\/li>\n\n\n\n
ROAS = 15,000 \u00f7 5,000 = 3\uff08300%\uff09
<\/li>\n<\/ul>\n\n\n\n
\u4ee3\u8868\u6bcf\u82b1 1 \u5143\u5ee3\u544a\u8cbb\uff0c\u5c31\u80fd\u5e36\u4f86 3 \u5143\u71df\u6536\uff0c\u5ee3\u544a\u6548\u76ca\u826f\u597d\u3002<\/p>\n\n\n\n
\u7bc4\u4f8b 2\uff1a\u5ee3\u544a\u8667\u640d<\/strong><\/p>\n\n\n\n
\n
\u5ee3\u544a\u652f\u51fa\uff1a20,000 \u5143
<\/li>\n\n\n\n
\u5ee3\u544a\u71df\u6536\uff1a18,000 \u5143
<\/li>\n\n\n\n
ROAS = 18,000 \u00f7 20,000 = 0.9\uff0890%\uff09
<\/li>\n<\/ul>\n\n\n\n
\u4ee3\u8868\u6bcf\u82b1 1 \u5143\u5ee3\u544a\u8cbb\uff0c\u53ea\u56de\u6536 0.9 \u5143\uff0c\u5ee3\u544a\u8655\u65bc\u8667\u640d\u72c0\u614b\u3002
<\/p>\n\n\n\n
<\/span>3. \u9032\u968e\u8a08\u7b97\u65b9\u5f0f\u8207\u6ce8\u610f\u4e8b\u9805<\/strong><\/span><\/h3>\n\n\n\n
\n
\u5340\u5206\u300c\u5ee3\u544a\u6b78\u56e0\u71df\u6536\u300d<\/strong>
<\/strong> \u5ee3\u544a\u71df\u6536\u61c9\u4f86\u81ea\u5ee3\u544a\u5e73\u53f0\u6216\u5206\u6790\u5de5\u5177\u7684\u6b78\u56e0\u6578\u64da\uff0c\u4f8b\u5982\uff1a
\n
\n
Facebook Ads Manager\uff1a\u8cfc\u8cb7\u8f49\u63db\u503c
<\/li>\n\n\n\n
Google Ads\uff1a\u8f49\u63db\u50f9\u503c\uff08Conversion Value\uff09
<\/li>\n\n\n\n
GA4 \u6216\u7b2c\u4e09\u65b9\u8ffd\u8e64\u5de5\u5177\uff08Hyros\u3001Triple Whale \u7b49\uff09\uff1a\u8de8\u5e73\u53f0\u6574\u5408\u5f8c\u7684\u71df\u6536\u6578\u64da
<\/li>\n<\/ul>\n<\/li>\n\n\n\n
\u82e5\u6c92\u6709\u6b63\u78ba\u8ffd\u8e64\u8f49\u63db\uff0c\u5c31\u5bb9\u6613\u8aa4\u5224 ROAS\u3002
<\/li>\n\n\n\n
\u6bdb\u5229\u8207\u53ef\u8b8a\u6210\u672c\u9700\u7d0d\u5165\u8003\u91cf<\/strong>
<\/strong>\n
\n
\u53ea\u770b\u300cROAS \u662f\u5426\u5927\u65bc 1\u300d\u4e26\u4e0d\u6b63\u78ba\uff0c\u56e0\u70ba\u7522\u54c1\u9084\u6709\u6210\u672c\uff08COGS\uff09\u3001\u7269\u6d41\u3001\u624b\u7e8c\u8cbb\u3001\u5e73\u53f0\u62bd\u6210\u7b49\u53ef\u8b8a\u652f\u51fa\u3002
<\/li>\n\n\n\n
\u66f4\u7cbe\u78ba\u7684\u505a\u6cd5\u662f\u8a08\u7b97\u300c\u640d\u76ca\u5169\u5e73 ROAS\uff08Break-even ROAS\uff09<\/strong>\u300d\uff1a
\u640d\u76ca\u5169\u5e73ROAS=1\u8ca2\u737b\u6bdb\u5229\u7387\u640d\u76ca\u5169\u5e73 ROAS = \\frac{1}{\\text{\u8ca2\u737b\u6bdb\u5229\u7387}}\u640d\u76ca\u5169\u5e73ROAS=\u8ca2\u737b\u6bdb\u5229\u73871\u200b
\u4f8b\u5982\uff1a\u8ca2\u737b\u6bdb\u5229\u7387 40%\uff0c\u5247 ROAS \u81f3\u5c11\u8981 2.5 \u624d\u80fd\u771f\u6b63\u56de\u672c\u3002
<\/li>\n<\/ul>\n<\/li>\n\n\n\n
\u65b0\u5ba2 vs \u56de\u8cfc\u7684\u8a08\u7b97\u5dee\u7570<\/strong>
<\/strong>\n
\n
\u82e5\u5ee3\u544a\u76ee\u6a19\u662f\u300c\u62c9\u65b0\u5ba2\u6236\u300d\uff0c\u901a\u5e38\u6703\u5141\u8a31\u8f03\u4f4e\u7684 ROAS\uff0c\u56e0\u70ba\u5f8c\u7e8c\u56de\u8cfc\uff08LTV\uff09\u80fd\u5f4c\u88dc\u521d\u671f\u8667\u640d\u3002
<\/li>\n\n\n\n
\u82e5\u5ee3\u544a\u76ee\u6a19\u662f\u300c\u56de\u8cfc\u6216\u518d\u884c\u92b7\u300d\uff0c\u5247\u61c9\u8981\u6c42\u66f4\u9ad8 ROAS\uff0c\u56e0\u70ba\u9019\u90e8\u5206\u5ba2\u6236\u7684\u908a\u969b\u7372\u5229\u61c9\u66f4\u9ad8\u3002
<\/li>\n<\/ul>\n<\/li>\n\n\n\n
\u77ed\u671f vs \u9577\u671f ROAS<\/strong>
<\/strong>\n
\n
\u77ed\u671f ROAS<\/strong>\uff1a\u53ea\u8a08\u7b97\u5ee3\u544a\u6295\u653e\u671f\u9593\u7684\u76f4\u63a5\u6536\u5165\u3002
<\/li>\n\n\n\n
\u9577\u671f ROAS<\/strong>\uff1a\u5c07\u9867\u5ba2\u5f8c\u7e8c\u7684\u56de\u8cfc\u8207\u8a02\u95b1\u6536\u5165\u7d0d\u5165\uff0c\u901a\u5e38\u9069\u7528\u65bc SaaS\u3001\u8a02\u95b1\u5236\u6216\u9ad8\u56de\u8cfc\u7684\u96fb\u5546\u54c1\u724c\u3002
<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n
<\/span>4. \u5e38\u898b\u8aa4\u5340<\/strong><\/span><\/h3>\n\n\n\n
\n
\u8aa4\u5340 1\uff1aROAS > 1 \u5c31\u4ee3\u8868\u8cfa\u9322<\/strong>
<\/strong> \u932f\u8aa4\uff0c\u56e0\u70ba\u7522\u54c1\u6bdb\u5229\u8207\u5176\u4ed6\u6210\u672c\u672a\u7d0d\u5165\u3002\u5fc5\u9808\u8207\u300cBreak-even ROAS\u300d\u6bd4\u8f03\u3002
<\/li>\n\n\n\n
\u8aa4\u5340 2\uff1a\u4e0d\u540c\u7522\u696d\u4f7f\u7528\u540c\u4e00\u6a19\u6e96<\/strong>
<\/strong> \u4e0d\u540c\u696d\u614b\u7684 ROAS \u6a19\u6e96\u4e0d\u540c\uff0c\u96f6\u552e\u96fb\u5546\u53ef\u80fd\u9700\u8981 \u22653\uff0c\u800c SaaS \u56e0\u9577\u671f\u7e8c\u8cbb\uff0cROAS \u22651.5 \u4e5f\u53ef\u63a5\u53d7\u3002
<\/li>\n\n\n\n
\u8aa4\u5340 3\uff1a\u53ea\u770b\u5ee3\u544a\u5e73\u53f0\u6578\u64da<\/strong>
<\/strong> Facebook \u6216 Google Ads \u6703\u9ad8\u4f30\u6216\u4f4e\u4f30\u8f49\u63db\uff0c\u61c9\u642d\u914d\u7b2c\u4e09\u65b9\u8ffd\u8e64\u5de5\u5177\u6216 GA4 \u9032\u884c\u9a57\u8b49\u3002
<\/li>\n<\/ul>\n\n\n\n
\n\n\n\n
<\/span>\u516d\u3001ROAS \u7684\u6a19\u6e96\u503c\u662f\u591a\u5c11\uff1f<\/strong><\/span><\/h2>\n\n\n\n
ROAS \u4e26\u6c92\u6709\u4e00\u500b\u653e\u8af8\u56db\u6d77\u7686\u6e96\u7684\u6a19\u6e96\u503c\uff0c\u56e0\u70ba\u4e0d\u540c\u7522\u696d\u7684\u6bdb\u5229\u7d50\u69cb\u3001\u56de\u8cfc\u7387\u8207\u5546\u696d\u6a21\u5f0f\u5dee\u7570\u5f88\u5927\u3002\u4f46\u6709\u5169\u500b\u6838\u5fc3\u539f\u5247\uff1a<\/p>\n\n\n\n
\n
\u640d\u76ca\u5169\u5e73 ROAS\uff08Break-even ROAS\uff09<\/strong>\uff1a\u5fc5\u9808\u5148\u56de\u672c\uff0c\u81f3\u5c11\u8981\u9054\u5230\u6b64\u9580\u6abb\u624d\u4e0d\u6703\u8667\u640d\u3002
<\/li>\n\n\n\n
\u76ee\u6a19 ROAS\uff08Target ROAS\uff09<\/strong>\uff1a\u4f9d\u7167\u4f01\u696d\u7684\u7372\u5229\u76ee\u6a19\u8207\u518d\u6295\u8cc7\u7b56\u7565\uff0c\u8a2d\u5b9a\u9ad8\u65bc\u640d\u76ca\u5169\u5e73 ROAS \u7684\u503c\uff0c\u78ba\u4fdd\u9577\u671f\u5065\u5eb7\u3002
<\/li>\n<\/ol>\n\n\n\n
<\/span>1. \u640d\u76ca\u5169\u5e73 ROAS \u8a08\u7b97<\/strong><\/span><\/h3>\n\n\n\n
\u640d\u76ca\u5169\u5e73ROAS=1\u8ca2\u737b\u6bdb\u5229\u7387\u640d\u76ca\u5169\u5e73 ROAS = \\frac{1}{\u8ca2\u737b\u6bdb\u5229\u7387}\u640d\u76ca\u5169\u5e73ROAS=\u8ca2\u737b\u6bdb\u5229\u73871\u200b<\/p>\n\n\n\n
\n
\u6bdb\u5229\u7387\uff08Gross Margin %\uff09<\/strong>\uff1a\u53ea\u8a08\u7b97\u6263\u9664\u5546\u54c1\u6210\u672c\uff08COGS\uff09\u5f8c\u7684\u6bd4\u4f8b\u3002
<\/li>\n\n\n\n
\u8ca2\u737b\u6bdb\u5229\u7387\uff08Contribution Margin %\uff09<\/strong>\uff1a\u6263\u9664 COGS\u3001\u7269\u6d41\u3001\u5e73\u53f0\u62bd\u6210\u3001\u91d1\u6d41\u624b\u7e8c\u8cbb\u3001\u6298\u6263\u8207\u5176\u4ed6\u53ef\u8b8a\u6210\u672c\u5f8c\u7684\u6bd4\u4f8b\u3002
<\/li>\n<\/ul>\n\n\n\n
\u4f8b\u5b50\uff1a<\/p>\n\n\n\n
\n
\u552e\u50f9 1,000 \u5143
<\/li>\n\n\n\n
\u5546\u54c1\u6210\u672c 400 \u5143
<\/li>\n\n\n\n
\u7269\u6d41\uff0b\u5e73\u53f0\uff0b\u624b\u7e8c\u8cbb 200 \u5143
<\/li>\n\n\n\n
\u8ca2\u737b\u6bdb\u5229\u7387 = (1000 \u2212 400 \u2212 200) \u00f7 1000 = 40%
<\/li>\n\n\n\n
\u640d\u76ca\u5169\u5e73 ROAS = 1 \u00f7 0.4 = 2.5
<\/li>\n<\/ul>\n\n\n\n
\u5728\u9019\u500b\u7d50\u69cb\u4e0b\uff0cROAS \u81f3\u5c11\u8981 2.5 \u624d\u80fd\u6253\u5e73<\/strong>\uff0c\u82e5\u50c5\u6709 2 \u5247\u4ecd\u8667\u640d\u3002
<\/p>\n\n\n\n
<\/span>2. \u5404\u884c\u696d\u5e38\u898b\u76ee\u6a19 ROAS<\/strong><\/span><\/h3>\n\n\n\n
\u7522\u696d\u985e\u578b<\/strong><\/td> \u5e38\u898b\u76ee\u6a19 ROAS<\/strong><\/td> \u8aaa\u660e<\/strong><\/td><\/tr>
\u96fb\u5546\u96f6\u552e\uff08\u5be6\u9ad4\u5546\u54c1\uff09<\/td> \u2265 3<\/td> \u6bdb\u5229\u504f\u4f4e\u3001\u7269\u6d41\u6210\u672c\u9ad8\uff0c\u9700\u8f03\u9ad8 ROAS \u624d\u80fd\u7372\u5229<\/td><\/tr>
SaaS \/ \u8a02\u95b1\u5236<\/td> \u2265 1.5<\/td> \u56e0\u6709\u7e8c\u8cbb\u8207\u9577\u671f LTV\uff0c\u5141\u8a31\u8f03\u4f4e ROAS<\/td><\/tr>
\u9ad8\u6bdb\u5229\u7522\u54c1\uff08\u8ab2\u7a0b\u3001\u6578\u4f4d\u7522\u54c1\uff09<\/td> \u2265 2<\/td> \u6bdb\u5229\u9ad8\uff0c\u884c\u92b7\u6210\u672c\u53ef\u627f\u53d7\uff0c\u9580\u6abb\u8f03\u4f4e<\/td><\/tr>
\u5feb\u6d88\u54c1\uff08FMCG\uff09<\/td> \u2265 4<\/td> \u50f9\u683c\u4f4e\u3001\u6bdb\u5229\u4f4e\uff0c\u9700\u5927\u91cf\u92b7\u552e\u624d\u80fd\u56de\u6536\u6210\u672c<\/td><\/tr>
\u9ad8\u55ae\u50f9\u8010\u7528\u54c1\uff08\u5bb6\u96fb\u3001\u5bb6\u5177\uff09<\/td> \u2265 2\u20132.5<\/td> \u5ba2\u55ae\u50f9\u9ad8\uff0c\u55ae\u7b46\u7372\u5229\u5927\uff0c\u4f46\u8f49\u63db\u5468\u671f\u9577<\/td><\/tr>
B2B \u7522\u696d<\/td> \u2265 1\u20131.5<\/td> \u55ae\u7b46\u5408\u7d04\u91d1\u984d\u5927\uff0c\u901a\u5e38\u53ef\u63a5\u53d7\u8f03\u4f4e ROAS\uff0c\u53ea\u8981\u80fd\u7372\u5f97\u9ad8\u50f9\u503c\u5ba2\u6236<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
<\/span>3. \u5982\u4f55\u5224\u65b7\u81ea\u5df1\u4f01\u696d\u7684 ROAS \u6a19\u6e96\uff1f<\/strong><\/span><\/h3>\n\n\n\n
\n
\u8a08\u7b97\u8ca2\u737b\u6bdb\u5229\u7387<\/strong>\uff1a\u628a COGS\u3001\u7269\u6d41\u3001\u5e73\u53f0\u62bd\u6210\u3001\u624b\u7e8c\u8cbb\u7b49\u8b8a\u52d5\u6210\u672c\u6263\u9664\uff0c\u5f97\u51fa\u6bcf 1 \u5143\u71df\u6536\u80fd\u7559\u4e0b\u591a\u5c11\u6bdb\u5229\u3002
<\/li>\n\n\n\n
\u8a08\u7b97\u640d\u76ca\u5169\u5e73 ROAS<\/strong>\uff1a\u516c\u5f0f\u70ba 1 \u00f7 \u8ca2\u737b\u6bdb\u5229\u7387\uff0c\u9019\u662f\u6700\u4f4e\u5b58\u6d3b\u9580\u6abb\u3002
<\/li>\n\n\n\n
\u8a2d\u5b9a\u76ee\u6a19 ROAS<\/strong>\uff1a\u5728\u640d\u76ca\u5169\u5e73\u57fa\u790e\u4e0a\uff0c\u52a0\u5165\u4f60\u5e0c\u671b\u7684\u7372\u5229\u7387\uff08\u4f8b\u5982 +20%\uff09\uff0c\u5f97\u51fa\u5408\u7406\u7684\u6295\u653e\u6a19\u6e96\u3002
<\/li>\n\n\n\n
\u4f9d\u5ba2\u6236\u50f9\u503c\u8abf\u6574<\/strong>\uff1a\u82e5\u6709\u9ad8\u56de\u8cfc\u7387\u6216\u9577\u671f\u8a02\u95b1\uff0c\u5141\u8a31\u62c9\u4f4e ROAS\uff1b\u82e5\u5ba2\u55ae\u50f9\u4f4e\u6216\u6bdb\u5229\u5c0f\uff0c\u5247\u9700\u66f4\u9ad8\u7684 ROAS\u3002
<\/li>\n<\/ol>\n\n\n\n
<\/span>4. \u5e38\u898b\u8aa4\u89e3<\/strong><\/span><\/h3>\n\n\n\n
\n
\u8aa4\u89e3 1\uff1aROAS \u5927\u65bc 1 \u5c31\u8cfa\u9322<\/strong> \u2192 \u932f\u8aa4\uff0c\u9700\u8003\u616e\u6bdb\u5229\u7387\u8207\u5176\u4ed6\u6210\u672c\u3002
<\/li>\n\n\n\n
\u8aa4\u89e3 2\uff1a\u6240\u6709\u7522\u696d\u90fd\u7528\u540c\u4e00\u6a19\u6e96<\/strong> \u2192 \u4e0d\u540c\u696d\u614b\u5dee\u7570\u6975\u5927\uff0c\u5fc5\u9808\u4f9d\u81ea\u8eab\u6210\u672c\u7d50\u69cb\u8a08\u7b97\u3002
<\/li>\n\n\n\n
\u8aa4\u89e3 3\uff1a\u9ad8 ROAS \u4e00\u5b9a\u597d<\/strong> \u2192 \u904e\u9ad8 ROAS \u53ef\u80fd\u4ee3\u8868\u6295\u653e\u904e\u65bc\u4fdd\u5b88\uff0c\u53cd\u800c\u6d6a\u8cbb\u64f4\u5f35\u6a5f\u6703\u3002\u6700\u4f73\u7b56\u7565\u662f\u627e\u5230\u300c\u6700\u9069\u76ee\u6a19 ROAS\u300d\uff0c\u5728\u7372\u5229\u8207\u6210\u9577\u4e4b\u9593\u53d6\u5f97\u5e73\u8861\u3002
<\/li>\n<\/ul>\n\n\n\n
\n\n\n\n
<\/span>\u4e03\u3001\u63d0\u5347 ROAS \u7684\u65b9\u6cd5<\/strong><\/span><\/h2>\n\n\n\n
ROAS \u7684\u9ad8\u4f4e\u53d6\u6c7a\u65bc\u5169\u500b\u6838\u5fc3\uff1a\u6536\u5165\uff08\u5206\u5b50\uff09\u8207\u5ee3\u544a\u6210\u672c\uff08\u5206\u6bcd\uff09<\/strong>\u3002\u56e0\u6b64\uff0c\u63d0\u5347 ROAS \u7684\u65b9\u5411\u6709\u4e09\u500b\uff1a<\/p>\n\n\n\n
\n
\u589e\u52a0\u5ee3\u544a\u5e36\u4f86\u7684\u71df\u6536\uff08\u63d0\u9ad8\u8f49\u63db\u7387\u3001\u63d0\u5347\u5ba2\u55ae\u50f9\u3001\u52a0\u5f37\u56de\u8cfc\uff09\u3002
<\/li>\n\n\n\n
\u964d\u4f4e\u5ee3\u544a\u6210\u672c\uff08\u63d0\u9ad8\u9ede\u64ca\u54c1\u8cea\u3001\u512a\u5316\u6295\u653e\u7b56\u7565\uff09\u3002
<\/li>\n\n\n\n
\u5ef6\u9577\u9867\u5ba2\u50f9\u503c\u9031\u671f\uff08LTV \u63d0\u5347\uff0c\u5141\u8a31\u8f03\u4f4e\u7684\u77ed\u671f ROAS\uff09\u3002
<\/li>\n<\/ol>\n\n\n\n
\u4ee5\u4e0b\u662f\u5177\u9ad4\u7684\u5be6\u52d9\u65b9\u6cd5\uff1a<\/p>\n\n\n\n
<\/span>1. \u512a\u5316\u5ee3\u544a\u53d7\u773e<\/strong><\/span><\/h3>\n\n\n\n
\u5ee3\u544a\u6295\u653e\u7684\u7b2c\u4e00\u6b65\u662f\u907f\u514d\u9810\u7b97\u6d6a\u8cbb\u3002\u900f\u904e\u7cbe\u6e96\u5b9a\u4f4d\uff0c\u53ef\u4ee5\u8b93\u5ee3\u544a\u6295\u653e\u66f4\u6709\u6548\u7387\u3002<\/p>\n\n\n\n
\n
\u4f7f\u7528 \u884c\u70ba\u8207\u8208\u8da3\u5b9a\u5411<\/strong>\uff0c\u9396\u5b9a\u66f4\u63a5\u8fd1\u76ee\u6a19\u5ba2\u7fa4\u7684\u4eba\u7fa4\u3002
<\/li>\n\n\n\n
\u5efa\u7acb Lookalike \u53d7\u773e<\/strong>\uff0c\u5f9e\u73fe\u6709\u9ad8\u50f9\u503c\u9867\u5ba2\u5ef6\u4f38\u627e\u5230\u76f8\u4f3c\u7528\u6236\u3002
<\/li>\n\n\n\n
\u4f7f\u7528 \u5426\u5b9a\u95dc\u9375\u5b57\u8207\u6392\u9664\u540d\u55ae<\/strong>\uff0c\u907f\u514d\u5ee3\u544a\u66dd\u5149\u5728\u4e0d\u76f8\u95dc\u6216\u4f4e\u50f9\u503c\u7684\u65cf\u7fa4\u3002
<\/li>\n\n\n\n
\u642d\u914d CRM \u6216 CDP \u6578\u64da\uff0c\u505a\u66f4\u7d30\u7dfb\u7684\u53d7\u773e\u5206\u7fa4\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>2. \u6539\u5584\u5ee3\u544a\u7d20\u6750<\/strong><\/span><\/h3>\n\n\n\n
\u7d20\u6750\u54c1\u8cea\u6703\u76f4\u63a5\u5f71\u97ff CTR\uff0c\u9032\u800c\u5f71\u97ff CPC \u8207\u8f49\u63db\u7387\u3002<\/p>\n\n\n\n
\n
A\/B \u6e2c\u8a66<\/strong>\uff1a\u6301\u7e8c\u6e2c\u8a66\u6a19\u984c\u3001\u5716\u7247\u3001\u5f71\u7247\u3001\u884c\u52d5\u547c\u7c72\uff08CTA\uff09\uff0c\u627e\u5230\u6700\u4f73\u7d44\u5408\u3002
<\/li>\n\n\n\n
\u52d5\u614b\u7d20\u6750<\/strong>\uff1a\u5229\u7528 Facebook DPA \u6216 Google \u52d5\u614b\u5ee3\u544a\uff0c\u6839\u64da\u7528\u6236\u884c\u70ba\u81ea\u52d5\u986f\u793a\u6700\u76f8\u95dc\u7684\u5546\u54c1\u3002
<\/li>\n\n\n\n
\u5dee\u7570\u5316\u8ce3\u9ede<\/strong>\uff1a\u5f37\u8abf USP\uff08Unique Selling Proposition\uff09\uff0c\u907f\u514d\u8207\u7af6\u54c1\u540c\u8cea\u5316\u3002
<\/li>\n\n\n\n
\u5728\u5730\u5316\u6587\u6848<\/strong>\uff1a\u91dd\u5c0d\u4e0d\u540c\u5730\u5340\u3001\u8a9e\u8a00\u6216\u6587\u5316\uff0c\u8abf\u6574\u5ee3\u544a\u5167\u5bb9\uff0c\u63d0\u9ad8\u5171\u9cf4\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>3. \u512a\u5316\u7db2\u7ad9\u8f49\u63db\u7387\uff08CVR\uff09<\/strong><\/span><\/h3>\n\n\n\n
\u518d\u9ad8\u7684\u5ee3\u544a\u9ede\u64ca\u7387\uff0c\u5982\u679c\u843d\u5730\u9801\u8f49\u63db\u4e0d\u597d\uff0cROAS \u4ecd\u6703\u53d7\u9650\u3002<\/p>\n\n\n\n
\n
\u7c21\u5316\u8cfc\u8cb7\u6d41\u7a0b<\/strong>\uff1a\u7e2e\u77ed\u7d50\u5e33\u6b65\u9a5f\uff0c\u652f\u63f4\u4e00\u9801\u7d50\u5e33\u3002
<\/li>\n\n\n\n
\u591a\u5143\u652f\u4ed8\u65b9\u5f0f<\/strong>\uff1a\u4fe1\u7528\u5361\u3001\u884c\u52d5\u652f\u4ed8\u3001\u5206\u671f\u4ed8\u6b3e\u7b49\uff0c\u63d0\u9ad8\u6210\u4ea4\u7387\u3002
<\/li>\n\n\n\n
\u9801\u9762\u901f\u5ea6\u512a\u5316<\/strong>\uff1a\u9801\u9762\u52a0\u8f09\u904e\u6162\u6703\u5927\u5e45\u964d\u4f4e\u8f49\u63db\u3002
<\/li>\n\n\n\n
\u5f37\u5316\u4fe1\u4efb\u5143\u7d20<\/strong>\uff1a\u653e\u7f6e\u771f\u5be6\u8a55\u50f9\u3001\u4fdd\u969c\u653f\u7b56\u3001\u9000\u63db\u8ca8\u6d41\u7a0b\u3002
<\/li>\n\n\n\n
\u7522\u54c1\u9801\u512a\u5316<\/strong>\uff1a\u5716\u7247\u6e05\u6670\u3001\u6587\u6848\u805a\u7126\u75db\u9ede\u3001CTA \u6e05\u695a\u660e\u986f\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>4. \u518d\u884c\u92b7\u7b56\u7565<\/strong><\/span><\/h3>\n\n\n\n
\u518d\u884c\u92b7\u662f\u63d0\u5347 ROAS \u7684\u9ad8\u6548\u65b9\u6cd5\uff0c\u56e0\u70ba\u9019\u7fa4\u4eba\u5df2\u8868\u73fe\u51fa\u8cfc\u8cb7\u610f\u5716\u3002<\/p>\n\n\n\n
\n
\u700f\u89bd\u518d\u884c\u92b7<\/strong>\uff1a\u91dd\u5c0d\u770b\u904e\u7522\u54c1\u9801\u537b\u672a\u4e0b\u55ae\u7684\u7528\u6236\u3002
<\/li>\n\n\n\n
\u8cfc\u7269\u8eca\u518d\u884c\u92b7<\/strong>\uff1a\u63d0\u9192\u5df2\u52a0\u8cfc\u7269\u8eca\u537b\u672a\u7d50\u5e33\u7684\u9867\u5ba2\uff0c\u53ef\u642d\u914d\u512a\u60e0\u5238\u3002
<\/li>\n\n\n\n
\u820a\u5ba2\u6236\u518d\u884c\u92b7<\/strong>\uff1a\u91dd\u5c0d\u5df2\u8cfc\u8cb7\u4f46\u5c1a\u672a\u56de\u8cfc\u7684\u9867\u5ba2\uff0c\u63a8\u85a6\u76f8\u95dc\u6216\u5347\u7d1a\u7522\u54c1\u3002
<\/li>\n\n\n\n
\u8de8\u5e73\u53f0\u518d\u884c\u92b7<\/strong>\uff1a\u4f8b\u5982\u7528 Google Ads \u518d\u884c\u92b7 Facebook \u6d41\u91cf\uff0c\u63d0\u5347\u89f8\u9054\u7387\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>5. \u63d0\u5347\u5ba2\u55ae\u50f9\uff08AOV\uff09<\/strong><\/span><\/h3>\n\n\n\n
\u7576\u6bcf\u7b46\u8a02\u55ae\u7684\u5e73\u5747\u71df\u6536\u63d0\u9ad8\uff0cROAS \u81ea\u7136\u63d0\u5347\u3002<\/p>\n\n\n\n
\n
\u52a0\u8cfc\u8207\u4ea4\u53c9\u92b7\u552e<\/strong>\uff1a\u5728\u7d50\u5e33\u9801\u63d0\u4f9b\u76f8\u95dc\u7522\u54c1\u6216\u914d\u4ef6\u3002
<\/li>\n\n\n\n
\u7d44\u5408\u512a\u60e0<\/strong>\uff1a\u8a2d\u8a08\u5957\u88dd\u7d44\u5408\uff0c\u4ee5\u512a\u60e0\u50f9\u683c\u63d0\u9ad8\u6574\u9ad4\u6d88\u8cbb\u91d1\u984d\u3002
<\/li>\n\n\n\n
\u5347\u7d1a\u65b9\u6848<\/strong>\uff1a\u63a8\u51fa\u9ad8\u50f9\u503c\u7248\u672c\u6216\u9032\u968e\u65b9\u6848\uff0c\u5f15\u5c0e\u7528\u6236\u9078\u64c7\u3002
<\/li>\n\n\n\n
\u6703\u54e1\u5236\u5ea6<\/strong>\uff1a\u8a2d\u7acb\u5206\u7d1a\u6703\u54e1\uff0c\u900f\u904e\u9580\u6abb\u63d0\u5347\u6d88\u8cbb\u7e3d\u984d\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>6. \u63d0\u9ad8\u9867\u5ba2\u7d42\u8eab\u50f9\u503c\uff08LTV\uff09<\/strong><\/span><\/h3>\n\n\n\n
ROAS \u53ea\u662f\u77ed\u671f\u5ee3\u544a\u6295\u8cc7\u56de\u5831\uff0c\u800c LTV \u6c7a\u5b9a\u4e86\u4f01\u696d\u662f\u5426\u80fd\u9577\u671f\u5065\u5eb7\u767c\u5c55<\/strong>\u3002\u82e5\u80fd\u63d0\u9ad8\u9867\u5ba2\u56de\u8cfc\uff0c\u4f01\u696d\u5c31\u80fd\u63a5\u53d7\u8f03\u4f4e\u7684\u77ed\u671f ROAS\u3002<\/p>\n\n\n\n
\n
Email \u884c\u92b7\u8207\u81ea\u52d5\u5316\u6d41\u7a0b<\/strong>\uff1a\u5f15\u5c0e\u9867\u5ba2\u56de\u8cfc\u3002
<\/li>\n\n\n\n
\u8a02\u95b1\u5236\u8207\u6703\u54e1\u5236<\/strong>\uff1a\u5275\u9020\u7a69\u5b9a\u71df\u6536\u3002
<\/li>\n\n\n\n
\u552e\u5f8c\u9ad4\u9a57\u512a\u5316<\/strong>\uff1a\u63d0\u5347\u6eff\u610f\u5ea6\uff0c\u4fc3\u9032\u53e3\u7891\u8207\u4e8c\u6b21\u8cfc\u8cb7\u3002
<\/li>\n\n\n\n
\u5fe0\u8aa0\u8a08\u756b<\/strong>\uff1a\u900f\u904e\u7a4d\u5206\u3001\u56de\u994b\u3001\u5c08\u5c6c\u512a\u60e0\uff0c\u9f13\u52f5\u6301\u7e8c\u6d88\u8cbb\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>7. \u964d\u4f4e\u5ee3\u544a\u6210\u672c<\/strong><\/span><\/h3>\n\n\n\n
\u9664\u4e86\u63d0\u5347\u71df\u6536\uff0c\u4e5f\u53ef\u4ee5\u900f\u904e\u964d\u4f4e\u5ee3\u544a\u652f\u51fa\u4f86\u6539\u5584 ROAS\u3002<\/p>\n\n\n\n
\n
\u8abf\u6574\u51fa\u50f9\u7b56\u7565\uff08\u4f8b\u5982\u6539\u7528\u76ee\u6a19 ROAS \u51fa\u50f9\uff09\u3002
<\/li>\n\n\n\n
\u907f\u514d\u9ad8\u7af6\u722d\u95dc\u9375\u5b57\uff0c\u5c0b\u627e\u5177\u6210\u672c\u6548\u76ca\u7684\u9577\u5c3e\u8a5e\u3002
<\/li>\n\n\n\n
\u5728\u8f49\u63db\u6548\u679c\u597d\u7684\u6642\u6bb5\u6216\u5730\u5340\u96c6\u4e2d\u6295\u653e\u3002
<\/li>\n\n\n\n
\u6301\u7e8c\u512a\u5316\u53d7\u773e\uff0c\u907f\u514d\u4e0d\u5fc5\u8981\u7684\u66dd\u5149\u3002
<\/li>\n<\/ul>\n\n\n\n
\n\n\n\n
<\/span>\u516b\u3001ROAS \u5e38\u898b\u554f\u984c\uff08FAQ\uff09<\/strong><\/span><\/h2>\n\n\n\n
<\/span>1. ROAS \u600e\u9ebc\u7b97\uff1f<\/strong><\/span><\/h3>\n\n\n\n
ROAS\uff08\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\uff09\u7684\u8a08\u7b97\u516c\u5f0f\u70ba\uff1a<\/p>\n\n\n\n
ROAS=\u5ee3\u544a\u6536\u5165\u5ee3\u544a\u6210\u672cROAS = \\frac{\u5ee3\u544a\u6536\u5165}{\u5ee3\u544a\u6210\u672c}ROAS=\u5ee3\u544a\u6210\u672c\u5ee3\u544a\u6536\u5165\u200b<\/p>\n\n\n\n
\u4f8b\u5982\uff1a\u5ee3\u544a\u652f\u51fa 10,000 \u5143\uff0c\u5e36\u4f86 30,000 \u5143\u71df\u6536\uff0cROAS = 3\uff0c\u4ee3\u8868\u6bcf\u82b1 1 \u5143\u80fd\u7522\u751f 3 \u5143\u71df\u6536\u3002\u901a\u5e38\u6703\u7528\u300c\u500d\u6578\u300d\u6216\u300c\u767e\u5206\u6bd4\u300d\u5448\u73fe\uff0c\u5982 ROAS = 3 \u6216 300%\u3002<\/p>\n\n\n\n
\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u5ee3\u544a\u6536\u5165\u5fc5\u9808\u662f\u6b63\u78ba\u7684\u300c\u6b78\u56e0\u71df\u6536\u300d\uff0c\u901a\u5e38\u7531 Facebook Ads Manager\u3001Google Ads\u3001GA4 \u6216\u7b2c\u4e09\u65b9\u8ffd\u8e64\u5de5\u5177\u8a08\u7b97\u800c\u4f86\u3002\u5982\u679c\u8ffd\u8e64\u4e0d\u5b8c\u6574\uff0cROAS \u6703\u5931\u771f\uff0c\u5f71\u97ff\u5224\u65b7\u3002
<\/p>\n\n\n\n
<\/span>2. ROAS \u591a\u5c11\u7b97\u6b63\u5e38\uff1f<\/strong><\/span><\/h3>\n\n\n\n
\u6c92\u6709\u7d71\u4e00\u6a19\u6e96\uff0c\u56e0\u70ba\u4e0d\u540c\u7522\u696d\u7684\u6bdb\u5229\u7d50\u69cb\u5dee\u7570\u6975\u5927\u3002\u4e00\u822c\u4f86\u8aaa\uff1a\u96fb\u5546\u96f6\u552e ROAS \u2265 2.5 \u624d\u5065\u5eb7\uff1bSaaS \/ \u8a02\u95b1\u5236\u53ef\u63a5\u53d7 \u2265 1.5\uff0c\u56e0\u70ba\u5f8c\u7e8c\u6703\u9760\u7e8c\u8cbb\u56de\u6536\uff1b\u9ad8\u6bdb\u5229\u7522\u54c1\uff08\u5982\u8ab2\u7a0b\u3001\u8edf\u9ad4\uff09ROAS \u2265 2 \u5c31\u6709\u5229\u53ef\u5716\u3002<\/p>\n\n\n\n
\u66f4\u7cbe\u78ba\u7684\u65b9\u6cd5\u662f\u8a08\u7b97\u300c\u640d\u76ca\u5169\u5e73 ROAS\uff08Break-even ROAS\uff09\u300d\uff0c\u516c\u5f0f\u70ba 1 \u00f7 \u8ca2\u737b\u6bdb\u5229\u7387\u3002\u4f8b\u5982\uff0c\u82e5\u8ca2\u737b\u6bdb\u5229\u7387 40%\uff0c\u5247\u640d\u76ca\u5169\u5e73 ROAS \u70ba 2.5\u3002\u4e5f\u5c31\u662f\u8aaa\uff0cROAS \u8981\u5927\u65bc 2.5 \u624d\u771f\u6b63\u56de\u672c\u3002
<\/p>\n\n\n\n
<\/span>3. ROAS \u548c ROI \u6709\u4ec0\u9ebc\u4e0d\u540c\uff1f<\/strong><\/span><\/h3>\n\n\n\n
ROAS \u5c08\u6ce8\u65bc\u300c\u5ee3\u544a\u6548\u76ca\u300d\uff0c\u50c5\u8003\u616e\u5ee3\u544a\u652f\u51fa\u8207\u5ee3\u544a\u6536\u5165\u7684\u6bd4\u4f8b\uff0c\u662f\u884c\u92b7\u90e8\u9580\u6700\u5e38\u4f7f\u7528\u7684\u6307\u6a19\u3002ROI\uff08\u6295\u8cc7\u5831\u916c\u7387\uff09\u5247\u7bc4\u570d\u66f4\u5ee3\uff0c\u6db5\u84cb\u7522\u54c1\u6210\u672c\u3001\u4eba\u529b\u3001\u7269\u6d41\u3001\u5009\u5132\u3001\u56fa\u5b9a\u958b\u92b7\u7b49\uff0c\u80fd\u53cd\u6620\u4f01\u696d\u6574\u9ad4\u7372\u5229\u80fd\u529b\u3002<\/p>\n\n\n\n
\u63db\u53e5\u8a71\u8aaa\uff0cROAS \u53ef\u4ee5\u5e6b\u4f60\u5224\u65b7\u300c\u5ee3\u544a\u8981\u4e0d\u8981\u7e7c\u7e8c\u6295\u300d\uff0c\u800c ROI \u5247\u662f\u300c\u6574\u9593\u516c\u53f8\u5230\u5e95\u6709\u6c92\u6709\u8cfa\u9322\u300d\u3002\u5be6\u52d9\u4e0a\uff0c\u5169\u8005\u61c9\u642d\u914d\u4f7f\u7528\uff0c\u624d\u80fd\u907f\u514d\u53ea\u770b\u5230\u5ee3\u544a\u8868\u9762\u6210\u6548\uff0c\u537b\u5ffd\u7565\u771f\u5be6\u7372\u5229\u72c0\u6cc1\u3002
<\/p>\n\n\n\n
<\/span>4. ROAS < 1 \u5c31\u4e00\u5b9a\u4e0d\u503c\u5f97\u55ce\uff1f<\/strong><\/span><\/h3>\n\n\n\n
\u4e0d\u4e00\u5b9a\u3002\u5982\u679c\u4f60\u7684\u76ee\u6a19\u662f\u300c\u54c1\u724c\u66dd\u5149\u300d\u6216\u300c\u65b0\u5ba2\u7372\u53d6\u300d\uff0c\u77ed\u671f\u5167 ROAS < 1 \u4ecd\u7136\u53ef\u80fd\u6709\u50f9\u503c\u3002\u4f8b\u5982\uff0c\u4e00\u6b21\u5ee3\u544a\u82b1 1,000 \u5143\u50c5\u56de\u6536 800 \u5143\uff0c\u4f46\u7372\u5f97\u7684\u65b0\u5ba2\u5f8c\u7e8c\u6709\u591a\u6b21\u56de\u8cfc\uff0c\u9577\u671f LTV \u53ef\u4ee5\u8d85\u904e 3,000 \u5143\uff0c\u9019\u6a23\u4f9d\u820a\u503c\u5f97\u3002<\/p>\n\n\n\n
\u4f46\u82e5\u662f\u9577\u671f ROAS \u90fd\u4f4e\u65bc\u300c\u640d\u76ca\u5169\u5e73 ROAS\u300d\uff0c\u4e14\u6c92\u6709\u56de\u8cfc\u6a5f\u5236\u6216\u5f8c\u7e8c\u6536\u5165\uff0c\u5247\u4ee3\u8868\u5ee3\u544a\u6295\u8cc7\u6a21\u5f0f\u6709\u554f\u984c\uff0c\u5fc5\u9808\u8abf\u6574\u6295\u653e\u7b56\u7565\u6216\u91cd\u65b0\u6aa2\u8996\u7522\u54c1\u6bdb\u5229\u3002
<\/p>\n\n\n\n
<\/span>5. \u8a72\u5982\u4f55\u8ffd\u8e64 ROAS\uff1f<\/strong><\/span><\/h3>\n\n\n\n
\u5e38\u898b\u65b9\u6cd5\u6709\u4e09\u985e\uff1a<\/p>\n\n\n\n
\n
\u5ee3\u544a\u5e73\u53f0\u5167\u5efa\u6578\u64da<\/strong>\uff1a\u5982 Facebook Ads\u3001Google Ads\uff0c\u80fd\u5373\u6642\u63d0\u4f9b\u8f49\u63db\u50f9\u503c\u8207 ROAS\u3002
<\/li>\n\n\n\n
\u7db2\u7ad9\u5206\u6790\u5de5\u5177<\/strong>\uff1aGA4\u3001Adobe Analytics\uff0c\u53ef\u8de8\u5e73\u53f0\u8ffd\u8e64\u7528\u6236\u884c\u70ba\u3002
<\/li>\n\n\n\n
\u7b2c\u4e09\u65b9\u6b78\u56e0\u5de5\u5177<\/strong>\uff1a\u5982 Hyros\u3001Triple Whale\uff0c\u80fd\u66f4\u7cbe\u6e96\u8655\u7406\u8de8\u88dd\u7f6e\u8207\u591a\u6e20\u9053\u8f49\u63db\u3002
<\/li>\n<\/ol>\n\n\n\n
\u6700\u4f73\u505a\u6cd5\u662f\u540c\u6642\u4f7f\u7528\u81f3\u5c11\u5169\u7a2e\u5de5\u5177\u4ea4\u53c9\u9a57\u8b49\u3002\u4f8b\u5982\uff0c\u4ee5 GA4 \u7684\u5be6\u969b\u96fb\u5546\u71df\u6536\u5c0d\u6bd4 Facebook \u5ee3\u544a\u5831\u544a\uff0c\u5c31\u80fd\u907f\u514d\u55ae\u4e00\u5e73\u53f0\u6578\u64da\u904e\u65bc\u6a02\u89c0\u6216\u60b2\u89c0\u3002
<\/p>\n\n\n\n
<\/span>6. \u70ba\u4ec0\u9ebc\u5e73\u53f0\u6578\u64da\u548c\u5be6\u969b\u71df\u6536\u5dee\u5f88\u5927\uff1f<\/strong><\/span><\/h3>\n\n\n\n
\u4e3b\u8981\u539f\u56e0\u6709\u56db\u500b\uff1a<\/p>\n\n\n\n
\n
\u8de8\u88dd\u7f6e\u8207\u591a\u6e20\u9053\u6b78\u56e0<\/strong>\uff1a\u9867\u5ba2\u53ef\u80fd\u5728\u624b\u6a5f\u770b\u5230\u5ee3\u544a\u3001\u5728\u96fb\u8166\u5b8c\u6210\u8cfc\u8cb7\uff0c\u5c0e\u81f4\u5e73\u53f0\u8ffd\u8e64\u4e0d\u5b8c\u6574\u3002
<\/li>\n\n\n\n
\u5e73\u53f0\u6f14\u7b97\u6cd5\u5dee\u7570<\/strong>\uff1aFacebook \u63a1\u7528\u300c\u9ede\u64ca\u6216\u66dd\u5149\u5f8c\u7684\u8f49\u63db\u6b78\u56e0\u300d\uff0c\u53ef\u80fd\u6bd4 GA4 \u8a08\u7b97\u7684\u8f49\u63db\u6578\u591a\u3002
<\/li>\n\n\n\n
\u9000\u8ca8\u8207\u53d6\u6d88\u8a02\u55ae<\/strong>\uff1a\u5ee3\u544a\u5e73\u53f0\u901a\u5e38\u4e0d\u6703\u5373\u6642\u6263\u9664\u9000\u8ca8\u91d1\u984d\uff0c\u5c0e\u81f4 ROAS \u88ab\u9ad8\u4f30\u3002
<\/li>\n\n\n\n
\u8ffd\u8e64\u8a2d\u5b9a\u4e0d\u5b8c\u6574<\/strong>\uff1a\u50cf\u7d20\u3001\u4f3a\u670d\u5668\u4e8b\u4ef6\u6216 UTM \u8a2d\u5b9a\u932f\u8aa4\uff0c\u6703\u9020\u6210\u6578\u64da\u907a\u6f0f\u3002
<\/li>\n<\/ol>\n\n\n\n
\u56e0\u6b64\u5efa\u8b70\uff1a\u5e73\u53f0\u6578\u64da\u7528\u4f86\u770b\u300c\u8da8\u52e2\u8207\u6bd4\u8f03\u300d\uff0c\u6700\u7d42\u7372\u5229\u4ecd\u9700\u4ee5\u5be6\u969b\u8ca1\u52d9\u6578\u64da\u9a57\u8b49\u3002
<\/p>\n\n\n\n
<\/span>7. ROAS \u548c CPA \u6709\u4ec0\u9ebc\u95dc\u4fc2\uff1f<\/strong><\/span><\/h3>\n\n\n\n
\u5169\u8005\u53ef\u4ee5\u4e92\u76f8\u8f49\u63db\u3002\u516c\u5f0f\u70ba\uff1a<\/p>\n\n\n\n
ROAS=\u5ba2\u55ae\u50f9CPAROAS = \\frac{\u5ba2\u55ae\u50f9}{CPA}ROAS=CPA\u5ba2\u55ae\u50f9\u200b<\/p>\n\n\n\n
\u5047\u8a2d\u5e73\u5747\u5ba2\u55ae\u50f9\u70ba 2,000 \u5143\uff0cCPA\uff08\u7372\u5ba2\u6210\u672c\uff09\u70ba 500 \u5143\uff0c\u5247 ROAS = 2000 \u00f7 500 = 4\u3002<\/p>\n\n\n\n
\u9019\u610f\u5473\u8457\u5982\u679c\u60f3\u63d0\u5347 ROAS\uff0c\u4e0d\u662f\u53ea\u6709\u63d0\u9ad8\u5ba2\u55ae\u50f9\uff08AOV\uff09\uff0c\u4e5f\u53ef\u4ee5\u900f\u904e\u964d\u4f4e CPA\uff08\u512a\u5316\u6295\u653e\u3001\u63d0\u5347\u8f49\u63db\u7387\uff09\u4f86\u9054\u6210\u3002
<\/p>\n\n\n\n
<\/span>8. ROAS \u592a\u9ad8\u662f\u597d\u4e8b\u55ce\uff1f<\/strong><\/span><\/h3>\n\n\n\n
ROAS \u9ad8\u901a\u5e38\u4ee3\u8868\u5ee3\u544a\u6548\u7387\u4f73\uff0c\u4f46\u300c\u904e\u9ad8\u300d\u4e5f\u53ef\u80fd\u662f\u554f\u984c\u3002\u82e5 ROAS = 10\uff0c\u537b\u53ea\u56e0\u5c0f\u898f\u6a21\u6295\u653e\u800c\u9054\u6210\uff0c\u8868\u793a\u5ee3\u544a\u6709\u66f4\u5927\u7684\u6210\u9577\u7a7a\u9593\u537b\u672a\u88ab\u64f4\u5f35\u3002<\/p>\n\n\n\n
\u7406\u60f3\u72c0\u6cc1\u662f\u627e\u5230\u300c\u6700\u9069 ROAS\u300d\uff1a\u65e2\u80fd\u7dad\u6301\u5065\u5eb7\u7372\u5229\uff0c\u53c8\u80fd\u628a\u63e1\u5e02\u5834\u64f4\u5f35\u7684\u6a5f\u6703\u3002\u82e5\u904e\u5ea6\u8ffd\u6c42\u9ad8 ROAS\uff0c\u53cd\u800c\u53ef\u80fd\u932f\u5931\u71df\u6536\u6210\u9577\u3002
<\/p>\n\n\n\n
<\/span>9. \u53ef\u4ee5\u628a ROAS \u7576\u4f5c\u552f\u4e00\u6307\u6a19\u55ce\uff1f<\/strong><\/span><\/h3>\n\n\n\n
\u4e0d\u5efa\u8b70\u3002ROAS \u96d6\u7136\u95dc\u9375\uff0c\u4f46\u55ae\u7368\u4f9d\u8cf4\u6703\u5ffd\u7565\u5176\u4ed6\u91cd\u8981\u56e0\u7d20\u3002\u8209\u4f8b\uff1a\u9ad8 ROAS \u4f46\u4f4e\u5ba2\u55ae\u50f9\uff0c\u5be6\u969b\u7372\u5229\u53ef\u80fd\u4e0d\u9ad8\uff1b\u6216 ROAS \u9ad8\uff0c\u4f46 LTV \u504f\u4f4e\uff0c\u9577\u671f\u7d93\u71df\u4ecd\u4e0d\u5212\u7b97\u3002<\/p>\n\n\n\n
\u56e0\u6b64\uff0cROAS \u61c9\u8207 CTR\u3001CPC\u3001CVR\u3001LTV\u3001ROI \u642d\u914d\uff0c\u5f62\u6210\u4e00\u5957\u5b8c\u6574\u7684\u5ee3\u544a\u6548\u76ca\u8a55\u4f30\u6846\u67b6\u3002
<\/p>\n\n\n\n
\n\n\n\n
<\/span>\u7d50\u8ad6<\/strong><\/span><\/h2>\n\n\n\n
ROAS \u662f\u5ee3\u544a\u6210\u6548\u7684\u6838\u5fc3\u6307\u6a19\uff0c\u80fd\u6e05\u695a\u986f\u793a\u5ee3\u544a\u6295\u8cc7\u662f\u5426\u5e36\u4f86\u5408\u7406\u56de\u5831\u3002\u4f46\u771f\u6b63\u7684\u95dc\u9375\u4e26\u975e\u55ae\u7d14\u8ffd\u6c42\u9ad8 ROAS\uff0c\u800c\u662f\u540c\u6642\u8003\u91cf\u6bdb\u5229\u7387\u3001\u8ca2\u737b\u6bdb\u5229\u7387\u8207\u9867\u5ba2\u7d42\u8eab\u50f9\u503c\uff08LTV\uff09\uff0c\u624d\u80fd\u5224\u65b7\u5ee3\u544a\u6295\u653e\u662f\u5426\u771f\u6b63\u6709\u5229\u53ef\u5716\u3002<\/p>\n\n\n\n
\u5982\u679c\u4f60\u60f3\u8b93\u5ee3\u544a\u9810\u7b97\u767c\u63ee\u6700\u5927\u6548\u76ca\uff0c\u4e0d\u53ea\u662f\u300c\u82b1\u5f97\u5176\u6240\u300d\uff0c\u66f4\u8981\u300c\u6295\u8cc7\u6709\u56de\u5831\u300d\uff0c\u5efa\u8b70\u8207\u5c08\u696d\u5718\u968a\u5408\u4f5c\u3002\u6211\u5011\u300c\u5c11\u5e74\u61c2\u884c\u92b7\u300d\u5c08\u6ce8\u65bc\u6578\u4f4d\u5ee3\u544a\u8207\u6210\u6548\u884c\u92b7\uff0c\u80fd\u5354\u52a9\u4f60\u8a2d\u5b9a\u5408\u7406\u7684 ROAS \u76ee\u6a19\u3001\u8ffd\u8e64\u6578\u64da\u4e26\u6301\u7e8c\u512a\u5316\uff0c\u8b93\u4f60\u7684\u6bcf\u4e00\u5206\u5ee3\u544a\u8cbb\u90fd\u7528\u5728\u5200\u53e3\u4e0a\u3002<\/p>\n\n\n\n
\n
\n
\n\n\n\n
<\/span>\u3010\u5c11\u5e74\u61c2\u884c\u92b7\u3011<\/span><\/h2>\n\n\n\n
\u60f3\u4e86\u89e3\u66f4\u591a\u7684 FB \u5ee3\u544a\u7d30\u7bc0<\/p>\n\n\n\n
\n
\u7acb\u5373\u52a0 LINE \u8aee\u8a62<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
\u5728\u6578\u4f4d\u5ee3\u544a\u8207\u96fb\u5546\u884c\u92b7\u4e2d\uff0c\u8861\u91cf\u5ee3\u544a\u6295\u8cc7\u6548\u76ca\u6700\u5e38\u898b\u7684\u6307\u6a19\u4e4b\u4e00\u5c31\u662f ROAS\uff08Return on Ad Spend\uff0c […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[152],"tags":[157],"class_list":["post-36007","post","type-post","status-publish","format-standard","hentry","category-advertise","tag-advertising-agency-recommendation"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/snddm.com\/wp-json\/wp\/v2\/posts\/36007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/snddm.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snddm.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snddm.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/snddm.com\/wp-json\/wp\/v2\/comments?post=36007"}],"version-history":[{"count":1,"href":"https:\/\/snddm.com\/wp-json\/wp\/v2\/posts\/36007\/revisions"}],"predecessor-version":[{"id":36008,"href":"https:\/\/snddm.com\/wp-json\/wp\/v2\/posts\/36007\/revisions\/36008"}],"wp:attachment":[{"href":"https:\/\/snddm.com\/wp-json\/wp\/v2\/media?parent=36007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snddm.com\/wp-json\/wp\/v2\/categories?post=36007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snddm.com\/wp-json\/wp\/v2\/tags?post=36007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} ubao snddm index pchome yahoo rakuten mypaper meadowduck bidyahoo youbao zxmzxm asda bnvcg cvbfg dfscv mmhjk xxddc yybgb zznbn ccubao uaitu acv GXCV ET GDG YH FG BCVB FJFH CBRE CBC GDG ET54 WRWR RWER WREW WRWER RWER SDG EW SF DSFSF fbbs ubao fhd dfg ewr dg df ewwr ewwr et ruyut utut dfg fgd gdfgt etg dfgt dfgd ert4 gd fgg wr 235 wer3 we vsdf sdf gdf ert xcv sdf rwer hfd dfg cvb rwf afb dfh jgh bmn lgh rty gfds cxv xcv xcs vdas fdf fgd cv sdf tert sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf shasha9178 shasha9178 shasha9178 shasha9178 shasha9178 liflif2 liflif2 liflif2 liflif2 liflif2 liblib3 liblib3 liblib3 liblib3 liblib3 zhazha444 zhazha444 zhazha444 zhazha444 zhazha444 dende5 dende denden denden2 denden21 fenfen9 fenf619 fen619 fenfe9 fe619 sdf sdf sdf sdf sdf zhazh90 zhazh0 zhaa50 zha90 zh590 zho zhoz zhozh zhozho zhozho2 lislis lls95 lili95 lils5 liss9 sdf0ty987 sdft876 sdft9876 sdf09876 sd0t9876 sdf0ty98 sdf0976 sdf0ty986 sdf0ty96 sdf0t76 sdf0876 df0ty98 sf0t876 sd0ty76 sdy76 sdf76 sdf0t76 sdf0ty9 sdf0ty98 sdf0ty987 sdf0ty98 sdf6676 sdf876 sd876 sd876 sdf6 sdf6 sdf9876 sdf0t sdf06 sdf0ty9776 sdf0ty9776 sdf0ty76 sdf8876 sdf0t sd6 sdf06 s688876 sd688 sdf86