\u6587\u7ae0\u76ee\u9304<\/p>\n Toggle<\/span>

\u4e00\u3001\u7db2\u7ad9\u5206\u6578\u662f\u4ec0\u9ebc\uff1f<\/a><\/li>
\u4e8c\u3001\u7db2\u7ad9\u5206\u6578\u5305\u542b\u54ea\u4e9b\u8a55\u4f30\u6307\u6a19\uff1f<\/a>
- 1. SEO \u5206\u6578\uff08\u95dc\u9375\u5b57\u8207\u7d50\u69cb\uff09<\/a><\/li>
- 2. \u7db2\u7ad9\u901f\u5ea6\u8207\u6548\u80fd\uff08PageSpeed\uff09<\/a><\/li>
- 3. \u884c\u52d5\u88dd\u7f6e\u76f8\u5bb9\u6027<\/a><\/li>
- 4. \u5b89\u5168\u6027\uff08HTTPS\u3001SSL\uff09<\/a><\/li><\/ul><\/li>
- \u4e09\u3001\u7db2\u7ad9\u5206\u6578\u5982\u4f55\u63d0\u5347\uff1f<\/a>
  - 1. \u512a\u5316\u5716\u7247\u8207\u7a0b\u5f0f\u78bc\u7d50\u69cb<\/a><\/li>
  - 2. \u4fee\u5fa9\u6280\u8853\u6027 SEO \u554f\u984c<\/a><\/li>
  - 3. \u63d0\u5347\u5167\u5bb9\u54c1\u8cea\u8207\u95dc\u9375\u5b57\u914d\u7f6e<\/a><\/li>
  - 4. \u6539\u5584\u884c\u52d5\u88dd\u7f6e\u9ad4\u9a57<\/a><\/li>
  - 5. \u5efa\u7acb\u7db2\u7ad9\u5167\u90e8\u9023\u7d50\u8207 sitemap<\/a><\/li><\/ul><\/li>
  - \u56db\u3001\u5e38\u898b\u7db2\u7ad9\u8a55\u5206\u5de5\u5177\u63a8\u85a6<\/a>
    - 1. Google Lighthouse<\/a><\/li>
    - 2. PageSpeed Insights<\/a><\/li>
    - 3. GTmetrix<\/a><\/li>
    - 4. SEMrush Site Audit<\/a><\/li>
    - 5. Ahrefs Site Audit<\/a><\/li><\/ul><\/li>
    - \u4e94\u3001\u7db2\u7ad9\u5206\u6578\u5e38\u898b\u554f\u984c<\/a>
      - 1. \u70ba\u4ec0\u9ebc\u7db2\u7ad9\u5206\u6578\u5ffd\u9ad8\u5ffd\u4f4e\uff1f<\/a><\/li>
      - 2. \u7db2\u7ad9\u5206\u6578\u4f4e\u662f\u4e0d\u662f\u4ee3\u8868\u6211\u7684\u7db2\u7ad9\u5f88\u5dee\uff1f<\/a><\/li>
      - 3. \u63d0\u5347\u7db2\u7ad9\u5206\u6578\u5f8c\uff0cSEO \u6392\u540d\u6703\u99ac\u4e0a\u8b8a\u597d\u55ce\uff1f<\/a><\/li>
      - 4. \u7db2\u7ad9\u5206\u6578\u591a\u5c11\u624d\u7b97\u5408\u683c\uff1f<\/a><\/li><\/ul><\/li>
      - \u516d\u3001\u7d50\u8ad6<\/a><\/li>
      - \u3010\u5c11\u5e74\u61c2\u884c\u92b7\u3011<\/a><\/li><\/ul><\/nav><\/div>\n
        <\/span>\u4e00\u3001\u7db2\u7ad9\u5206\u6578\u662f\u4ec0\u9ebc\uff1f<\/span><\/h2>\n\n\n\n
        \u7db2\u7ad9\u5206\u6578\uff08Website Score\uff09\u662f\u91dd\u5c0d\u4e00\u500b\u7db2\u7ad9\u6574\u9ad4\u7684\u54c1\u8cea\u6216\u662f\u8868\u73fe\u7684\u8a55\u5206\uff0c\u901a\u5e38\u7531\u4e0d\u540c\u7684 SEO \u6216\u7db2\u7ad9\u5206\u6790\u5de5\u5177\u6839\u64da\u591a\u7a2e\u6307\u6a19\u4f86\u8a08\u7b97\uff0c\u9019\u500b\u5206\u6578\u7684\u76ee\u7684\u662f\u5e6b\u52a9\u4f60\u5feb\u901f\u4e86\u89e3\u7db2\u7ad9\u5728\u641c\u5c0b\u5f15\u64ce\u512a\u5316\u3001\u901f\u5ea6\u3001\u5b89\u5168\u6027\u3001\u4f7f\u7528\u8005\u9ad4\u9a57\u7b49\u7b49\u5404\u65b9\u9762\u7684\u8868\u73fe\uff0c\u76ee\u7684\u5728\u65bc\u63d0\u4f9b\u7db2\u7ad9\u64c1\u6709\u8005\u3001\u958b\u767c\u8005\u6216\u884c\u92b7\u4eba\u54e1\u4e00\u500b\u66f4\u660e\u78ba\u3001\u76f4\u89c0\u7684\u65b9\u5f0f\u53ef\u4ee5\u5feb\u901f\u638c\u63e1\u7db2\u7ad9\u7684\u512a\u52e2\u8207\u7f3a\u9ede\u5728\u54ea\u88e1\uff0c\u4ee5\u5229\u65bc\u5f8c\u7e8c\u512a\u5316\u7b56\u7565\u65b9\u5411\u7684\u5236\u5b9a\u8207\u57f7\u884c\u3002<\/p>\n\n\n\n
        <\/span>\u4e8c\u3001\u7db2\u7ad9\u5206\u6578\u5305\u542b\u54ea\u4e9b\u8a55\u4f30\u6307\u6a19\uff1f<\/span><\/h2>\n\n\n\n
        \u7db2\u7ad9\u5206\u6578\u662f\u7531\u591a\u9762\u5411\u7684\u6280\u8853\u8207\u5167\u5bb9\u54c1\u8cea\u8a55\u4f30\u6240\u69cb\u6210\uff0c\u9019\u4e9b\u6307\u6a19\u4e0d\u50c5\u53cd\u6620\u51fa\u7db2\u7ad9\u7684\u6574\u9ad4\u5065\u5eb7\u72c0\u6cc1\uff0c\u4e5f\u76f4\u63a5\u5f71\u97ff\u641c\u5c0b\u5f15\u64ce\u6392\u540d\u8207\u4f7f\u7528\u8005\u9ad4\u9a57\uff0c\u4ee5\u4e0b\u63d0\u4f9b\u5e7e\u7a2e\u8a55\u4f30\u6307\u6a19\uff0c\u900f\u904e\u9019\u4e9b\u6838\u5fc3\u6307\u6a19\u7684\u6aa2\u67e5\uff0c\u7db2\u7ad9\u64c1\u6709\u8005\u53ef\u4ee5\u66f4\u6709\u7cfb\u7d71\u7684\u9032\u884c\u512a\u5316\u8207\u7dad\u8b77\uff0c\u7528\u4ee5\u63d0\u5347\u7db2\u7ad9\u7684\u53ef\u898b\u5ea6\u8207\u4f7f\u7528\u6548\u80fd\u3002<\/p>\n\n\n\n
        <\/span>1. SEO \u5206\u6578\uff08\u95dc\u9375\u5b57\u8207\u7d50\u69cb\uff09<\/span><\/h3>\n\n\n\n
        SEO \u662f\u5f71\u97ff\u7db2\u7ad9\u81ea\u7136\u641c\u5c0b\u6392\u540d\u7684\u95dc\u9375\u56e0\u7d20\uff0c\u6b64\u6307\u6a19\u8457\u91cd\u65bc\u7db2\u7ad9\u7684\u5167\u5bb9\u7d50\u69cb\u3001\u95dc\u9375\u5b57\u4f7f\u7528\u3001\u9023\u7d50\u54c1\u8cea\u8207\u641c\u5c0b\u5f15\u64ce\u53ef\u898b\u6027\u7b49\u7b49\uff0c\u8a55\u4f30\u7db2\u7ad9\u662f\u5426\u7b26\u5408\u641c\u5c0b\u5f15\u64ce\u8a8d\u77e5\u7684\u9ad8\u54c1\u8cea\u7db2\u7ad9\u662f\u512a\u5316\u7db2\u7ad9\u66dd\u5149\u5ea6\u8207\u5c0e\u6d41\u6210\u6548\u7684\u57fa\u790e\uff0c\u5728\u512a\u5316 SEO \u5206\u6578\u4e2d\u5305\u542b\u4e86\u4ee5\u4e0b\u5e7e\u500b\u91cd\u9ede\u90e8\u5206\u3002<\/p>\n\n\n\n
        \n
        \u95dc\u9375\u5b57\u4f7f\u7528<\/li>\n<\/ul>\n\n\n\n
        \u6a19\u984c\uff08title\uff09\u3001\u63cf\u8ff0\uff08Meta Description\uff09\u3001\u6bb5\u843d\u4e2d\u662f\u5426\u6709\u6548\u4f7f\u7528\u76ee\u6a19\u95dc\u9375\u5b57\u3002<\/p>\n\n\n\n
        \u300a\u5ef6\u4f38\u95b1\u8b80\u300b\uff1a SEO \u95dc\u9375\u5b57\u884c\u92b7\u6280\u5de7\uff0c\u898f\u5283\u5de5\u5177\u9078\u64c7\u3001Google \u6392\u540d\u512a\u5316\u5206\u4eab<\/a><\/p>\n\n\n\n
        \n
        \u6a19\u984c\u968e\u5c64\u7d50\u69cb<\/li>\n<\/ul>\n\n\n\n
        H1\u3001H2\u3001H3 \u7b49\u7b49\u662f\u5426\u4f7f\u7528\u6b63\u78ba\uff0c\u7d50\u69cb\u662f\u5426\u6e05\u6670\u3002<\/p>\n\n\n\n
        \u300a\u5ef6\u4f38\u95b1\u8b80\u300b\uff1a SEO \u6a19\u984c\u600e\u9ebc\u5beb\uff1f\u63d0\u5347\u9ede\u64ca\u7387\u8207\u6392\u540d\u7684\u7db2\u9801\u8207\u6587\u7ae0\u6a19\u984c\u512a\u5316\u6307\u5357<\/a><\/p>\n\n\n\n
        \n
        Alt \u5c6c\u6027<\/li>\n<\/ul>\n\n\n\n
        \u5716\u7247\u662f\u5426\u6709\u63cf\u8ff0\u6027\u66ff\u4ee3\u6587\u5b57\uff08\u5c0d SEO \u8207\u7121\u969c\u7919\u8a2d\u8a08\u90fd\u6709\u5e6b\u52a9\uff09\u3002<\/p>\n\n\n\n
        \n
        \u5167\u90e8\u8207\u5916\u90e8\u9023\u7d50<\/li>\n<\/ul>\n\n\n\n
        \u7db2\u7ad9\u662f\u5426\u6709\u826f\u597d\u7684\u5167\u90e8\u9023\u7d50\u7d50\u69cb\uff0c\u5916\u90e8\u9023\u7d50\u662f\u5426\u6709\u6548\u3002<\/p>\n\n\n\n
        \u300a\u5ef6\u4f38\u95b1\u8b80\u300b\uff1a \u7db2\u7ad9\u9023\u7d50\u512a\u5316\u600e\u9ebc\u505a\uff1f7 \u5927\u53cd\u5411\u9023\u7d50\u3001\u5916\u90e8\u9023\u7d50\u512a\u5316\u6280\u5de7\u91cd\u9ede\u5206\u4eab<\/a><\/p>\n\n\n\n
        \n
        \u7d22\u5f15\u72c0\u614b<\/li>\n<\/ul>\n\n\n\n
        \u662f\u5426\u6709\u88ab\u6b63\u78ba\u63d0\u4ea4\u81f3 Google Search Console\uff0crobots.txt \u8207 sitemap.xml \u8a2d\u5b9a\u662f\u5426\u6b63\u78ba\u3002<\/p>\n\n\n\n
        <\/span>2. \u7db2\u7ad9\u901f\u5ea6\u8207\u6548\u80fd\uff08PageSpeed\uff09<\/span><\/h3>\n\n\n\n
        \u7db2\u7ad9\u8f09\u5165\u901f\u5ea6\u6703\u76f4\u63a5\u5f71\u97ff\u4f7f\u7528\u8005\u9ad4\u9a57\u8207 SEO \u6392\u540d\uff0c\u6548\u80fd\u6307\u6a19\u4e3b\u8981\u8a55\u4f30\u7db2\u7ad9\u5728\u4e0d\u540c\u88dd\u7f6e\u4e0a\u7684\u52a0\u8f09\u8868\u73fe\u8207\u8cc7\u6e90\u6700\u4f73\u5316\u72c0\u614b\u5728\u8a55\u4f30\u7db2\u7ad9\u901f\u5ea6\u8207\u6548\u80fd\u6642\u5305\u542b\u4e86\u4ee5\u4e0b\u5e7e\u9ede\u3002<\/p>\n\n\n\n
        \n
        LCP\uff08Largest Contentful Paint\uff09<\/li>\n<\/ul>\n\n\n\n
        \u9801\u9762\u4e3b\u8981\u5167\u5bb9\u7684\u8f09\u5165\u6642\u9593\u3002<\/p>\n\n\n\n
        \n
        FID\uff08First Input Delay\uff09<\/li>\n<\/ul>\n\n\n\n
        \u4f7f\u7528\u8005\u7b2c\u4e00\u6b21\u8207\u7db2\u7ad9\u4e92\u52d5\u7684\u53cd\u61c9\u6642\u9593\u3002<\/p>\n\n\n\n
        \n
        CLS\uff08Cumulative Layout Shift\uff09<\/li>\n<\/ul>\n\n\n\n
        \u9801\u9762\u5167\u5bb9\u662f\u5426\u7a69\u5b9a\u986f\u793a\uff0c\u907f\u514d\u8df3\u52d5\u3002<\/p>\n\n\n\n
        \n
        \u8cc7\u6e90\u58d3\u7e2e\u8207\u5feb\u53d6<\/li>\n<\/ul>\n\n\n\n
        \u662f\u5426\u555f\u7528 GZIP\u3001\u5716\u7247\u662f\u5426\u5df2\u58d3\u7e2e\u3001\u662f\u5426\u4f7f\u7528\u700f\u89bd\u5668\u5feb\u53d6\u3002<\/p>\n\n\n\n
        \n
        JS\/CSS \u6700\u4f73\u5316<\/li>\n<\/ul>\n\n\n\n
        \u662f\u5426\u5408\u4f75\u8207\u58d3\u7e2e Javascript \u8207 CSS\uff0c\u907f\u514d\u963b\u64cb\u6e32\u67d3\u3002<\/p>\n\n\n\n
        \u300a\u5ef6\u4f38\u95b1\u8b80\u300b\uff1a\u7db2\u7ad9\u901f\u5ea6\u6e2c\u8a66\u5b8c\u6574\u6307\u5357\uff1a\u63d0\u5347\u7db2\u7ad9\u6548\u80fd\u8207 SEO \u6392\u540d\u7684\u95dc\u9375\u6280\u5de7<\/a><\/p>\n\n\n\n
        <\/span>3. \u884c\u52d5\u88dd\u7f6e\u76f8\u5bb9\u6027<\/span><\/h3>\n\n\n\n
        \u5728\u73fe\u4eca\u884c\u52d5\u88dd\u7f6e\u4f7f\u7528\u8005\u4f54\u64da\u5927\u591a\u6578\u7db2\u7ad9\u7684\u6d41\u91cf\uff0c\u8a55\u4f30\u7db2\u7ad9\u662f\u5426\u5177\u5099\u826f\u597d\u7684\u884c\u52d5\u88dd\u7f6e\u9ad4\u9a57\u5df2\u6210\u70ba\u4e0d\u53ef\u5ffd\u8996\u7684\u6307\u6a19\uff0c\u5305\u542b\u4ee5\u4e0b\u91cd\u8981\u7684\u5e7e\u9ede\u3002<\/p>\n\n\n\n
        \n
        \u97ff\u61c9\u5f0f\u8a2d\u8a08\uff08Responsive Design\uff09<\/li>\n<\/ul>\n\n\n\n
        \u7db2\u7ad9\u662f\u5426\u6703\u6839\u64da\u88dd\u7f6e\u5c3a\u5bf8\u81ea\u52d5\u8abf\u6574\u6392\u7248\u3002<\/p>\n\n\n\n
        \n
        \u9ede\u64ca\u5340\u584a\u5927\u5c0f\u9069\u4e2d<\/li>\n<\/ul>\n\n\n\n
        \u6309\u9215\u6216\u9023\u7d50\u662f\u5426\u592a\u5c0f\uff0c\u5bb9\u6613\u9020\u6210\u4f7f\u7528\u56f0\u96e3\u3002<\/p>\n\n\n\n
        \n
        \u6587\u5b57\u5927\u5c0f\u9069\u4e2d<\/li>\n<\/ul>\n\n\n\n
        \u5728\u624b\u6a5f\u4e0a\u95b1\u8b80\u662f\u5426\u6e05\u6670\u3001\u4e0d\u9700\u653e\u5927\u3002<\/p>\n\n\n\n
        \n
        \u6a6b\u5411\u6372\u52d5\u554f\u984c<\/li>\n<\/ul>\n\n\n\n
        \u9801\u9762\u662f\u5426\u9700\u8981\u5de6\u53f3\u6ed1\u52d5\u624d\u80fd\u5b8c\u6574\u986f\u793a\u5167\u5bb9\u3002<\/p>\n\n\n\n
        <\/span>4. \u5b89\u5168\u6027\uff08HTTPS\u3001SSL\uff09<\/span><\/h3>\n\n\n\n
        \u7db2\u7ad9\u5b89\u5168\u662f\u4fdd\u969c\u4f7f\u7528\u8005\u8cc7\u6599\u8207\u5efa\u7acb\u4fe1\u4efb\u7684\u57fa\u790e\uff0c\u900f\u904e\u6191\u8b49\u8207\u5167\u5bb9\u5b89\u5168\u7684\u6aa2\u67e5\uff0c\u78ba\u4fdd\u7db2\u7ad9\u4e0d\u6703\u9020\u6210\u98a8\u96aa\u6216\u88ab\u6a19\u8a18\u70ba\u4e0d\u5b89\u5168\u3002<\/p>\n\n\n\n
        \n
        HTTPS \u662f\u5426\u555f\u7528<\/li>\n<\/ul>\n\n\n\n
        \u7db2\u7ad9\u662f\u5426\u4f7f\u7528 SSL \u6191\u8b49\u52a0\u5bc6\u50b3\u8f38\u8cc7\u6599\u3002<\/p>\n\n\n\n
        \n
        \u6191\u8b49\u6709\u6548\u6027<\/li>\n<\/ul>\n\n\n\n
        SSL \u6191\u8b49\u662f\u5426\u6b63\u78ba\u5b89\u88dd\u3001\u672a\u904e\u671f\u3002<\/p>\n\n\n\n
        \n
        \u7121\u60e1\u610f\u5167\u5bb9<\/li>\n<\/ul>\n\n\n\n
        \u7db2\u7ad9\u662f\u5426\u88ab Google Safe Browsing \u6a19\u793a\u70ba\u5b89\u5168\u3002<\/p>\n\n\n\n
        \n
        \u907f\u514d\u6df7\u5408\u5167\u5bb9\uff08Mixed Content\uff09<\/li>\n<\/ul>\n\n\n\n
        HTTPS \u7db2\u7ad9\u662f\u5426\u4ecd\u8f09\u5165 HTTP \u8cc7\u6e90\uff0c\u53ef\u80fd\u9020\u6210\u8b66\u544a\u3002<\/p>\n\n\n\n
        \n
        \u8868\u55ae\u5b89\u5168<\/li>\n<\/ul>\n\n\n\n
        \u767b\u5165\u6216\u4ed8\u6b3e\u9801\u9762\u662f\u5426\u5b89\u5168\u4fdd\u8b77\u4f7f\u7528\u8005\u8cc7\u8a0a\u3002<\/p>\n\n\n\n
        <\/span>\u4e09\u3001\u7db2\u7ad9\u5206\u6578\u5982\u4f55\u63d0\u5347\uff1f<\/span><\/h2>\n\n\n\n
        \u7db2\u7ad9\u5206\u6578\u7684\u9ad8\u4f4e\u53cd\u6620\u7db2\u7ad9\u5728\u641c\u5c0b\u5f15\u64ce\u4e2d\u7684\u6574\u9ad4\u8868\u73fe\uff0c\u4e5f\u76f4\u63a5\u5f71\u97ff\u4f7f\u7528\u8005\u7684\u9ad4\u9a57\u8207\u6d41\u91cf\u8868\u73fe\uff0c\u60f3\u8981\u63d0\u5347\u7db2\u7ad9\u5206\u6578\uff0c\u4e0d\u53ea\u662f\u9760\u55ae\u4e00\u56e0\u7d20\uff0c\u800c\u662f\u9700\u8981\u5f9e\u6280\u8853\u9762\u3001\u5167\u5bb9\u9762\u8207\u4f7f\u7528\u8005\u9ad4\u9a57\u7b49\u7b49\u591a\u65b9\u9762\u8457\u624b\uff0c\u4ee5\u4e0b\u5217\u51fa\u5e7e\u9805\u5be6\u7528\u4e14\u6709\u6548\u7684\u65b9\u6cd5\uff0c\u80fd\u5e6b\u52a9\u7db2\u7ad9\u5728\u8a55\u5206\u5de5\u5177\u8207\u641c\u5c0b\u5f15\u64ce\u4e2d\u7372\u5f97\u66f4\u597d\u7684\u8a55\u5206\u3002<\/p>\n\n\n\n
        <\/span>1. \u512a\u5316\u5716\u7247\u8207\u7a0b\u5f0f\u78bc\u7d50\u69cb<\/span><\/h3>\n\n\n\n
        \u5716\u7247\u8207\u7a0b\u5f0f\u78bc\u662f\u5f71\u97ff\u7db2\u7ad9\u8f09\u5165\u901f\u5ea6\u8207\u6e32\u67d3\u6548\u7387\u7684\u95dc\u9375\uff0c\u5c07\u5716\u7247\u58d3\u7e2e\u6210\u9069\u5408\u7684\u5c3a\u5bf8\u8207\u683c\u5f0f\uff08\u4f8b\u5982\uff1a WebP\uff0c\u76ee\u7684\u5728\u65bc\u6e1b\u5c11\u5716\u7247\u7684\u6a94\u6848\u5927\u5c0f\uff0c\u63d0\u9ad8\u5716\u7247\u5728\u7db2\u8def\u4e0a\u7684\u50b3\u9001\u6642\u9593\uff0c\u53c8\u4e0d\u5f71\u97ff\u5716\u7247\u54c1\u8cea\uff09\uff0c\u4e26\u79fb\u9664\u4e0d\u5fc5\u8981\u7684 CSS\u3001Javascript\u6216\u4f7f\u7528\u5ef6\u9072\u52a0\u8f09\uff08Lazy Load\uff09\u6280\u8853\uff0c\u80fd\u6709\u6548\u6e1b\u5c11\u9801\u9762\u8ca0\u64d4\u52a0\u5feb\u8b80\u53d6\u6642\u9593\uff0c\u53e6\u5916\uff0c\u4f7f\u7528 HTML5 \u8a9e\u610f\u5316\u6a19\u7c64\u4e5f\u6709\u52a9\u65bc\u63d0\u5347\u7a0b\u5f0f\u78bc\u7d50\u69cb\u6e05\u6670\u3002<\/p>\n\n\n\n
        <\/span>2. \u4fee\u5fa9\u6280\u8853\u6027 SEO \u554f\u984c<\/span><\/h3>\n\n\n\n
        \u6280\u8853\u6027 SEO \u662f\u641c\u5c0b\u5f15\u64ce\u662f\u5426\u80fd\u6b63\u78ba\u6293\u53d6\u8207\u7406\u89e3\u7db2\u7ad9\u7684\u95dc\u9375\u4e4b\u4e00\uff0c\u5e38\u898b\u9700\u4fee\u5fa9\u7684\u9805\u76ee\u5305\u62ec\uff1a404 \u932f\u8aa4\u9801\u3001\u91cd\u8907\u5167\u5bb9\u3001\u7f3a\u5c11\u6a19\u984c\u8207\u63cf\u8ff0\u6a19\u7c64\u3001robots.txt \u8207 sitemap.xml \u914d\u7f6e\u932f\u8aa4\u7b49\u7b49\uff0c\u900f\u904e\u7db2\u7ad9\u6aa2\u67e5\u5de5\u5177\uff08\u4f8b\u5982\uff1a Google Search Console\u3001Ahrefs Site Audit\uff09\u5b9a\u671f\u6aa2\u67e5\u4e26\u4fee\u6b63\uff0c\u6709\u52a9\u65bc\u63d0\u5347\u641c\u5c0b\u5f15\u64ce\u7684\u6536\u9304\u8207\u6392\u540d\u3002<\/p>\n\n\n\n
        \u300a\u5ef6\u4f38\u95b1\u8b80\u300b\uff1a404 Not Found \u662f\u4ec0\u9ebc\u610f\u601d\uff1f\u932f\u8aa4\u539f\u56e0\u89e3\u6790\u8207 SEO \u89e3\u6c7a\u65b9\u6cd5\u6307\u5357<\/a><\/p>\n\n\n\n
        <\/span>3. \u63d0\u5347\u5167\u5bb9\u54c1\u8cea\u8207\u95dc\u9375\u5b57\u914d\u7f6e<\/span><\/h3>\n\n\n\n
        \u9ad8\u54c1\u8cea\u7684\u539f\u5275\u5167\u5bb9\u662f\u7db2\u7ad9\u5206\u6578\u8207\u81ea\u7136\u6d41\u91cf\u7684\u6838\u5fc3\uff0c\u5167\u5bb9\u61c9\u570d\u7e5e\u5728\u7528\u6236\u9700\u6c42\uff0c\u7d50\u69cb\u6e05\u695a\u3001\u8a9e\u610f\u901a\u9806\u662f\u91cd\u9ede\uff0c\u4e26\u9069\u5ea6\u914d\u7f6e\u76ee\u6a19\u95dc\u9375\u5b57\u65bc\u6a19\u984c\u3001\u526f\u6a19\u984c\u3001\u5167\u6587\u8207\u5716\u7247 alt \u5c6c\u6027\u4e2d\uff0c\u4f46\u4e5f\u8981\u6ce8\u610f\u907f\u514d\u5806\u780c\u95dc\u9375\u5b57\uff0c\u61c9\u8a72\u4ee5\u81ea\u7136\u8a9e\u8a00\u5448\u73fe\u4e3b\u984c\uff0c\u6709\u52a9\u65bc\u63d0\u5347\u5167\u5bb9\u7684\u53ef\u8b80\u6027\u8207\u641c\u5c0b\u5f15\u64ce\u7406\u89e3\u529b\u3002<\/p>\n\n\n\n
        \u300a\u5ef6\u4f38\u95b1\u8b80\u300b\uff1a SEO \u6587\u7ae0\u512a\u5316\u6280\u5de7\u638c\u63e1\uff0c7 \u5206\u9418\u6559\u6703\u4f60 SEO \u95dc\u9375\u5b57\u6392\u540d\u7b56\u7565<\/a><\/p>\n\n\n\n
        <\/span>4. \u6539\u5584\u884c\u52d5\u88dd\u7f6e\u9ad4\u9a57<\/span><\/h3>\n\n\n\n
        \u96a8\u8457\u5728\u4f7f\u7528\u8005\u8d8a\u4f86\u8d8a\u591a\u4eba\u5927\u90e8\u5206\u6642\u9593\u4f7f\u7528\u884c\u52d5\u88dd\u7f6e\uff0c\u7db2\u7ad9\u5728\u884c\u52d5\u88dd\u7f6e\u4e0a\u7684\u8868\u73fe\u8b8a\u5f97\u66f4\u52a0\u91cd\u8981\uff0c\u78ba\u4fdd\u7db2\u7ad9\u5177\u5099\u97ff\u61c9\u5f0f\u8a2d\u8a08\u3001\u6587\u5b57\u8207\u6309\u9215\u5c3a\u5bf8\u9069\u4e2d\u3001\u4e0d\u9700\u6a6b\u5411\u6372\u52d5\uff0c\u4e26\u907f\u514d\u4f7f\u7528\u4e0d\u652f\u63f4\u7684\u63d2\u4ef6\uff08\u4f8b\u5982\uff1a Flash\uff09\u7b49\u7b49\u90fd\u662f\u6539\u5584\u7684\u91cd\u9ede\uff0cGoogle \u7684\u300c\u884c\u52d5\u88dd\u7f6e\u76f8\u5bb9\u6027\u6e2c\u8a66\u300d\u5de5\u5177\u53ef\u4ee5\u5e6b\u52a9\u4f60\u5feb\u901f\u6aa2\u6e2c\u4e26\u6539\u9032\u884c\u52d5\u88dd\u7f6e\u9ad4\u9a57\u3002<\/p>\n\n\n\n
        <\/span>5. \u5efa\u7acb\u7db2\u7ad9\u5167\u90e8\u9023\u7d50\u8207 sitemap<\/span><\/h3>\n\n\n\n
        \u826f\u597d\u7684\u5167\u90e8\u9023\u7d50\u7d50\u69cb\u80fd\u5e6b\u52a9\u641c\u5c0b\u5f15\u64ce\u66f4\u6709\u6548\u6293\u53d6\u9801\u9762\uff0c\u4e5f\u63d0\u5347\u4f7f\u7528\u8005\u5728\u7ad9\u5167\u7684\u700f\u89bd\u9ad4\u9a57\uff0c\u5efa\u8b70\u53ef\u4ee5\u5728\u91cd\u8981\u7684\u9801\u9762\u4e4b\u9593\u52a0\u5165\u76f8\u95dc\u9023\u7d50\uff0c\u5f62\u6210\u6709\u908f\u8f2f\u7684\u5c0e\u89bd\u8def\u5f91\uff0c\u540c\u6642\u5efa\u7acb\u4e26\u63d0\u4ea4 sitemap.xml \u6a94\u6848\u81f3 Google Search Console\uff0c\u80fd\u8b93\u641c\u5c0b\u5f15\u64ce\u66f4\u5feb\u901f\u638c\u63e1\u7db2\u7ad9\u5167\u5bb9\u66f4\u65b0\u60c5\u6cc1\u3002<\/p>\n\n\n\n
        <\/span>\u56db\u3001\u5e38\u898b\u7db2\u7ad9\u8a55\u5206\u5de5\u5177\u63a8\u85a6<\/span><\/h2>\n\n\n\n
        \u60f3\u8981\u63d0\u5347\u7db2\u7ad9\u8868\u73fe\u8207\u641c\u5c0b\u6392\u540d\uff0c\u5b9a\u671f\u4f7f\u7528\u7db2\u7ad9\u8a55\u5206\u5de5\u5177\u9032\u884c\u6aa2\u6e2c\u8207\u512a\u5316\u662f\u975e\u5e38\u91cd\u8981\u7684\u5de5\u4f5c\uff0c\u9019\u4e9b\u7db2\u7ad9\u8a55\u5206\u5de5\u5177\u80fd\u5354\u52a9\u4f60\u66f4\u80fd\u638c\u63e1\u7db2\u7ad9\u5728\u901f\u5ea6\u3001SEO\u3001\u884c\u52d5\u88dd\u7f6e\u76f8\u5bb9\u6027\u8207\u5b89\u5168\u6027\u7b49\u7b49\u591a\u65b9\u9762\u7684\u60c5\u6cc1\uff0c\u4e26\u63d0\u4f9b\u8f03\u5177\u9ad4\u7684\u6539\u5584\u5efa\u8b70\u3002\u4ee5\u4e0b\u662f\u5e7e\u500b\u8f03\u5e38\u898b\u4e14\u5be6\u7528\u7684\u7db2\u7ad9\u8a55\u5206\u5de5\u5177\uff0c\u5404\u81ea\u6709\u4e0d\u540c\u7684\u7279\u8272\u512a\u52e2\u3002<\/p>\n\n\n\n
        <\/span>1. Google Lighthouse<\/span><\/h3>\n\n\n\n
        \u9019\u500b\u7db2\u7ad9\u8a55\u5206\u5de5\u5177\u662f Google \u5b98\u65b9\u63d0\u4f9b\u7684\uff0c\u53ef\u4ee5\u5728 Chrome \u700f\u89bd\u5668\u4e2d\u76f4\u63a5\u555f\u7528\uff0c\u4e5f\u53ef\u900f\u904e\u547d\u4ee4\u5217\u4f7f\u7528\uff0c\u4ed6\u6703\u5f9e\u4e94\u5927\u9762\u5411\u9032\u884c\u5206\u6790\uff1a\u6548\u80fd\uff08Performance\uff09\u3001\u53ef\u5b58\u53d6\u6027\uff08Accessibility\uff09\u3001\u6700\u4f73\u5be6\u52d9\uff08Best Practices\uff09\u3001SEO \u8207\u6f38\u9032\u5f0f\u7db2\u9801\u61c9\u7528\uff08PWA\uff09\u3002Lighthouse \u63d0\u4f9b\u5206\u6578\u8207\u5177\u9ad4\u5efa\u8b70\uff0c\u7279\u5225\u9069\u5408\u958b\u767c\u8005\u7528\u65bc\u6280\u8853\u6027\u512a\u5316\u3002<\/p>\n\n\n\n
        <\/span>2. PageSpeed Insights<\/span><\/h3>\n\n\n\n
        \u9019\u662f\u4e00\u6b3e\u64cd\u4f5c\u4e0a\u76f8\u5c0d\u7c21\u55ae\u7c21\u55ae\u7684\u7db2\u7ad9\u8a55\u5206\u5de5\u5177\uff0c\u540c\u6a23\u7531 Google \u5b98\u65b9\u63d0\u4f9b\uff0c\u9019\u662f\u4e00\u500b\u7dda\u4e0a\u5de5\u5177\uff0c\u8457\u91cd\u65bc\u5206\u6790\u9801\u9762\u901f\u5ea6\u8207\u6548\u80fd\uff0c\u4ed6\u6703\u5206\u5225\u63d0\u4f9b\u684c\u9762\u8207\u884c\u52d5\u88dd\u7f6e\u7684\u8a55\u5206\uff0c\u4e26\u6839\u64da Google Lighthouse \u7684\u6578\u64da\u63d0\u4f9b\u5efa\u8b70\uff0c\u5c0d\u65bc\u7db2\u7ad9\u901f\u5ea6\u512a\u5316\u8207 Core Web Vitals \u5206\u6578\u7684\u8ffd\u8e64\u7279\u5225\u6709\u5e6b\u52a9\u3002<\/p>\n\n\n\n
        <\/span>3. GTmetrix<\/span><\/h3>\n\n\n\n
        GTmetrix \u63d0\u4f9b\u8a73\u7d30\u7684\u6548\u80fd\u5206\u6790\u5831\u544a\uff0c\u5305\u542b\u9801\u9762\u8f09\u5165\u6642\u9593\u3001\u8acb\u6c42\u6578\u3001\u6a94\u6848\u5927\u5c0f\u7b49\u7b49\u7684\u7d30\u7bc0\uff0c\u80fd\u63d0\u4f9b\u8f03\u6709\u6df1\u5ea6\u7684\u7d30\u7bc0\u5206\u6790\uff0c\u9019\u4e5f\u7b97\u662f\u4ed6\u7684\u512a\u52e2\u4e4b\u4e00\uff0c\u4e26\u6574\u5408\u4e86 Google Lighthouse \u8207 Web Vitals \u5206\u6578\uff0c\u7279\u5225\u9069\u5408\u60f3\u8981\u4e86\u89e3\u7db2\u7ad9\u901f\u5ea6\u74f6\u9838\u8207\u8cc7\u6e90\u4f7f\u7528\u72c0\u6cc1\u7684\u4f7f\u7528\u8005\uff0c\u4e26\u63d0\u4f9b\u8c50\u5bcc\u7684\u5efa\u8b70\u8207\u6c34\u6e96\u6bd4\u8f03\u3002<\/p>\n\n\n\n
        <\/span>4. SEMrush Site Audit<\/span><\/h3>\n\n\n\n
        SEMrush \u662f\u4e00\u5957\u529f\u80fd\u5f37\u5927\u7684 SEO \u5de5\u5177\uff0c\u5176\u4e2d Site Audit \u529f\u80fd\u53ef\u4ee5\u91dd\u5c0d\u7db2\u7ad9\u7684 SEO \u5065\u5eb7\u9032\u884c\u5168\u9762\u6aa2\u67e5\uff0c\u5305\u62ec\u6280\u8853\u932f\u8aa4\u3001\u9023\u7d50\u554f\u984c\u3001Meta \u6a19\u7c64\u7f3a\u5931\u7b49\u7b49\uff0c\u4e26\u63d0\u4f9b\u5716\u8868\u8207\u5206\u6578\u8ffd\u8e64\uff0c\u5c0d\u65bc\u9700\u8981\u9577\u671f\u76e3\u63a7\u7db2\u7ad9\u5065\u5eb7\u8207 SEO \u8868\u73fe\u7684\u7db2\u7ad9\u7d93\u71df\u8005\u4f86\u8aaa\u975e\u5e38\u5be6\u7528\uff0cSEO \u512a\u5316\u7684\u6210\u6548\u4e5f\u5927\u5927\u5f71\u97ff\u7db2\u7ad9\u8a55\u5206\u3002<\/p>\n\n\n\n
        <\/span>5. Ahrefs Site Audit<\/span><\/h3>\n\n\n\n
        Ahrefs \u9664\u4e86\u662f\u77e5\u540d\u7684\u53cd\u5411\u9023\u7d50\u5206\u6790\u5de5\u5177\u4e4b\u5916\uff0c\u5176\u4e2d Site Audit \u4e5f\u63d0\u4f9b\u5b8c\u6574\u7684\u7db2\u7ad9\u6280\u8853\u6027 SEO \u6aa2\u67e5\uff0c\u5305\u542b\u5167\u90e8\u9023\u7d50\u3001\u6a19\u7c64\u7d50\u69cb\u3001\u901f\u5ea6\u3001HTTPS \u72c0\u614b\u7b49\u7b49\uff0c\u4ed6\u7684\u5716\u8868\u8207\u932f\u8aa4\u5206\u985e\u5f88\u6e05\u695a\uff0c\u9069\u5408\u7528\u65bc\u8ffd\u8e64\u512a\u5316\u9032\u5ea6\u8207\u8207\u5718\u968a\u5354\u4f5c\u3002<\/p>\n\n\n\n
        \u300a\u5ef6\u4f38\u95b1\u8b80\u300b\uff1aSEO \u8edf\u9ad4\u63a8\u85a6\uff1a30 \u6b3e\u63d0\u9ad8\u7db2\u7ad9\u6392\u540d\u7684\u6700\u4f73 SEO \u5de5\u5177<\/a><\/p>\n\n\n\n
        <\/span>\u4e94\u3001\u7db2\u7ad9\u5206\u6578\u5e38\u898b\u554f\u984c<\/span><\/h2>\n\n\n\n
        <\/span>1. \u70ba\u4ec0\u9ebc\u7db2\u7ad9\u5206\u6578\u5ffd\u9ad8\u5ffd\u4f4e\uff1f<\/span><\/h3>\n\n\n\n
        \u7db2\u7ad9\u5206\u6578\u4e26\u4e0d\u662f\u4e00\u500b\u56fa\u5b9a\u7684\u6578\u5b57\uff0c\u800c\u662f\u6839\u64da\u7db2\u7ad9\u7576\u4e0b\u7684\u72c0\u614b\u3001\u8a2a\u554f\u74b0\u5883\u3001\u5206\u6790\u5de5\u5177\u7684\u66f4\u65b0\u7b49\u7b49\u56e0\u7d20\u5373\u6642\u8a08\u7b97\u51fa\u4f86\u7684\u7d50\u679c\uff0c\u56e0\u6b64\u5373\u4f7f\u4f60\u6c92\u6709\u4fee\u6539\u7db2\u7ad9\u5167\u5bb9\uff0c\u5206\u6578\u4ecd\u53ef\u80fd\u51fa\u73fe\u6ce2\u52d5\uff0c\u5f71\u97ff\u7db2\u7ad9\u5206\u6578\u6ce2\u52d5\u7684\u5e7e\u500b\u539f\u56e0\u4e5f\u5305\u542b\u4f3a\u670d\u5668\u53cd\u61c9\u6642\u9593\u4e0d\u7a69\u5b9a\u3001\u884c\u52d5\u88dd\u7f6e\u7684\u5dee\u7570\u3001Google \u6f14\u7b97\u6cd5\u7684\u66f4\u65b0\u3001\u7db2\u7ad9\u5167\u5bb9\u7684\u66f4\u65b0\u7b49\u7b49\u3002<\/p>\n\n\n\n
        <\/span>2. \u7db2\u7ad9\u5206\u6578\u4f4e\u662f\u4e0d\u662f\u4ee3\u8868\u6211\u7684\u7db2\u7ad9\u5f88\u5dee\uff1f<\/span><\/h3>\n\n\n\n
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        <\/span>4. \u7db2\u7ad9\u5206\u6578\u591a\u5c11\u624d\u7b97\u5408\u683c\uff1f<\/span><\/h3>\n\n\n\n
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        <\/span>\u516d\u3001\u7d50\u8ad6<\/span><\/h2>\n\n\n\n
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        \n
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