{"id":36001,"date":"2025-09-01T13:29:50","date_gmt":"2025-09-01T05:29:50","guid":{"rendered":"https:\/\/snddm.com\/?p=36001"},"modified":"2025-09-01T13:35:49","modified_gmt":"2025-09-01T05:35:49","slug":"google-tag-manager","status":"publish","type":"post","link":"https:\/\/snddm.com\/google-tag-manager\/","title":{"rendered":"Google Tag Manager \u5b8c\u6574\u6307\u5357\uff1a\u5b89\u88dd\u3001\u8a2d\u5b9a\u8207\u61c9\u7528\u6559\u5b78"},"content":{"rendered":"\n

\u5728\u6578\u4f4d\u884c\u92b7\u8207\u7db2\u7ad9\u5206\u6790\u4e2d\uff0c\u5e38\u5e38\u9700\u8981\u5b89\u88dd\u5404\u7a2e\u8ffd\u8e64\u4ee3\u78bc\uff0c\u4f8b\u5982 Google Analytics\u3001Facebook Pixel\u3001\u8f49\u63db\u8ffd\u8e64\u4ee3\u78bc<\/strong>\u3002\u5982\u679c\u6bcf\u6b21\u90fd\u9700\u8981\u4fee\u6539\u7db2\u7ad9\u7a0b\u5f0f\u78bc\uff0c\u4e0d\u50c5\u9ebb\u7169\uff0c\u9084\u53ef\u80fd\u5f71\u97ff\u7db2\u7ad9\u7a69\u5b9a\u6027\u3002\u9019\u6642\u5019\uff0cGoogle Tag Manager\uff08GTM\uff09<\/strong> \u5c31\u662f\u6700\u4f73\u89e3\u6c7a\u65b9\u6848\u3002\u672c\u6587\u5c07\u5b8c\u6574\u4ecb\u7d39 Google Tag Manager \u662f\u4ec0\u9ebc\u3001\u5982\u4f55\u5b89\u88dd\u8207\u8a2d\u5b9a\uff0c\u4ee5\u53ca\u61c9\u7528\u6280\u5de7<\/strong>\u3002<\/p>\n\n\n\n

\n\n\n\n\n
\n
\u6587\u7ae0\u76ee\u9304<\/p>\n Toggle<\/span>
\u4e00\u3001\u4ec0\u9ebc\u662f Google Tag Manager\uff1f<\/a><\/li>
\u4e8c\u3001Google Tag Manager \u8207 Google Analytics \u7684\u95dc\u4fc2<\/a>
1. Google Analytics\uff08GA4\uff09\u7684\u89d2\u8272<\/a><\/li>
2. Google Tag Manager\uff08GTM\uff09\u7684\u89d2\u8272<\/a><\/li>
3. \u5169\u8005\u7684\u642d\u914d\u65b9\u5f0f<\/a><\/li>
4. \u5be6\u52d9\u61c9\u7528\u6848\u4f8b<\/a><\/li>
5. GTM \u8207 GA4 \u6bd4\u8f03\u8868\u683c<\/a><\/li><\/ul><\/li>
\u4e09\u3001\u4f7f\u7528 Google Tag Manager \u7684\u597d\u8655<\/a>
1. \u96c6\u4e2d\u7ba1\u7406\u4ee3\u78bc<\/a><\/li>
2. \u4e0d\u9700\u8981\u6539\u52d5\u7db2\u7ad9\u7a0b\u5f0f<\/a><\/li>
3. \u66f4\u5feb\u901f\u7684\u6e2c\u8a66\u8207\u90e8\u7f72<\/a><\/li>
4. \u5f37\u5927\u7684\u4e8b\u4ef6\u8ffd\u8e64<\/a><\/li>
5. \u964d\u4f4e\u7db2\u7ad9\u901f\u5ea6\u5f71\u97ff<\/a><\/li>
6. \u5f48\u6027\u64f4\u5145\u8207\u591a\u5de5\u5177\u6574\u5408<\/a><\/li><\/ul><\/li>
\u56db\u3001Google Tag Manager \u7684\u61c9\u7528\u5834\u666f<\/a>
1. GA4 \u4e8b\u4ef6\u8ffd\u8e64<\/a><\/li>
2. \u5ee3\u544a\u6210\u6548\u8ffd\u8e64<\/a><\/li>
3. \u518d\u884c\u92b7\u6a19\u7c64\u90e8\u7f72<\/a><\/li>
4. \u81ea\u8a02\u4e8b\u4ef6\u8207\u6578\u64da\u8490\u96c6<\/a><\/li>
5. A\/B \u6e2c\u8a66\u8207\u884c\u92b7\u5be6\u9a57<\/a><\/li>
6. \u591a\u5e73\u53f0\u5de5\u5177\u6574\u5408<\/a><\/li><\/ul><\/li>
\u4e94\u3001Google Tag Manager \u7684\u7d50\u69cb\u8207\u6838\u5fc3\u6982\u5ff5<\/a>
1. \u7ba1\u7406\u5c64\u7d1a\u4e00 – \u5e33\u6236\uff08Account\uff09<\/a><\/li>
2. \u7ba1\u7406\u5c64\u7d1a\u4e8c – \u5bb9\u5668\uff08Container\uff09<\/a><\/li>
3. \u4e09\u5927\u5143\u7d20\u4e00 – \u6a19\u7c64\uff08Tag\uff09<\/a><\/li>
4. \u4e09\u5927\u5143\u7d20\u4e8c – \u89f8\u767c\u5668\uff08Trigger\uff09<\/a><\/li>
5. \u4e09\u5927\u5143\u7d20\u4e09 – \u8b8a\u6578\uff08Variable\uff09<\/a><\/li>
6. \u300c\u4e09\u5927\u5143\u7d20\u300d\u7684\u904b\u4f5c\u908f\u8f2f<\/a><\/li>
7. \u5c0f\u7d50<\/a><\/li><\/ul><\/li>
\u516d\u3001Google Tag Manager \u5b89\u88dd\u6559\u5b78<\/a>
1. \u6b65\u9a5f\u4e00\uff1a\u5efa\u7acb GTM \u5e33\u865f\u8207\u5bb9\u5668<\/a><\/li>
2. \u6b65\u9a5f\u4e8c\uff1a\u5b89\u88dd GTM \u4ee3\u78bc<\/a><\/li>
3. \u6b65\u9a5f\u4e09\uff1a\u65b0\u589e\u8ffd\u8e64\u4ee3\u78bc\uff08Tag\uff09<\/a><\/li>
4. \u6b65\u9a5f\u56db\uff1a\u767c\u4f48\u8207\u6e2c\u8a66<\/a><\/li>
5. \u5b89\u88dd GTM \u7684\u5be6\u7528\u5efa\u8b70<\/a><\/li><\/ul><\/li>
\u4e03\u3001Google Tag Manager \u5e38\u898b\u554f\u984c\uff08FAQ\uff09<\/a>
1. \u4ec0\u9ebc\u662f Google Tag Manager\uff1f<\/a><\/li>
2. GTM \u662f\u514d\u8cbb\u7684\u55ce\uff1f<\/a><\/li>
3. \u4e00\u5b9a\u8981\u7528 GTM \u55ce\uff1f<\/a><\/li>
4. \u8981\u600e\u9ebc\u6a23\u624d\u80fd\u8b93 GTM \u8ddf\u7db2\u7ad9\u9023\u7d50\uff1f<\/a><\/li>
5. GTM \u6703\u5f71\u97ff\u7db2\u7ad9\u901f\u5ea6\u55ce\uff1f<\/a><\/li>
6. GTM UTM \u662f\u4ec0\u9ebc\uff1f<\/a><\/li><\/ul><\/li>
\u7d50\u8ad6<\/a><\/li>
\u3010\u5c11\u5e74\u61c2\u884c\u92b7\u3011<\/a><\/li><\/ul><\/nav><\/div>\n
<\/span>\u4e00\u3001\u4ec0\u9ebc\u662f Google Tag Manager\uff1f<\/strong><\/span><\/h2>\n\n\n\n
Google Tag Manager\uff08GTM\uff09<\/strong> \u662f Google \u63a8\u51fa\u7684\u514d\u8cbb\u5de5\u5177\uff0c\u80fd\u8b93\u7db2\u7ad9\u7ba1\u7406\u8005 \u96c6\u4e2d\u7ba1\u7406\u6240\u6709\u8ffd\u8e64\u4ee3\u78bc\uff08Tag\uff09<\/strong>\uff0c\u800c\u4e0d\u9700\u8981\u983b\u7e41\u4fee\u6539\u7db2\u7ad9\u7a0b\u5f0f\u3002<\/p>\n\n\n\n
\u5e38\u898b\u53ef\u4ee5\u900f\u904e GTM \u7ba1\u7406\u7684\u4ee3\u78bc\u5305\u62ec\uff1a<\/p>\n\n\n\n
\n
Google Analytics\uff08GA4\uff09\u8ffd\u8e64\u4ee3\u78bc<\/strong>
<\/strong><\/li>\n\n\n\n
Google Ads \u8f49\u63db\u8ffd\u8e64<\/strong>
<\/strong><\/li>\n\n\n\n
Facebook Pixel<\/strong>
<\/strong><\/li>\n\n\n\n
\u518d\u884c\u92b7\u6a19\u7c64<\/strong>
<\/strong><\/li>\n\n\n\n
\u81ea\u8a02\u4e8b\u4ef6\u8ffd\u8e64<\/strong>
<\/strong><\/li>\n<\/ul>\n\n\n\n
\u7c21\u55ae\u4f86\u8aaa\uff0cGTM \u5c31\u50cf\u4e00\u500b\u300c\u4ee3\u78bc\u7ba1\u7406\u5e73\u53f0\u300d\uff0c\u8b93\u884c\u92b7\u4eba\u54e1\u5728\u5f8c\u53f0\u5c31\u80fd\u65b0\u589e\u3001\u4fee\u6539\u8ffd\u8e64\u7a0b\u5f0f\uff0c\u7121\u9808\u4f9d\u8cf4\u5de5\u7a0b\u5e2b\u6bcf\u6b21\u66f4\u65b0\u7db2\u7ad9\u7a0b\u5f0f\u78bc\u3002
<\/p>\n\n\n\n
\n\n\n\n
<\/span>\u4e8c\u3001Google Tag Manager \u8207 Google Analytics \u7684\u95dc\u4fc2<\/strong><\/span><\/h2>\n\n\n\n
\u5728\u6578\u4f4d\u884c\u92b7\u4e2d\uff0cGoogle Analytics\uff08GA4\uff09<\/strong> \u8207 Google Tag Manager\uff08GTM\uff09<\/strong> \u5e38\u88ab\u642d\u914d\u4f7f\u7528\uff0c\u4f46\u5169\u8005\u7684\u89d2\u8272\u8207\u529f\u80fd\u4e26\u4e0d\u76f8\u540c\u3002<\/p>\n\n\n\n
<\/span>1. Google Analytics\uff08GA4\uff09\u7684\u89d2\u8272<\/strong><\/span><\/h3>\n\n\n\n
GA4 \u7684\u6838\u5fc3\u4efb\u52d9\u662f \u6536\u96c6\u6578\u64da\u4e26\u9032\u884c\u5206\u6790<\/strong>\u3002\u5b83\u80fd\u8ffd\u8e64\u6d41\u91cf\u4f86\u6e90\u3001\u4f7f\u7528\u8005\u884c\u70ba\u3001\u8f49\u63db\u6210\u6548\uff0c\u4e26\u4ee5\u5716\u8868\u548c\u5831\u8868\u5448\u73fe\uff0c\u5e6b\u52a9\u4f01\u696d\u505a\u884c\u92b7\u6c7a\u7b56\u3002\u7136\u800c\uff0cGA4 \u672c\u8eab\u7684\u5b89\u88dd\u8207\u4e8b\u4ef6\u8ffd\u8e64\u8a2d\u5b9a\uff0c\u901a\u5e38\u9700\u8981\u5728\u7db2\u7ad9\u7a0b\u5f0f\u78bc\u4e2d\u9032\u884c\u4fee\u6539\u3002<\/p>\n\n\n\n
<\/span>2. Google Tag Manager\uff08GTM\uff09\u7684\u89d2\u8272<\/strong><\/span><\/h3>\n\n\n\n
GTM \u662f\u4e00\u500b \u4ee3\u78bc\u7ba1\u7406\u5de5\u5177<\/strong>\uff0c\u4e3b\u8981\u7528\u4f86\u7ba1\u7406\u8ffd\u8e64\u4ee3\u78bc\u8207\u89f8\u767c\u4e8b\u4ef6\u3002\u900f\u904e GTM\uff0c\u4f60\u4e0d\u9700\u8981\u6bcf\u6b21\u4fee\u6539\u7db2\u7ad9\u7a0b\u5f0f\u78bc\uff0c\u53ea\u8981\u5728 GTM \u5f8c\u53f0\u65b0\u589e\u6216\u7de8\u8f2f\u300c\u6a19\u7c64\uff08Tag\uff09\u300d\u8207\u300c\u89f8\u767c\u689d\u4ef6\uff08Trigger\uff09\u300d\uff0c\u5c31\u80fd\u5feb\u901f\u90e8\u7f72 GA4\u3001Facebook Pixel\u3001TikTok Pixel\u3001Hotjar \u7b49\u8ffd\u8e64\u5de5\u5177\u3002\u9019\u5927\u5e45\u964d\u4f4e\u4e86\u5c0d\u5de5\u7a0b\u4eba\u54e1\u7684\u4f9d\u8cf4\uff0c\u4e5f\u63d0\u5347\u4e86\u884c\u92b7\u4eba\u54e1\u8abf\u6574\u8ffd\u8e64\u7b56\u7565\u7684\u6548\u7387\u3002<\/p>\n\n\n\n
<\/span>3. \u5169\u8005\u7684\u642d\u914d\u65b9\u5f0f<\/strong><\/span><\/h3>\n\n\n\n
\n
GA4 \u63d0\u4f9b\u6578\u64da\u6536\u96c6\u8207\u5206\u6790<\/strong>\uff0c\u662f\u6578\u64da\u7684\u300c\u5927\u8166\u300d\u3002
<\/li>\n\n\n\n
GTM \u7ba1\u7406\u4e8b\u4ef6\u8207\u4ee3\u78bc<\/strong>\uff0c\u662f\u6578\u64da\u6536\u96c6\u7684\u300c\u5de5\u5177\u7bb1\u300d\u3002
<\/li>\n<\/ul>\n\n\n\n
\u5169\u8005\u642d\u914d\u4f7f\u7528\uff0c\u53ef\u4ee5\uff1a<\/p>\n\n\n\n
\n
\u8b93\u4e8b\u4ef6\u8ffd\u8e64\u66f4\u9748\u6d3b\uff08\u4f8b\u5982\uff1a\u8ffd\u8e64\u6309\u9215\u9ede\u64ca\u3001\u5f71\u7247\u64ad\u653e\u3001\u8868\u55ae\u9001\u51fa\u7b49\uff09
<\/li>\n\n\n\n
\u907f\u514d\u91cd\u8907\u5b89\u88dd\u591a\u7d44\u7a0b\u5f0f\u78bc\uff0c\u6e1b\u5c11\u7db2\u7ad9\u901f\u5ea6\u8b8a\u6162\u7684\u98a8\u96aa
<\/li>\n\n\n\n
\u7c21\u5316\u7dad\u8b77\u6d41\u7a0b\uff0c\u8b93\u884c\u92b7\u5718\u968a\u80fd\u5feb\u901f\u6e2c\u8a66\u3001\u8abf\u6574\u8ffd\u8e64\u65b9\u6848
<\/li>\n<\/ul>\n\n\n\n
<\/span>4. \u5be6\u52d9\u61c9\u7528\u6848\u4f8b<\/strong><\/span><\/h3>\n\n\n\n
\u5047\u8a2d\u4e00\u5bb6\u96fb\u5546\u7db2\u7ad9\u60f3\u8ffd\u8e64\u300c\u52a0\u5165\u8cfc\u7269\u8eca\u300d\u8207\u300c\u5b8c\u6210\u7d50\u5e33\u300d\u7684\u6578\u64da\uff1a<\/p>\n\n\n\n
\n
\u5982\u679c\u53ea\u7528 GA4\uff0c\u901a\u5e38\u9700\u8981\u5de5\u7a0b\u5e2b\u5728\u7a0b\u5f0f\u4e2d\u5beb\u4e8b\u4ef6\u4ee3\u78bc\u3002
<\/li>\n\n\n\n
\u5982\u679c\u642d\u914d GTM\uff0c\u884c\u92b7\u4eba\u54e1\u53ef\u4ee5\u76f4\u63a5\u5728 GTM \u8a2d\u5b9a\u300c\u7576\u4f7f\u7528\u8005\u9ede\u64ca\u52a0\u5165\u8cfc\u7269\u8eca\u6309\u9215 \u2192 \u89f8\u767c GA4 \u4e8b\u4ef6\u300d\uff0c\u7121\u9700\u52d5\u5230\u7db2\u7ad9\u539f\u59cb\u78bc\u3002
<\/li>\n<\/ul>\n\n\n\n
\u9019\u6a23\u4e0d\u50c5\u8b93\u6578\u64da\u8ffd\u8e64\u66f4\u5feb\uff0c\u4e5f\u964d\u4f4e\u958b\u767c\u6210\u672c\u3002<\/p>\n\n\n\n
<\/span>5. GTM \u8207 GA4 \u6bd4\u8f03\u8868\u683c<\/strong><\/span><\/h3>\n\n\n\n
\u529f\u80fd\u9762\u5411<\/strong><\/td> Google Analytics\uff08GA4\uff09<\/strong><\/td> Google Tag Manager\uff08GTM\uff09<\/strong><\/td><\/tr>
\u4e3b\u8981\u89d2\u8272<\/strong><\/td> \u6536\u96c6\u4e26\u5206\u6790\u6578\u64da<\/td> \u7ba1\u7406\u8ffd\u8e64\u4ee3\u78bc\u8207\u89f8\u767c\u4e8b\u4ef6<\/td><\/tr>
\u6838\u5fc3\u529f\u80fd<\/strong><\/td> \u5831\u8868\u3001\u6d41\u91cf\u4f86\u6e90\u3001\u4f7f\u7528\u8005\u884c\u70ba\u3001\u8f49\u63db\u5206\u6790<\/td> \u90e8\u7f72 GA4\u3001\u5ee3\u544a\u8ffd\u8e64\u78bc\u3001\u50cf\u7d20\u3001\u4e8b\u4ef6\u8a2d\u5b9a<\/td><\/tr>
\u4f7f\u7528\u5c0d\u8c61<\/strong><\/td> \u884c\u92b7\u4eba\u54e1\u3001\u7db2\u7ad9\u7ba1\u7406\u8005\u3001\u6578\u64da\u5206\u6790\u5e2b<\/td> \u884c\u92b7\u4eba\u54e1\u3001\u5de5\u7a0b\u5e2b\uff08\u6e1b\u5c11\u7a0b\u5f0f\u4fee\u6539\u9700\u6c42\uff09<\/td><\/tr>
\u5b89\u88dd\u65b9\u5f0f<\/strong><\/td> \u9700\u8981\u5728\u7db2\u7ad9 <head> \u4e2d\u52a0\u5165\u8ffd\u8e64\u7a0b\u5f0f\u78bc<\/td> \u53ea\u9700\u5b89\u88dd\u4e00\u6b21\u4ee3\u78bc\uff0c\u5f8c\u7e8c\u6a19\u7c64\u53ef\u900f\u904e\u5f8c\u53f0\u7ba1\u7406<\/td><\/tr>
\u61c9\u7528\u60c5\u5883<\/strong><\/td> \u5206\u6790 SEO\u3001\u5ee3\u544a\u6210\u6548\u3001\u8f49\u63db\u7387<\/td> \u8ffd\u8e64\u8868\u55ae\u9001\u51fa\u3001\u6309\u9215\u9ede\u64ca\u3001\u5f71\u7247\u64ad\u653e\u3001\u518d\u884c\u92b7<\/td><\/tr>
\u642d\u914d\u512a\u52e2<\/strong><\/td> \u63d0\u4f9b\u6578\u64da\u5831\u8868\u8207\u6d1e\u5bdf<\/td> \u7c21\u5316\u4e8b\u4ef6\u7ba1\u7406\uff0c\u8b93 GA4 \u6578\u64da\u66f4\u5b8c\u6574<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
\n\n\n\n
<\/span>\u4e09\u3001\u4f7f\u7528 Google Tag Manager \u7684\u597d\u8655<\/strong><\/span><\/h2>\n\n\n\n
Google Tag Manager\uff08GTM\uff09\u662f\u5c08\u70ba\u884c\u92b7\u4eba\u54e1\u8207\u7db2\u7ad9\u7ba1\u7406\u8005\u8a2d\u8a08\u7684\u4ee3\u78bc\u7ba1\u7406\u5de5\u5177\uff0c\u5b83\u80fd\u96c6\u4e2d\u7ba1\u7406\u6240\u6709\u8ffd\u8e64\u7a0b\u5f0f\u78bc\uff0c\u4e26\u63d0\u5347\u4e8b\u4ef6\u8ffd\u8e64\u7684\u9748\u6d3b\u6027\u3002\u4ee5\u4e0b\u662f\u4f7f\u7528 GTM \u7684\u4e3b\u8981\u512a\u52e2\uff1a<\/p>\n\n\n\n
<\/span>1. \u96c6\u4e2d\u7ba1\u7406\u4ee3\u78bc<\/strong><\/span><\/h3>\n\n\n\n
\u50b3\u7d71\u4e0a\uff0c\u7db2\u7ad9\u4e0a\u53ef\u80fd\u9700\u8981\u5b89\u88dd\u591a\u7a2e\u8ffd\u8e64\u78bc\uff0c\u4f8b\u5982 GA4\u3001Facebook Pixel\u3001TikTok Pixel\u3001\u518d\u884c\u92b7\u4ee3\u78bc\u7b49\u3002\u82e5\u5206\u6563\u5b89\u88dd\uff0c\u5bb9\u6613\u9020\u6210\u6df7\u4e82\u751a\u81f3\u91cd\u8907\u3002GTM \u53ef\u4ee5\u5c07\u6240\u6709\u4ee3\u78bc\u96c6\u4e2d\u5230\u540c\u4e00\u500b\u5e73\u53f0\uff0c\u7d71\u4e00\u7ba1\u7406\u6a19\u7c64\uff08Tag\uff09\u3001\u89f8\u767c\u689d\u4ef6\uff08Trigger\uff09\u8207\u8b8a\u6578\uff08Variable\uff09\u3002
\u61c9\u7528\u60c5\u5883<\/strong>\uff1a\u4e00\u500b\u540c\u6642\u6295\u653e Google Ads\u3001Meta Ads \u7684\u96fb\u5546\u7db2\u7ad9\uff0c\u53ef\u4ee5\u5728 GTM \u4e2d\u8a2d\u5b9a\u591a\u500b\u50cf\u7d20\u8ffd\u8e64\uff0c\u907f\u514d\u7db2\u7ad9\u7a0b\u5f0f\u78bc\u96dc\u4e82\u3002<\/p>\n\n\n\n
<\/span>2. \u4e0d\u9700\u8981\u6539\u52d5\u7db2\u7ad9\u7a0b\u5f0f<\/strong><\/span><\/h3>\n\n\n\n
\u4ee5\u5f80\u82e5\u8981\u65b0\u589e\u8ffd\u8e64\u4ee3\u78bc\uff0c\u5fc5\u9808\u8acb\u5de5\u7a0b\u5e2b\u4fee\u6539\u7db2\u7ad9\u539f\u59cb\u78bc\uff0c\u4e0d\u50c5\u8017\u6642\uff0c\u9084\u53ef\u80fd\u589e\u52a0\u932f\u8aa4\u98a8\u96aa\u3002\u900f\u904e GTM\uff0c\u53ea\u8981\u5728\u7db2\u7ad9\u5b89\u88dd\u4e00\u6b21 GTM \u4ee3\u78bc\uff0c\u5f8c\u7e8c\u7684\u8ffd\u8e64\u78bc\u65b0\u589e\u3001\u4fee\u6539\u6216\u522a\u9664\uff0c\u90fd\u80fd\u5728 GTM \u5f8c\u53f0\u5b8c\u6210\uff0c\u7121\u9700\u518d\u6b21\u52d5\u5230\u7db2\u7ad9\u7a0b\u5f0f\u3002
\u61c9\u7528\u60c5\u5883<\/strong>\uff1a\u884c\u92b7\u4eba\u54e1\u60f3\u589e\u52a0\u300c\u6309\u9215\u9ede\u64ca\u300d\u4e8b\u4ef6\u8ffd\u8e64\uff0c\u53ea\u9700\u5728 GTM \u5f8c\u53f0\u65b0\u589e\u8a2d\u5b9a\u5373\u53ef\uff0c\u4e0d\u5fc5\u518d\u627e\u5de5\u7a0b\u5e2b\u5354\u52a9\u3002<\/p>\n\n\n\n
<\/span>3. \u66f4\u5feb\u901f\u7684\u6e2c\u8a66\u8207\u90e8\u7f72<\/strong><\/span><\/h3>\n\n\n\n
GTM \u63d0\u4f9b\u300c\u9810\u89bd\u6a21\u5f0f\uff08Preview\uff09\u300d\u8207\u300c\u9664\u932f\u6a21\u5f0f\uff08Debug\uff09\u300d\u529f\u80fd\uff0c\u53ef\u4ee5\u5728\u4ee3\u78bc\u6b63\u5f0f\u4e0a\u7dda\u524d\u9032\u884c\u6e2c\u8a66\uff0c\u78ba\u8a8d\u4e8b\u4ef6\u662f\u5426\u6b63\u78ba\u89f8\u767c\u3002\u9019\u8b93\u884c\u92b7\u4eba\u54e1\u80fd\u5feb\u901f\u6e2c\u8a66\u8207\u90e8\u7f72\u8ffd\u8e64\u65b9\u6848\uff0c\u6e1b\u5c11\u932f\u8aa4\u4e0a\u7dda\u7684\u98a8\u96aa\u3002
\u61c9\u7528\u60c5\u5883<\/strong>\uff1a\u5728\u8a2d\u5b9a\u300c\u8868\u55ae\u63d0\u4ea4\u300d\u4e8b\u4ef6\u524d\uff0c\u884c\u92b7\u4eba\u54e1\u53ef\u4ee5\u900f\u904e\u9810\u89bd\u6a21\u5f0f\u5148\u9a57\u8b49\uff0c\u907f\u514d\u6578\u64da\u8490\u96c6\u4e0d\u5b8c\u6574\u3002<\/p>\n\n\n\n
<\/span>4. \u5f37\u5927\u7684\u4e8b\u4ef6\u8ffd\u8e64<\/strong><\/span><\/h3>\n\n\n\n
GTM \u4e0d\u53ea\u652f\u63f4 GA4\uff0c\u9084\u80fd\u8ffd\u8e64\u591a\u7a2e\u4f7f\u7528\u8005\u884c\u70ba\uff0c\u4f8b\u5982\uff1a<\/p>\n\n\n\n
\n
\u6309\u9215\u9ede\u64ca\uff08CTA \u6309\u9215\u3001\u52a0\u5165\u8cfc\u7269\u8eca\uff09
<\/li>\n\n\n\n
\u8868\u55ae\u63d0\u4ea4\uff08\u806f\u7d61\u8868\u55ae\u3001\u8a02\u95b1\u96fb\u5b50\u5831\uff09
<\/li>\n\n\n\n
\u5f71\u7247\u4e92\u52d5\uff08\u64ad\u653e\u3001\u66ab\u505c\u3001\u89c0\u770b\u5b8c\u6210\u5ea6\uff09
<\/li>\n\n\n\n
\u6efe\u52d5\u6df1\u5ea6\uff08\u4f7f\u7528\u8005\u5728\u9801\u9762\u4e2d\u700f\u89bd\u7684\u6bd4\u4f8b\uff09
<\/li>\n<\/ul>\n\n\n\n
\u9019\u4e9b\u4e8b\u4ef6\u53ef\u76f4\u63a5\u50b3\u9001\u5230 GA4\u3001Facebook Pixel \u6216\u5176\u4ed6\u884c\u92b7\u5de5\u5177\uff0c\u8b93\u6578\u64da\u6536\u96c6\u66f4\u5168\u9762\u3002
\u61c9\u7528\u60c5\u5883<\/strong>\uff1a\u67d0\u96fb\u5546\u7db2\u7ad9\u60f3\u77e5\u9053\u300c\u591a\u5c11\u4eba\u9ede\u64ca\u7d50\u5e33\u300d\u537b\u6c92\u6709\u5b8c\u6210\u4ed8\u6b3e\uff0c\u900f\u904e GTM \u7684\u4e8b\u4ef6\u8ffd\u8e64\uff0c\u5c31\u80fd\u5feb\u901f\u627e\u5230\u6d41\u5931\u9ede\u3002<\/p>\n\n\n\n
<\/span>5. \u964d\u4f4e\u7db2\u7ad9\u901f\u5ea6\u5f71\u97ff<\/strong><\/span><\/h3>\n\n\n\n
\u5982\u679c\u5728\u7db2\u7ad9\u4e2d\u5206\u5225\u5b89\u88dd\u591a\u7d44\u8ffd\u8e64\u4ee3\u78bc\uff0c\u53ef\u80fd\u6703\u62d6\u6162\u9801\u9762\u8f09\u5165\u901f\u5ea6\u3002\u4f7f\u7528 GTM \u7d71\u4e00\u7ba1\u7406\uff0c\u80fd\u6e1b\u5c11\u7a0b\u5f0f\u78bc\u91cd\u8907\u8207\u6df7\u4e82\uff0c\u5c0d\u7db2\u7ad9\u6548\u80fd\u66f4\u53cb\u5584\u3002
\u61c9\u7528\u60c5\u5883<\/strong>\uff1a\u4e00\u500b\u540c\u6642\u5b89\u88dd GA4\u3001\u518d\u884c\u92b7\u4ee3\u78bc\u3001\u71b1\u5716\u5206\u6790\u5de5\u5177\u7684\u7db2\u7ad9\uff0c\u82e5\u7528 GTM \u7ba1\u7406\uff0c\u8f09\u5165\u901f\u5ea6\u6703\u6bd4\u9010\u4e00\u5b89\u88dd\u66f4\u5feb\u3002<\/p>\n\n\n\n
<\/span>6. \u5f48\u6027\u64f4\u5145\u8207\u591a\u5de5\u5177\u6574\u5408<\/strong><\/span><\/h3>\n\n\n\n
GTM \u4e0d\u50c5\u80fd\u642d\u914d GA4\uff0c\u9084\u80fd\u6574\u5408 Google Ads\u3001Meta Ads\u3001LinkedIn Insight Tag\u3001Hotjar\u3001HubSpot \u7b49\u7b2c\u4e09\u65b9\u5de5\u5177\u3002\u9019\u8b93\u4f01\u696d\u80fd\u4f9d\u9700\u6c42\u5feb\u901f\u64f4\u5145\uff0c\u4e0d\u53d7\u9650\u65bc\u55ae\u4e00\u5e73\u53f0\u3002
\u61c9\u7528\u60c5\u5883<\/strong>\uff1a\u7576\u4f01\u696d\u958b\u59cb\u8de8\u8db3 TikTok \u884c\u92b7\uff0c\u53ea\u9700\u5728 GTM \u5f8c\u53f0\u65b0\u589e TikTok Pixel\uff0c\u5373\u53ef\u7acb\u5373\u958b\u59cb\u8ffd\u8e64\uff0c\u4e0d\u5fc5\u91cd\u65b0\u52d5\u5230\u7db2\u7ad9\u7a0b\u5f0f\u78bc\u3002
<\/p>\n\n\n\n
\n\n\n\n
<\/span>\u56db\u3001Google Tag Manager \u7684\u61c9\u7528\u5834\u666f<\/strong><\/span><\/h2>\n\n\n\n
Google Tag Manager \u4e0d\u50c5\u50c5\u662f\u300c\u4ee3\u78bc\u96c6\u4e2d\u7ba1\u7406\u5de5\u5177\u300d\uff0c\u5b83\u7684\u5f37\u5927\u4e4b\u8655\u5728\u65bc\u80fd\u9748\u6d3b\u61c9\u7528\u5728\u4e0d\u540c\u7684\u6578\u4f4d\u884c\u92b7\u5834\u666f\uff0c\u5354\u52a9\u4f01\u696d\u66f4\u6709\u6548\u7387\u5730\u8490\u96c6\u6578\u64da\u4e26\u512a\u5316\u884c\u92b7\u7b56\u7565\u3002\u4ee5\u4e0b\u662f\u5e38\u898b\u7684\u61c9\u7528\u7bc4\u4f8b\uff1a<\/p>\n\n\n\n
<\/span>1. GA4 \u4e8b\u4ef6\u8ffd\u8e64<\/strong><\/span><\/h3>\n\n\n\n
\u900f\u904e GTM\uff0c\u4e0d\u9700\u8981\u5de5\u7a0b\u5e2b\u4fee\u6539\u7a0b\u5f0f\u78bc\uff0c\u5c31\u80fd\u5feb\u901f\u8a2d\u5b9a GA4 \u4e8b\u4ef6\u3002<\/p>\n\n\n\n
\n
\u53ef\u8ffd\u8e64\u7684\u884c\u70ba<\/strong>\uff1a\u8cfc\u7269\u6d41\u7a0b\uff08\u52a0\u5165\u8cfc\u7269\u8eca\u3001\u7d50\u5e33\uff09\u3001\u6309\u9215\u9ede\u64ca\uff08CTA\u3001\u7acb\u5373\u8cfc\u8cb7\uff09\u3001\u8868\u55ae\u63d0\u4ea4\uff08\u806f\u7d61\u8868\u55ae\u3001\u8a02\u95b1\u96fb\u5b50\u5831\uff09\u3001\u6efe\u52d5\u6df1\u5ea6\u3002
<\/li>\n\n\n\n
\u61c9\u7528\u6848\u4f8b<\/strong>\uff1a\u4e00\u5bb6\u96fb\u5546\u7db2\u7ad9\u60f3\u5206\u6790\u300c\u591a\u5c11\u4eba\u52a0\u5165\u8cfc\u7269\u8eca\u537b\u6c92\u6709\u5b8c\u6210\u7d50\u5e33\u300d\uff0c\u53ef\u900f\u904e GTM \u8a2d\u5b9a\u4e8b\u4ef6\uff0c\u76f4\u63a5\u628a\u6578\u64da\u50b3\u5230 GA4\uff0c\u5354\u52a9\u627e\u51fa\u6d41\u5931\u9ede\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>2. \u5ee3\u544a\u6210\u6548\u8ffd\u8e64<\/strong><\/span><\/h3>\n\n\n\n
GTM \u53ef\u4ee5\u6574\u5408\u591a\u7a2e\u5ee3\u544a\u8ffd\u8e64\u4ee3\u78bc\uff0c\u4f8b\u5982 Google Ads\u3001Facebook Pixel\u3001TikTok Pixel\u3001LinkedIn Insight Tag \u7b49\u3002<\/p>\n\n\n\n
\n
\u597d\u8655<\/strong>\uff1a\u4ee3\u78bc\u96c6\u4e2d\u7ba1\u7406\uff0c\u964d\u4f4e\u932f\u8aa4\u7387\uff0c\u4e0d\u9700\u8981\u5728\u7db2\u7ad9\u4e0a\u5230\u8655\u8cbc\u8ffd\u8e64\u78bc\u3002
<\/li>\n\n\n\n
\u61c9\u7528\u6848\u4f8b<\/strong>\uff1a\u884c\u92b7\u4eba\u54e1\u5728 GTM \u4e2d\u8a2d\u5b9a Google Ads \u8f49\u63db\u4ee3\u78bc\uff0c\u80fd\u8ffd\u8e64\u300c\u5ee3\u544a\u9ede\u64ca \u2192 \u8868\u55ae\u9001\u51fa\u300d\u7684\u5b8c\u6574\u8def\u5f91\uff0c\u8a55\u4f30\u5ee3\u544a\u6295\u8cc7\u5831\u916c\u7387\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>3. \u518d\u884c\u92b7\u6a19\u7c64\u90e8\u7f72<\/strong><\/span><\/h3>\n\n\n\n
\u518d\u884c\u92b7\u662f\u6578\u4f4d\u5ee3\u544a\u5e38\u898b\u7684\u7b56\u7565\uff0c\u900f\u904e GTM\uff0c\u53ef\u4ee5\u5feb\u901f\u5b89\u88dd\u518d\u884c\u92b7\u4ee3\u78bc\uff0c\u5c07\u7db2\u7ad9\u8a2a\u5ba2\u52a0\u5165\u518d\u884c\u92b7\u540d\u55ae\uff0c\u5f8c\u7e8c\u5728 Google\u3001Facebook \u6216\u5176\u4ed6\u5e73\u53f0\u4e0a\u9032\u884c\u7cbe\u6e96\u5ee3\u544a\u6295\u653e\u3002<\/p>\n\n\n\n
\n
\u61c9\u7528\u6848\u4f8b<\/strong>\uff1a\u67d0\u65c5\u904a\u7db2\u7ad9\u60f3\u91dd\u5c0d\u300c\u700f\u89bd\u904e\u53f0\u4e2d\u98ef\u5e97\u9801\u9762\u537b\u6c92\u4e0b\u8a02\u300d\u7684\u4f7f\u7528\u8005\u6295\u653e\u5ee3\u544a\uff0c\u53ea\u8981\u5728 GTM \u8a2d\u5b9a\u518d\u884c\u92b7\u6a19\u7c64\uff0c\u5373\u53ef\u5efa\u7acb\u300c\u672a\u5b8c\u6210\u9810\u8a02\u300d\u7684\u53d7\u773e\u7fa4\u9ad4\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>4. \u81ea\u8a02\u4e8b\u4ef6\u8207\u6578\u64da\u8490\u96c6<\/strong><\/span><\/h3>\n\n\n\n
\u9664\u4e86 GA4 \u9810\u8a2d\u7684\u4e8b\u4ef6\uff0cGTM \u9084\u80fd\u5efa\u7acb\u81ea\u8a02\u4e8b\u4ef6\uff0c\u5e6b\u52a9\u6536\u96c6\u66f4\u591a\u4f7f\u7528\u8005\u884c\u70ba\u6578\u64da\u3002<\/p>\n\n\n\n
\n
\u53ef\u8ffd\u8e64\u7684\u81ea\u8a02\u884c\u70ba<\/strong>\uff1a\u5f71\u7247\u64ad\u653e\u8207\u89c0\u770b\u5b8c\u6210\u5ea6\u3001\u9ede\u64ca\u5916\u90e8\u9023\u7d50\u3001\u4e0b\u8f09\u6a94\u6848\u3001\u9ede\u64ca\u7279\u5b9a\u5c0e\u822a\u9078\u55ae\u3002
<\/li>\n\n\n\n
\u61c9\u7528\u6848\u4f8b<\/strong>\uff1a\u4e00\u500b\u63d0\u4f9b\u7dda\u4e0a\u6559\u5b78\u7684\u7db2\u7ad9\uff0c\u60f3\u8ffd\u8e64\u300c\u6709\u591a\u5c11\u5b78\u751f\u5b8c\u6574\u770b\u5b8c 80% \u7684\u6559\u5b78\u5f71\u7247\u300d\uff0c\u53ef\u4ee5\u900f\u904e GTM \u7684\u81ea\u8a02\u4e8b\u4ef6\u6536\u96c6\u6578\u64da\uff0c\u518d\u56de\u50b3\u5230 GA4 \u6216\u5176\u4ed6\u5206\u6790\u5e73\u53f0\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>5. A\/B \u6e2c\u8a66\u8207\u884c\u92b7\u5be6\u9a57<\/strong><\/span><\/h3>\n\n\n\n
GTM \u4e5f\u80fd\u642d\u914d A\/B \u6e2c\u8a66\u5de5\u5177\uff08\u5982 Google Optimize\uff09\u4f7f\u7528\uff0c\u5feb\u901f\u90e8\u7f72\u4e0d\u540c\u7248\u672c\u7684\u7db2\u9801\uff0c\u89c0\u5bdf\u4f7f\u7528\u8005\u4e92\u52d5\u6578\u64da\u5dee\u7570\u3002<\/p>\n\n\n\n
\n
\u61c9\u7528\u6848\u4f8b<\/strong>\uff1a\u4f01\u696d\u60f3\u6e2c\u8a66\u300c\u7d05\u8272\u6309\u9215\u300d\u548c\u300c\u7da0\u8272\u6309\u9215\u300d\u54ea\u500b\u9ede\u64ca\u7387\u9ad8\uff0c\u900f\u904e GTM \u53ef\u5feb\u901f\u90e8\u7f72\u6e2c\u8a66\u4ee3\u78bc\uff0c\u4e26\u628a\u6578\u64da\u56de\u50b3\u5230 GA4\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>6. \u591a\u5e73\u53f0\u5de5\u5177\u6574\u5408<\/strong><\/span><\/h3>\n\n\n\n
GTM \u4e0d\u53ea\u652f\u63f4 Google \u5de5\u5177\uff0c\u4e5f\u80fd\u6574\u5408\u7b2c\u4e09\u65b9\u8ffd\u8e64\uff0c\u5982 Hotjar\uff08\u71b1\u5716\u5206\u6790\uff09\u3001HubSpot\uff08CRM\uff09\u3001Mixpanel\uff08\u7522\u54c1\u5206\u6790\uff09<\/strong> \u7b49\u3002<\/p>\n\n\n\n
\n
\u61c9\u7528\u6848\u4f8b<\/strong>\uff1a\u7db2\u7ad9\u60f3\u540c\u6642\u6536\u96c6\u300c\u4f7f\u7528\u8005\u9ede\u64ca\u71b1\u9ede\u300d\u8207\u300c\u6703\u54e1\u8a3b\u518a\u8f49\u63db\u7387\u300d\uff0cGTM \u53ef\u4ee5\u540c\u6642\u90e8\u7f72 Hotjar \u8207 GA4 \u7684\u4e8b\u4ef6\u8ffd\u8e64\uff0c\u907f\u514d\u5b89\u88dd\u591a\u500b\u5206\u6563\u4ee3\u78bc\u3002
<\/li>\n<\/ul>\n\n\n\n
\n\n\n\n
<\/span>\u4e94\u3001Google Tag Manager \u7684\u7d50\u69cb\u8207\u6838\u5fc3\u6982\u5ff5<\/strong><\/span><\/h2>\n\n\n\n
Google Tag Manager \u7684\u67b6\u69cb\u53ef\u4ee5\u5206\u6210 \u300c\u7ba1\u7406\u5c64\u7d1a\u300d<\/strong> \u8207 \u300c\u4e09\u5927\u5143\u7d20\u300d<\/strong> \u5169\u5927\u90e8\u5206\u3002<\/p>\n\n\n\n
<\/span>1. \u7ba1\u7406\u5c64\u7d1a\u4e00 – \u5e33\u6236\uff08Account\uff09<\/strong><\/span><\/h3>\n\n\n\n
\u5e33\u6236\u662f GTM \u7684\u6700\u4e0a\u5c64\u7ba1\u7406\u55ae\u4f4d\uff0c\u901a\u5e38\u5c0d\u61c9\u4e00\u9593\u516c\u53f8\u6216\u54c1\u724c\u3002<\/p>\n\n\n\n
\n
\u4e00\u500b\u5e33\u6236\u53ef\u4ee5\u5305\u542b\u591a\u500b\u5bb9\u5668\u3002
<\/li>\n\n\n\n
\u5e33\u6236\u5c64\u7d1a\u4e3b\u8981\u8ca0\u8cac\u300c\u6b0a\u9650\u7ba1\u7406\u300d\uff0c\u4f8b\u5982\u884c\u92b7\u5718\u968a\u3001\u5de5\u7a0b\u5718\u968a\u662f\u5426\u53ef\u4ee5\u5171\u540c\u7de8\u8f2f\u8a2d\u5b9a\u3002
<\/li>\n<\/ul>\n\n\n\n
\u6bd4\u55bb<\/strong>\uff1a\u5e33\u6236\u5c31\u50cf\u300c\u516c\u53f8\u7e3d\u90e8\u300d\uff0c\u7528\u4f86\u96c6\u4e2d\u7ba1\u7406\u6240\u6709\u8ffd\u8e64\u8cc7\u6e90\u3002
<\/p>\n\n\n\n
<\/span>2. \u7ba1\u7406\u5c64\u7d1a\u4e8c – \u5bb9\u5668\uff08Container\uff09<\/strong><\/span><\/h3>\n\n\n\n
\u5bb9\u5668\u662f GTM \u5be6\u969b\u904b\u4f5c\u7684\u55ae\u4f4d\uff0c\u901a\u5e38\u5c0d\u61c9\u4e00\u500b\u7db2\u7ad9\u6216\u4e00\u500b App\u3002\u7576\u5b89\u88dd GTM \u6642\uff0c\u5176\u5be6\u5c31\u662f\u628a\u5bb9\u5668\u4ee3\u78bc\u653e\u5230\u7db2\u7ad9\u6216\u61c9\u7528\u7a0b\u5f0f\u88e1\u3002<\/p>\n\n\n\n
\n
\u4e00\u500b\u7db2\u7ad9\u9700\u8981\u4e00\u500b\u5bb9\u5668\uff0c\u907f\u514d\u4e0d\u540c\u7db2\u7ad9\u7684\u8ffd\u8e64\u6df7\u6dc6\u3002
<\/li>\n\n\n\n
\u5bb9\u5668\u88e1\u9762\u6703\u5305\u542b\u6a19\u7c64\u3001\u89f8\u767c\u5668\u3001\u8b8a\u6578\u7b49\u529f\u80fd\u7d44\u4ef6\u3002
<\/li>\n<\/ul>\n\n\n\n
\u6bd4\u55bb<\/strong>\uff1a\u5bb9\u5668\u5c31\u50cf\u300c\u5206\u516c\u53f8\u6216\u9580\u5e02\u300d\uff0c\u88e1\u9762\u653e\u8457\u6240\u6709\u8ffd\u8e64\u8a2d\u5099\u3002
<\/p>\n\n\n\n
<\/span>3. \u4e09\u5927\u5143\u7d20\u4e00 – \u6a19\u7c64\uff08Tag\uff09<\/strong><\/span><\/h3>\n\n\n\n
\u6a19\u7c64\u662f\u5404\u7a2e\u8ffd\u8e64\u4ee3\u78bc\u7684\u96c6\u5408\uff0c\u4e5f\u662f GTM \u7684\u6838\u5fc3\u529f\u80fd\u4e4b\u4e00\u3002<\/p>\n\n\n\n
\n
\u5e38\u898b\u6a19\u7c64\uff1aGA4 \u4e8b\u4ef6\u3001Google Ads \u8f49\u63db\u8ffd\u8e64\u3001Facebook Pixel\u3001TikTok Pixel\u3001\u518d\u884c\u92b7\u4ee3\u78bc\u3001\u81ea\u8a02 HTML\u3002
<\/li>\n\n\n\n
\u7576\u89f8\u767c\u689d\u4ef6\u6210\u7acb\u6642\uff0c\u6a19\u7c64\u5c31\u6703\u88ab\u57f7\u884c\uff0c\u4e26\u5c07\u6578\u64da\u50b3\u9001\u5230\u6307\u5b9a\u7684\u5e73\u53f0\u3002
<\/li>\n<\/ul>\n\n\n\n
\u61c9\u7528\u6848\u4f8b<\/strong>\uff1a\u7576\u4f7f\u7528\u8005\u5b8c\u6210\u8cfc\u7269\u7d50\u5e33\uff0c\u6a19\u7c64\u6703\u628a\u300c\u8cfc\u8cb7\u4e8b\u4ef6\u300d\u50b3\u9001\u5230 GA4 \u8207 Google Ads\uff0c\u65b9\u4fbf\u5206\u6790\u8207\u5ee3\u544a\u6295\u653e\u3002
<\/p>\n\n\n\n
<\/span>4. \u4e09\u5927\u5143\u7d20\u4e8c – \u89f8\u767c\u5668\uff08Trigger\uff09<\/strong><\/span><\/h3>\n\n\n\n
\u89f8\u767c\u5668\u6c7a\u5b9a \u300c\u4ec0\u9ebc\u6642\u5019\u300d<\/strong> \u57f7\u884c\u6a19\u7c64\u3002<\/p>\n\n\n\n
\n
\u5e38\u898b\u89f8\u767c\u689d\u4ef6\uff1a\u9801\u9762\u8f09\u5165\uff08Page View\uff09\u3001\u6309\u9215\u9ede\u64ca\uff08Click\uff09\u3001\u8868\u55ae\u63d0\u4ea4\uff08Form Submission\uff09\u3001\u5f71\u7247\u64ad\u653e\u3001\u6efe\u52d5\u6df1\u5ea6\u3002
<\/li>\n\n\n\n
\u4e00\u500b\u6a19\u7c64\u53ef\u4ee5\u5c0d\u61c9\u591a\u500b\u89f8\u767c\u5668\uff0c\u8b93\u8ffd\u8e64\u66f4\u9748\u6d3b\u3002
<\/li>\n<\/ul>\n\n\n\n
\u61c9\u7528\u6848\u4f8b<\/strong>\uff1a\u8a2d\u5b9a\u300c\u4f7f\u7528\u8005\u9ede\u64ca\u8cfc\u7269\u8eca\u6309\u9215\u300d\u4f5c\u70ba\u89f8\u767c\u689d\u4ef6\uff0c\u7576\u884c\u70ba\u767c\u751f\u6642\uff0c\u7acb\u5373\u9001\u51fa GA4 \u7684\u300cadd_to_cart\u300d\u4e8b\u4ef6\u3002
<\/p>\n\n\n\n
<\/span>5. \u4e09\u5927\u5143\u7d20\u4e09 – \u8b8a\u6578\uff08Variable\uff09<\/strong><\/span><\/h3>\n\n\n\n
\u8b8a\u6578\u662f\u89f8\u767c\u5668\u7684\u8f14\u52a9\u689d\u4ef6\uff0c\u80fd\u8b93\u8ffd\u8e64\u66f4\u52a0\u7cbe\u6e96\u3002<\/p>\n\n\n\n
\n
\u5e38\u898b\u8b8a\u6578\uff1a\u7db2\u5740\uff08Page URL\uff09\u3001\u9ede\u64ca\u6587\u5b57\uff08Click Text\uff09\u3001\u8868\u55ae ID\u3001\u88dd\u7f6e\u985e\u578b\u3002
<\/li>\n\n\n\n
\u8b8a\u6578\u80fd\u5e6b\u52a9\u89f8\u767c\u5668\u5224\u65b7\u7d30\u7bc0\uff0c\u4f8b\u5982\u300c\u50c5\u5728\u7db2\u5740\u5305\u542b \/checkout\/ \u7684\u9801\u9762\u89f8\u767c\u300d\u3002
<\/li>\n<\/ul>\n\n\n\n
\u61c9\u7528\u6848\u4f8b<\/strong>\uff1a<\/p>\n\n\n\n
\n
\u7576\u9ede\u64ca\u6587\u5b57\u662f\u300c\u7acb\u5373\u4e0b\u8f09\u300d\u6642\uff0c\u624d\u89f8\u767c\u4e0b\u8f09\u4e8b\u4ef6\u3002
<\/li>\n\n\n\n
\u7576\u9801\u9762\u7db2\u5740\u5305\u542b\u300c\/thank-you\/\u300d\uff0c\u624d\u89f8\u767c\u8f49\u63db\u8ffd\u8e64\u4ee3\u78bc\u3002
<\/li>\n<\/ul>\n\n\n\n
<\/span>6. \u300c\u4e09\u5927\u5143\u7d20\u300d\u7684\u904b\u4f5c\u908f\u8f2f<\/strong><\/span><\/h3>\n\n\n\n
\u6574\u9ad4\u4f86\u8aaa\uff0cGTM \u7684\u908f\u8f2f\u53ef\u4ee5\u7c21\u5316\u70ba\uff1a<\/p>\n\n\n\n
\u8b8a\u6578\u63d0\u4f9b\u689d\u4ef6 \u2192 \u89f8\u767c\u5668\u5224\u65b7\u662f\u5426\u6210\u7acb \u2192 \u6a19\u7c64\u57f7\u884c\u4e26\u9001\u51fa\u6578\u64da<\/strong><\/p>\n\n\n\n
<\/span>7. \u5c0f\u7d50<\/strong><\/span><\/h3>\n\n\n\n
\n
\u7ba1\u7406\u5c64\u7d1a<\/strong>\uff08Account\u3001Container\uff09\uff1a\u6c7a\u5b9a\u300c\u5728\u54ea\u88e1\u300d\u8207\u300c\u8ab0\u80fd\u7528\u300d
<\/li>\n\n\n\n
\u529f\u80fd\u7d44\u4ef6<\/strong>\uff08Tag\u3001Trigger\u3001Variable\uff09\uff1a\u6c7a\u5b9a\u300c\u8981\u8ffd\u8e64\u4ec0\u9ebc\u300d\u3001\u300c\u4ec0\u9ebc\u6642\u5019\u57f7\u884c\u300d
\u5169\u8005\u7d50\u5408\uff0c\u69cb\u6210\u4e86 GTM \u5b8c\u6574\u7684\u6578\u64da\u8ffd\u8e64\u7cfb\u7d71\u3002<\/li>\n<\/ul>\n\n\n\n
\n\n\n\n
<\/span>\u516d\u3001Google Tag Manager \u5b89\u88dd\u6559\u5b78<\/strong><\/span><\/h2>\n\n\n\n
Google Tag Manager\uff08GTM\uff09\u7684\u5b89\u88dd\u904e\u7a0b\u4e26\u4e0d\u8907\u96dc\uff0c\u53ea\u8981\u6309\u7167\u4ee5\u4e0b\u6b65\u9a5f\u64cd\u4f5c\uff0c\u5c31\u80fd\u5728\u7db2\u7ad9\u4e0a\u5feb\u901f\u555f\u7528 GTM\uff0c\u4e26\u958b\u59cb\u7ba1\u7406\u5404\u7a2e\u8ffd\u8e64\u4ee3\u78bc\u3002<\/p>\n\n\n\n
<\/span> 1. \u6b65\u9a5f\u4e00\uff1a\u5efa\u7acb GTM \u5e33\u865f\u8207\u5bb9\u5668<\/strong><\/span><\/h3>\n\n\n\n
\n
\u524d\u5f80 Google Tag Manager \u5b98\u65b9\u7db2\u7ad9\u3002
<\/li>\n\n\n\n
\u767b\u5165 Google \u5e33\u865f\u5f8c\uff0c\u9ede\u9078\u300c\u5efa\u7acb\u5e33\u865f\u300d\u3002
<\/li>\n\n\n\n
\u8f38\u5165\u516c\u53f8\u540d\u7a31\u8207\u7db2\u7ad9\u540d\u7a31\uff0c\u5efa\u7acb\u65b0\u7684\u300c\u5bb9\u5668\uff08Container\uff09\u300d\u3002
\n
\n
\u5bb9\u5668\u76f8\u7576\u65bc\u8ffd\u8e64\u4ee3\u78bc\u7684\u96c6\u5408\uff0c\u4e00\u822c\u6703\u7528\u7db2\u7ad9\u540d\u7a31\u4f86\u547d\u540d\u3002
<\/li>\n\n\n\n
\u5efa\u7acb\u5f8c\uff0c\u4f60\u6703\u7372\u5f97\u4e00\u500b\u5c08\u5c6c\u7684\u5bb9\u5668 ID\uff0c\u683c\u5f0f\u70ba GTM-XXXXXX\u3002
<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n
<\/span>2. \u6b65\u9a5f\u4e8c\uff1a\u5b89\u88dd GTM \u4ee3\u78bc<\/strong><\/span><\/h3>\n\n\n\n
\u5efa\u7acb\u5bb9\u5668\u5f8c\uff0c\u7cfb\u7d71\u6703\u63d0\u4f9b\u5169\u6bb5\u7a0b\u5f0f\u78bc\uff1a<\/p>\n\n\n\n
\n
<head><\/strong> \u4ee3\u78bc<\/strong>\uff1a\u653e\u5728\u7db2\u7ad9 <head> \u5340\u584a\uff0c\u7528\u65bc\u8f09\u5165 GTM \u7684\u4e3b\u8981\u529f\u80fd\u3002
<\/li>\n\n\n\n
<body><\/strong> \u4ee3\u78bc<\/strong>\uff1a\u653e\u5728 <body> \u6a19\u7c64\u958b\u982d\uff0c\u78ba\u4fdd\u700f\u89bd\u5668\u5728\u7b2c\u4e00\u6642\u9593\u80fd\u57f7\u884c GTM\u3002
<\/li>\n<\/ul>\n\n\n\n
\u5b89\u88dd\u65b9\u5f0f\uff1a<\/strong><\/p>\n\n\n\n
\n
\u81ea\u67b6\u7db2\u7ad9<\/strong>\uff1a\u76f4\u63a5\u7de8\u8f2f\u7db2\u7ad9\u539f\u59cb\u78bc\uff0c\u5c07\u4ee3\u78bc\u8cbc\u4e0a\u6307\u5b9a\u4f4d\u7f6e\u3002
<\/li>\n\n\n\n
WordPress<\/strong>\uff1a\u53ef\u4f7f\u7528\u5916\u639b\uff08\u5982\u300cInsert Headers and Footers\u300d\u6216 GTM \u5c08\u7528\u5916\u639b\uff09\uff0c\u5c07\u5bb9\u5668 ID \u8cbc\u5165\u8a2d\u5b9a\u6b04\u4f4d\u3002
<\/li>\n\n\n\n
Shopify<\/strong>\uff1a\u5728\u5f8c\u53f0\u300c\u504f\u597d\u8a2d\u5b9a\u300d\u2192\u300cGoogle Tag Manager\u300d\u8f38\u5165\u5bb9\u5668 ID\uff0c\u6216\u4fee\u6539\u4e3b\u984c\u7a0b\u5f0f\u78bc\u3002
<\/li>\n\n\n\n
Wix\u3001Squarespace \u7b49\u5e73\u53f0<\/strong>\uff1a\u901a\u5e38\u5728\u300c\u8ffd\u8e64\u8207\u5206\u6790\u300d\u529f\u80fd\u4e2d\u63d0\u4f9b GTM \u8a2d\u5b9a\u6b04\u4f4d\u3002
<\/li>\n<\/ul>\n\n\n\n
\u5b89\u88dd\u5b8c\u6210\u5f8c\uff0c\u7db2\u7ad9\u7684\u7a0b\u5f0f\u78bc\u53ea\u9700\u8981\u7dad\u8b77\u4e00\u6b21\uff0c\u5f80\u5f8c\u7684\u8ffd\u8e64\u4ee3\u78bc\u65b0\u589e\u6216\u4fee\u6539\uff0c\u90fd\u80fd\u900f\u904e GTM \u5f8c\u53f0\u5b8c\u6210\u3002<\/p>\n\n\n\n
<\/span>3. \u6b65\u9a5f\u4e09\uff1a\u65b0\u589e\u8ffd\u8e64\u4ee3\u78bc\uff08Tag\uff09<\/strong><\/span><\/h3>\n\n\n\n
\n
\u767b\u5165 GTM \u5f8c\u53f0 \u2192 \u9ede\u9078\u300c\u65b0\u589e\u6a19\u7c64\uff08Tag\uff09\u300d\u3002
<\/li>\n\n\n\n
\u9078\u64c7\u6a19\u7c64\u985e\u578b\uff0c\u4f8b\u5982\uff1a
\n
\n
Google Analytics\uff08GA4 \u8a2d\u5b9a Tag\uff09<\/strong>
<\/strong><\/li>\n\n\n\n
Google Ads \u8f49\u63db\u8ffd\u8e64<\/strong>
<\/strong><\/li>\n\n\n\n
Facebook Pixel \/ TikTok Pixel<\/strong>
<\/strong><\/li>\n\n\n\n
\u81ea\u8a02 HTML \u4ee3\u78bc<\/strong>
<\/strong><\/li>\n<\/ul>\n<\/li>\n\n\n\n
\u8a2d\u5b9a\u89f8\u767c\u689d\u4ef6\uff08Trigger\uff09\uff0c\u4f8b\u5982\uff1a
\n
\n
\u9801\u9762\u700f\u89bd\uff08\u6240\u6709\u9801\u9762 \/ \u7279\u5b9a\u9801\u9762\uff09
<\/li>\n\n\n\n
\u6309\u9215\u9ede\u64ca
<\/li>\n\n\n\n
\u8868\u55ae\u9001\u51fa
<\/li>\n\n\n\n
\u5f71\u7247\u64ad\u653e
<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n
\u9019\u6a23\u5c31\u80fd\u5728\u4e0d\u4fee\u6539\u7db2\u7ad9\u539f\u59cb\u78bc\u7684\u60c5\u6cc1\u4e0b\uff0c\u5feb\u901f\u90e8\u7f72\u591a\u500b\u8ffd\u8e64\u5de5\u5177\u3002<\/p>\n\n\n\n
<\/span>4. \u6b65\u9a5f\u56db\uff1a\u767c\u4f48\u8207\u6e2c\u8a66<\/strong><\/span><\/h3>\n\n\n\n
\n
\u9810\u89bd\u6a21\u5f0f\uff08Preview\uff09<\/strong>\uff1a\u5728 GTM \u5f8c\u53f0\u555f\u7528\u9810\u89bd\u6a21\u5f0f\uff0c\u9032\u5165\u7db2\u7ad9\u5f8c\u6703\u51fa\u73fe\u5075\u932f\u9762\u677f\uff0c\u53ef\u6aa2\u67e5\u4e8b\u4ef6\u662f\u5426\u6b63\u78ba\u89f8\u767c\u3002
<\/li>\n\n\n\n
\u9664\u932f\u5de5\u5177<\/strong>\uff1a\u53ef\u642d\u914d Chrome \u64f4\u5145\u5957\u4ef6\u300cTag Assistant\u300d\u4f86\u6aa2\u67e5 GTM \u8207 GA \u662f\u5426\u6b63\u78ba\u5b89\u88dd\u3002
<\/li>\n\n\n\n
\u78ba\u8a8d\u8ffd\u8e64\u6b63\u78ba\u5f8c\uff0c\u9ede\u64ca\u300c\u63d0\u4ea4\uff08Publish\uff09\u300d\u6b63\u5f0f\u767c\u4f48\uff0c\u6240\u6709\u4f7f\u7528\u8005\u7684\u884c\u70ba\u5c31\u6703\u958b\u59cb\u88ab\u8a18\u9304\u3002
<\/li>\n<\/ol>\n\n\n\n
<\/span>5. \u5b89\u88dd GTM \u7684\u5be6\u7528\u5efa\u8b70<\/strong><\/span><\/h3>\n\n\n\n
\n
\u5148\u898f\u5283\u518d\u5b89\u88dd<\/strong>\uff1a\u5728\u65b0\u589e\u6a19\u7c64\u524d\uff0c\u5148\u898f\u5283\u597d\u9700\u8981\u8ffd\u8e64\u7684\u4e8b\u4ef6\uff08\u4f8b\u5982 CTA \u6309\u9215\u9ede\u64ca\u3001\u7d50\u5e33\u6d41\u7a0b\uff09\uff0c\u907f\u514d\u6a19\u7c64\u6df7\u4e82\u3002
<\/li>\n\n\n\n
\u547d\u540d\u6e05\u6670<\/strong>\uff1a\u6a19\u7c64\u8207\u89f8\u767c\u689d\u4ef6\u5efa\u8b70\u7528\u6e05\u695a\u7684\u547d\u540d\u898f\u5247\uff0c\u4f8b\u5982\u300cGA4 – \u8cfc\u7269\u8eca\u9ede\u64ca\u4e8b\u4ef6\u300d\u3002
<\/li>\n\n\n\n
\u907f\u514d\u91cd\u8907\u5b89\u88dd<\/strong>\uff1a\u78ba\u8a8d\u7db2\u7ad9\u539f\u59cb\u78bc\u5167\u6c92\u6709\u91cd\u8907\u5b89\u88dd GTM \u6216 GA\uff0c\u5426\u5247\u6703\u9020\u6210\u6578\u64da\u91cd\u8907\u3002
<\/li>\n\n\n\n
\u8207 GA4 \u6574\u5408<\/strong>\uff1a\u5b89\u88dd GTM \u5f8c\uff0c\u5efa\u8b70\u7acb\u5373\u5728 GTM \u4e2d\u8a2d\u5b9a GA4 \u4e8b\u4ef6\uff0c\u5c07\u5169\u8005\u642d\u914d\u4f7f\u7528\u3002
<\/li>\n<\/ul>\n\n\n\n
\n\n\n\n
<\/span>\u4e03\u3001Google Tag Manager \u5e38\u898b\u554f\u984c\uff08FAQ\uff09<\/strong><\/span><\/h2>\n\n\n\n
<\/span>1. \u4ec0\u9ebc\u662f Google Tag Manager\uff1f<\/strong><\/span><\/h3>\n\n\n\n
Google Tag Manager\uff08\u7c21\u7a31 GTM\uff09\u662f\u4e00\u6b3e\u7531 Google \u63d0\u4f9b\u7684 \u514d\u8cbb\u4ee3\u78bc\u7ba1\u7406\u5de5\u5177<\/strong>\u3002\u5b83\u7684\u4e3b\u8981\u529f\u80fd\u662f\u5e6b\u52a9\u7db2\u7ad9\u6216 App \u7ba1\u7406\u548c\u90e8\u7f72\u5404\u7a2e\u884c\u92b7\u8ffd\u8e64\u4ee3\u78bc\uff08\u5982 GA4\u3001Facebook Pixel\u3001\u518d\u884c\u92b7\u4ee3\u78bc\uff09\uff0c\u800c\u4e0d\u9700\u8981\u5de5\u7a0b\u5e2b\u983b\u7e41\u4fee\u6539\u7db2\u7ad9\u539f\u59cb\u78bc\u3002\u9019\u8b93\u884c\u92b7\u4eba\u54e1\u80fd\u66f4\u9748\u6d3b\u5730\u63a7\u5236\u6578\u64da\u8ffd\u8e64\u8207\u6e2c\u8a66\u3002<\/p>\n\n\n\n
<\/span>2. GTM \u662f\u514d\u8cbb\u7684\u55ce\uff1f<\/strong><\/span><\/h3>\n\n\n\n
\u662f\u7684\uff0cGoogle Tag Manager \u5b8c\u5168\u514d\u8cbb\uff0c\u6c92\u6709\u984d\u5916\u6536\u8cbb\u3002\u7121\u8ad6\u662f\u4e2d\u5c0f\u578b\u7db2\u7ad9\u9084\u662f\u5927\u578b\u96fb\u5546\u5e73\u53f0\uff0c\u90fd\u80fd\u4f7f\u7528\u540c\u4e00\u5957 GTM \u7cfb\u7d71\u3002\u4f01\u696d\u82e5\u6709\u66f4\u9032\u968e\u9700\u6c42\uff0c\u53ef\u4ee5\u642d\u914d Google \u63d0\u4f9b\u7684\u5176\u4ed6\u4ed8\u8cbb\u670d\u52d9\uff0c\u4f46 GTM \u672c\u8eab\u6c92\u6709\u6536\u8cbb\u7248\u672c\u3002<\/p>\n\n\n\n
<\/span>3. \u4e00\u5b9a\u8981\u7528 GTM \u55ce\uff1f<\/strong><\/span><\/h3>\n\n\n\n
\u4e26\u4e0d\u662f\u6240\u6709\u7db2\u7ad9\u90fd\u300c\u5fc5\u9808\u300d\u4f7f\u7528 GTM\u3002\u5982\u679c\u7db2\u7ad9\u53ea\u9700\u8981\u5b89\u88dd\u4e00\u5169\u500b\u7c21\u55ae\u4ee3\u78bc\uff0c\u4f8b\u5982 GA4 \u57fa\u672c\u8ffd\u8e64\uff0c\u90a3\u76f4\u63a5\u628a\u7a0b\u5f0f\u78bc\u653e\u5230\u7db2\u7ad9\u88e1\u4e5f\u80fd\u904b\u4f5c\u3002\u4f46\u5c0d\u65bc\u7d93\u5e38\u9700\u8981\u8abf\u6574\u8ffd\u8e64\u4e8b\u4ef6\u6216\u5b89\u88dd\u591a\u7a2e\u4ee3\u78bc\u7684\u7db2\u7ad9\u4f86\u8aaa\uff0cGTM \u80fd\u5927\u5e45\u63d0\u5347\u6548\u7387\uff0c\u6e1b\u5c11\u4fee\u6539\u7a0b\u5f0f\u78bc\u7684\u98a8\u96aa\uff0c\u56e0\u6b64\u5c0d\u5927\u90e8\u5206\u884c\u92b7\u5718\u968a\u4f86\u8aaa\uff0c\u4f7f\u7528 GTM \u662f\u6700\u4f73\u505a\u6cd5\u3002<\/p>\n\n\n\n
<\/span>4. \u8981\u600e\u9ebc\u6a23\u624d\u80fd\u8b93 GTM \u8ddf\u7db2\u7ad9\u9023\u7d50\uff1f<\/strong><\/span><\/h3>\n\n\n\n
\u8981\u8b93 GTM \u8207\u7db2\u7ad9\u9023\u7d50\uff0c\u9996\u5148\u9700\u8981\u5728 GTM \u5b98\u7db2 \u5efa\u7acb\u5e33\u865f\u8207\u5bb9\u5668\uff08Container\uff09\u3002\u5efa\u7acb\u5f8c\uff0c\u7cfb\u7d71\u6703\u63d0\u4f9b\u4e00\u7d44\u5c08\u5c6c\u7684 GTM \u4ee3\u78bc\uff0c\u9700\u5b89\u88dd\u5230\u7db2\u7ad9 <head> \u8207 <body> \u5340\u584a\u3002\u5b89\u88dd\u5b8c\u6210\u5f8c\uff0c\u5c31\u80fd\u5728 GTM \u5f8c\u53f0\u65b0\u589e\u6a19\u7c64\uff08Tag\uff09\u8207\u89f8\u767c\u689d\u4ef6\uff08Trigger\uff09\uff0c\u6240\u6709\u8a2d\u5b9a\u6703\u81ea\u52d5\u4f5c\u7528\u5728\u7db2\u7ad9\u4e0a\uff0c\u7121\u9700\u518d\u6b21\u6539\u52d5\u539f\u59cb\u78bc\u3002<\/p>\n\n\n\n
<\/span>5. GTM \u6703\u5f71\u97ff\u7db2\u7ad9\u901f\u5ea6\u55ce\uff1f<\/strong><\/span><\/h3>\n\n\n\n
\u5982\u679c\u6b63\u78ba\u5b89\u88dd\uff0cGTM \u5c0d\u7db2\u7ad9\u901f\u5ea6\u7684\u5f71\u97ff\u975e\u5e38\u5c0f\u3002\u76f8\u8f03\u65bc\u76f4\u63a5\u5728\u7db2\u7ad9\u4e2d\u5206\u6563\u5b89\u88dd\u591a\u7d44\u4ee3\u78bc\uff0c\u4f7f\u7528 GTM \u96c6\u4e2d\u7ba1\u7406\u53cd\u800c\u80fd\u6e1b\u5c11\u91cd\u8907\u547c\u53eb\u8207\u7a0b\u5f0f\u78bc\u6df7\u4e82\uff0c\u8b93\u7db2\u7ad9\u6548\u80fd\u66f4\u7a69\u5b9a\u3002\u4e0d\u904e\uff0c\u5982\u679c\u5728 GTM \u4e2d\u5b89\u88dd\u904e\u591a\u7b2c\u4e09\u65b9\u5de5\u5177\uff08\u4f8b\u5982\u71b1\u5716\u8ffd\u8e64\u3001\u5ee3\u544a\u50cf\u7d20\uff09\uff0c\u4ecd\u53ef\u80fd\u9020\u6210\u984d\u5916\u8ca0\u64d4\uff0c\u56e0\u6b64\u5efa\u8b70\u5b9a\u671f\u6aa2\u8996\u8207\u7cbe\u7c21\u6a19\u7c64\u3002<\/p>\n\n\n\n
<\/span>6. GTM UTM \u662f\u4ec0\u9ebc\uff1f<\/strong><\/span><\/h3>\n\n\n\n
GTM \u672c\u8eab\u4e0d\u6703\u81ea\u52d5\u7522\u751f UTM\uff0c\u4f46\u53ef\u4ee5\u900f\u904e GTM \u4f86\u7ba1\u7406 UTM \u53c3\u6578\u7684\u8ffd\u8e64<\/strong>\u3002UTM\uff08Urchin Tracking Module\uff09\u662f\u4e00\u7d44\u9644\u52a0\u5728\u7db2\u5740\u5f8c\u7684\u53c3\u6578\uff0c\u7528\u4f86\u6a19\u8a18\u6d41\u91cf\u4f86\u6e90\uff0c\u4f8b\u5982\u300cutm_source=facebook&utm_medium=cpc\u300d\u3002\u5728 GA4 \u5831\u8868\u4e2d\uff0cUTM \u53c3\u6578\u80fd\u5e6b\u52a9\u8fa8\u8b58\u4f7f\u7528\u8005\u662f\u900f\u904e\u54ea\u500b\u5ee3\u544a\u3001\u54ea\u500b\u6d3b\u52d5\u9032\u5165\u7db2\u7ad9\u3002\u900f\u904e GTM\uff0c\u53ef\u4ee5\u66f4\u7cbe\u6e96\u5730\u5c07\u9019\u4e9b UTM \u8cc7\u8a0a\u50b3\u905e\u7d66 GA4 \u6216\u5176\u4ed6\u5206\u6790\u5de5\u5177\uff0c\u65b9\u4fbf\u884c\u92b7\u6210\u6548\u8ffd\u8e64\u3002
<\/p>\n\n\n\n
\n\n\n\n
<\/span>\u7d50\u8ad6<\/strong><\/span><\/h2>\n\n\n\n
Google Tag Manager \u662f\u73fe\u4ee3\u7db2\u7ad9\u8207\u884c\u92b7\u4e0d\u53ef\u6216\u7f3a\u7684\u5de5\u5177\u3002\u5b83\u4e0d\u50c5\u80fd\u96c6\u4e2d\u7ba1\u7406\u5404\u7a2e\u8ffd\u8e64\u4ee3\u78bc\uff0c\u9084\u80fd\u5354\u52a9\u884c\u92b7\u4eba\u54e1\u66f4\u9748\u6d3b\u5730\u8a2d\u5b9a\u4e8b\u4ef6\u8ffd\u8e64\u3001\u6e2c\u8a66\u8207\u90e8\u7f72\uff0c\u6e1b\u5c11\u5c0d\u5de5\u7a0b\u4eba\u54e1\u7684\u4f9d\u8cf4\u3002\u540c\u6642\uff0c\u642d\u914d GA4 \u4f7f\u7528\uff0c\u80fd\u8b93\u6578\u64da\u6536\u96c6\u66f4\u5b8c\u6574\uff0c\u5e6b\u52a9\u4f01\u696d\u4ee5\u66f4\u4f4e\u7684\u6210\u672c\u7372\u5f97\u66f4\u9ad8\u7684\u6548\u7387\u3002\u5728\u6578\u4f4d\u884c\u92b7\u7684\u7af6\u722d\u74b0\u5883\u4e2d\uff0c\u61c2\u5f97\u5584\u7528 GTM \u8207 GA4\uff0c\u4e0d\u53ea\u662f\u63d0\u5347\u5206\u6790\u80fd\u529b\uff0c\u66f4\u662f\u6253\u9020\u6578\u64da\u9a45\u52d5\u6c7a\u7b56\u7684\u95dc\u9375\u3002\u5982\u679c\u4f60\u5e0c\u671b\u900f\u904e\u9019\u4e9b\u5de5\u5177\u4f86\u63d0\u5347\u884c\u92b7\u6210\u6548\uff0c\u5c11\u5e74\u61c2\u884c\u92b7<\/strong> \u80fd\u6210\u70ba\u503c\u5f97\u4fe1\u8cf4\u7684\u5408\u4f5c\u5925\u4f34\uff0c\u5354\u52a9\u4f60\u628a\u6578\u64da\u771f\u6b63\u8f49\u5316\u70ba\u6210\u9577\u52d5\u80fd\u3002<\/p>\n\n\n\n
\n
\n
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<\/span>\u3010\u5c11\u5e74\u61c2\u884c\u92b7\u3011<\/span><\/h2>\n\n\n\n
\u60f3\u4e86\u89e3\u66f4\u591a\u7684 FB \u5ee3\u544a\u7d30\u7bc0<\/p>\n\n\n\n
\n
\u7acb\u5373\u52a0 LINE \u8aee\u8a62<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
\u5728\u6578\u4f4d\u884c\u92b7\u8207\u7db2\u7ad9\u5206\u6790\u4e2d\uff0c\u5e38\u5e38\u9700\u8981\u5b89\u88dd\u5404\u7a2e\u8ffd\u8e64\u4ee3\u78bc\uff0c\u4f8b\u5982 Google Analytics\u3001Facebook P […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[152],"tags":[157],"class_list":["post-36001","post","type-post","status-publish","format-standard","hentry","category-advertise","tag-advertising-agency-recommendation"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/snddm.com\/wp-json\/wp\/v2\/posts\/36001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/snddm.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snddm.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snddm.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/snddm.com\/wp-json\/wp\/v2\/comments?post=36001"}],"version-history":[{"count":2,"href":"https:\/\/snddm.com\/wp-json\/wp\/v2\/posts\/36001\/revisions"}],"predecessor-version":[{"id":36005,"href":"https:\/\/snddm.com\/wp-json\/wp\/v2\/posts\/36001\/revisions\/36005"}],"wp:attachment":[{"href":"https:\/\/snddm.com\/wp-json\/wp\/v2\/media?parent=36001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snddm.com\/wp-json\/wp\/v2\/categories?post=36001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snddm.com\/wp-json\/wp\/v2\/tags?post=36001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} ubao snddm index pchome yahoo rakuten mypaper meadowduck bidyahoo youbao zxmzxm asda bnvcg cvbfg dfscv mmhjk xxddc yybgb zznbn ccubao uaitu acv GXCV ET GDG YH FG BCVB FJFH CBRE CBC GDG ET54 WRWR RWER WREW WRWER RWER SDG EW SF DSFSF fbbs ubao fhd dfg ewr dg df ewwr ewwr et ruyut utut dfg fgd gdfgt etg dfgt dfgd ert4 gd fgg wr 235 wer3 we vsdf sdf gdf ert xcv sdf rwer hfd dfg cvb rwf afb dfh jgh bmn lgh rty gfds cxv xcv xcs vdas fdf fgd cv sdf tert sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf sdf shasha9178 shasha9178 shasha9178 shasha9178 shasha9178 liflif2 liflif2 liflif2 liflif2 liflif2 liblib3 liblib3 liblib3 liblib3 liblib3 zhazha444 zhazha444 zhazha444 zhazha444 zhazha444 dende5 dende denden denden2 denden21 fenfen9 fenf619 fen619 fenfe9 fe619 sdf sdf sdf sdf sdf zhazh90 zhazh0 zhaa50 zha90 zh590 zho zhoz zhozh zhozho zhozho2 lislis lls95 lili95 lils5 liss9 sdf0ty987 sdft876 sdft9876 sdf09876 sd0t9876 sdf0ty98 sdf0976 sdf0ty986 sdf0ty96 sdf0t76 sdf0876 df0ty98 sf0t876 sd0ty76 sdy76 sdf76 sdf0t76 sdf0ty9 sdf0ty98 sdf0ty987 sdf0ty98 sdf6676 sdf876 sd876 sd876 sdf6 sdf6 sdf9876 sdf0t sdf06 sdf0ty9776 sdf0ty9776 sdf0ty76 sdf8876 sdf0t sd6 sdf06 s688876 sd688 sdf86