\u6587\u7ae0\u76ee\u9304<\/p>\n Toggle<\/span>

\u4e00\u3001\u7db2\u7ad9\u9023\u7d50\u512a\u5316\u600e\u9ebc\u505a\uff1f<\/a><\/li>
\u4e8c\u3001\u7db2\u7ad9\u9023\u7d50\u5c0d\u65bc SEO \u6392\u540d\u7684\u91cd\u8981\u6027<\/a>
- 1. \u641c\u5c0b\u5f15\u64ce\u539f\u7406<\/a><\/li>
- 2. \u5f15\u5c0e\u63a2\u7d22\u63d0\u9ad8\u4f7f\u7528\u8005\u9ad4\u9a57<\/a><\/li>
- 3. \u63d0\u5347\u641c\u5c0b\u5f15\u64ce\u6392\u540d<\/a><\/li>
- 4. \u589e\u52a0\u7db2\u7ad9\u53ef\u4fe1\u5ea6<\/a><\/li>
- 5. \u63d0\u9ad8\u5167\u5bb9\u9023\u7d50\u67b6\u69cb<\/a><\/li><\/ul><\/li>
- \u4e09\u3001\u5167\u90e8\u9023\u7d50\u512a\u5316<\/a>
  - 1. \u8a2d\u8a08\u6e05\u695a\u7684\u5c0e\u89bd\u67b6\u69cb<\/a><\/li>
  - 2. \u5408\u7406\u4f7f\u7528\u9328\u9ede\u6587\u5b57\uff08Anchor Text\uff09<\/a><\/li>
  - 3. \u5b9a\u671f\u6aa2\u67e5\u8207\u7dad\u8b77\u5167\u90e8\u9023\u7d50<\/a><\/li>
  - 4. \u5584\u7528\u9eb5\u5305\u5c51\u5c0e\u89bd\uff08Breadcrumb Navigation\uff09<\/a><\/li><\/ul><\/li>
  - \u56db\u3001\u53cd\u5411\u9023\u7d50\u512a\u5316<\/a>
    - 1. \u6b0a\u5a01\u7db2\u7ad9\u9023\u7d50\u5c0d\u6392\u540d\u7684\u5f71\u97ff<\/a><\/li>
    - 2. \u53cd\u5411\u9023\u7d50\u8207\u7db2\u7ad9\u4fe1\u4efb\u5ea6\uff08E-E-A-T\uff09\u7684\u95dc\u4fc2<\/a><\/li>
    - 3. \u53cd\u5411\u9023\u7d50\u512a\u5316\u7684\u505a\u6cd5<\/a><\/li><\/ul><\/li>
    - \u4e94\u3001\u5916\u90e8\u9023\u7d50\u512a\u5316<\/a>
      - 1. \u5f15\u7528\u5177\u6b0a\u5a01\u6027\u7684\u4f86\u6e90\u7db2\u7ad9<\/a><\/li>
      - 2. \u5728\u65b0\u5206\u9801\u958b\u555f\u5916\u90e8\u9023\u7d50<\/a><\/li>
      - 3. \u5b9a\u671f\u6aa2\u67e5\u4e26\u79fb\u9664\u58de\u9023\u7d50<\/a><\/li>
      - 4. \u8207\u5167\u5bb9\u4e3b\u984c\u9ad8\u5ea6\u76f8\u95dc\u7684\u7db2\u7ad9\u9023\u7d50<\/a><\/li><\/ul><\/li>
      - \u516d\u3001\u6280\u8853\u6027\u7db2\u7ad9\u9023\u7d50\u512a\u5316<\/a>
        1. \u5efa\u7acb\u4e26\u63d0\u4ea4 XML Sitemap\uff08\u7db2\u7ad9\u5730\u5716\uff09<\/a><\/li>
        2. \u4fee\u5fa9 404 \u932f\u8aa4\u9801<\/a><\/li>
        3. \u5be6\u65bd 301 \u8f49\u5740\u800c\u975e 302\uff08\u66ab\u6642\u6027\uff09\u8f49\u5740<\/a><\/li>
        4. \u78ba\u8a8d\u884c\u52d5\u88dd\u7f6e\u53cb\u5584\u6027<\/a><\/li>
        5. \u8a2d\u5b9a\u6b63\u78ba\u7684 Canonical \u6a19\u7c64<\/a><\/li>
        6. \u4f7f\u7528\u7d50\u69cb\u5316\u8cc7\u6599\uff08Schema Markup\uff09\u5f37\u5316\u9023\u7d50\u4e0a\u4e0b\u6587<\/a><\/li><\/ul><\/li>
        \u4e03\u3001\u7db2\u7ad9\u9023\u7d50\u512a\u5316\u5e38\u898b\u554f\u984c<\/a>
        1. \u7db2\u7ad9\u9023\u7d50\u600e\u9ebc\u505a\uff1f<\/a><\/li>
        2. \u5982\u4f55\u5efa\u7acb\u53cd\u5411\u9023\u7d50\uff1f<\/a><\/li>
        3. \u4ec0\u9ebc\u662f\u5916\u90e8\u9023\u7d50\uff1f<\/a><\/li>
        4. URL \u7d50\u69cb\u9700\u8981\u512a\u5316\u55ce\uff1f<\/a><\/li><\/ul><\/li>
        \u516b\u3001\u7d50\u8ad6<\/a><\/li>
        \u3010\u5c11\u5e74\u61c2\u884c\u92b7\u3011<\/a><\/li><\/ul><\/nav><\/div>\n
        <\/span>\u4e00\u3001\u7db2\u7ad9\u9023\u7d50\u512a\u5316\u600e\u9ebc\u505a\uff1f<\/span><\/h2>\n\n\n\n
        \u5728 SEO \u512a\u5316\u88e1\u7db2\u7ad9\u9023\u7d50\u512a\u8a71\u53ef\u4ee5\u8aaa\u662f\u5347\u7db2\u7ad9\u6574\u9ad4 SEO \u8868\u73fe\u7684\u91cd\u8981\u7b56\u7565\uff0c\u300c\u9023\u7d50\u300d\u5c31\u50cf\u662f\u7db2\u9801\u4e4b\u9593\u6e9d\u901a\u7684\u6a4b\u6a11\uff0c\u4e0d\u8ad6\u662f\u7db2\u7ad9\u5167\u90e8\u9801\u9762\u4e4b\u9593\u7684\u4e92\u76f8\u806f\u901a\uff0c\u9084\u662f\u4f86\u81ea\u5176\u4ed6\u7db2\u7ad9\u7684\u63a8\u85a6\u9023\u7d50\uff0c\u90fd\u5c0d\u641c\u5c0b\u5f15\u64ce\u5982\u4f55\u8a55\u50f9\u4f60\u7684\u7db2\u7ad9\u6709\u6df1\u9060\u7684\u5f71\u97ff\uff0c\u4e00\u500b\u5177\u5099\u826f\u597d\u9023\u7d50\u67b6\u69cb\u7684\u7db2\u7ad9\uff0c\u4e0d\u50c5\u80fd\u5e6b\u52a9 Google \u641c\u5c0b\u5f15\u64ce\u66f4\u5feb\u3001\u66f4\u6e96\u78ba\u7684\u7d22\u5f15\u5167\u5bb9\uff0c\u4e5f\u80fd\u63d0\u5347\u4f7f\u7528\u8005\u9ad4\u9a57\u3001\u5f15\u5c0e\u8a2a\u5ba2\u6df1\u5165\u63a2\u7d22\uff0c\u9032\u800c\u63d0\u9ad8\u8f49\u63db\u7387\u3002<\/p>\n\n\n\n
        \u7db2\u7ad9\u9023\u7d50\u512a\u5316\u5927\u81f4\u4e0a\u53ef\u4ee5\u5206\u70ba\u56db\u500b\u9762\u5411\uff1a\u5167\u90e8\u9023\u7d50\u3001\u53cd\u5411\u9023\u7d50\u3001\u5916\u90e8\u9023\u7d50\u4ee5\u53ca\u6280\u8853\u5c64\u9762\u7684\u9023\u7d50\u512a\u5316\uff0c\u4ee5\u4e0b\u5c07\u4e00\u4e00\u8aaa\u660e\u6bcf\u500b\u9762\u5411\u7684\u505a\u6cd5\u8207\u5be6\u52d9\u5efa\u8b70\uff0c\u5e6b\u52a9\u4f60\u5168\u9762\u63d0\u5347\u7db2\u7ad9\u6b0a\u91cd\u8207\u6392\u540d\u3002<\/p>\n\n\n\n
        <\/span>\u4e8c\u3001\u7db2\u7ad9\u9023\u7d50\u5c0d\u65bc SEO \u6392\u540d\u7684\u91cd\u8981\u6027<\/span><\/h2>\n\n\n\n
        \u7db2\u7ad9\u9023\u7d50\u662f\u641c\u5c0b\u5f15\u64ce\u4e86\u89e3\u4f60\u7db2\u7ad9\u5167\u5bb9\u7d50\u69cb\u3001\u50f9\u503c\u8207\u53ef\u4fe1\u5ea6\u7684\u91cd\u8981\u4f9d\u64da\u4e4b\u4e00\uff0c\u7121\u8ad6\u662f\u5167\u90e8\u9023\u7d50\u9084\u662f\u5916\u90e8\u9023\u7d50\uff0c\u4ed6\u5011\u4e0d\u50c5\u6709\u52a9\u65bc\u63d0\u5347\u641c\u5c0b\u5f15\u64ce\u6392\u540d\uff0c\u4e5f\u5c0d\u4f7f\u7528\u8005\u9ad4\u9a57\u3001\u5167\u5bb9\u53ef\u8b80\u6027\u53ca\u6574\u9ad4\u7db2\u7ad9\u5065\u5eb7\u72c0\u614b\u7522\u751f\u5f88\u91cd\u8981\u7684\u5f71\u97ff\u3002<\/p>\n\n\n\n
        <\/span>1. \u641c\u5c0b\u5f15\u64ce\u539f\u7406<\/span><\/h3>\n\n\n\n
        \u9023\u7d50\u662f\u641c\u5c0b\u5f15\u64ce\u7406\u89e3\u8207\u7d22\u5f15\u7db2\u9801\u7684\u95dc\u9375\uff0c\u641c\u5c0b\u5f15\u64ce\u4f8b\u5982 Google \u4f7f\u7528\u7db2\u8def\u722c\u87f2\uff0c\u900f\u904e\u9023\u7d50\u63a2\u7d22\u7db2\u7ad9\u5167\u5bb9\uff0c\u4e26\u85c9\u6b64\u5efa\u7acb\u8cc7\u6599\u7d22\u5f15\uff0c\u5167\u90e8\u9023\u7d50\u53ef\u4ee5\u6709\u6548\u5e6b\u52a9\u722c\u87f2\u7406\u89e3\u7db2\u7ad9\u7684\u7d50\u69cb\u5c64\u7d1a\u8207\u5404\u9801\u9762\u4e4b\u9593\u7684\u95dc\u806f\uff0c\u800c\u5916\u90e8\u9023\u7d50\u5247\u88ab\u8996\u70ba\u5176\u4ed6\u7db2\u7ad9\u5c0d\u4f60\u7684\u63a8\u85a6\uff0c\u5728\u65bc\u7db2\u7ad9\u5167\u5bb9\u7684\u53ef\u4fe1\u5ea6\u662f\u53ef\u4ee5\u6709\u6240\u63d0\u5347\uff0cGoogle PageRank \u6f14\u7b97\u6cd5\u6b63\u662f\u4ee5\u9023\u7d50\u4f5c\u70ba\u6838\u5fc3\u4f9d\u64da\u4f86\u8a55\u4f30\u6bcf\u500b\u7db2\u9801\u7684\u6b0a\u91cd\u8207\u91cd\u8981\u6027\u3002<\/p>\n\n\n\n
        <\/span>2. \u5f15\u5c0e\u63a2\u7d22\u63d0\u9ad8\u4f7f\u7528\u8005\u9ad4\u9a57<\/span><\/h3>\n\n\n\n
        \u826f\u597d\u7684\u9023\u7d50\u8a2d\u8a08\u80fd\u5354\u52a9\u4f7f\u7528\u8005\u5feb\u901f\u627e\u5230\u6240\u9700\u8981\u7684\u8cc7\u8a0a\uff0c\u8b93\u4ed6\u5011\u66f4\u9858\u610f\u505c\u7559\u3001\u9ede\u95b1\u8207\u8f49\u63db\uff0c\u4f8b\u5982\uff1a\u6587\u7ae0\u4e2d\u52a0\u5165\u5ef6\u4f38\u95b1\u8b80\u9023\u7d50\uff0c\u8b93\u8b80\u8005\u6df1\u5165\u77ad\u89e3\u76f8\u95dc\u4e3b\u984c\uff0c\u4e0d\u50c5\u80fd\u63d0\u5347\u9801\u9762\u50f9\u503c\uff0c\u4e5f\u589e\u52a0\u4e86\u7db2\u7ad9\u6574\u9ad4\u7684\u9ecf\u8457\u5ea6\uff0c\u7576\u4f7f\u7528\u8005\u5728\u7db2\u7ad9\u4e0a\u80fd\u6d41\u66a2\u7684\u700f\u89bd\uff0c\u4ed6\u5011\u5c0d\u7db2\u7ad9\u7684\u4fe1\u4efb\u611f\u4e5f\u6703\u96a8\u4e4b\u63d0\u5347\u3002<\/p>\n\n\n\n
        <\/span>3. \u63d0\u5347\u641c\u5c0b\u5f15\u64ce\u6392\u540d<\/span><\/h3>\n\n\n\n
        \u9ad8\u54c1\u8cea\u7684\u53cd\u5411\u9023\u7d50\uff08backlinks\uff09\u662f\u5f71\u97ff SEO \u6392\u540d\u7684\u95dc\u9375\u56e0\u7d20\u4e4b\u4e00\uff0c\u7576\u5176\u4ed6\u5177\u6709\u6b0a\u5a01\u6027\u8207\u76f8\u95dc\u6027\u7684\u7db2\u7ad9\u9023\u7d50\u5230\u4f60\u7684\u5167\u5bb9\uff0c\u641c\u5c0b\u5f15\u64ce\u6703\u8a8d\u70ba\u4f60\u7684\u5167\u5bb9\u503c\u5f97\u4fe1\u4efb\uff0c\u800c\u4e14\u5177\u6709\u53c3\u8003\u50f9\u503c\uff0c\u56e0\u6b64\u6703\u7d66\u4e88\u6bd4\u8f03\u9ad8\u7684\u6392\u540d\uff0c\u540c\u6642\u5167\u90e8\u9023\u7d50\u7684\u7b56\u7565\u904b\u7528\u4e5f\u80fd\u6709\u6548\u7684\u5c07\u6b0a\u91cd\u5206\u914d\u5230\u91cd\u8981\u9801\u9762\uff0c\u5e6b\u52a9\u4ed6\u5011\u5728\u641c\u5c0b\u7d50\u679c\u4e2d\u6709\u66f4\u597d\u7684\u8868\u73fe\u3002<\/p>\n\n\n\n
        <\/span>4. \u589e\u52a0\u7db2\u7ad9\u53ef\u4fe1\u5ea6<\/span><\/h3>\n\n\n\n
        \u6bcf\u4e00\u500b\u5f9e\u5916\u90e8\u7db2\u7ad9\u4f86\u7684\u53cd\u5411\u9023\u7d50\u90fd\u80fd\u63d0\u5347\u7db2\u7ad9\u4fe1\u4efb\u5ea6\uff0c\u5982\u679c\u4f60\u7684\u7db2\u7ad9\u7372\u5f97\u4f86\u81ea\u65b0\u805e\u5a92\u9ad4\u3001\u5b78\u8853\u6a5f\u69cb\u3001\u7522\u696d\u9818\u8896\u6216\u5927\u578b\u7db2\u7ad9\u5e73\u53f0\u7b49\u7b49\u7684\u5f15\u7528\u9023\u7d50\uff0c\u90a3\u5728\u641c\u5c0b\u5f15\u64ce\u4e2d\uff0c\u4f60\u7684\u7db2\u7ad9\u5c07\u66f4\u5177\u516c\u4fe1\u529b\uff0c\u9019\u4e0d\u53ea\u662f\u5f71\u97ff\u6392\u540d\uff0c\u4e5f\u6703\u8b93\u771f\u6b63\u7684\u8a2a\u5ba2\u66f4\u9858\u610f\u9ede\u64ca\u8207\u53c3\u8207\u3002<\/p>\n\n\n\n
        <\/span>5. \u63d0\u9ad8\u5167\u5bb9\u9023\u7d50\u67b6\u69cb<\/span><\/h3>\n\n\n\n
        \u7db2\u7ad9\u5982\u679c\u64c1\u6709\u826f\u597d\u7684\u9023\u7d50\u67b6\u69cb\uff0c\u80fd\u6e05\u695a\u5b9a\u7fa9\u6bcf\u500b\u4e3b\u984c\u7684\u6838\u5fc3\u9801\u9762\uff0c\u4e26\u900f\u904e\u5167\u90e8\u9023\u7d50\u805a\u5408\u6240\u6709\u76f8\u95dc\u5167\u5bb9\u5f62\u6210\u4e3b\u984c\u96c6\u7fa4\uff0c\u9019\u6a23\u7684\u8a2d\u8a08\u65b9\u5f0f\u80fd\u5e6b\u52a9\u641c\u5c0b\u5f15\u64ce\u66f4\u6709\u6548\u7684\u7406\u89e3\u4f60\u5728\u67d0\u4e00\u4e3b\u984c\u9818\u57df\u7684\u5c08\u696d\u7a0b\u5ea6\uff0c\u6709\u52a9\u65bc\u63d0\u5347\u6574\u9ad4\u7db2\u7ad9\u7684\u5c08\u696d\u6027\u8207\u6392\u540d\u3002<\/p>\n\n\n\n
        <\/span>\u4e09\u3001\u5167\u90e8\u9023\u7d50\u512a\u5316<\/span><\/h2>\n\n\n\n
        \u5167\u90e8\u9023\u7d50\u512a\u5316\u7684\u76ee\u7684\u5728\u65bc\u589e\u5f37\u7db2\u7ad9\u6574\u9ad4\u7d50\u69cb\u3001\u5f15\u5c0e\u4f7f\u7528\u8005\u9ede\u64ca\u3001\u63d0\u5347\u7db2\u7ad9\u9ecf\u8457\u5ea6\uff0c\u540c\u6642\u4e5f\u5e6b\u52a9\u641c\u5c0b\u5f15\u64ce\u7406\u89e3\u5404\u9801\u9762\u4e4b\u9593\u7684\u4e3b\u984c\u95dc\u806f\u8207\u91cd\u8981\u6027\uff0c\u826f\u597d\u7684\u5167\u90e8\u9023\u7d50\u7b56\u7565\u53ef\u4ee5\u6709\u6548\u5206\u914d\u9801\u9762\u6b0a\u91cd\uff08link equity\uff09\uff0c\u8b93\u641c\u5c0b\u5f15\u64ce\u66f4\u5bb9\u6613\u627e\u5230\u4e26\u7d22\u5f15\u91cd\u8981\u5167\u5bb9\uff0c\u91dd\u5c0d\u5167\u90e8\u9023\u7d50\u512a\u5316\u7684\u65b9\u5f0f\u53ef\u4ee5\u5206\u70ba\u4ee5\u4e0b\u5e7e\u7a2e\u3002<\/p>\n\n\n\n
        <\/span>1. \u8a2d\u8a08\u6e05\u695a\u7684\u5c0e\u89bd\u67b6\u69cb<\/span><\/h3>\n\n\n\n
        \u4f7f\u7528\u968e\u5c64\u5f0f\u7684\u7db2\u7ad9\u7d50\u69cb\uff08\u4f8b\u5982\uff1a\u9996\u9801 > \u5206\u985e\u9801 > \u5b50\u5206\u985e > \u6587\u7ae0\u9801\uff09\uff0c\u4e0d\u50c5\u8b93\u4f7f\u7528\u8005\u5bb9\u6613\u627e\u5230\u5167\u5bb9\uff0c\u4e5f\u6709\u52a9\u65bc\u641c\u5c0b\u5f15\u64ce\u5efa\u7acb\u7d22\u5f15\u908f\u8f2f\u3002<\/p>\n\n\n\n
        <\/span>2. \u5408\u7406\u4f7f\u7528\u9328\u9ede\u6587\u5b57\uff08Anchor Text\uff09<\/span><\/h3>\n\n\n\n
        \u9328\u9ede\u6587\u5b57\u662f\u6307\u7db2\u9801\u4e0a\u7528\u4f86\u9023\u7d50\u5230\u53e6\u4e00\u500b\u7db2\u9801\u7684\u6587\u5b57\uff0c\u901a\u5e38\u4ee5\u85cd\u8272\u4e0b\u5e95\u7dda\u6587\u5b57\u5448\u73fe\uff0c\u9328\u9ede\u6587\u5b57\u61c9\u8a72\u6e05\u695a\u63cf\u8ff0\u76ee\u6a19\u9801\u9762\u5167\u5bb9\uff0c\u4e0d\u7ba1\u662f\u4f7f\u7528\u8005\u6216\u662f\u641c\u5c0b\u5f15\u64ce\u90fd\u80fd\u66f4\u5bb9\u6613\u4e86\u89e3\u9023\u7d50\u7684\u7684\u7db2\u9801\u5167\u5bb9\u3002<\/p>\n\n\n\n
        <\/span>3. \u5b9a\u671f\u6aa2\u67e5\u8207\u7dad\u8b77\u5167\u90e8\u9023\u7d50<\/span><\/h3>\n\n\n\n
        \u5b9a\u671f\u78ba\u4fdd\u6240\u6709\u9023\u7d50\u90fd\u662f\u6709\u6548\u7684\uff08\u975e 404 \u932f\u8aa4\uff09\uff0c\u907f\u514d\u6307\u5411\u5df2\u522a\u9664\u6216\u8b8a\u66f4\u7db2\u5740\u7684\u5167\u5bb9\uff0c\u53ef\u4ee5\u4f7f\u7528\u50cf\u662f Screaming Frog\u3001Ahrefs\u3001Sitebulb \u7b49\u7b49\u7684\u5de5\u5177\u9032\u884c\u5167\u90e8\u9023\u7d50\u6383\u63cf\u3002<\/p>\n\n\n\n
        <\/span>4. \u5584\u7528\u9eb5\u5305\u5c51\u5c0e\u89bd\uff08Breadcrumb Navigation\uff09<\/span><\/h3>\n\n\n\n
        \u63d0\u4f9b\u4f7f\u7528\u8005\u6e05\u6670\u7684\u56de\u5230\u4e0a\u5c64\u5206\u985e\u7684\u8def\u5f91\uff0c\u6709\u5229\u65bc\u4f7f\u7528\u8005\u9ad4\u9a57\uff0c\u540c\u6642\u4e5f\u662f\u52a0\u5f37\u5167\u90e8\u9023\u7d50\u8207\u7db2\u7ad9\u7d50\u69cb\u7684\u4e00\u7a2e\u65b9\u5f0f\u3002<\/p>\n\n\n\n
        <\/span>\u56db\u3001\u53cd\u5411\u9023\u7d50\u512a\u5316<\/span><\/h2>\n\n\n\n
        \u5efa\u7acb\u53cd\u5411\u9023\u7d50\u7684\u4e3b\u8981\u76ee\u7684\u662f\u63d0\u5347\u7db2\u7ad9\u7684\u6b0a\u5a01\u6027\u8207\u4fe1\u4efb\u5ea6\uff0c\u9032\u800c\u6539\u5584\u641c\u5c0b\u5f15\u64ce\u5c0d\u7db2\u7ad9\u7684\u8a55\u50f9\u8207\u6392\u540d\uff0c Google \u5c07\u4f86\u81ea\u5176\u4ed6\u7db2\u7ad9\u7684\u9023\u7d50\u8996\u70ba\u4e00\u7a2e\u4fe1\u4efb\uff0c\u5c24\u5176\u662f\u4f86\u81ea\u9ad8\u54c1\u8cea\u3001\u5177\u6709\u5f71\u97ff\u529b\u7684\u7db2\u7ad9\uff0c\u9019\u4e9b\u53cd\u5411\u9023\u7d50\u80fd\u986f\u8457\u63d0\u9ad8\u7db2\u7ad9\u5728\u641c\u5c0b\u7d50\u679c\u4e2d\u7684\u53ef\u898b\u5ea6\uff0c\u4ee5\u4e0b\u6709\u5e7e\u500b\u53cd\u5411\u9023\u7d50\u7684\u91cd\u9ede\u3002<\/p>\n\n\n\n
        <\/span>1. \u6b0a\u5a01\u7db2\u7ad9\u9023\u7d50\u5c0d\u6392\u540d\u7684\u5f71\u97ff<\/span><\/h3>\n\n\n\n
        \u4e26\u975e\u6240\u6709\u53cd\u5411\u9023\u7d50\u7684\u6b0a\u91cd\u90fd\u76f8\u540c\uff0c\u4f86\u81ea\u9ad8\u6b0a\u91cd\u7db2\u7ad9\uff08\u4f8b\u5982\uff1a\u65b0\u805e\u5a92\u9ad4\u3001\u653f\u5e9c\u6a5f\u69cb\u3001\u6559\u80b2\u55ae\u4f4d\u3001\u77e5\u540d\u54c1\u724c\u7b49\u7b49\uff09\u7684\u9023\u7d50\uff0c\u5c0d\u65bc SEO \u7684\u6b63\u9762\u5f71\u97ff\u9060\u9060\u9ad8\u65bc\u5c0f\u578b\u90e8\u843d\u683c\u6216\u5783\u573e\u7ad9\u9ede\uff0c\u9019\u4e9b\u985e\u578b\u7684\u6b0a\u5a01\u9023\u7d50\u4e0d\u50c5\u80fd\u6709\u6548\u63d0\u5347\u7db2\u7ad9\u5728\u67d0\u4e9b\u95dc\u9375\u5b57\u7684\u6392\u540d\uff0c\u9084\u6709\u52a9\u65bc\u6574\u9ad4\u7db2\u7ad9\u7684\u4fe1\u8b7d\u5efa\u7acb\u3002<\/p>\n\n\n\n
        <\/span>2. \u53cd\u5411\u9023\u7d50\u8207\u7db2\u7ad9\u4fe1\u4efb\u5ea6\uff08E-E-A-T\uff09\u7684\u95dc\u4fc2<\/span><\/h3>\n\n\n\n
        Google \u8d8a\u4f86\u8d8a\u91cd\u8996\u5167\u5bb9\u7684 E-E-A-T \u8a55\u4f30\u7db2\u7ad9\u54c1\u8cea\u7684\u91cd\u8981\u6307\u6a19\uff08\u7d93\u9a57 Experience\u3001\u5c08\u696d\u6027 Expertise\u3001\u6b0a\u5a01\u6027 Authoritativeness\u3001\u53ef\u4fe1\u5ea6 Trustworthiness\uff09\u3002<\/p>\n\n\n\n
        \u9ad8\u54c1\u8cea\u7684\u53cd\u5411\u9023\u7d50\u80fd\u5f37\u5316\u7db2\u7ad9\u5728 E-E-A-T \u56db\u5927\u8a55\u50f9\u4e2d\u7684\u300c\u5c08\u696d\u6027\u300d\u8207\u300c\u6b0a\u5a01\u6027\u300d\uff0c\u5c24\u5176\u7576\u9023\u7d50\u4f86\u81ea\u5728\u8a72\u9818\u57df\u6709\u660e\u78ba\u8072\u671b\u7684\u7db2\u7ad9\u6216\u4f5c\u8005\uff0c\u9019\u6703\u8b93\u641c\u5c0b\u5f15\u64ce\u66f4\u4fe1\u4efb\u4f60\u7684\u5167\u5bb9\uff0c\u66f4\u9858\u610f\u5728\u95dc\u9375\u5b57\u641c\u5c0b\u4e2d\u7d66\u4e88\u8f03\u9ad8\u7684\u6392\u540d\u3002<\/p>\n\n\n\n
        <\/span>3. \u53cd\u5411\u9023\u7d50\u512a\u5316\u7684\u505a\u6cd5<\/span><\/h3>\n\n\n\n
        \n
        \u767c\u5e03\u9ad8\u54c1\u8cea\u5167\u5bb9\uff0c\u5438\u5f15\u81ea\u7136\u5f15\u7528<\/li>\n<\/ul>\n\n\n\n
        \u64b0\u5beb\u5177\u53c3\u8003\u50f9\u503c\u7684\u6559\u5b78\u3001\u7814\u7a76\u3001\u6e05\u55ae\u6587\u7ae0\u6216\u7d71\u8a08\u6578\u64da\u7b49\u7b49\uff0c\u80fd\u5438\u5f15\u5176\u4ed6\u7db2\u7ad9\u4e3b\u52d5\u5f15\u7528\u3002<\/p>\n\n\n\n
        \n
        \u4e3b\u52d5\u8ac7\u5ba2\u5ea7\u6587\u7ae0\u5408\u4f5c<\/li>\n<\/ul>\n\n\n\n
        \u8207\u7522\u696d\u76f8\u95dc\u7db2\u7ad9\u5408\u4f5c\u6295\u7a3f\uff0c\u901a\u5e38\u53ef\u4ee5\u5728\u4f5c\u8005\u4ecb\u7d39\u6216\u6587\u4e2d\u5408\u7406\u653e\u7f6e\u7db2\u7ad9\u9023\u7d50\uff0c\u9019\u662f\u65e2\u5b89\u5168\u53c8\u80fd\u5efa\u7acb\u5c08\u696d\u5f62\u8c61\u7684\u65b9\u5f0f\u3002<\/p>\n\n\n\n
        \n
        \u5a92\u9ad4\u66dd\u5149\u8207\u516c\u95dc\u64cd\u4f5c<\/li>\n<\/ul>\n\n\n\n
        \u5c07\u4f60\u7684\u5167\u5bb9\u3001\u7522\u54c1\u3001\u89c0\u9ede\u6295\u7a3f\u7d66\u65b0\u805e\u5a92\u9ad4\u3001\u96dc\u8a8c\u6216\u65b0\u805e\u7a3f\u5e73\u53f0\uff0c\u7576\u5a92\u9ad4\u5831\u5c0e\u4e26\u9023\u7d50\u56de\u4f60\u7db2\u7ad9\u6642\uff0c\u5c07\u5e36\u4f86\u6975\u9ad8\u50f9\u503c\u7684\u53cd\u5411\u9023\u7d50\u3002<\/p>\n\n\n\n
        \n
        \u5408\u4f5c\u4ea4\u63db\u6587\u7ae0\u6216\u8cc7\u6e90\u9801\u63a8\u85a6<\/li>\n<\/ul>\n\n\n\n
        \u548c\u975e\u7af6\u54c1\u4f46\u76ee\u6a19\u53d7\u773e\u76f8\u8fd1\u7684\u7db2\u7ad9\u4e92\u76f8\u63a8\u85a6\uff0c\u53ef\u4ee5\u5efa\u7acb\u300c\u5408\u4f5c\u5925\u4f34\u300d\u3001\u300c\u53cb\u7ad9\u9023\u7d50\u300d\u7b49\u7b49\u5730\u6b04\u4f4d\uff0c\u9019\u4e5f\u80fd\u7522\u751f\u54c1\u8cea\u4e0d\u932f\u7684\u53cd\u5411\u9023\u7d50\u3002<\/p>\n\n\n\n
        <\/span>\u4e94\u3001\u5916\u90e8\u9023\u7d50\u512a\u5316<\/span><\/h2>\n\n\n\n
        \u9664\u4e86\u53cd\u5411\u9023\u7d50\u4e4b\u5916\uff0c\u5728\u81ea\u5df1\u7684\u6587\u7ae0\u4e2d\u4e5f\u80fd\u5584\u7528\u5916\u90e8\u9023\u7d50\uff0c\u63d0\u4f9b\u8b80\u8005\u6709\u66f4\u591a\u8cc7\u8a0a\u4f86\u6e90\u63d0\u5347\u5167\u5bb9\u53ef\u4fe1\u5ea6\uff0c\u5728\u81ea\u5df1\u7db2\u7ad9\u4e2d\u4e3b\u52d5\u9023\u51fa\u5230\u5176\u4ed6\u53ef\u4fe1\u7db2\u7ad9\uff0c\u4e5f\u662f\u4e00\u7a2e\u80fd\u63d0\u5347\u5167\u5bb9\u50f9\u503c\u8207 SEO \u8868\u73fe\u7684\u95dc\u9375\u7b56\u7565\uff0c\u4f46\u4e00\u7bc7\u6587\u7ae0\u4e2d\u5982\u679c\u904e\u5ea6\u653e\u7f6e\u5916\u90e8\u9023\u7d50\u5bb9\u6613\u5206\u6563\u6ce8\u610f\u529b\u8207\u6b0a\u91cd\uff0c\u9084\u662f\u9700\u8981\u9069\u7576\u7684\u505a\u9023\u7d50\u4f7f\u7528\u624d\u597d\uff0c\u5728\u5916\u90e8\u9023\u7d50\u512a\u5316\u4e0a\u4e5f\u6709\u5e7e\u500b\u9069\u5408\u7684\u5be6\u4f5c\u65b9\u5f0f\u3002<\/p>\n\n\n\n
        <\/span>1. \u5f15\u7528\u5177\u6b0a\u5a01\u6027\u7684\u4f86\u6e90\u7db2\u7ad9<\/span><\/h3>\n\n\n\n
        \u512a\u5148\u9078\u64c7\u653f\u5e9c\u55ae\u4f4d\u3001\u6559\u80b2\u6a5f\u69cb\u3001\u65b0\u805e\u5a92\u9ad4\u3001\u7814\u7a76\u5831\u544a\u3001\u77e5\u540d\u54c1\u724c\u7b49\u7b49\u4f5c\u70ba\u5f15\u7528\u4f86\u6e90\uff0c\u9019\u4e0d\u50c5\u5f37\u5316\u4f60\u5167\u5bb9\u7684\u53ef\u9760\u6027\uff0c\u4e5f\u5bb9\u6613\u53d6\u5f97\u8b80\u8005\u8207\u641c\u5c0b\u5f15\u64ce\u7684\u4fe1\u4efb\u3002<\/p>\n\n\n\n
        <\/span>2. \u5728\u65b0\u5206\u9801\u958b\u555f\u5916\u90e8\u9023\u7d50<\/span><\/h3>\n\n\n\n
        \u4f7f\u7528 target=”_blank” \u7684\u65b9\u5f0f\u6253\u958b\u65b0\u5206\u9801\uff0c\u907f\u514d\u8b93\u4f7f\u7528\u8005\u5728\u9ede\u64ca\u5916\u90e8\u7db2\u7ad9\u6642\u76f4\u63a5\u96e2\u958b\u4f60\u7684\u7db2\u7ad9\uff0c\u6709\u52a9\u65bc\u5ef6\u9577\u7db2\u7ad9\u7684\u6574\u9ad4\u505c\u7559\u6642\u9593\u3002<\/p>\n\n\n\n
        <\/span>3. \u5b9a\u671f\u6aa2\u67e5\u4e26\u79fb\u9664\u58de\u9023\u7d50<\/span><\/h3>\n\n\n\n
        \u53ef\u4ee5\u4f7f\u7528\u9023\u7d50\u6aa2\u67e5\u5de5\u5177\u5b9a\u671f\u6383\u63cf\u7db2\u7ad9\uff0c\u4fee\u5fa9\u6216\u79fb\u9664\u5931\u6548\u9023\u7d50\uff0c\u4ee5\u7dad\u6301\u7db2\u7ad9\u5065\u5eb7\u5ea6\u8207\u4f7f\u7528\u8005\u9ad4\u9a57\u3002<\/p>\n\n\n\n
        <\/span>4. \u8207\u5167\u5bb9\u4e3b\u984c\u9ad8\u5ea6\u76f8\u95dc\u7684\u7db2\u7ad9\u9023\u7d50<\/span><\/h3>\n\n\n\n
        \u6240\u9023\u51fa\u7684\u7db2\u7ad9\u61c9\u8207\u4f60\u7684\u5167\u5bb9\u4e3b\u984c\u9ad8\u5ea6\u76f8\u95dc\uff0c\u9019\u6709\u52a9\u641c\u5c0b\u5f15\u64ce\u7406\u89e3\u4f60\u7684\u5167\u5bb9\u7bc4\u7587\u8207\u8a9e\u610f\u8108\u7d61\uff0c\u9032\u4e00\u6b65\u63d0\u5347\u6587\u7ae0\u4e3b\u984c\u805a\u7126\u3002<\/p>\n\n\n\n
        <\/span>\u516d\u3001\u6280\u8853\u6027\u7db2\u7ad9\u9023\u7d50\u512a\u5316<\/span><\/h2>\n\n\n\n
        \u5f9e\u6280\u8853 SEO \u7684\u89d2\u5ea6\u4f86\u770b\uff0c\u7db2\u7ad9\u9023\u7d50\u4e0d\u53ea\u662f\u8a2d\u8a08\u4e0a\u7684\u554f\u984c\uff0c\u66f4\u727d\u6d89\u5230\u641c\u5c0b\u5f15\u64ce\u662f\u5426\u80fd\u9806\u5229\u8b80\u53d6\u3001\u7406\u89e3\u8207\u7d22\u5f15\u4f60\u7684\u7db2\u7ad9\u5167\u5bb9\uff0c\u6280\u8853\u6027\u9023\u7d50\u512a\u5316\u7684\u91cd\u9ede\u5728\u65bc\u63d0\u5347\u641c\u5c0b\u5f15\u64ce\u7684\u6293\u53d6\u6548\u7387\uff08Crawlability\uff09\u8207\u4f7f\u7528\u8005\u9ad4\u9a57\uff08UX\uff09\uff0c\u540c\u6642\u907f\u514d\u56e0\u9023\u7d50\u932f\u8aa4\u6216\u67b6\u69cb\u4e0d\u826f\u800c\u5f71\u97ff\u7db2\u7ad9\u6392\u540d\uff0c\u6280\u8853\u6027\u7684\u9023\u7d50\u512a\u5316\u91cd\u9ede\u6709\u4ee5\u4e0b\u5e7e\u7a2e\u3002<\/p>\n\n\n\n
        <\/span>1. \u5efa\u7acb\u4e26\u63d0\u4ea4 XML Sitemap\uff08\u7db2\u7ad9\u5730\u5716\uff09<\/span><\/h3>\n\n\n\n
        \u78ba\u4fdd\u6240\u6709\u91cd\u8981\u9801\u9762\u90fd\u88ab\u6536\u9304\u5728 sitemap \u4e2d\uff0c\u4e26\u900f\u904e Google Search Console \u63d0\u4ea4\uff0c\u9019\u80fd\u5354\u52a9\u641c\u5c0b\u5f15\u64ce\u66f4\u5feb\u66f4\u6e96\u78ba\u5730\u6293\u53d6\u7db2\u7ad9\u5167\u5bb9\u3002<\/p>\n\n\n\n
        <\/span>2. \u4fee\u5fa9 404 \u932f\u8aa4\u9801<\/span><\/h3>\n\n\n\n
        \u9801\u9762\u79fb\u9664\u6216\u6539\u7db2\u5740\u5f8c\u5982\u679c\u672a\u59a5\u5584\u8655\u7406\uff0c\u6703\u5c0e\u81f4\u6b7b\u9023\u7d50\u5f71\u97ff\u4f7f\u7528\u8005\u9ad4\u9a57\u8207\u7db2\u7ad9\u6b0a\u91cd\uff0c\u53ef\u4ee5\u4f7f\u7528 SEO \u5de5\u5177\uff08\u4f8b\u5982\uff1a Screaming Frog\u3001Ahrefs \u7b49\u7b49\uff09\u5b9a\u671f\u6383\u63cf\u4e26\u4fee\u6b63\u3002<\/p>\n\n\n\n
        <\/span>3. \u5be6\u65bd 301 \u8f49\u5740\u800c\u975e 302\uff08\u66ab\u6642\u6027\uff09\u8f49\u5740<\/span><\/h3>\n\n\n\n
        \u5982\u679c\u9801\u9762\u6c38\u4e45\u642c\u9077\uff0c\u52d9\u5fc5\u4f7f\u7528 301 Redirect \u4f86\u4fdd\u7559\u539f\u6709\u6b0a\u91cd\uff0c\u4f7f\u7528\u932f\u8aa4\u7684 302 \u5c07\u5c0e\u81f4\u641c\u5c0b\u5f15\u64ce\u7121\u6cd5\u6b63\u78ba\u50b3\u905e\u6b0a\u91cd\u3002<\/p>\n\n\n\n
        <\/span>4. \u78ba\u8a8d\u884c\u52d5\u88dd\u7f6e\u53cb\u5584\u6027<\/span><\/h3>\n\n\n\n
        Google \u63a1\u7528 Mobile-First Indexing\uff0c\u5982\u679c\u884c\u52d5\u88dd\u7f6e\u624b\u6a5f\u7248\u7121\u6cd5\u6b63\u5e38\u986f\u793a\u3001\u9023\u7d50\u904e\u5c0f\u6216\u6392\u7248\u932f\u8aa4\uff0c\u6703\u56b4\u91cd\u5f71\u97ff SEO \u8868\u73fe\uff0c\u5efa\u8b70\u53ef\u4ee5\u4f7f\u7528 Google \u7684\u884c\u52d5\u88dd\u7f6e\u76f8\u5bb9\u6e2c\u8a66\u5de5\u5177\u6aa2\u67e5\u3002<\/p>\n\n\n\n
        <\/span>5. \u8a2d\u5b9a\u6b63\u78ba\u7684 Canonical \u6a19\u7c64<\/span><\/h3>\n\n\n\n
        \u5982\u679c\u6709\u91cd\u8907\u5167\u5bb9\uff08\u4f8b\u5982\uff1a\u5206\u985e\u9801\u8207\u6a19\u7c64\u9801\u91cd\u8907\uff09\uff0c\u61c9\u8a2d\u5b9a canonical \u6a19\u7c64\u6307\u5411\u4e3b\u8981\u9801\u9762\uff0c\u907f\u514d\u641c\u5c0b\u5f15\u64ce\u5206\u6563\u8a55\u50f9\u6216\u8aa4\u8a8d\u70ba\u91cd\u8907\u5167\u5bb9\u3002<\/p>\n\n\n\n
        <\/span>6. \u4f7f\u7528\u7d50\u69cb\u5316\u8cc7\u6599\uff08Schema Markup\uff09\u5f37\u5316\u9023\u7d50\u4e0a\u4e0b\u6587<\/span><\/h3>\n\n\n\n
        \u5c0d\u65bc\u5c0e\u89bd\u5217\uff08Breadcrumbs\uff09\u3001\u7522\u54c1\u9801\u3001\u6587\u7ae0\u9801\u7b49\u7b49\uff0c\u53ef\u4ee5\u4f7f\u7528\u7d50\u69cb\u5316\u8cc7\u6599\u8a9e\u6cd5\u8b93\u641c\u5c0b\u5f15\u64ce\u66f4\u6e05\u695a\u5167\u5bb9\u67b6\u69cb\uff0c\u63d0\u5347\u51fa\u73fe\u5728\u641c\u5c0b\u7d50\u679c\u4e2d\u7684\u9ede\u64ca\u7387\u3002<\/p>\n\n\n\n
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        <\/span>1. \u7db2\u7ad9\u9023\u7d50\u600e\u9ebc\u505a\uff1f<\/span><\/h3>\n\n\n\n
        \u7db2\u7ad9\u9023\u7d50\u5305\u542b\u4e09\u5927\u985e\uff1a\u5167\u90e8\u9023\u7d50 – \u8b93\u7db2\u7ad9\u9801\u9762\u5f7c\u6b64\u4e32\u806f\u3001\u5916\u90e8\u9023\u7d50 – \u5f9e\u81ea\u5df1\u7db2\u7ad9\u9023\u51fa\u53bb\u7684\u9023\u7d50\uff0c\u901a\u5e38\u9023\u5230\u6b0a\u5a01\u8cc7\u8a0a\u4f86\u6e90\u3001\u53cd\u5411\u9023\u7d50 – \u5176\u4ed6\u7db2\u7ad9\u9023\u56de\u4f60\u7684\u7db2\u7ad9\uff0c\u5c0d\u63d0\u5347\u641c\u5c0b\u5f15\u64ce\u6392\u540d\u7279\u5225\u91cd\u8981\uff0c\u6700\u597d\u7684\u7db2\u7ad9\u9023\u7d50\u512a\u5316\u505a\u6cd5\u5c31\u662f\u80fd\u5efa\u7acb\u6e05\u6670\u7684\u7db2\u7ad9\u7d50\u69cb\u3001\u4f7f\u7528\u8a9e\u610f\u660e\u78ba\u7684\u9328\u9ede\u6587\u5b57\u3001\u5b9a\u671f\u6aa2\u67e5\u58de\u9023\u7d50\u7b49\u7b49\uff0c\u4e26\u6301\u7e8c\u5275\u4f5c\u9ad8\u54c1\u8cea\u5167\u5bb9\u5438\u5f15\u81ea\u7136\u9023\u7d50\u3002<\/p>\n\n\n\n
        <\/span>2. \u5982\u4f55\u5efa\u7acb\u53cd\u5411\u9023\u7d50\uff1f<\/span><\/h3>\n\n\n\n
        \u5efa\u7acb\u9ad8\u54c1\u8cea\u53cd\u5411\u9023\u7d50\u7684\u65b9\u6cd5\u5305\u62ec\u64b0\u5beb\u5177\u53c3\u8003\u50f9\u503c\u7684\u5167\u5bb9\uff0c\u5438\u5f15\u5176\u4ed6\u7db2\u7ad9\u5f15\u7528\u3001\u4e3b\u52d5\u8ac7\u5ba2\u5ea7\u6587\u7ae0\u5408\u4f5c\u3001\u767c\u5e03\u65b0\u805e\u7a3f\u6216\u900f\u904e\u5a92\u9ad4\u66dd\u5149\u53d6\u5f97\u9023\u7d50\u3001\u5728\u793e\u7fa4\u6216\u8ad6\u58c7\u4e2d\u81ea\u7136\u5206\u4eab\u6216\u53d6\u5f97\u5408\u4f5c\u4ea4\u63db\u6587\u7ae0\u7b49\u7b49\uff0c\u4ee5\u4e0a\u90fd\u662f\u5efa\u7acb\u53cd\u5411\u9023\u7d50\u7684\u65b9\u5f0f\uff0c\u4f46\u662f\u8a18\u5f97\u4e00\u5b9a\u8981\u907f\u514d\u4f7f\u7528\u9ed1\u5e3d\u624b\u6cd5\uff08\u4f8b\u5982\uff1a\u8cfc\u8cb7\u9023\u7d50\u3001\u9023\u7d50\u8fb2\u5834\uff09\uff0c\u9019\u4e9b\u90fd\u6703\u88ab Google \u56b4\u91cd\u61f2\u7f70\u3002<\/p>\n\n\n\n
        <\/span>3. \u4ec0\u9ebc\u662f\u5916\u90e8\u9023\u7d50\uff1f<\/span><\/h3>\n\n\n\n
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        <\/span>4. URL \u7d50\u69cb\u9700\u8981\u512a\u5316\u55ce\uff1f<\/span><\/h3>\n\n\n\n
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        <\/span>\u516b\u3001\u7d50\u8ad6<\/span><\/h2>\n\n\n\n
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        \n
        \n
        \n\n\n\n
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        \u5b8c\u6574\u7684 SEO \u7b56\u7565\uff0c\u5354\u52a9\u653b\u4f54\u5404\u5927 Google \u95dc\u9375\u5b57\u6392\u540d\uff01<\/p>\n\n\n\n
        \n
        \u7acb\u5373\u52a0 LINE \u8aee\u8a62<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
        <\/p>\n\n\n\n
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